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VSCO, the company behind the popular photo editing app by the same name, has announced its acquisition of Rylo, a company known for its compact camera and advanced video stabilization technology. VSCO explains that the use of video editing has doubled on its platform over the past year, underscoring the growing demand for video tools. The newly announced acquisition will give the company access to Rylo’s video editing software.
According to Rylo’s founders Chris Cunningham and Alex Karpenko, their company will shift its focus entirely to software, leaving the physical camera aspect behind. The Rylo app will be available to download on mobile and macOS until January 31, 2021, and the Rylo camera will remain available to purchase from Best Buy until the units are sold out. The Rylo camera and app will remain available to use following the acquisition.
‘Building high-end video editing capability on mobile is no small feat and we believe our combined technology and focus on video will help pave new innovation for video editing tools,’ VSCO CEO Joel Flory said as part of the company’s announcement. ‘We can’t wait to make these new tools available to the VSCO community next year.’
Articles: Digital Photography Review (dpreview.com)