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Posts Tagged ‘interchangeable’

MFT ‘Alice’ concept camera promises smartphone AI with interchangeable lenses

24 Sep

A team of engineers, data scientists and content creators have come together to produce a camera that it says marries the quality of Micro Four Thirds with the artificial intelligence of a smartphone to ‘change and challenge the concept of the digital camera for the next decade’. Alice is a camera that uses a MFT sensor and lens mount, and which is controlled by a smartphone app.

Similar to Sony’s QX10 camera announced back in 2013, Alice has no screen of its own, but uses a clamp on the rear to allow users to attach their phone for adjusting settings, previewing and reviewing images. The camera and phone will communicate using a 5GHz wireless connection while its creators say AI and computational drivers will offer ‘new capabilities and techniques for autofocusing, autoexposure, colour science and more.’

The idea was born out of an experience where a smartphone took a much better picture of a campfire scene on the beach than a professional photographer using a professional camera could manage. The project intends to combine the sort of image processing we see in smartphones with the technical quality achievable with the Micro Four Thirds system. The team behind the Alice Camera says the main camera manufacturers are losing ground to smartphones because they have failed to innovate and to introduce significant changes to their technology over the last ten years. This has left ‘content creators’ in an endless search for the perfect camera. The team conducted interviews will 1000 photographers and videographers to hear their gripes so that they could ensure the Alice Camera addresses them.

The app that controls the camera will allow your phone to be mounted with its screen facing the rear for normal control, or facing towards the back of the camera with a portion of the screen showing for selfies and vlogging. A Micro SD card will be used for storage and images can be transferred immediately for editing on the phone before posting online. The camera will be able to record 4K video at 30p or FHD at 60p, and will be able to stream live using the phone’s network connection.

Obviously a render of how the camera is expected to look in selfie/vlogging mode

The sensor chosen has only 11 million pixels, but those 4.63um pixels are claimed to offer better low light performance as well as an extended dynamic range.

The camera is still at the prototype stage at the moment, but pre-orders are being taken before an Indiegogo campaign begins next month. The full price of the Alice Camera will be £750 body only, but early birds and Indiegogo users will be able to pre-order at £450 and £550 with a deposit of £50. The finished camera is expected to be delivered in March 2021. For more information see the Alice Camera website.

And of course, with adapters, most full-frame and APS-C lenses will fit the MFT mount

Product Information:

Alice camera

Alice Camera™ is an AI-accelerated computational camera being built in Britain from the ground up for content creators. An interchangeable lens camera with a dedicated AI-chip that elevates machine learning and pushes the boundaries of what a camera can do. Alice is in concept prototype stage and will be available on Indiegogo in Autumn 2020.

Alice is a compact and low-profile camera which can be mounted onto the back of almost any standard smartphone. An ergonomic handle enables better hand placement and stability whilst capturing your scenes.

Alice uses the Micro Four Thirds lens mount, the most flexible and compact interchangeable lens system around, with over 50 professional-quality lenses available. Attach an adapter to use lenses with different mounts too!

Alice’s Micro Four Thirds sensor excels in low light conditions and allows you to capture high-quality 4K video with no crop. Large pixel sizes and an innovative Quad Bayer structure enable exceptionally low noise and high dynamic range.

Artificial Intelligence is transforming photography in the 2020s like digital technology did back in the 1990s. Alice has been designed from the ground up to harness AI and computational photography for modern content creators, offering you new capabilities and techniques for autofocusing, autoexposure, colour science and more.

The Alice Camera native app will provide you with a familiar smartphone user interface and experience. It will be easy to use and navigate with touchscreen interface and customisation. The camera system and firmware will improve with future software updates through our app.

We want to give creatives as much control as possible. We will be providing open-source software access to Alice allowing you to deeply customise your creative process, encouraging collaboration and software development. Regular software updates means Alice will stay up-to-date with the latest computational photography technology and features.

Fast wireless data transfer between camera and phone gives you a seamless real-time viewfinder on your smartphone. Instantly share your content to social media and live stream directly to your favourite platform. A selfie screen will appear when you turn your phone around so that you can view yourself at all times. Alice will even work when your phone is not attached. You can set up across the room and have your phone in your hand and content will still stream. Double whammy!


Disclaimer: Remember to do your research with any crowdfunding project. DPReview does its best to share only the projects that look legitimate and come from reliable creators, but as with any crowdfunded campaign, there’s always the risk of the product or service never coming to fruition.

Articles: Digital Photography Review (dpreview.com)

 
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Raspberry Pi launches 12.3MP interchangeable lens camera module for its Pi computers

30 Apr

What if I told you that for just $ 50, you could have yourself a fully-customizable interchangeable lens camera capable of shooting 12.3MP stills and capturing 4K/30p video? You’d probably tell me to kick dirt, but the truth is that’s now a possibility thanks to Raspberry Pi’s new ILC camera module and accompanying lenses, which start at just $ 25.

‘There has always been a big overlap between Raspberry Pi hackers and camera hackers,’ reads the Raspberry Pi blog post announcing the setup. ‘Even back in 2012, people (okay, substantially Dave Hunt) were finding interesting ways to squeeze more functionality out of DSLR cameras using their Raspberry Pi computers.’

The full kit currently available from Raspberry Pi.

Since 2013, Raspberry Pi has released a few different camera modules: the original 5MP camera board based around the OmniVision OV5647 sensor, a Pi NoIR board for infrared photography and a follow-up camera board that used the Sony IMX219 8MP sensor (this unit replaced Raspberry Pi’s 5MP camera board, which has the distinction of being just two other products the company has ever officially discontinued).

Despite selling more than 1.7 million units of the 8MP camera boards to date, the Raspberry Pi team wasn’t content with the limitations put in place by fixed-focus camera modules with small sensors and poor performance. Enter the new Raspberry Pi High Quality Camera.

This new module is build around the Type 1/2.3” (7.9mm diagonal) Sony IMX477 backside-illuminated CMOS sensor that features 1.55?m pixels (double that of the IMX219 found in the 8MP camera board). In front of the sensor is a C and CS lens mount with adjustable back-focus, a mount most commonly used on 8mm, 16mm cameras, closed-circuit security cameras and other industrial-focused systems. It even features a built-in 1/4”-20 tripod mount for supporting the system.

While any off-the-shelf C- and CS-mount lenses will work with the new sensor, Raspberry Pi has announced it will be working with its official retail partners to carry a pair of lenses: a 6mm CS-mount lens and a 16mm C-mount lens for $ 25 and $ 50, respectively. There’s always the option of 3D printing and purchasing third-party adapters to create wild combinations, such as this monster, shown below, built around the Canon 70–200mm F2.8 IS II lens.

The possibilities are nearly endless.

The High Quality Camera is compatible with ‘almost all’ Raspberry Pi models, starting with the original Raspberry Pi 1. The only exception are a number of early Raspberry Pi Zero boards that lack the connector. Raspberry Pi has compiled accompanying support documentation on the product page, including a ‘Getting Started’ guide. There’s also ‘The Official Raspberry Pi Camera Guide’ that’s available to download for free as a PDF or buy in physical form on the Raspberry Pi Press Store for £10.

The Raspberry Pi High Quality Camera, which will remain in production until at least January 2027 per Raspberry Pi’s obsolescence statement, is available starting today for $ 50 on the Raspberry Pi website.

Articles: Digital Photography Review (dpreview.com)

 
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Your first interchangeable lens camera: a beginner’s guide

25 Dec

Just getting started with your first interchangeable lens camera? Don’t be intimidated – we’re here to help.

Articles: Digital Photography Review (dpreview.com)

 
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Modded ‘Ribcage’ Sony RX0 II features passive MFT mount for interchangeable lenses

05 Dec

Canadian retailer Back-Bone Gear is offering the new Ribcage RX0 II, a modified version of the tiny and rugged Sony RX0 II camera that features a passive MFT mount for use with manual lenses, as well as a C mount (via a mounting ring) ideally intended for use with 1″ and 1.1″ format lenses.

The Sony RX0 II features a 1″ stacked Exmor RS CMOS sensor, removable IR-cut filter, support for capturing video at up to 4K resolutions, slow-motion capture at up to 1,000fps, and much more. Joining the camera’s robust features is an ‘extra-super-duralumin’ rugged body and 180-degree tilting LCD.

The modified Ribcage version of the RX0 II enables users to attach their existing lenses using an adapter, to use the tiny camera for niche applications involving telescopes and microscopes, or to use unique lenses with the camera, such as vintage models. Back-Bone Gear notes that its modified MFT mount doesn’t supply power for the lenses, hence why it must be used only with manual lenses.

The Ribcage model features CNC-machined aluminum components and includes a removable mounting plate with 1/4″-20 and 3/8″-16 mounts. The Ribcage RX0 II modified camera is available now for $ 1,299; it ships with a replacement IR-cut filter, charging cable, wrist strap, and more.

Articles: Digital Photography Review (dpreview.com)

 
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Nikon Museum exhibition showcases 60 rare prototype interchangeable lenses

12 Dec
A Reflex-Nikkor 1000mm f/11 prototype is mounted on the Nikon Z 7 via the Mount Adapter FTZ

Nikon Museum is showcasing prototype interchangeable lenses from the 1950s to the 1980s in a special exhibition called “Prototype Lenses — Fascinating Images Captured by the Nikon Z 7 Mirrorless Camera.” The exhibition opened on October 2 and includes around 60 prototype lenses created for SLR cameras, as well as images captured with 10 of the lenses and the Nikon Z7 camera.

These prototype lenses were created to test and verify new lens designs, according to Nikon, and many were destroyed once testing was completed. For that reason, “there have been few opportunities to exhibit them to the general public,” Nikon explains on its website, calling this a “very rare exhibition.”

According to Japanese website DC Watch, showcased lenses include the unreleased Nikkor-Q Auto 5cm F2.5, 1967 Fisheye-Nikkor Auto 6.3mm F2.8, 1961 Nikkor-S Auto 5cm F1.4 and 1958 Auto Nikkor Telephoto Zoom 85-250mm F4 lenses, among others. Some featured prototype lenses never entered mass production.

The exhibition will run through December 27th, 2018 at the Nikon Museum in Shinagawa, Tokyo. The Nikon Museum is also able to be toured via Google Street View, but this particular image is not the one shown in the particular image set Google uses.

Articles: Digital Photography Review (dpreview.com)

 
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Sigma releases interchangeable lens compatibility notes for Nikon Z7 and Canon EOS R

27 Oct

Sigma has released compatibility notes for its interchangeable lenses when used with the Canon EOS R and Mount Adapter EF-EOS R, as well as updated compatibility information related to the Nikon Z7. The updates follow Sigma’s compatibility note for the Nikon Z7 released in late September, during which time the company said it would continue testing products and publishing future updates.

According to the company, its interchangeable lenses for Canon mount “do not have any issues with general operation” when used with the Canon EOS R and EF-EOS R adapter. However, users will need to disable the in-camera Digital Lens Optimizer feature before using a Sigma interchangeable lens with the model.

Sigma states:

When the Digital Lens Optimizer is switched [OFF], but “Peripheral illumination correction”, “Chromatic aberration correction” and “Distortion correction”, located within the in-camera Lens Aberration Correction function is switched [ON], the appropriate corrections can be achieved in accordance with the optical characteristics of each lens. This is applicable to lenses listed below which were released after March, 2018, or those of which firmware has been updated to Ver.2.0 or later.

In regards to its updated Nikon Z7 compatibility data, Sigma has released a list of 36 interchangeable lenses for Nikon mount that it tested and found compatible with the Nikon Z7 and Mount Adapter FTZ. When used together, “both AF and AE operate without any issue,” the company stated in its latest release.

The full list of compatible lenses is available in the press release below:

[Updated Information] Operating conditions of the Nikon “Z7” and SIGMA’s interchangeable lenses for Nikon mount

Thank you for purchasing and using our products.

We would like to share results of our further investigations regarding the operating conditions of the Nikon “Z7” and SIGMA’s interchangeable lenses for Nikon mount.

When SIGMA’s interchangeable lenses in the current product lineup, listed below, are used in combination with the Nikon “Z7” and their “Mount Adapter FTZ”, both AF and AE operate without any issues.

Furthermore, lenses which incorporate Optical Stabilizer (OS) will work to maximum effect when both the lens’s OS and the in-camera stabilization are switched on simultaneously.

Applicable Products

DG Lens

  • 12-24mm F4 DG HSM | Art
  • 14-24mm F2.8 DG HSM | Art
  • 24-70mm F2.8 DG OS HSM | Art
  • 24-105mm F4 DG OS HSM | Art
  • 60-600mm F4.5-6.3 DG OS HSM | Sports
  • APO 70-200mm F2.8 EX DG OS HSM
  • APO 70-300mm F4-5.6 DG MACRO
  • 70-300mm F4-5.6 DG MACRO
  • 100-400mm F5-6.3 DG OS HSM | Contemporary
  • 120-300mm F2.8 DG OS HSM | Sports
  • 150-600mm F5-6.3 DG OS HSM | Contemporary
  • 150-600mm F5-6.3 DG OS HSM | Sports
  • APO 200-500mm F2.8 / 400-1000mm F5.6 EX DG
  • APO 300-800mm F5.6 EX DG HSM
  • 14mm F1.8 DG HSM | Art
  • 20mm F1.4 DG HSM | Art
  • 24mm F1.4 DG HSM | Art
  • 35mm F1.4 DG HSM | Art
  • 105mm F1.4 DG HSM | Art
  • 135mm F1.8 DG HSM | Art
  • 500mm F4 DG OS HSM | Sports
  • MACRO 105mm F2.8 EX DG OS HSM
  • APO MACRO 150mm F2.8 EX DG OS HSM
  • APO MACRO 180mm F2.8 EX DG OS HSM

DC Lens

  • 8-16mm F4.5-5.6 DC HSM
  • 10-20mm F3.5 EX DC HSM
  • 17-50mm F2.8 EX DC OS HSM
  • 17-70mm F2.8-4 DC MACRO OS HSM | Contemporary
  • 18-35mm F1.8 DC HSM | Art
  • 18-200mm F3.5-6.3 DC MACRO OS HSM | Contemporary
  • 18-250mm F3.5-6.3 DC MACRO OS HSM
  • 18-300mm F3.5-6.3 DC MACRO OS HSM | Contemporary
  • 50-100mm F1.8 DC HSM | Art
  • 4.5mm F2.8 EX DC CIRCULAR FISHEYE HSM
  • 10mm F2.8 EX DC FISHEYE HSM
  • 30mm F1.4 DC HSM | Art

Phenomena particular to 4 lenses were confirmed after our announcement of September 28th

After careful investigation, we confirmed some phenomena particular to 4 products listed below. Regarding a firmware update for the SIGMA 24-35mm F2 DG HSM | Art, 50mm F1.4 DG HSM | Art and 85mm F1.4 DG HSM | Art, we are going to announce them at a later date.

24-35mm F2 DG HSM | Art

[Phenomenon]- It may occasionally stop recording while shooting video. It is planned to be resolved by a firmware update.

50mm F1.4 DG HSM | Art

[Phenomenon] – When starting to shoot with the subject completely out of focus, the response to the AF operation is intermittent. It is necessary to release several times or to turn the focus ring once to release. It is planned to be resolved by a firmware update.

85mm F1.4 DG HSM | Art

[Phenomenon] – It may occasionally show overexposure when narrowing down the aperture from F5.6 while shooting. It is planned to be resolved by a firmware update.

APO 800mm F5.6 EX DG HSM

[Phenomenon] – Please focus using MF, since it is difficult to achieve sufficient focusing accuracy. There is no plan for a firmware update.

When the lenses listed below are used, due to product specifications, the in-camera stabilization cannot be turned off. In addition, the Auto Power Off function cannot be used. Please manually turn the power [OFF] after shooting.

Applicable products

Current lineup

  • 17-50mm F2.8 EX DC OS HSM
  • 17-70mm 2.8-4 DC MACRO OS HSM | Contemporary
  • 18-200mm F3.5-6.3 DC MACRO OS HSM | Contemporary
  • 18-250mm F3.5-6.3 DC MACRO OS HSM
  • 24-105mm F4 DG OS HSM | Art

Discontinued models

  • 17-70mm 2.8-4 DC MACRO OS HSM
  • 18-50mm F2.8-4.5 DC OS HSM
  • 18-250mm F3.5-6.3 DC OS HSM
  • 18-200mm F3.5-6.3 DC OS HSM
  • 50-200mm F4-5.6 DC OS HSM
  • 70-300mm F4-5.6 DG OS

Other precautions

  • Please use manual focus while shooting with lenses which do not incorporate an AF driving motor.
  • Tele Converters cannot be used together.
  • Depending on shooting conditions, sufficient focusing speed and accuracy may not be achieved. As required, please use manual focus while shooting.
  • Despite being listed above, some lenses shipped out from SIGMA before November, 2013 may require a firmware update. (Please refer to “Various lenses shipped from SIGMA before November, 2013” below.)
  • Discontinued products have different operating conditions depending on each product and their shipping period. For details, please contact your nearest authorized SIGMA subsidiary / distributor.

Various lenses shipped from SIGMA before November, 2013

We have previously confirmed that some phenomena such as AF not working correctly with some lenses released or shipped from SIGMA before November, 2013, when they are used on Nikon’s digital SLR cameras incorporating the latest firmware. Under this circumstance, we will update the lens firmware free of charge. If the products do not operate on a Z7, even when they are listed above, the lens firmware update may improve the situation.

For customers who have these applicable products, please contact your nearest authorized SIGMA subsidiary / distributor for further details.

*1 For products of which firmware was updated after November, 2013, a firmware update is not necessary.
*2 It is not possible to update the firmware of products for which our support period has finished.
*3 For products with an engraved edition number of A012, C013 or S013, the lens firmware can be updated using the optional SIGMA USB DOCK.


[CANON COMPATIBILITY NOTE]

Thank you for purchasing and using our products.

We would like to announce that, as of this moment SIGMA’s interchangeable lenses for Canon mount in the current lineup do not have any issues with general operation when they are used on the “EOS R”, released by Canon Inc., via their “Mount Adapter EF-EOS R”.

In addition, please note the information below when using our lenses.

1. With SIGMA’s interchangeable lenses, the Digital Lens Optimizer located within the in-camera Lens Aberration Correction function cannot be used. Therefore, please set the Digital Lens Optimizer to [OFF] before shooting.

When the Digital Lens Optimizer is switched [OFF], but “Peripheral illumination correction”, “Chromatic aberration correction” and “Distortion correction”, located within the in-camera Lens Aberration Correction function is switched [ON], the appropriate corrections can be achieved in accordance with the optical characteristics of each lens. This is applicable to lenses listed below which were released after March, 2018, or those of which firmware has been updated to Ver.2.0 or later.

Contemporary line

  • SIGMA 17-70mm F2.8-4 DC MACRO OS HSM | Contemporary *
  • SIGMA 18-200mm F3.5-6.3 DC MACRO OS HSM | Contemporary *
  • SIGMA 18-300mm F3.5-6.3 DC MACRO OS HSM | Contemporary *
  • SIGMA 100-400mm F5-6.3 DG OS HSM | Contemporary
  • SIGMA 150-600mm F5-6.3 DG OS HSM | Contemporary

Art Line

  • SIGMA 18-35mm F1.8 DC HSM | Art
  • SIGMA 50-100mm F1.8 DC HSM | Art
  • SIGMA 12-24mm F4 DG HSM | Art
  • SIGMA 14-24mm F2.8 DG HSM | Art
  • SIGMA 24-35mm F2 DG HSM | Art *
  • SIGMA 24-70mm F2.8 DG OS HSM | Art
  • SIGMA 24-105mm F4 DG OS HSM | Art
  • SIGMA 14mm F1.8 DG HSM | Art
  • SIGMA 20mm F1.4 DG HSM | Art
  • SIGMA 24mm F1.4 DG HSM | Art
  • SIGMA 30mm F1.4 DC HSM | Art *
  • SIGMA 35mm F1.4 DG HSM | Art
  • SIGMA 50mm F1.4 DG HSM | Art
  • SIGMA 70mm F2.8 DG MACRO | Art
  • SIGMA 85mm F1.4 DG HSM | Art
  • SIGMA 105mm F1.4 DG HSM | Art
  • SIGMA 135mm F1.8 DG HSM | Art

Sports Line

  • SIGMA 60-600mm F4.5-6.3 DG OS HSM | Sports
  • SIGMA 120-300mm F2.8 DG OS HSM | Sports *
  • SIGMA 150-600mm F5-6.3 DG OS HSM | Sports
  • SIGMA 500mm F4 DG OS HSM | Sports *

* These lenses will be compatible with the in-camera Lens Aberration Correction function by a firmware update to Ver.2.0 which will be announced in the future.

When lenses other than those listed above are used, “Peripheral illumination correction”, “Chromatic aberration correction” and “Distortion correction”, located within the in-camera Lens Aberration Correction function, may cause images to appear abnormal. Therefore please set these correction functions to [OFF] before shooting.

2. When SIGMA’s DC lenses are used, “1.6x (Crop)” will not be set automatically. Please select “1.6x (Crop)” manually.

We will continue verification and provide updates on the operating condition at a later date.

Via: Sigma 1, 2

Articles: Digital Photography Review (dpreview.com)

 
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New study reveals insights of first-time interchangeable lens camera owners

08 Oct
Kobe Subramaniam/Unsplash

KeyPoint Intelligence — InfoTrends has released its 2018 US Digital Interchangeable Lens Camera (DILC) Market Study.

The study, which “started as a digital single lens reflex camera (DSLR) market has now evolved into two segments: DSLR cameras and mirrorless cameras (MILCs),” says KeyPoint Intelligence — InfoTrends in its synopsis. Some of the data presented in the study seems obvious, while other tidbits stand out.

Starting off, the study revealed 72 percent of consumers looking to purchase a DILC in the next year currently don’t own one. The study says most of those potential first-time buyers are making the jump from smartphones and point-and-shoot cameras, with 33 percent of smartphone users and 42 percent of point-and-shoot users saying they’re considering a mirrorless camera.

The study also discovered that 30 percent of all camera and/or smartphone owners planned on taking photography more seriously in the next five years. Of the 30 percent, 80 percent plan on labelling themselves as a hobbyist photographer or higher.

KeyPoint Intelligence — InfoTrends says the “study is designed to equip companies that are interested in the DILC market with critical business planning information.” As such, the entire study is available for purchase, but it won’t come cheap. The study costs $ 20,000 and includes a 158 slide PDF presentation, demographic and digital camera banners and tabulations, and Excel pivot tables.

Articles: Digital Photography Review (dpreview.com)

 
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Sony claims top spot in full-frame interchangeable lens camera market, launches ‘Be Alpha’ campaign

16 Aug

In a press release issued this morning, Sony announced it has sold more full-frame cameras than any other brand in the US over the past six months, measured both by units sold and by value.

Perhaps more impressively, the company is also celebrating occupying the top position in the overall mirrorless market, a spot it has owned for the past six years thanks to the huge success of the a6000, as well as sales of the a7 series.

That’s all good news for Sony, yes, but it’s probably no coincidence that Sony was the last brand to release a mass-market full frame camera. It’s been a year since Canon’s last entry in the category, and a similar amount of time since Nikon announced the D850. And either way, we don’t recommend getting too invested in brand market share, but that’s just us.

Sony’s also taking the opportunity to launch a brand new ‘Be Alpha’ campaign, which will comprise a number of in-person events in major cities, starting on August 19th in New York City to celebrate World Photography Day. The initiative also includes an ‘Alpha Female’ program, which will include grants, mentorship and events to address “the imaging industry’s well-documented diversity challenges.”


Sony Celebrates No.1 Overall Position in U.S. Full-frame Cameras with Launch of Historic “Be Alpha” Campaign

SAN DIEGO, Aug. 15, 2018 – Sony Electronics, Inc. – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer – today announced that it has overtaken and held the No. 1 overall position in the United States full-frame interchangeable lens camera market in the first half of 2018, in both dollars and units1. In fact, four out of every 10 full-frame cameras sold during this time period have come from the Sony brand1.

Additionally, Sony has announced that within the overall mirrorless market, it has held the No. 1 position in both dollars and units for more than six years2. These strong results can be attributed to the company’s leadership in transitioning the market from older DSLR technology to next-generation mirrorless cameras.

Much of Sony’s recent success has been driven by sales of the acclaimed ?7R III and ?7 III models, as well as the rapid adoption of the ?9 camera amongst professional sports photographers and photojournalists. The brand’s extremely active community has played a major part as well, as evidenced by the strong engagement on key social platforms like Instagram, where the official @SonyAlpha page has just surpassed the coveted one million followers count.

As a celebration of these historic achievements, Sony has announced the launch of its extensive “Be Alpha” campaign that will connect creators of all types with the brand and its ever-growing roster of talented photographers and videographers.

“We’re extremely proud of achieving No. 1 overall share in Full-frame cameras in the US market, as well as holding a strong No. 1 share in the mirrorless market for six years running” said Neal Manowitz, vice president of Digital Imaging at Sony Electronics. “More than anything, we owe this to our community. It is our pleasure to create for you, the true creators. You pushed us to innovate, to change, to continually adapt, and your voice remains core to everything we do.”

Manowitz added, “To ‘Be Alpha’ is to be a leader, to be an innovator, to stand out amongst the crowd. It represents everything we stand for as a brand. Our campaign will celebrate the extended Sony community, while also shining a light on the topics that that we are most passionate about – diversity, conservation, equality and much more.”

Sony’s “Be Alpha” movement will be headlined by a series of community events in major markets throughout North America in 2018 and beyond, beginning with the official launch event on August 19th, World Photography Day, in New York City. The campaign will encourage all creators to get involved by sharing their own “Be Alpha” content on all relevant social platforms while tagging #BeAlpha.

The “Be Alpha” campaign will also feature programs that are designed to foster growth in both the current and next generations of imaging professionals, the most notable of which being the flagship “Alpha Female” program. This multi-tiered, female exclusive program is Sony’s thoughtful response to the imaging industry’s well-documented diversity challenges. It will include a variety of grants and mentorship opportunities for female photographers and videographers, as well as the production of several large-scale industry events. Additional details to be released soon.

All key information regarding Sony’s “Be Alpha” movement, including the campaign launch video, will be hosted at www.alphauniverse.com/BeAlpha. This page will be continually updated with information on new events, content pieces and more.

A variety of additional stories and exciting new content shot with Sony products can be found at www.alphauniverse.com , Sony’s community site built to educate, inspire and showcase all fans and customers of the Sony ? brand.

A chart summarizing Sony’s rapid growth in Full-frame market is included below:

  1. Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on dollar and unit sales, Jan. – June 2018.
  2. Source: Sony internal historical data sources.
  3. Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on dollar sales, Jan.- Dec. 2017 vs. Jan.- Dec. 2016.
  4. Source: The NPD Group, Inc., U.S. Retail Tracking Service, Detachable Lens Camera, Sensor Size: Full Frame, Based on adjusted dollar sales, Jan.- June 2018 vs. Jan.- June 2017. Sales are adjusted for 5wk Jan. 2018 vs. 4wk Jan. 2017.

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm plans to increase interchangeable lens production capacity as demand grows

26 Jul

Increased mirrorless digital camera demand has prompted Fujifilm to ramp up its interchangeable lens production capacity, the company has announced. New facilities at its existing Taiwa Factory in Miyagi prefecture, Japan will start in September, the ultimate goal being a 70% production capacity increase by 2020, the year when Fujifilm expects all of the new facilities to be fully operational.

Fujifilm reports that its annual interchangeable lens sales are growing by more than 20% per year. The company currently offers 36 interchangeable lenses for its X and G mounts, including its newly announced XF 8-16mm F2.8 ultra-wide zoom scheduled to launch in November.

Fujifilm reports that its annual interchangeable lens sales are growing by more than
20% per year

The company revealed plans to install a large-scale cleanroom facility with a “cutting-edge” analyzer, as well as other facilities that will include AI-based optical adjustment technologies. The launch of these facilities, says Fujifilm, will increase lens production efficiency while maintaining a high level of quality. Fujifilm says the Taiwa Factory’s “Made in Japan” interchangeable lenses will be distributed globally.

Via: Fujifilm

Articles: Digital Photography Review (dpreview.com)

 
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Leaked photos of DJI Phantom 5 drone with interchangeable lens camera

17 May
Photo by OsitaLV via Twitter

The DJI Phantom 5 drone is allegedly featured in two newly-leaked images—as well as a few sketches—that claim to reveal details about the unannounced model. The leak comes from Twitter account “OsitaLV,” which also leaked images that allegedly showed the Phantom 5 camera in March. The images in the most recent leak, however, include the full drone, lenses, and controllers.

One of the two newly leaked images (below) shows the same camera featured in the March leak, though with the lens removed and featured at a new angle:

Photo by OsitaLV via Twitter

OsitaLV also shared three sketches showing the camera and lenses, one claiming the DJI Phantom 5’s interchangeable lens camera has a 1-inch CMOS sensor. Another sketch claimed four F2.8 lenses will be available: 15mm, 24mm, 35mm, and 50mm. Finally, the second new image shows the complete drone with the same grey body color and dark landing gear visible in the March leak.

OsitaLV previously claimed the Phantom 5 will feature a plastic GPS antenna cover, aluminum shell, and plastic landing gear. In a tweet shared on April 26th, the same Twitter user claimed that DJI has moved the motor cooling holes to the bottom of the drone and added more sealing rings to the battery, effectively making the drone “rainproof.”

Of course, none of this is considered confirmed or official until DJI makes it so, but leaks this substantial are rarely far off the mark. Keep an eye out for the official DJI news in the coming weeks or months—it shouldn’t be long now.

Articles: Digital Photography Review (dpreview.com)

 
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