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Posts Tagged ‘Lytro’

Lytro is officially shutting down

28 Mar
Photo: Lytro

Last week, industry sources told TechCrunch that Google would soon acquire light field camera maker Lytro for somewhere between $ 25 million and $ 40 million. And while Google’s part in all this hasn’t been confirmed, Lytro has now formally announce that it will be shutting down, and an anonymous source has shed more light on how Google is involved.

The official Lytro announcement was published earlier on the company’s blog, where Team Lytro bid a bittersweet farewell to the “Cinematic and VR Community.”

The statement—which you can see in full at the bottom of this post—reads in part:

It has been an honor and a pleasure to contribute to the cinema and Virtual Reality communities, but starting today we will not be taking on new productions or providing professional services as we prepare to wind down the company. We’re excited to see what new opportunities the future brings for the Lytro team as we go our separate ways.

According to The Verge, for many of the Lytro employees “separate ways” actually means “to Google.”

A person familiar with the matter confirmed the original TechCrunch report to The Verge, explaining that “a large fraction” of the employees at Lytro would take jobs at Google. However, those jobs won’t necessarily have anything to do with developing light field technology. The Verge’s source said the deal was more “hiring deal” than “company acquisition,” and that Google wasn’t so much buying Lytro as acquiring its talent and some of its assets, without any specific plans to integrate those assets into current light field projects.

Google has yet to (and may never) comment on this information, and Lytro didn’t specify how long it would take to “wind down,” but it seems we’ve seen the end of the Lytro brand—either as a consumer camera maker, or in the professional VR filmmaking market.

Full Lytro Statement

To the Cinematic and VR Community, Live Long and Prosper

At Lytro, we believe that Light Field will continue to shape the course of Virtual and Augmented Reality, and we’re incredibly proud of the role we’ve been able to play in pushing the boundaries of what’s possible. We’ve uncovered challenges we never dreamed of and made breakthroughs at a seemingly impossible pace. We’ve had some spectacular successes, and built entire systems that no one thought possible. More importantly, we built a team that was singularly unified in its focus and unrivaled in its dedication. It has been an honor and a pleasure to contribute to the cinema and Virtual Reality communities, but starting today we will not be taking on new productions or providing professional services as we prepare to wind down the company. We’re excited to see what new opportunities the future brings for the Lytro team as we go our separate ways. We would like to thank the various communities that have supported us and hope that our paths will cross in the future.

Articles: Digital Photography Review (dpreview.com)

 
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Google reportedly to acquire Lytro for $40 million

22 Mar

Lytro first appeared on the scene in 2011 with its unique light field cameras that allow for refocusing of an image after it has been captured. However, after the concept failed to catch on in the consumer space, the company decided to abandon this market and focus on Light Field video solutions for professional users.

More recently the inevitable happened and Lytro discontinued the pictures.lytro.com platform, which had allowed Lytro users to share their refocusable ‘living’ light-field images with others online and through Facebook.

Now TechCrunch reports tech giant Google is about to acquire the company. According to unnamed sources, Google will pay approximately $ 40 million for Lytro’s technology and patents. According to the same sources, some Lytro employees have already left the company.

Lytro’s technology could be very useful for Google’s ventures into the rapidly growing area of virtual reality where it is competing with Facebook’s Oculus and a number of other players. A recent example of Google’s VR activities is the “Welcome to Light Fields” app on the digital distribution platform Steam. According to the app description, users can “experience real-world reflections, depth, and translucence like never before in VR.”

Articles: Digital Photography Review (dpreview.com)

 
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Lytro might open source its light-field photo sharing platform

12 Dec

Last week, light-field photography pioneer Lytro announced that it would discontinue the pictures.lytro.com platform, which allowed Lytro users to share their refocusable ‘living’ light-field images with others online and through Facebook.

The move, which is a direct result of Lytro changing its focus from consumer products to the professional market, was not received well by existing owners of the original Lytro and the Lytro ILLUM cameras. This more or less made their images unsharable in their interactive form. All may not be lost, though.

It appears the company has received enough negative customer feedback to consider allowing the developer community to host its ‘living pictures’ online without its involvement. In other words: Lytro might open source the platform.

Lytro explained this potential move in a new announcement, which reads:

We are currently evaluating this request but have not yet reached a conclusion. Although we fully trust that the passionate community of developers around Light Field photography can come up with brilliant solutions, there are some challenges to resolve around intellectual property and we cannot promise that it is possible.

If you currently own a Lytro camera you can sign up here for email updates on the issue. No matter how the story ends, it is a sobering reminder that today’s complex imaging hardware can far too easily lose some—if not all—of its functionality once software support ends.

Articles: Digital Photography Review (dpreview.com)

 
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Lytro has officially killed off its online sharing platform for light-field images

06 Dec

Lytro, the pioneers in the area of light field photography, decided to abandon the consumer market and focus on Light Field video solutions more than two years ago. But it wasn’t until this month that Lytro took the inevitable step early adopters of the company’s cameras had been fearing: the company has now discontinued the pictures.lytro.com platform, which allowed Lytro users to share their refocusable ‘living’ light-field images with others online and through Facebook.

This means the Lytro desktop application is now the only remaining tool for users of the original Lytro and the Lytro ILLUM cameras to view their image results off-camera. In fact, if you visit our original Lytro 16GB Review, you’ll see the living pictures no longer appear because it is now impossible to share native light field images online.

The app only allows you to adjust and animate light field images and export them in .jpg, .mov, .gif and other conventional formats for viewing without their trademark ‘living picture’ ability to refocus.

Unfortunately, the closure of pictures.lytro.com likely represents the final chapter in Lytro’s failure in the consumer photography market. Though Lytro cameras are no doubt a part of imaging history, and we hope the company does better in its new ventures.

You can still read our review of the original Lytro (minus the embedded light field images) and I’ll always fondly remember the Lytro photo walk at CES 2012. You’ll find Lytro’s full announcement on its website.

Articles: Digital Photography Review (dpreview.com)

 
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Lytro Immerge 2.0 is a HUGE light-field camera rig for high-end VR production

30 Nov

Lytro has unveiled the Immerge 2.0, a massive light-field camera rig that looks improves upon the similarly-massive Immerge camera Lytro first introduced in November of 2015.

As with the original Immerge, Lytro’s new Immerge 2.0 is designed for high-end VR production, but it utilizes “a few smart tweaks” to boost quality and increase production efficiency. But lets you think “a few small tweaks” is nothing major, Lytro is describing the Immerge 2.0 as “a major update” to the original… so there’s that.

Unlike with the original Immerge camera, Immerge 2.0 is designed with alternating rows of cameras that are pointed in the opposite directions (yes, those are all cameras, not lights). The design enables Immerge 2.0 to capture 120-degrees of content rather than the previous 90-degrees, reducing the number of camera rotations from five to three when capturing 360-degree content. And operators of the original Immerge will be thrilled to know that the calibration process is now automated.

In addition to its hardware update, Lytro has also been working on improving its software, enabling it to extract higher quality images from the light-field content.

According to Road to VR, which was given an exclusive look at the Immerge 2.0, Lytro has remastered its previously released video Hallelujah with a higher resolution of 5K per eye (when viewed with a VR headset)—a significant increase over the previous 3.5K. But they didn’t stop there…

In fact, with this new hardware and software update, Lytro is ready to offer a 10K-per-eye resolution once VR headsets that can handle that kind of resolution are developed.

Articles: Digital Photography Review (dpreview.com)

 
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Lytro Immerge VR footage showcased for the first time

31 Aug

Last November, Lytro unveiled Immerge, a pro-grade camera rig for producing cinematic VR content using the company’s light field technology. At the time, Lytro offered interested partners and studios the option to checkout a prototype of the rig, but little had been said since. That changed last week, with Lytro publishing a demonstration video showing footage created by its rig as seen through an Oculus Rift VR headset.

Lytro’s Immerge produces content by capturing data from all directions around the rig, using that to generate views for VR footage. The resulting footage can be presented in a few different forms: as spherical videos, 180-degree and 360-degree immersive videos, and there’s also the option for seamless capture. Unlike most VR cameras on the market, though, Immerge is being targeted at large studios and others interested in producing cinematic VR content. As demonstrated in the video below, these studios can use Immerge’s end-to-end system to blend CG elements into the footage without using a traditional green screen.

It’s not clear which companies have partnered with Lytro. However, Lytro VP of engineering Tim Milliron said in a statement to The Verge, ‘What I can say is definitely in Q1 of 2017 you should be seeing several kinds of these kinds of experiences out in the real world from other content producers that we’re working with today.’ The rig’s price hasn’t been revealed, but previous statements from the company pegs it at ‘multiple hundreds of thousands of dollars.’

Via: The Verge

Articles: Digital Photography Review (dpreview.com)

 
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Lytro poised to forever change filmmaking: debuts Cinema prototype and short film at NAB

21 Apr
Lytro debuted its Cinema prototype to an eager crowd at NAB 2016 in Las Vegas, NV.

Lytro greeted a packed showroom at NAB 2016 in Las Vegas, Nevada to demo its prototype Lytro Cinema camera and platform, as well as debut footage shot on the system. To say we’re impressed from what we saw would be an understatement: Lytro may be poised to change the face of cinema forever.

The short film ‘Life’, containing footage shot both on Lytro Cinema as well as an Arri Alexa, demonstrated some of the exciting applications of light field in video. Directed by Academy Award winner Robert Stromberg and shot by VRC Chief Imaging Scientist David Stump, ‘Life’ showcased the ability of light field to obviate green screens, allowing for extraction of backgrounds or other scene elements based off of depth information, and seamless integration of CGI elements into scenes. Lytro calls it ‘depth screening’, and the effect looked realistic to us.

‘Life’ showcased the ability of Lytro Cinema to essentially kill off the green screen

Just as exciting was the demonstration of a movable virtual camera in post: since the light field contains multiple perspectives, a movie-maker can add in camera movement at the editing stage, despite using a static camera to shoot. And we’re not talking about a simple pan left/right, up/down, or a simple Ken Burns effect… we’re talking about actual perspective shifts. Up, down, left, right, back and forth, even short dolly movements – all simulated by moving a virtual camera in post, not by actually having to move the camera on set. To see the effect, have a look at our interview with Ariel Braunstein of Lytro, where he presents a camera fly-through from a single Lytro Illum shot (3:39 – 4:05):

The Lytro Cinema is capable of capturing these multiple perspectives because of ‘sub-aperture imaging’. Head of Light Field Video Jon Karafin explains that the system is made of multiple lenses (we see what appears to be two separate openings in the photo below), and behind each lens, in front of the sensor, is a microlens array consisting of millions of small lenses similar to what traditional cameras have. The difference, though, is that there is a 6×6 pixel array underneath each microlens, meaning that any one XY position of those 36 pixels under one microlens, when combined with the same position pixel under all other microlenses, represents the scene as seen through one portion, or ‘sub-aperture’ of the lens. These 36 sub-aperture images essentially provide 36 different perspectives, which then allow for computational reconstruction of the image with all the benefits of light field.

The 36 different perspectives affords you some freedom of movement in moving a virtual camera in post, but it is of course limited, affected by considerations like lens, focal length, and subject distance. It’s not clear yet what that range of freedom is with the Cinema, but what we saw in the short film was impressive, something cinematographers will undoubtedly welcome in place of setting up motion rigs for small camera movements. Even from a consumer perspective, consider what auto-curation of user-generated content could do with tools like these. Think Animoto on steroids.

Front of the Lytro Cinema, on display at NAB 2016. We see two openings, though it’s not clear how many main imaging lenses exist in the prototype yet.

We’ve focused on depth screening and perspective shift, but let’s not forget all the other benefits light field brings. The multiple perspectives captured mean you can generate 3D images or video from every shot at any desired parallax disparity (3D filmmakers often have to choose their disparity on-set, only able to optimize for one set of viewing conditions). You can focus your image after the fact, which saves critical focus and focus approach (its cadence) for post.* Selective depth-of-field is also available in post: choose whether you want shallow, or extended, depth-of-field, or even transition from selective to extensive depth-of-field in your timeline. You can even isolate shallow or extended depth-of-field to different objects in the scene using focus spread: say F5.6 for a face to get it all in focus, but F0.3 for the rest of the scene.

Speaking of F0.3 (yes, you read that right), light field allows you to simulate faster (and smaller) apertures previous thought impossible in post, which in turn places fewer demands on lens design. That’s what allowed the Illum camera to house a 30-250mm equiv. F2.0 constant aperture lens in relatively small and lightweight body. You could open that aperture up to F1.0 in post, and at the demo of Cinema at NAB, Lytro impressed its audience with – we kid you not – F0.3 depth-of-field footage.

The sensor housing appears to be over a foot wide. That huge light field sensor gets you unreal f-stops down to F0.3

But all this doesn’t come without a cost: the Lytro Cinema appears massive, and rightfully so. A 6×6 pixel array underneath each microlens means there are 36 pixels for every 1 pixel on a traditional camera; so to maintain spatial resolution, you need to grow your sensor, and your total number of pixels. Which is exactly what Lytro did – the sensor housing appeared to our eyes to be over a foot in width, sporting a whopping 755 million total pixels. The optics aren’t small either. The total unit lives on rails on wheels, so forget hand-held footage – for now. Bear in mind though, the original technicolor cinematic camera invented back in 1932 appeared similarly gargantuan, and Lytro specifically mentioned that different versions of Cinema are planned, some smaller in size.

The Lytro Cinema is massive. The sensor is housed in the black box behind the orange strut, which appears to be at least a foot wide. It comes with its own traveling server to deal with the 300GB/s data rates. Processing takes place in the cloud where Google spools up thousands of CPUs to compute each thing you do, while you work with real-time proxies.

So what does 755MP get you? A lot of data, for starters. We spoke to Lytro some time back about this, and were told that the massive sensor requires a bandwidth of around 300GB/s. That means Lytro Cinema comes with its own server on-set to capture that data. But processing that data isn’t easy either – in fact, no mortal laptop or desktop need apply. Lytro is partnering with Google to send footage to the cloud, where thousands of CPUs crunch the data and provide you real-time proxies for editing. One major concern with Lytro’s previous cameras was the resolution trade-off: recording angular information means that spatial resolution is sacrificed. The Illum had a roughly 40MP sensor, yet yielded only roughly 5MP images, a roughly 10-fold resolution cost. With 755MP though, even a 10x resolution cost would yield 76MP – well above the requirements for 4K video.**

Thousands of CPUs on Google’s servers crunch the data and provide you real-time proxies for editing

Speculation aside, the 4K footage from the Lytro Cinema that was mixed with Arri Alexa footage to create the short ‘Life’, viewed from our seating position, appeared comparable to what one might expect from professional cinema capture. Importantly, the footage appeared virtually noise free – which one might expect of such a large sensor area. Since image data from many pixels are used for any final image pixel, a significant amount of noise averaging occurs – yielding a clean image, and a claimed 16 stops of dynamic range.

That’s incredibly impressive, given all the advantages light field brings. This may be the start of something incredibly transformative for the industry. After all, who wouldn’t want the option for F0.3 depth-of-field with perfect focus in post, adjustable shutter angle, compellingly real 3D imagery when paired with a light field display, and more? With increased capabilities for handling large data bandwidths, larger sensors, and more pixels, we think some form of light field will exist perhaps in most cameras of the future. Particularly when it comes to virtual reality capture, which Lytro also intends to disrupt with Immerge.

It’s impressive to witness how far Lytro has come in such a short while, and we can’t wait to see what’s next. For more information, visit Lytro Cinema.


* If it’s anything like the Illum, though, some level of focusing will still be required on set, as there are optimal planes of refocus-ability.

** We don’t know what the actual trade-off is for the current Lytro Cinema. It’s correlated to the number of pixels underneath each microlens, and effective resolution can change at different focal planes.

Articles: Digital Photography Review (dpreview.com)

 
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Change of focus: 755 MP Lytro Cinema camera enables 300 fps light field video

12 Apr

Lytro is bringing its Light Field technology to the world of cinema and visual effects, shortly after its CEO announced in a blog post Lytro’s intention of abandoning the consumer stills camera space. Lytro Cinema turns every frame of live action into a 3D model, capturing intensity, color, and angular information of light rays. Coupling light field with a 755 MP sensor capable of capturing images at 300 fps, Lytro Cinema promises extensive post-production freedom, including adjustment of focus, depth-of-field, shutter speed and frame rate, as well as the elimination of green screens.

Although Lytro experienced some difficulty in adoption of light field technology in stills, the technology had, and continues to have, immense potential for imaging. Saving creative decisions for post-processing allows for more creative freedom, and allows a photographer or DP to focus on other elements during capture. Nowhere will this be more appreciated than in cinema, where the realities of production mean that any technology aimed at saving certain creative decisions, like focus, for post-capture are welcome.

Focus and aperture sliders in post-production. In video. No joke. I wish my Raw converter had this (Lytro’s Raw converter already does). Photo credit: Lytro

And that’s exactly what Lytro Cinema aims to do. By capturing directional information about light rays and essentially sampling multiple perspectives behind the aperture, Lytro Cinema allows for adjustment of focus placement, depth-of-field (via aperture adjustment), perspective, and more in post-processing. And since a depth map is rendered for every frame of video, Lytro claims Cinema will make it easier to combine CGI with live footage, no longer requiring green screens to extract elements or subjects from a scene. You’ll be able to just extract a subject based on its depth, which Lytro shows in a convincing example below:

Since light field cameras effectively sample multiple perspectives from behind the lens, you can even simulate camera movement as if it were moved on-set. The degree of motion is of course limited, but the technique can be very effective, as demonstrated in this haunting music video shot entirely on the stills-focused Lytro Illum. As Lead Engineer for Light Field Video Brendan Bevensee explains: “You have a virtual camera that can be controlled in post-production.” That means there’s also nothing stopping one from simulating short dolly motion or perspective shifts in post, with nothing but a static camera at the time of capture. “You can shift the camera to the left… [or] to the right, as if you had made that exact decision on set. It can even move your camera in and out” says Head of Light Field Video, Jon Karafin.

Imagine small, smooth, meditative camera movements that don’t even require a complicated motion rig to set up.

Furthermore, by precisely recording X, Y, Z, pitch, roll, and yaw, Lytro Cinema even offers automated camera tracking, which makes it easier to composite and mat CGI elements. And just as the Illum paired with Lytro Desktop software allowed one to select various objects and depths to throw them in and out of focus for selective depth-of-field and background blur, one can do the same in video with the Cinema, choosing, for example, to marry live footage from minimum focus to, say, 10m with different footage, or CGI, for everything beyond those distances. In other words, control over not just single planes, but ranges of planes.

Beyond just light field benefits, Lytro is also addressing another common headache: the selection of shutter angle (or shutter speed). Often, this is a decision made at the time of capture, dictating the level of blur or stuttering (a la action scenes in ‘Saving Private Ryan’ or ‘Gladiator’) in your footage. At high frame rates of capture, though, high shutter angles are required, removing some of the flexibility of how much motion blur you can or can’t have (e.g. 300 fps cannot be shot with shutter speeds longer than 1/300s, which inevitably freezes action). By decoupling the shutter angle of capture from the shutter angle required for artistic effect, a DP can creatively use motion blur, or lack thereof, to suit the story. The technology, which undoubtedly uses some form of interpolation and averaging in conjunction with the temporal oversampling, also means that you can extract stills with a desired level of motion blur. 

Lytro claims that by capturing at 300 fps, they can computationally allow for any of a number of shutter angles in post-production, allowing a cinematographer to decouple shutter angle required for capture from that required for artistic intent. Photo credit: Lytro

With every development over at Lytro, we’ve been excited by the implications for both stills and video. The implications for the latter, in particular, have always been compelling. Along with the announcement of the Lytro Immerge 360º virtual reality light field rig, we’re extremely excited to see light field video becoming a reality, and look forward to what creatives can produce with what is poised to be an unimaginably powerful filmmaking platform. Filmmakers can sign up for a demonstration and a personalized production package on Lytro’s site. For now, Lytro Cinema will be available on a subscription basis, understandable given the complexities involved (the immense data capture rates require servers on-set).

Head over to the Lytro Cinema page for more in-depth information. Lytro will be demo-ing “Life”, a short film shot using Lytro Cinema at NAB 2016.

Lytro Brings Revolutionary Light Field Technology to Film and TV Production with Lytro Cinema

  • World’s First Light Field Solution for Cinema Allows Breakthrough Creative Capabilities and Unparalleled Flexibility on Set and in Post-Production
  • First Short Produced with Academy Award Winners Robert Stromberg, DGA and David Stump, ASC in Association with The Virtual Reality Company (VRC) Will Premiere at NAB on April 19

Lytro unlocks a new level of creative freedom and flexibility for filmmakers with the introduction of Lytro Cinema, the world’s first Light Field solution for film and television. The breakthrough capture system enables the complete virtualization of the live action camera — transforming creative camera controls from fixed on set decisions to computational post-production processes — and allows for historically impossible shots.

“We are in the early innings of a generational shift from a legacy 2D video world to a 3D volumetric Light Field world,” said Jason Rosenthal, CEO of Lytro. “Lytro Cinema represents an important step in that evolution. We are excited to help usher in a new era of cinema technology that allows for a broader creative palette than has ever existed before.”

Designed for cutting edge visual effects (VFX), Lytro Cinema represents a complete paradigm shift in the integration of live action footage and computer generated (CG) visual effects. The rich dataset captured by the system produces a Light Field master that can be rendered in any format in post-production and enables a whole range of creative possibilities that have never before existed.

“Lytro Cinema defies traditional physics of on-set capture allowing filmmakers to capture shots that have been impossible up until now,” said Jon Karafin, Head of Light Field Video at Lytro. “Because of the rich data set and depth information, we’re able to virtualize creative camera controls, meaning that decisions that have traditionally been made on set, like focus position and depth of field, can now be made computationally. We’re on the cutting edge of what’s possible in film production.”

With Lytro Cinema, every frame of a live action scene becomes a 3D model: every pixel has color and directional and depth properties bringing the control and creative flexibility of computer generated VFX to real world capture. The system opens up new creative avenues for the integration of live action footage and visual effects with capabilities like Light Field Camera Tracking and Lytro Depth Screen — the ability to accurately key green screens for every object and space in the scene without the need for a green screen.

“Lytro has always been a company thinking about what the future of imaging will be,” said Ted Schilowitz, Futurist at FOX Studios. “There are a lot of companies that have been applying new technologies and finding better ways to create cinematic content, and they are all looking for better ways and better tools to achieve live action highly immersive content. Lytro is focusing on getting a much bigger, better and more sophisticated cinematography-level dataset that can then flow through the VFX pipeline and modernize that world.”

Lytro Cinema represents a step function increase in terms of raw data capture and optical performance:

  • The highest resolution video sensor ever designed, 755 RAW megapixels at up to 300 FPS
  • Up to 16 stops of dynamic range and wide color gamut
  • Integrated high resolution active scanning

By capturing the entire high resolution Light Field, Lytro Cinema is the first system able to produce a Light Field Master. The richest dataset in the history of the medium, the Light Field Master enables creators to render content in multiple formats — including IMAX®, RealD® and traditional cinema and broadcast at variable frame rates and shutter angles.

Lytro Cinema comprises a camera, server array for storage and processing, which can also be done in the cloud, and software to edit Light Field data. The entire system integrates into existing production and post-production workflows, working in tandem with popular industry standard tools. Watch a video about Lytro Cinema at www.lytro.com/cinema#video.

“Life” the first short produced with Lytro Cinema in association with The Virtual Reality Company (VRC) will premiere at the National Association of Broadcasters (NAB) conference on Tuesday, April 19 at 4 p.m. PT at the Las Vegas Convention Center in Room S222. “Life” was directed by Academy Award winner Robert Stromberg, Chief Creative Officer at VRC and shot by David Stump, Chief Imaging Scientist at VRC.

Learn more about Lytro Cinema activities during the 2016 NAB Show and get a behind-the-scenes look on the set of “Life” at www.lytro.com/nab2016.

Lytro Cinema will be available for production in Q3 2016 to exclusive partners on a subscription basis. For more information on Lytro Cinema, visit www.lytro.com/cinema.

Articles: Digital Photography Review (dpreview.com)

 
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Lytro CEO confirms exit from consumer photography business, focus on VR

05 Apr

In a recent blog post, Lytro CEO Jason Rosenthal has confirmed that the company is headed out of the consumer imaging business to focus instead on developing a light field virtual reality platform. Rosenthal admits that it was too risky to compete in an established consumer space (that was in decline, no less, thanks to smartphones), and determined the value-add of light field technology to VR would have greater impact. Hence, Lytro has scrapped product development in the consumer camera space.

Says Rosenthal, ‘The cold hard fact was that we were competing in an established industry where the product requirements had been firmly cemented in the minds of consumers by much larger more established companies.’ He also mentions the rise of smartphones and consumer satisfaction with image quality from them.

And ‘while consumer Light Field cameras offered a number of true technological breakthroughs such as interactive 3D pictures, radical lens specs, and the ability to focus a picture after the fact,’ the reality was that there was much more investment Lytro would’ve had to make to its cameras competitive with modern cameras in image quality. Meanwhile, VR companies and Hollywood studios were increasingly asking for light field technology in cinematic and next-gen content. ‘We had just raised $ 50MM in new capital. We didn’t have the resources to both continue building consumer products and invest in VR.’

Accordingly, in November of last year, Lytro announced Immerge, a 360° light field video capture device, just after announcing plans for layoffs as the company shifted direction toward video and VR. The pro-grade Immerge was a confirmation of this change in focus. It’s currently only a concept camera, capable of recording live action VR in what Lytro claims as ‘six degrees of freedom’ that, if we understand correctly, should allow for multiple perspectives from multiple angles of view, as well as focus and depth-of-field control after-the-fact. This is a clear benefit for VR capture, which aims to capture as much scene content as possible for the viewer to explore in a virtual environment. 

The decision to shift the company’s focus was not taken lightly. Rosenthal details the anxiety he felt before shifting the company vision, but now says ‘My middle of the night panic attacks are gone. I wake with a burning desire to go to work because I am so excited by what we are building and its potential to help shape VR.’

Have a read of Rosenthal’s full blog post here. It’s quite insightful in laying out some of the considerations Lytro has faced as a company. Some of us here are certainly disappointed that Lytro appears to be completely exiting the consumer camera space, as light field technology had a lot of potential in revolutionizing autofocus, in decoupling depth-of-field and light gathering ability, bringing depth-based image editing to the table, and in radical lens design previously thought impossible, thanks to the ability of light field data to perform certain corrections – even image stabilization – after-the-fact as opposed to optically. That said, we certainly understand the change in direction and are very excited to see what Lytro brings to VR and video.

We’ll be following closely. Let us know your thoughts in the comments below.

Articles: Digital Photography Review (dpreview.com)

 
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Lytro Desktop 5.0 introduces depth-based image editing

25 Nov

Lytro, maker of the ILLUM light field camera, has announced an update to its Lytro Desktop software. The application used to edit Lytro’s ‘Living Pictures’ in which focus can be selected after capture now allows for exposure, saturation and color edits to specific areas of an image based on depth. Read more

Articles: Digital Photography Review (dpreview.com)

 
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