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Bronine Volkit can change four different battery models at the same time

02 Dec

South Korean battery charger manufacturer Lycan has launched a Kickstarter campaign to help it introduce a single device that can simultaneously charge and manage up to four different types of camera battery. The idea of the proposed Bronine Volkit is that users will be able to save space, reduce waste and save money by using a single charger and a series of battery holders to deal with multiple batteries from most popular camera brands.

Up to four individual battery holders connect directly to the main charging station and the station’s screen displays information about the amount of charge in the battery, the voltage of the battery and a graphic that shows how much more power is needed. The station is able to determine the voltage required by each battery and is able to tailor its supply between 1 and 20V through each of the four ports. The charger itself can be powered via a QC or PD high-speed USB charging adapter indoors, via the cigar lighter in a car or when outside by a USB power bank.

Along with the charging unit Lycan has introduced what it calls Camera Kits which are holders for specific batteries. The company says it will have holders for Canon, Nikon, Sony, Olympus, Panasonic, Fujifilm and GoPro cameras as well as the ability to charge batteries from DJI drones and the sort of cylindrical lithium-ion batteries used in some gimbals. It is recommended that those thinking of backing the campaign check to ensure batteries from their camera are compatible, as not all models from all manufacturers are covered.

The Bronine Volkit chargers will come in two or four battery capacity options and will cost from $ 69 including two battery holders. The company says it already has working prototypes and it aims to begin shipping in March 2021. For more information see the Bronine Volkit Kickstarter page, or visit the Lycan website.


Disclaimer: Remember to do your research with any crowdfunding project. DPReview does its best to share only the projects that look legitimate and come from reliable creators, but as with any crowdfunded campaign, there’s always the risk of the product or service never coming to fruition.

Articles: Digital Photography Review (dpreview.com)

 
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Thunderbolt 4: Same speeds as Thunderbolt 3, but more functionality available

11 Jul

Intel has released the full specifications for Thunderbolt 4, the successor to Thunderbolt 3 that was first announced earlier this year. As previously stated, Thunderbolt 4 will not offer a speed increase over Thunderbolt 3 — it will, however, still represent an important upgrade for the protocol.

Intel released the minimum system specifications for Thunderbolt 4 on Wednesday, July 8, explaining that it will feature USB4 compliance in addition to ‘expanded capabilities.’ Notable changes introduced by Thunderbolt 4 will include double the data and video minimum requirements compared to Thunderbolt 3, requiring minimum support for two 4K displays or a single 8K display.

As well, Thunderbolt 4 will offer the full 40Gb/s speed of Thunderbolt 3 with cables up to 2m (6.5ft) in length. Whereas Thunderbolt 3 has minimum support of 16Gb/s for PCIe connections, Thunderbolt 4 will boost this to 32Gb/s. When it comes to USB4 (which uses the same USB-C connector), speeds top out at 20Gb/s with 7.5W of power delivery and support for a single 4K display.

Beyond that, Thunderbolt 4 will require Intel VT-d DMA protection and support for accessories like docks that have four Thunderbolt ports. Other minimum requirements include that Thunderbolt 4 docks must wake the PC from sleep and that notebooks requiring less than 100W of power must include at least one Thunderbolt 4 port for charging.

Though it’s clear at this point that Thunderbolt 4 won’t offer faster speeds than Thunderbolt 3, it is ultimately an upgrade over the current specification, offering double the minimum requirements in some cases. As expected, Intel says it is working closely with manufacturers on the Thunderbolt 4 certification standards.

Talking about this is storage company Kensington’s VP Ben Thacker, who said:

We expect Thunderbolt 4 products to be an inflection point for accessory makers who depend on PCs and Macs to offer an industry-leading set of product capabilities for a consistent user experience. The advancements in Thunderbolt 4 will help Kensington redefine the modern workspace of the future.

Consumers will benefit from the new minimum specifications, including the future arrival of faster Thunderbolt 4 drives, guaranteed support for two external 4K monitors and the ability to charge a slim notebook from at least one of the Thunderbolt 4 ports. These likewise exceed that of the USB4 spec, which uses the same port as Thunderbolt 3 and 4.

Ultimately, consumers can expect to see Thunderbolt 4 devices start arriving later this year when Intel makes its controllers available to accessory and computer manufacturers. It’s unclear how many of these products we can expect to see before 2021, however.

Articles: Digital Photography Review (dpreview.com)

 
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Filmic’s Double Take iOS app records with two cameras at the same time

29 Jan

Under iOS 13 more recent Apple iPhones are capable of simultaneously recording video with several cameras. This feature was first demonstrated by the people behind the popular Filmic Pro video app at the iPhone 11 launch event.

Now Filmic Pro has made multi-camera recording available in an app, but it’s not Filmic Pro. Instead, the company has created a new stand-alone app called Double Take.

Double Take is a simpler app than Filmic Pro, aimed at users who don’t want to fight their way through a jungle of options. Filmic calls it a tool for everything from ‘professional broadcast-style news interviews to YouTubers capturing multiple angles during live events.’ Still, it comes with a variety of shooting modes that allow you to shoot either with front and rear cam at the same time or shoot with two different focal lengths on the rear cam (iPhone 11 Pro Max, 11 Pro and 11 only).

In Shot/Reverse Shot mode you can record two full size 1080p clips with the front and rear cameras. This will create A/B tracks that you can switch between in editing. This mode is useful for capturing the interaction between two actors or an interviewer and their subject, for example.

In Varied Rear Lenses mode you can record with any two available rear cameras at the same time and create a Picture-in-Picture (PiP) view. The PiP can be moved around inside the main video and its size is adjustable.

Splitscreen Composite Mode lets you record side-by-side footage using any two cameras. The final output footage shows a 50/50 split-screen effect and is saved as a single composite video. More information is available on the Filmic website. You can download Double Take from the App Store for free.

Articles: Digital Photography Review (dpreview.com)

 
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Blair Bunting on photographing Aaron Hernandez on the same day he shot someone

26 Jan
A behind-the-scenes photograph of Blair Bunting capturing a shot of the late New England Patriots tight end Aaron Hernandez.

Editor’s note: Blair Bunting is an award-winning advertising photographer who’s no stranger to being in front of high-profile cars, characters and celebrities. From eight-figure cars to professional athletes at the top of their game, Blair has done it all, but one shoot, in particular, stands out for all the wrong reasons. In the following post, Blair details his experience photographing the late New England Patriots football star, Aaron Hernandez, fewer than 24 hours after the former New England tight end committed murder on February 13th, 2013.


I am writing this after getting a torrent of texts from friends and family who have been watching the documentary Killer Inside: The Mind of Aaron Hernandez on Netflix. It turns out I’m in it… an image of me on set with Aaron appears in the second episode.

My first reaction was a bit of anger as I never licensed any images from that shoot (hey Netflix, call me maybe), but as that passed it eventually got me thinking about the day I spent on set with Aaron… the same day he shot someone.

Diving into the mind of another man is enough to make one lose his own. My photoshoot with Aaron Hernandez left me questioning what lies behind the eyes of the subjects who stand before my camera.

My many years of photographing celebrities have led to great experiences and friendships, but this one photoshoot made me question my own mental depth and acuity when it came to the very people that I work so hard to learn about, only to exist until the last shutter closes.

The photoshoot with Aaron took place on the final day of a week-long campaign that I was shooting for a sports client. We had professional athletes from the NBA, MLB and NFL in the studio all day. For me I wanted nothing more than to keep up the quality of the lighting on set through the final athlete, wrap, and then take my wife to Hawaii—the next day was Valentine’s Day.

It had been a long production: through pre-pro meetings, lighting days, scouting and client dinners, mentally I was exhausted and internally I was begging for relief from the pressure that I enjoy so much.

When Aaron Hernandez first entered the studio, I was wearing the jersey and shoulder pads of Clay Matthews (the athlete that preceded Aaron), a Chicago Cubs batting helmet, and drinking a Stella Artois. Perhaps understanding the light-heartedness that I carry on set, he immediately smiled and started laughing. I introduced myself, shook his hand and we started talking pleasantries: how’s the weather, what’s your new house like, how has your day been?

The final question and answer haunt me to this day….

“How has your day been?” I asked.

“Good,” he replied, along with a calm, childlike smile.

Hours earlier, he had shot a man in the head.

Having gone through mental health struggles in the past, the idea of not knowing the mind behind one’s eyes is familiar to me, but the level to which Aaron was able to keep it hidden still frightens me to this day.

As I sit here typing this years later, I still have to pause for a moment in order to digest the gravity of the situation. Having gone through mental health struggles in the past, the idea of not knowing the mind behind one’s eyes is familiar to me, but the level to which Aaron was able to keep it hidden still frightens me to this day.

Upon hearing the news, the people on my crew that day were in shock and disbelief that such a sweet kid could have done such a horrible thing, but as time went on and the details became clearer, we accepted it despite the confusion.

In an odd way, it left me with a dilemma: how do I describe Aaron Hernandez?

I can only describe him with lights and a camera—the truth that existed within him will never play out on set.

As portrait photographers, we are challenged to expose the true nature of the person that stands in front of our camera: be it angry, shy, calm, or intense. However, photographing Aaron Hernandez has taught me a lot about my approach, what I thought existed within the frame lines, and what a camera can never truly capture.

Often times photographers are celebrated for a reaction or expression they’re able to draw out of their subjects (think of Karsh’s iconic image of Winston Churchill). It’s a romantic notion that the photographer is a sort of snake charmer, the subject a willingly controlled entity—together, they make up an act that ends in a great image.

I feel this approach sells the celebrity or model short; a successful photo shoot is the result of the collaborative effort of everyone on set, subject (obviously) included.

What Aaron Hernandez taught me is that all the lights in the world could not illuminate the darkness that lived within his mind.

While he and I worked together very well to get the images that the client wanted, we were merely playing the roles that were asked of us, in a dance that benefits the choreographer more than the dancer. It’s a part of this career where form and light matter more than discovery and truth, where we are not trying to learn anything about the athlete, but rather speak through them for the client’s cause.

On set, if I feel like the shoot has gone well and the images are in the bag, I will sometimes offer my subjects the option to shoot a few frames for fun. Aaron was game, he had seen an image in my portfolio of a football player holing a ball in a profile stance and wanted to have one like it for himself.

We drew the lights and smoke machine and created this image of him in a calm, subtle, almost stoic stance. He was excited about how the pose showed off his tattoos, which seemed to mean a lot to him.

I knew that turning an action light set into an impromptu portrait session wouldn’t be as dynamic a shot as I wanted, but when I got home and looked through the files, it wasn’t the lighting that disturbed me, it was his eyes.

The images we created on set that day were packed with intense expression and focus… the portrait that he asked for was absent of this. It was absent of emotion, of life, almost as if the personality of the young kid with the smiles and laughs had left and what remained was cold and unfeeling.

The images we created on set that day were packed with intense expression and focus… the portrait that he asked for was absent of this. It was absent of emotion, of life, almost as if the personality of the young kid with the smiles and laughs had left and what remained was cold and unfeeling. Maybe this was a result of him being tired, or the difference of direction. But part of me wonders what he was thinking about as the huge light source in front of him popped at full power, probably blinding him, as I could barely see after setting up the softboxes.

We will never know.

Before breaking down set, Aaron asked me about one more shot. I pitched him a few crazy action scenarios (after all, it was the style of set we had that day), but what he wanted was a straight to camera portrait… without his helmet on.

This was the last frame I shot that day, and the last shot of him before the world learned of his dark secret.

I have never shown this image to anybody. Until today, I had chosen not to talk about the situation for many years. But with the recent release of the Netflix documentary about Aaron, and my unsolicited cameo, I found myself watching and wondering what could have been. Hoping, more than anything, that his tragic fall from grace could save someone in his shoes.


This post was written by Blair Bunting and was originally shared on PetaPixel. It was republished here with permission from both parties. Blair is based in Phoenix, Arizona and his work can be found on his website, blog, Instagram and Twitter.

Articles: Digital Photography Review (dpreview.com)

 
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DPReview TV: Fujifilm 35mm XC vs XF. Same performance for half the price?

25 Jan

The Fujifilm XC 35mm F2 prime lens has the same optical formula as the company’s XF 35mm F2 WR prime but costs half as much. How can this be? Chris and Jordan explain the differences.

Subscribe to our YouTube channel to get new episodes of DPReview TV every week.

  • Introduction
  • Fujifilm 35mm lens options
  • Sharpness
  • Image quality
  • Build quality
  • Weather sealing
  • Which one should you buy?

Want to make your own side-by-side comparisons between the two lenses? All the photos from this episode (and more) are in the sample gallery below.

Sample gallery from this episode

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Articles: Digital Photography Review (dpreview.com)

 
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Rumor: The Olympus E-M5 III to be launched October 17th, use same 20MP sensor as E-M1 II

24 Sep

According to the most recent report from 4/3 Rumors, Olympus’ next camera, presumed to be the E-M5 III, will be announced on October 17, 2019, and feature the same 20-megapixel sensor that’s inside the E-M1 II.

In its report, 4/3 Rumors breaks down the summary of the rumored information it’s received thus far saying with ’99 percent’ certainty that the announcement will be made on October 17, 2019, and with ’80 percent’ certainty, the new camera will feature the same 20MP 121 cross-type phase-detection sensor as the E-M1 II.

The report also states with ’90 percent’ certainty the new camera will come with a new processor that should, in theory, result in better image quality despite using the same sensor. Other details in the report say with ’60 percent’ certainty that the camera will have a ‘lighter, more plasticky but still weather-sealed body’ and use the same BLS-50 battery also used by the Olympus PEN and E-M10 cameras.

If this information does end up holding true, the E-M5 III is shaping up to be an incremental improvement rather than a revolutionary advancement.


Update (September 23, 2019): Corrected to reflect the 20MP sensor the rumored E-M5 III will be based on is in fact the E-M1 II, not the E-M5 II.

Articles: Digital Photography Review (dpreview.com)

 
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Adobe Creative Cloud prices will increase April 16th, Photography Plan will stay the same

13 Mar

Yesterday, a few of our staffers received an email from Adobe warning them that, in a little over a month, the price of their Adobe Creative Cloud subscriptions would increase on their next renewal date. The email read:

Dear *subscriber*

The price of Creative Cloud will increase on April 16, 2018. However, your price will not change until your next renewal date. Please note that this is the first time in over five years that we’ve raised the base price of Creative Cloud.

The price of Adobe Creative Cloud All Apps will change to US$ 52.99/month on your renewal date of *insert date here*. A reminder email will be sent to you as your renewal date gets closer.

It seems these prices changes were initially announced in October at Adobe MAX, but the email still came as news to us. So when we received the notice, we reached out to Adobe to confirm and to ask if the Creative Cloud Photography plan pricing would also increase.

Here’s what we got back:

As announced in October 2017 at Adobe MAX, for the first time since the introduction of Creative Cloud five years ago, a modest adjustment in commercial pricing will take effect for customers in the United States, Canada and Mexico on April 16, 2018 or at existing customers’ next contract renewal. Beginning April 16, new subscribers will benefit from the current pricing and can lock in a year subscription at no additional charge. Prices will vary by plans—for example, Creative Cloud for Individuals All App annual plans will experience a 6% increase to $ 52.99 per month from $ 49.99 per month. These pricing updates do not impact our Student/Education, Creative Cloud Photography, XD or Acrobat CC plans.

For more pricing details visit: https://theblog.adobe.com/adobe-updates-creative-cloud-pricing/

So, the good news for photographers is that the Creative Cloud Photography plan price is not changing. You will still pay $ 10/month for Photoshop CC, Lightroom Classic CC, and Lightroom CC with 20GB of cloud storage, or $ 20/month to increase that cloud storage quota to 1TB. But if you’re on an All App or Single App plans, you’re going to see a price hike.

In addition to the Individual All App plan increasing in price to $ 53/month (previously $ 50), Creative Cloud for Individual Single App plans will now cost $ 21/month (previously $ 20), and Creative Cloud for Teams All App plans will now cost $ 80/month (up from $ 70).

For more info on this price increase, you can read the original announcement post here.

Articles: Digital Photography Review (dpreview.com)

 
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How two photographers captured the same millisecond in time

11 Mar

On March 3rd, during a large East Coast winter storm, I headed to the ocean to capture some wave action. My travels eventually took me to Great Island Commons in New Castle, NH where Whaleback Lighthouse is prominently featured 0.8 miles offshore. I was hoping to capture big waves crashing around the lighthouse, and Mother Nature didn’t disappoint.

Great Island Common is a wide open park where people come to picnic during the summer and to watch the ocean during the winter. After arriving, I set up my tripod and my Canon 5D Mark IV with Sigma 150-600mm lens on a tripod and positioned myself just to the right of a tree in order to help reduce the pummeling Northerly winds. As many of you know, it’s a challenge keeping 600mm stable in high winds, even on a tripod.

I set the camera up and then waited until I saw a wave starting to hit the lighthouse. I then kept firing until the splash ended, not knowing ahead of time the action of the wave. Most shots never panned out, but about three of them over the course of about 45 minutes were pretty decent.

Once back at home, I culled through the images and choose one to edit and upload to Instagram, replacing an earlier upload that was done in haste while still in the parking lot.

When a local TV station shared the photo to their Facebook page (with permission) it started to receive a large amount of shares, comments, and likes; however, there was one comment that mentioned that I had stolen the image from another New England photographer, Eric Gendon. After letting the commenter know that it was indeed my image and that I possess the original RAW file, I headed over to the other photographers page and was blown away.

We had what looked like the exact same image, taken at the exact millisecond in time, from what looked like the same exact location and perspective.

Aside from choices made in Lightroom, the photos at first glance look virtually identical aside from water in front and some of the white caps being in different position. Even then, the white caps were identical in size and shape—and I know those things are easily moved using the clone stamp in Photoshop—so I was concerned that maybe MY image was stolen and altered a bit.

Initially, I only had access to his shared, low-resolution, image so I wasn’t able to make out some of the very fine details that ultimately helped to convince me that we both had originals. After overlaying and aligning the images in Photoshop I was blown away that the lighthouse and waves were carbon copies, almost to the pixel. As mentioned already, there were many differences in the foreground water and the white caps on the horizon, and it was these differences that held me back from claiming he stole my image.

It wasn’t until another local photographer started comparing my photo to a higher resolution version of Eric’s image that he noticed that the iron gating around the top of the lighthouse had slightly different spacing between the vertical bars compared to my image. This would indicate that the other photographer was likely standing just a little bit left of where I was standing.

Since the 60D uses an APS-C sensor he would have also likely been back a little further to compensate for the 1.6x “zoom” / crop of the sensor or using a shorter focal length to compensate. This would also explain the white caps being in different positions.

However, the fact that the lighthouse doesn’t really show any rotational changes—and the crashing wave is an exact match—makes this all the more remarkable that these were captured randomly from two different photographers.

The next morning, Eric woke up to a flood of messages from me as well as other photographers, and immediately contacted me to share his EXIF data, and to agree that it was astounding that we both captured the exact same image of water motion at the exact millisecond in time. What makes this even more amazing is that this wasn’t a planned event (aka. sporting event, shuttle launch, etc.).

I also didn’t know Eric—we each chose this location randomly, and we both shot with different cameras (60D and 5D Mark IV) with different size sensors.

The 60D has a burst mode of 5.3fps, the 5DMKIV is 7fps; we both used a 600mm focal length; our exposures and depth-of-field were almost the same as well (F8 aperture, ISO 400, 1/1600th shutter vs. F8, ISO 320, 1/1000th shutter); and, ultimately, we both selected the same photo from that day to promote. Come to find out we were only 28 meters away from each other. He was hunkered down under a picnic enclosure to help block some of the wind and I was up against a tree to help reduce the wind.

I did a Google search to see how often this happens and could only find one article from 2011 where two photographers filming a surf competition on Huntington Beach ended up catching a virtually identical image of a surfer and its wave action.

If you shoot water in burst mode you know how different each exposure is even when the difference in time is just 1/7th of a second between shots. And I have been leading night-sky photography workshops for five years and have had well over 200 photographers who are often aiming at the same subject, shooting with similar cameras and lenses, and capturing at the same moment in time, even doing continuous shooting for time lapse, and until now I have never seen two images that were so close as to be virtual clones of each other.

While this is a rare occurrence, I believe that with cameras getting faster and photographers taking more time to prepare for their shots, I have to imagine that these situations will happen more frequently. It happens every day with stationary or slow motion objects (buildings, sun/moon rise) but almost never with water movement.

One commenter on my FB post mentioned how this mistake brings to light the importance that post-processing plays in making your images your own. Here we had two essentially identical images—one edited to preserve a more natural feel, while the other image was edited to enhance the drama and emotion of the scene.

Photographer Information

Ron Risman
Website: http://www.timelapseworkshops.com
Instagram: Timeographer
Facebook: risman

Eric Gendron
Website: http://www.ericgendronphotography.com/
Instagram: ericgendronphotography
Facebook: ericgendronphotography


Ron Risman is a New England-based photographer, cinematographer, and time-lapse specialist with over 30 years of experience behind the camera. You can find more of his work on his website, Instagram, and Facebook page.

Articles: Digital Photography Review (dpreview.com)

 
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This video shows that everyone takes the exact same Instagram travel photos

02 Feb

After reading our recent coverage on Instagrammers hurting an iconic tree in New Zealand just to snap the same photo everyone else has already taken, photographer and videographer Oliver KMIA decided to put together a short video with a single, tongue-in-cheek purpose:

I wanted to show how people take the same picture over and over again while traveling.

The result is Instatravel, a video slideshow made out of thousands of Instagram travel photos that look pretty much identical. All of the typical tropes are covered: the passport photo, the pretty girl leading you by the hand, the airplane wing, and all of the most iconic landmarks being photographed from the same old locations in the exact same way.

We can’t decide if the video is funny or depressing, so we’ll let you do that. Alternatively, this is probably a good video to reference the next time you find yourself tempted to take one of these cliché travel shots. We’ve all done it, but a few seconds of hesitation might just yield something a bit more unique.

Articles: Digital Photography Review (dpreview.com)

 
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CVS bans photo manipulation on its beauty images, will hold other brands to same standard

16 Jan
Photo: CVS Health

Earlier today, CVS announced that it would ban ‘materially altered’ imagery on its store-brand beauty products, and begin marking imagery on all of the beauty products the store carries as ‘Digitally Altered’ if it doesn’t match the new policy by 2020. Given the influence CVS wields—it is the US’s largest drug store chain—major beauty brands such as L’Oreal, Maybelline, and others are expected to follow suit.

The announcement is branded as a “commitment to create new standards for post-production alterations of beauty imagery,” and includes the introduction of the so-called CVS Beauty Mark: a watermark that will appear on all beauty imagery in the store that has not been materially altered. And, just in case you’re not sure what CVS means by ‘materially altered,’ the company explains:

For this initiative, materially altered is defined as changing or enhancing a person’s shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics.

The move, says Helena Foulkes, President of CVS Pharmacy and Executive VP of CVS Health, is a recognition of the company’s responsibility as one of the largest beauty retailers in the United States:

The connection between the propagation of unrealistic body images and negative health effects, especially in girls and young women, has been established. As a purpose-led company, we strive to do our best to assure all of the messages we are sending to our customers reflect our purpose of helping people on their path to better health.

The CVS Beauty Mark will begin appearing on CVS-produced beauty imagery in 2018, but the goal is to have all of the photographs in the beauty sections of CVS stores up to transparency standards by the end of 2020. At that point, any altered beauty image that appears in CVS “stores, marketing materials, websites, apps or social media” will be clearly labeled as such.

To learn more about this initiative, head over to the CVS Beauty Mark website. And if you plan to shoot campaign images for … well … almost any beauty brand from this point forward, you might want to keep these standards in mind. Chances are good that product is carried in a CVS store.

Press Release

CVS Pharmacy Makes Commitment to Create New Standards for Post-Production Alterations of Beauty Imagery

WOONSOCKET, R.I. | January 15, 2018 – CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), today announced a commitment to create new standards for post-production alterations of beauty imagery it creates for stores, websites, social media and any marketing materials. As part of this initiative, transparency for beauty imagery that has been materially altered will be required by the end of 2020.

The company also announced that it will introduce the “CVS Beauty Mark,” a watermark that will be used to highlight imagery that has not been materially altered. For this initiative, materially altered is defined as changing or enhancing a person’s shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics. CVS Pharmacy will be working together with key brand partners and industry experts to develop specific guidelines in an effort to ensure consistency and transparency.

“As a woman, mother and president of a retail business whose customers predominantly are women, I realize we have a responsibility to think about the messages we send to the customers we reach each day,” said Helena Foulkes, President of CVS Pharmacy and Executive Vice President, CVS Health. “The connection between the propagation of unrealistic body images and negative health effects, especially in girls and young women, has been established. As a purpose-led company, we strive to do our best to assure all of the messages we are sending to our customers reflect our purpose of helping people on their path to better health.”

This new initiative is being introduced in an effort to lead positive change around transparency in beauty as well as to allow customers to differentiate between authentic and materially altered imagery. The CVS Beauty Mark will start to appear on CVS Pharmacy-produced beauty imagery in 2018 with the goal of all images in the beauty sections of CVS Pharmacy stores reflecting transparency by the end of 2020.

“We’ve reached out to many of our beauty brand partners, many of whom are already thinking about this important issue, to work together to ensure that the beauty aisle is a place that represents and celebrates the authenticity and diversity of the communities we serve,” Foulkes added. “We’ve been inspired by their willingness to partner with us to redefine industry standards around this important issue for the well-being of all of our customers.”

“Girls Inc. applauds CVS Pharmacy’s leadership commitment to showcase and celebrate beauty in all of its forms. As the national nonprofit dedicated to inspiring all girls to be strong, smart, and bold, Girls Inc. is honored to be a partner in CVS Pharmacy’s movement to counter limiting stereotypes too often faced by girls and women. Allowing diversity and natural beauty to shine will have an immensely positive impact on girls and women everywhere.” said Judy Vredenburgh, Girls Inc. President & CEO.

CVS Health has previously made significant changes in its retail stores with the health of its customers in mind, such as ending the sale of tobacco products, delivering healthier food options throughout CVS Pharmacy stores and committing to remove certain chemicals of concern from all store brand beauty and personal care items by 2019.

To learn more about CVS Pharmacy’s new beauty imagery initiative, visit www.cvshealth.com/BeautyMark.

Articles: Digital Photography Review (dpreview.com)

 
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