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21 Tips for Doing Stock Photography

14 Jul

The post 21 Tips for Doing Stock Photography appeared first on Digital Photography School. It was authored by Kevin Landwer-Johan.

Being a stock photographer is a bit like being in a band. Not many make it to rock star status, but they love what they do and enjoy earning some extra cash on the side.

Producing photos to sell through stock photo agencies can bring more purpose to your photography. It can help you focus and build your skills more than if you are doing photography purely as a hobby.

21 Tips For Stock Photography Back Packer On The Train

© Kevin Landwer-Johan

Over the years the digital stock photography industry has gone through many changes. In the past, it was arguably easier to make some decent money, even very good incomes. But the percentage of contributors who made a full time living selling stock photos was proportionately very small.

Approach stock photography with a healthy attitude and without grand expectations. You may be surprised at how much you learn, how much you enjoy it and even how much you can earn.

Here are a few tips for doing stock photography that I’ve put together. They will encourage those of you thinking of dabbling in the stock photography market.

1. Treat it like a business

The more business-like you treat stock photography, the more success you will have with it. A casual approach will bring casual returns. There’s no problem with this if it’s what you want.

If you’re serious about making real money from stock photography set up a business right from the start. Make a plan and stick to it. Keep records of your expenditure and earnings. Dedicate time regularly to focus on the mechanics that will make it work.

Having no plan and a relaxed attitude towards producing stock photos will not get you very far. Maybe you don’t have the time or inclination to make it a full-time occupation. Having some kind of plan in place and a business attitude about what you are doing will still help.

21 Tips For Stock Photography Merlion Park, Singapore

© Kevin Landwer-Johan

2. Choose your niche

One of the biggest challenges you’ll face is getting your images noticed. The stock photography market is so saturated that it can be difficult to get your photos in front of buyers.

Choosing your niche, a few topics and concepts to concentrate on can help this. Pick some subjects you are passionate about. Purposefully become an expert at photographing them. Build up a portfolio of photographs that will grab attention.

21 Tips For Stock Photography Burmese Dancer

© Kevin Landwer-Johan

3. Study design trends

Designers buy stock photos. Study the current trends and stay up to date as they change. Look at styles, colors, and image usage to see what buyers need.

Flip through magazines. Browse websites. Watch TV. You’ll begin to see stock photos everywhere. Take note of the ones you like the best and mimic them.

21 Tips For Stock Photography Boy With A Note Book

© Kevin Landwer-Johan

4. See what’s worked before

Spend time on stock photography websites. Look at the best selling images and think about why they are so popular. What makes them work? Why have so many people bought them? How can you improve on them?

Trends and fashions change. Think about how you can rework older stock photos that have been very popular to make them more current.

21 Tips For Stock Photography Tropical Palm Tree Sunset

© Kevin Landwer-Johan

5. Aim at the market

Know your market. Find out what people are buying. Fill the gap with what’s missing.

Learn about the potential market for your niche. Study it and supply the type of images that will be popular. You may have to try different styles and ideas for a while before you hit on some that work. Experiment until you have a breakthrough.

21 Tips For Stock Photography Commuters

© Kevin Landwer-Johan

6. Check out the masters

Find rockstar stock photographers. Look at their portfolios. How have they made it a successful enterprise?

If you can find successful stock photographers who work in the same niche as you, this is great. Search for trends and patterns in their work. Seek to find fresh ideas. Don’t copy, make sure you add your own flare.

21 Tips For Stock Photography Dancing Shoes

© Kevin Landwer-Johan

7. Polish your technique

Having technically strong photographs will mean more of them are accepted by the stock agencies. Standards appear to have slipped over the past years. This is still no excuse for not submitting technically correct photos.

Modern cameras, even on phones, and new software make it very easy to create high-quality photographs. The higher your standard, the higher your sales will be.

21 Tips For Stock Photography Sunrise Dinghy

© Kevin Landwer-Johan

8. Use lots of light

One trend that never has gone out of fashion in stock photography is photos with an abundance of light. Well-lit images often convey positive emotion. Advertisers like this and will buy feel-good photos.

Make sure to produce some photos from every session that have more light than you would normally use, especially if your photos tend to be dark and moody. There’s room for that style of image to sell as stock, but bright photos often sell better.

21 Tips For Stock Photography Empty Water Bottles

© Kevin Landwer-Johan

9. Make sure it’s sharp

Good sharp images will always sell. Clarity in your photographs is important to buyers. Too many images in your portfolio with a shallow depth of field will make it of limited appeal.

Be precise with your focus too, especially when using a shallow depth of field. Your photos must be sharp in the right place or they are not likely to make it through the inspection process.

21 Tips For Stock Photography Thai Sunset

© Kevin Landwer-Johan

10. Compose for copy space

Stock photos are often used in advertisements or design layouts which include text. Leaving some negative space in your compositions can make them much more practical for designers.

Experiment with your compositions. Leaving more space around your subject can mean the photo is more useful to a designer.

21 Tips For Stock Photography Red Umbrellas on a Tropical Island Beach

© Kevin Landwer-Johan

11. Take a series of photos

Whenever you’re creating a new set of photos for stock, make sure to take a whole series. Look at your subject from as many different angles as you can. Vary your compositions and aim to provide variety for the buyer.

Don’t only take the first angle you think of. Consider how the photo might be used and look at it in different ways. Producing a series of photographs is more practical for buyers as it gives them more choice.

21 Tips For Stock Photography Thai Traditional Costume

© Kevin Landwer-Johan

12. Be prolific

The more photos you take, the more you can upload. The more you can sell.

Make sure you supply a good variety of images as often as you can from a subject or concept. Building a strong portfolio of photos means you give buyers more options.

21 Tips For Stock Photography Thai Model and Elephant

© Kevin Landwer-Johan

13. Be practical

Don’t imagine producing photos set in a hospital or commercial kitchen if you don’t have ready access to such locations.

If you want to take product photos, set yourself up a good studio space, so it’s easy to take this style of photo. The more hassle-free you can work, the more photos you can take with less expense. Your profit will increase.

21 Tips For Stock Photography Old Bibles

© Kevin Landwer-Johan

14. Develop your own style

Style takes time to develop. Have a plan and purpose, and a clear idea of the type of photographs you want to produce. This will lead to the development of your own personal style.

Don’t stress over this. Letting it come about naturally will make it more distinctive. When buyers see your style consistently represented in your portfolio, they will watch what you do and buy from you more often.

21 Tips For Stock Photography Karen Grandma

© Kevin Landwer-Johan

15. Post-process consistently

The look and feel of your photos created during post-production have a lot to do with the development of your style.

Presets can help make this easier. Using the same set of preset actions to govern the way your images are rendered will help tie your portfolio together.

21 Tips For Stock Photography Sad Young Asian Woman

© Kevin Landwer-Johan

16. Diversify the agencies you upload to

If you have time, it’s a good idea to send your images to more than one or two stock photo agencies.

When you are starting out, this can take up a lot of your time. By uploading too many, you will see which ones sell and which ones do not sell so well. Look at the statistics, not only for your sales, but also for how many views your photos receive on each platform. If your images are not being looked at, consider uploading less to that site or not at all.

21 Tips For Stock Photography Hanging Asian Lanterns

© Kevin Landwer-Johan

17. Stick with one agency to save time

If your time is limited, you might find it’s best to enter into an exclusive contract with one agency.

Some stock photo agencies offer incentives if you only upload to them. This may mean they pay you a higher percentage of each sale.

21 Tips For Stock Photography Young Couple

© Kevin Landwer-Johan

18. Learn about copyright issues

Understanding copyright will help you when you are deciding what to photograph. There are two basic types of stock photo license. Commercial licenses restrict photos which are subject to copyright. Editorial licenses are less restrictive, but the use of the photos is more limited.

Any photo with;

  • A trademark,
  • design made by someone else,
  • commercial branding
  • or recognizable people

means you need a property or model release to sell them with a commercial license because of copyright laws.

21 Tips For Stock Photography Airport Plane

© Kevin Landwer-Johan

19. Use model release forms

Have every person you photograph sign a standard model release form. This means you can sell these photos with a commercial license. Having model releases makes photos of people more practical for buyers.

These forms are readily available on stock photography websites. A good generic release form can be used when uploading to multiple agencies.

21 Tips For Stock Photography Mad Scientist With Red Liquid

© Kevin Landwer-Johan

20. Keyword well

Good keywording of your images is essential. There is no point uploading photos if you don’t add appropriate keywords. Without them, your photos will never be seen.

Spend some time to research how to add the right words. Don’t load your photos with too many, just enough relevant information about them so they will show up in search results.

21 Tips For Stock Photography Gears

© Kevin Landwer-Johan

21. Upload a little and often

Uploading a few images every day will help keep your portfolio fresh. Stock photography agencies reward constant uploaders by making their photos float to the top of search results.

If you only upload occasionally, you will not sell so many. If you’ve had a major photo session and produced a lot of images, spread out when you upload them. As you start to post-process them, upload them in batches rather than waiting until the whole project is complete.

21 Tips For Stock Photography Close Up Table Setting

© Kevin Landwer-Johan

Conclusion

Experimentation is essential to find out which of your photographs will sell the best. Try different approaches using the tips I have outlined here, and find what works for you.

Stock photography is not a get rich quick scheme. It takes time and a lot of hard work to be very successful. The more methodical you are at creating images to sell, post-processing, and keywording them well, the more you will sell.

Do you have any other tips for doing stock photography that you’d like to share with us in the comments below?

 

21-tips-for-doing-stock-photography

The post 21 Tips for Doing Stock Photography appeared first on Digital Photography School. It was authored by Kevin Landwer-Johan.


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What is Royalty-Free Editorial Stock Photography and Can You Earn Money From It?

16 May

The post What is Royalty-Free Editorial Stock Photography and Can You Earn Money From It? appeared first on Digital Photography School. It was authored by Kevin Landwer-Johan.

Photographs of just about anything can be sold as royalty-free editorial stock photography. How they are licensed is defined as either editorial or commercial. An image sold with an editorial license can only be used in news or general interest publications like;

  • Blogs
  • Textbooks
  • Magazines
  • Newspapers
Royalty Free Editorial Stock Photography - What is it? Poi Sang Long Festival in Thailand

© Kevin Landwer-Johan

An editorial stock photo cannot be used to directly promote anything for profit.

Photos sold by a stock agency with an editorial license are more limited in how they can be published. Commercially licensed photos can be more broadly used, but there are more restrictions on what they contain.

What’s the difference between editorial and commercial stock photo licensing?

Editorial stock photos do not require model or property releases.

You can submit photos of individuals or whole crowds for editorial licensing and no model release would be requested. If you submit any photos of people for commercial use, signed model releases are required. Whenever a person can identify themselves in a photo, a release is required if the photo is to be sold with a commercial license.

Royalty Free Editorial Stock Photography - What is it? Crowds During Song Khran Festival in Chiang Mai

© Kevin Landwer-Johan

Commercial licensing prohibits the inclusion of any copyrighted elements in your photos. Any branding or products must be removed from the photos. This also goes for people and private property. These things must be accompanied by an appropriate release form. If they’re not stock agencies will not accept the images into their collections.

Editorial licensing allows visible branding, products, people and property. However, no manipulation of the content is permitted.

Royalty Free Editorial Stock Photography - What is it? Market Tattoos

I would not be able to submit this for sale under an editorial license because I have removed a logo from the man’s shirt. © Kevin Landwer-Johan

If you have a photo of something containing a logo or company name, you can remove it and still license the photo with a commercial license. When uploading editorial photos, you will be asked to state that you have not manipulated the photo in any way. Editorial stock photos must depict things as they really were when you took the photo.

Most stock agencies have disclaimers attached to editorial licensing of photos. The buyer is in control of how the photos will be used and must be made aware of the restrictions and their responsibilities. Stock photo agencies make it clear they are not liable for how the purchaser uses editorial photos.

Are there restrictions on the types of photos you can upload?

Most royalty-free stock agencies don’t have many restrictions. So long as you are uploading photos within the bounds of common decency, you won’t have any problems. Check with each stock agency where you wish to submit photos. They will be able to provide you with their company policy on what they want you to upload.

The law in most countries allows you to photograph anything you like from a public space. However, in doing so, you must not infringe on the rights of others or abuse their privacy. Photographing military facilities, power plants and other important infrastructure can sometimes get you into trouble. Check with local laws before you do.

Don’t just upload any old pictures. Make sure to only submit your best images. The market has become so saturated with photos that it’s increasingly difficult to make sales. Make sure your pictures stand out from the crowd.

Royalty Free Editorial Stock Photography - What is it? Woman with a SLR Film Camera

I do have a signed model release for the woman in this photo, but because of the branding on the camera I could only sell it with an editorial license. © Kevin Landwer-Johan

How do you know what photos will sell?

You really don’t.

Predicting how well editorial stock may sell is very difficult.

If you have a good photo of a spectacular event or happening of international significance, it will likely sell well. If you were the only photographer to capture this amazing occurrence, then it will certainly sell better. However, these type of situations are extremely rare.

Carrying your camera with you wherever you go will increase your chances. It will also sharpen your awareness of what a good editorial image can be as you learn to focus your attention. If you leave your camera at home, it won’t happen.

Upload a variety of images and build up a large number of your photos in a stock agency website. Doing this gives you practical experience of what will and will not sell. There are many variable factors involved.

If you can build up a solid base of your own photos, you will be able to analyze which ones sell more consistently. You can then use this information to plan what you will photograph.

Royalty Free Editorial Stock Photography - What is it? Checking Their Messages

Annual events can make good subjects for editorial because the can be used year after year. © Kevin Landwer-Johan

Once you have this information to work with you can decide on a niche or two to concentrate on. Look at which of your editorial stock photos sell the best and which of them you enjoyed making the most. This is what you will be best to focus your efforts on.

Royalty-free stock agencies boast collections of millions of photos. They contain photos already of pretty much every subject you can think of. You need to take better images than the ones they are already selling.

Browse these collections for ideas. See what others have done and come up with a new angle. If you see that there is a number of similar images that sell well, and you can produce photos of the same subject, do so. Don’t just copy. Improve on what’s already been done.

Update images you find that might be out of date. Has your city’s skyline changed recently? There may not be many new photos of it online yet.

Has there been some big news recently that you can illustrate with a stock photo? This will have to be ongoing news, or you’ll need to produce and upload your photos quickly so as not to miss the moment.

Royalty Free Editorial Stock Photography - What is it? Flower Parade Float

© Kevin Landwer-Johan

How many agencies can I upload my editorial stock photos to?

You can choose to upload exclusively to just one agency or to as many as you have time to service.

Signing an exclusive contract to supply just one agency has certain benefits. However, you are restricted to only their customers buying your photos.

Supplying to many agencies takes time. Each stock library has its own requirements and contracts, and you must understand these and follow their terms closely. If you don’t, you may find you’ll have many of your photos rejected for one reason or another.

Royalty Free Editorial Stock Photography - What is it? China Girls at New Year

© Kevin Landwer-Johan

Conclusion

Do your research and understand what’s required before you start uploading photos to sell as editorial stock. You will probably find you have a huge number of images on your hard drive you can upload.

If they’re only stuck on your computer, you’ll never make any money from them. Uploaded to a stock agency, you won’t get rich overnight, but you will earn something over time.

Taking a business-like approach to stock photography is best if you are serious about it. Treating it too casually, not paying attention to what’s working and what’s not, will not bring you success. You’ll need to stick with it and consistently upload to make a really good go of it.

The post What is Royalty-Free Editorial Stock Photography and Can You Earn Money From It? appeared first on Digital Photography School. It was authored by Kevin Landwer-Johan.


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KONO! launches new 35mm Original Mirage film stock and Original Sixpack

15 May

European analog photography company KONO! has announced a new film stock called Original Mirage. This 35mm C-41 200 ISO pre-exposed color negative film offers ‘two awesome colors at once,’ according to KONO!, which has added the product to its ‘Original’ line.

Images captured on the Original Mirage film experience a distinct color shift from warm to cool; when the environment is bright, KONO! likens the color shift to ‘a warm, late summer day’ that, in the same photo, transitions toward a late day likeness in which the ‘colors get more prominent and richer.’ Below is a collection of sample images captured on the new Original Mirage film:

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In addition to the new Original Mirage product, KONO! now offers an Original film bundle containing six film products in the series: Original Sunstroke, Original Moonstruck, Original Monsoon, Original Candy, and Original Galaxy. The new Original Mirage film is included in the six-pack bundle for free.

A roll of the 24-exposure Original Mirage costs $ 14 USD; the KONO! Original Sixpack is available now for $ 67 USD.

Articles: Digital Photography Review (dpreview.com)

 
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Shutterstock AR feature lets customers preview stock images as wall artwork

18 Apr

Shutterstock has announced the launch of its first augmented reality feature. The new tool ‘View in Room’ has been added to the company’s iOS app; customers can use it to preview stock images as virtual artwork on their office or home walls before deciding whether to make the purchase.

The ‘View in Room’ feature can be used with any of the millions of images available on Shutterstock, according to the company, which powers the tool with its own computer vision technology and the iOS ARKit framework. The feature first arrived as a hack to the future employee hackathon project.

According to Shutterstock, a growing number of its customers are purchasing images to use as artwork or decor. The augmented reality feature enables them to preview exactly what the final product would look like on their wall, eliminating the need to visualize it using less precise methods.

The Shutterstock iOS app can be downloaded from the App Store here.

Articles: Digital Photography Review (dpreview.com)

 
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Lomography announces 120 version of its B&W Potsdam 100 Kino Film stock

31 Jan

Lomography has announced it’s bringing its recently released black and white Potsdam 100 Kino film to 120 medium format rolls.

The 120 rolls, which will be cut from the same sheets as the 35mm stock, which itself is ‘cut from old stocks of a cinematic emulsion produced by a legendary German company.’ In Lomography’s own words, the ‘B&W 100 120 Potsdam Kino Film combines gorgeous antiquated aesthetics with the quality and professional capabilities of medium format photography.’

Below is a gallery of images taken with the 35mm variant of Potsdam Kino Film. Lomography notes ‘you can expect similar results’ from the 120 variety since it’s cut from the same jumbo.

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The B&W 100 120 Potsdam Kino Film is available exclusively for pre-order on Lomography’s online shop for $ 8.90 a roll and is expected to hit Lomography Gallery Stores in May 2019.

Articles: Digital Photography Review (dpreview.com)

 
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Lomography launches new 35mm monochrome film stock cut from German cine film rolls

08 Nov

The film photography enthusiasts over at Lomography have launched a new film, Lomography Black & White 400 35mm Berlin Kino Film.

Inspired by the New German Cinema sweeping through Berlin in the 1960s, this film is extracted from a roll of cine film produced by a legendary German company that has been changing the face of cinema since the early 1900s,” reads the product description. “Originally used to make moody monochrome movies, its gorgeous black and white tones lend a timeless effect to cinematic scenes.”

The film has a native sensitivity of ISO 400, but Lomography says it can be pushed to ISO 800, 1,600, or 3,200 while still retaining a solid tonal range with minimal grain.

The Berlin Kino Film can be developed by professional labs or at home using standard black and white developers, including Kodak D-76, Kodak HC-110, Iford Ilfosol-3, and even Rollei’s Black & White Reversal Kit if you’re wanting to get a little wild and turn the negatives into positives.

Below is a gallery of sample images shot on the Lomography Black & White 400 35mm Berlin Kino Film:

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The film is available in 5-packs for $ 44.50, which converts to $ 8.90 for each 36-exposure roll. Pre-orders are currently being taken with the estimated delivery window being sometime in December 2018. To find out more and to pick up your film, head on over to Lomography’s product page.

Articles: Digital Photography Review (dpreview.com)

 
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Fotolia is shuttering its website next year following complete integration with Adobe Stock

06 Nov

Fotolia, a stock photography platform acquired by Adobe in January 2015 for $ 800 million cash, has announced via email that it’s now fully integrated with Adobe Stock and its website will officially close exactly a year from today on November 5, 2019.

On Fotolia’s FAQ page, it says the following as a response to the question “Why is Fotolia closing?”

After thirteen years in business, Fotolia will transition its members to Adobe Stock on a voluntary basis in order to offer them a better and more streamlined service as well as deeper integration within Adobe Creative Cloud applications.

Fotolia says “The Core asset collection in Adobe Stock comes from Fotolia, so you’ll find the majority of the assets you love there,” adding “You’ll also find a unique and diverse portfolio of content uploaded from our world-class community of creative professionals.”

Fotolia’s contributor page now redirects to Adobe Stock’s home page, which reads “Turn your passion into earnings […] Sell your content to the world’s largest creative community.”

Starting November 5, 2019, Fotolia users will no longer be able to access their accounts, purchase credits or subscriptions, or download and upload content from the Fotolia platform. Instead, Fotolia users will need to transition to Adobe stock or another stock photography service.

Articles: Digital Photography Review (dpreview.com)

 
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ADOX HR-50 is a new monochrome film stock that comes in 135, 120, and 4×5 formats

07 Oct

ADOX has announced HR-50, a new monochrome film stock that will be available in 135, 120, and 4×5 formats.

According to ADOX, the HR-50 film stock is “based on an emulsion commonly available for technical purposes.” It features “an ultrafine grain” and uses “super panchromatic sensitization,” meaning it’s sensitive to all wavelengths of visible light.

ADOX says HR-50 is particularly well-suited for street and landscape photography, but also works for portraits, although they do recommend using its own HR-50 developer. In the event you don’t want to buy another developer to keep in the darkroom, ADOX says the “gamma [of HR-50 has been] reduced so it becomes perfectly usable for pictorial photography in regular developers.”

According to the press release, ADOX HR-50 also works as an infrared film and handles the use of filters “extremely well.”

Below are a few sample photos provided by ADOX.

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There’s no mention of an exact release date or expected price. We have contacted ADOX regarding this information and will update the article accordingly if we hear back.

Articles: Digital Photography Review (dpreview.com)

 
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Instagram influencer apologizes for using stock and Pinterest images

22 Jun

A popular Instagram user based in Singapore has been caught passing stock images off as his own work. Daryl Aiden Yow, who has worked with many recognizable brands, was called out by Mothership, which highlighted a dozen examples of work he presented as his own. Following the report’s publication, Mothership noted that Yow began deleting some images from his Instagram account and adding credits to others.

Yow, who currently has approximately 101,000 followers on Instagram, published an apology in recent hours alongside a plain black image. The statement states, in part:

The outrage regarding how I have conducted myself is justified and I accept full responsibility for my actions and all consequences that arise from those actions.

I was wrong to have claimed that stock images and other people’s work were my own. I was also wrong to have used false captions that misled my followers and those who viewed my images. Having marketed myself as a photographer, I fell far short of what was expected of me and disappointed those who believed—or wanted to believe—in me.

For all of that, I apologise.

As noted by BBC, Yow was listed on Sony’s Singapore website as a Creative Ally; the company advised BBC that it is “looking into” the matter. Website MustShareNews reports that it spoke with Yow before his apology was published on Instagram. Yow allegedly told the website that he paid for stock images from providers like Shutterstock; others were acquired from Pinterest or other photographers.

Yow reportedly said that he would tag Pinterest or the photographers as image sources in his posts, though that claim has been called into question. In other instances, Yow said no credits were listed because they weren’t required by the seller, according to MustShareNews. Brands were supposedly aware of Yow’s use of stock images.

Regardless, Yow presented himself as a photographer on Instagram; he also worked with clients to host photography workshops where he taught others. It appears Yow has removed a few dozen images from his Instagram account, but critics point out that some images, such as this one with an obvious Photoshop blunder (acquired from Pinterest), still lack proper credit.

Via: BBC

Articles: Digital Photography Review (dpreview.com)

 
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Report: Agfa Vista film is no more, stock drying up world-wide

13 Mar

According to a report by Japan Camera Hunter, Agfa Vista color negative film is no longer being produced. The site says the information—which has been rumored for a few months—has now been confirmed by ‘reliable industry sources,’ and that supplies are drying up around the world.

The film has become popular for its low cost and punchy colors, but obviously not popular enough for it to remain in production.

Since the demise of AgfaPhoto GmbH in 2005, the film was distributed by Lupus Imaging and Media, a marketing company that bought the rights to use the Agfa name on a range of items from film to memory sticks. At first, the company slit the remaining stock from Agfa’s factory in Leverkusen, but in more recent times it is widely believed Fujifilm was the manufacturer of the Vista films.

Japan Camera Hunter’s dramatised Death of Vista illustration.

Agfa was one of the very early experimenters with color photography, bringing a color emulsion to the market shortly after Kodak introduced Kodachrome. Agfacolor Neu was much easier to process, however, as it needed only one pass through the chemistry to develop all three colors.

Rolls of Agfa Vista in both ISO 200 and 400 varieties are still available from specialist stores and even Amazon UK, so panic buying hasn’t quite taken hold yet. But JCH doesn’t expect stock to last too long.

Articles: Digital Photography Review (dpreview.com)

 
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