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Huawei has once again been caught using an image captured with a DSLR to promote its mobile cameras. This issue was discovered on Chinese social media website Weibo, where Huawei published a video that contained multiple images allegedly snapped using its smartphones. According to the South China Morning Post, some of the images were traced back to a 500px user.
The issue was first spotted by photographer Huapeng Zhao, who recognized some of the images and traced them back to a 500px user named Su Tie. Rather than having been captured with a Huawei smartphone as the company’s promotional video claimed, Su Tie’s 500px account indicates the images were captured with a Nikon D850.
In a post on the matter published on Weibo, Huawei said that a ‘negligent editor’ had ‘incorrectly marked that [the DSLR images] were taken with a Huawei smartphone.’ The company thanked Huapeng for spotting the issue and apologized to the community. An updated version of the video without the DSLR images has been posted on Weibo.
This is not, however, the first time Huawei has been caught passing DSLR content off as images captured with its mobile phones.
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In early 2019, for example, Huawei used stock images of a volcano captured with a DSLR to promote the zoom lens capabilities of its P30 Pro smartphone. Before that in 2018, the company was caught using an image captured with a DSLR to promote its Nova 3 smartphone. Sadly, this practice isn’t limited to Huawei — Samsung has also been caught passing off DSLR images as mobile images.
In 2018, Samsung Malaysia was caught using an image captured with a DSLR on the website for its Galaxy A8 Star handset, failing to state on the page that the image was not captured using its mobile camera and software. Before that, Samsung Brazil was caught using selfies captured with a DSLR to promote its Galaxy A8 model.
At this point in time, it’s unclear whether Huawei had received permission from Su Tie to use the images in its promotional video. The discovery highlights the importance of taking manufacturer promotional images with a grain of salt, particularly ones that look too good to be true. Though mobile camera technology, including both hardware and software, have improved considerably over recent years, they’re still no match for expensive professional camera systems.
Articles: Digital Photography Review (dpreview.com)