360Photography

Sony has developed the ‘WhiteMagic’ high-resolution LCD panel that can be brighter or consume less power than existing units. The 3.0" LCD uses an additional white ‘dot’ at every position to provide a brighter image for use in bright light. Alternatively, the unit can be used in a low power mode that offers the same brightness as conventional monitors but using half the power. The RGBW design uses 1.24M dots to produce a VGA display (640×480 pixels), rather than the 920k dots used in current (RGB VGA LCD) designs. Sony supplies LCD panels to many of the big camera makers, so it could appear in a variety of cameras. It could be particularly useful in the Mirrorless sector, where the rear screen is the primary means of composing an image and any improvements in battery life or screen brightness for outdoor use would be especially valuable. Sadly a shipping date of October is likely to mean it’s too late for any releases this side of Christmas.
News: Digital Photography Review (dpreview.com)