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Lytro meeting suggests Apple looking beyond conventional photography

25 Jan

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Steve Jobs met Lytro founder Ren Ng to discuss the photographic aspects of Apple products, according to a new book about the company. Details are understandably sparse but, according to Adam Lashinsky’s book ‘Inside Apple,’ Jobs asked Ng to prepare a list of three things he’d like Lytro to do with Apple. If nothing else, the story is interesting as it suggests Jobs was as excited by the Lytro and its effect on photography as the rest of the tech community has been. It also suggests Apple’s approach to mobile photography might overlap with Lytro’s aim of creating something fun, shareable and engaging, rather than attempting to replace conventional photography. Such an approach would certainly be in keeping with Apple’s ‘disruptive’ approach to technology. (from 9-to-5Mac) [Updated with response from Lytro]

News: Digital Photography Review (dpreview.com)

 
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