360Photography

As you know I’ve been slowly (very slowly, sometimes) working on a series of reviews of website templates for photographers. This has given me a bit of insight into the advantages and disadvantages of various kinds of solutions.

Along with the team over at Photocrati, as well as a couple teams of web designers, I contributed that insight to help design a new series of WordPress themes for photographers. I think these are now one of the best low-cost solutions on the market (I’m biased, of course). I’m not going to write a full review of the themes, since it’s hard to objectively review a product you’ve helped design. But I do want to talk about what some of the advantages are, and, yes, some of the disadvantages. I’m going to structure this like my other reviews.

Let me start by saying that we’ve converted this site and I’ve converted my own phojournalism site to the new Photocrati WordPress themes. Check them out here:

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OVERALL APPEARANCE

In my view, these templates are beautiful. They have just the look I like, which is a simple, elegant look that emphasizes the images. The rest of the site just kind of fades into the background. They use primarily whites, grays, and blacks for the background, which for me is less distracting from the images than greens/reds/oranges or other bright colors.

Let’s start with a few screenshots of the themes. Here they are:

They have the look of many flash sites, even though they are not flash. The home page is designed with one large image space that contains a flash-style slide show.  The gallery pages contain rows and columns of thumbnails, which I prefer to “filmstrip” style thumbnails that require you to scroll up/down or side/side to see all the thumbnails in a gallery.

I actually like the gallery look enough that I actually use a gallery as my home page on my new photojournalism site. Below a screen shot of my new homepage. It also shows you want the galleries generally look like (although you can customize those like everything else.

Grade: A

EASE OF USE

I’ve often noted that there is an almost direct trade off between Ease of Use and Flexibility. Designers of templates can make thing easier by limiting the number of options you have, or they can give you lots of options, which will complicate things.

WordPress has lots of options. You can do almost anything with it. One downside of that is that WordPress themes are very much do it yourself solutions. You need to set up your own domain, your own hosting, and install WordPress. If you are familiar with all that, it’s really not too complicated. You can do it all in a few minutes at sites like <a href=”http://www.BlueHost.Com/track/erickdan” target=”_blank”>Bluehost</a> that offer one-click installation of WordPress.

Once you’ve got your blog and you’ve got to fill it out, and make many of the layout decisions yourself. Again, this is great for flexibility, but less so if you are looking for a plug-and-play-and-don’t-worry-about-it kind of site.

That said, pound for pound, WordPress is known to be one of the easiest web platforms to learn, giving you a tremendous amount of flexibility for a relatively short learning curve. And once you know WordPress, it IS easy.

Grade: B

FLEXIBILITY OF DESIGN

If these themes have a learning curve for WordPress newcomers, then the payoff is incredible flexibility. There really is very little you CAN’T do with a WordPress site. You can change colors, fonts, layout. Add elements or take them away. Move elements around. Add text where you want it. Integrate with social media. You can even add a full-fledged forum or e-commerce shopping center to your site if you want to.

The WordPress community is huge, and there are thousands of plug-ins that allow you to do just about anything.

Grade: A

BLOGGING CAPABILITY

WordPress is the world’s most powerful blogging platform. Not much more to say.

Grade: A

E-COMMERCE FUNCTIONALITY

I mentioned just a paragraph or two that there are all kinds of E-Commerce plugin-ins that allow you to add full shopping capability to WordPress. So the potential is there.

But for the time being, these these don’t offer what many of us want, which is the ability to sell photos directly from our galleries. The Photocrati team is working on this, but doing it in a way that is simple and elegant is tough work.

So for the time being, unless you are a WordPress guru who can do it yourself with one of the E-Commerce plugins, then you are out of luck until the Photocrati team comes up with an easy method to do it.

Grade: D

COST AND FEE STRUCTURE

Again, it doesn’t really get any better. Right now the Photocrati themes are selling for each – for lifetime rights to the themes any updates. Pay once, low price, and it’s yours for life. Most highly managed template solutions (Photobiz/PhotoShelter/etc) entail ongoing monthly payments ranging from low to very high.

Grade: A

SEARCH ENGINE OPTIMIZATION

Once again, WordPress is widely known to have about the best SEO capability that it’s possible to have. It has an inherent advantage over managed flash solutions, because it is a powerful blogging engine. And search engines love blog-style content – it fits all the qualities that search algorithms look for and therefore does very well. That’s while small mom-and-pop blogs can compete on the front page of Google with major multinational corporations.

Grade: A

FREE TRIALS AND GUARANTEES

Photocrati offers a 30-day money back guarantee that entails sending one email requesting a refund. Easy enough.

Grade: A

CONCLUSION

So, as you can see above, the Photocrati themes are strong in almost every aspect. They have two weaknesses: they do not yet offer the ability to sell your images directly from your site, and there is a learning curve for users who are new to WordPress. The second weakness, however, goes hand-in-hand with overwhelming flexibility. The reason there’s a learning curve is that, with WordPress, you are in control, and you can do just about anything.

As of now, pound for pound, I think these are best low-cost solution on the market, and it competes effectively with some highly managed solutions that cost 10-20 times more.

OVERALL GRADE: A-

DSLRBLOG – Photography Business Blog

Multi-speedlight brackets are a great way to gang up your small flashes when you need a little extra oomph, as in when trying to overpower the sun for a portrait.

Why not just buy a monobloc, you ask? Well, for one thing, it is easy to gang up small flashes. But it is a little more difficult to hack a monobloc into key, fill and background lights. Different folks, different workflows.

There are a few options for ganging speedlights into a more powerful, single light. And they have all been pretty much the same — until now.
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Ahead of the Curve

Unlike most multi-flash brackets, the Lastolite TriFlash Sync includes three hot shoes, as compared to the typical cold-shoe versions.

And that 1/8″ (3.5mm) jack you see out front? That is parallel-wired to all three, effectively giving you the minijack sync option that frees you from the PC Cord Mafia.

Which means you can use an audio patch cord as a sync cable. A mono cord is supplied, but my stereo cords also worked with a PocketWizard to sync three speedlights at once.

You can also even mount the PW on the center hot shoe and have it securely fastened if you just are firing two strobes. Lastolite includes a cold-shoe adapter for that, lest your PW get locked into an endless relay-mode feedback loop from triggering itself.

Built Like a Tank

With three SB-800s connected as shown, the bracket/flash combo feels like one solid unit. The shoes all have both clamping rails and locking pin holes for Nikon and Canon models.

The clamps are really solid, which is important when you consider how much money could potentially be attached to this thing. I’d hang this one out over water without the usual ball bungee wrapped around the shoes for insurance. The tilt mechanism also has locking teeth, and is quite solid.

(Please note that the above photos are of a beta unit, and the final version may have slight differences.)

Radio Not Required

Obviously, you can go with a 1/8″ hard sync cord into the bracket. But if you are, say, filling with an on-axis flash you can trigger a multi-speedlight key light with the built-in slave.

The slave is intelligent, and battery-powered — which can be good or bad, depending on your perspective.

First off, batt-powered slaves are generally more sensitive, which is good. And you can set it to ignore from one to four pre-flashes, if you are into combining manual and TTL.

But that also means that the slave is battery dependent (in this case, a button cell) so if you are going to be using the slave you have to remember to turn the thing off every time.

It’s a non-issue for me as the PW input is convenient and immune from syncing the flashes from other nearby photographers. And if I needed to use a slave I’d probably opt for the version built into my flashes — the SU-4 mode on the SB-800s is as good as it gets.

That way, I also have three slave eyes pointing in different directions. So the best-aimed slave would trigger, and that flash would easily set the other two off. But most flashes do not have built-in slaves, and the Triflash Sync is inspired thinking for a multi-flash bracket.

They are not yet available, but are coming soon. If you are in the UK you’ll get them first (est. in a couple weeks) as they are UK-made and distributed by Lastolite. And they should be trickling out to other countries via the normal Lastolite outlets in fairly short order after that.

Price is expected to be ~9 in the US. And who knows, UK might even get a relative break this time. Or at least, not have to pay the usual ~1.5x price…

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