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Behind the scenes at Fujifilm’s factory in Sendai, Japan

02 Feb

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

After the official launch of the X-Pro2 recently in Tokyo, Fujifilm invited a select group of press to visit its Taiwa assembly plant near Sendai to see the camera being put together. As well as the X-Pro2, we were also able to see the assembly lines for the X-T1, X100T, and several lenses. Fujifilm has been making optics since the 1940s, and although the construction workers of that time would not recognize much of the technology used in lens construction today, a lot of the assembly is still done fairly traditionally, by hand. 

The first step when visiting any assembly plant, is to sterilize yourself. No, not like that, but by donning head-to-foot protective clothing and scrubbing your hands with alcohol. It’s a time-consuming, uncomfortable but necessary step in order to prevent contamination of the assembly line. I do very much regret keeping a sweater on underneath the overalls though. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Here, a worker in Fujifilm’s Taiwa plant uses a sonic motorized screwdriver to assemble the company’s 56mm F1.2 prime lens. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Journalists take photographs of the various lens groups that make up the new 100-400mm zoom, laid out on a table at Fujifilm’s Taiwa plant, which is about 20 miles outside of the city of Sendai. 

The elements themselves are not ground and polished in Sendai, but like other components they are shipped in, ready to be turned into complete lenses. Fujifilm has three additional facilities in Japan that mold and polish glass lens elements and machine various other components.

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Here, a worker performs the delicate job of attaching the PCB to Fujifilm’s new 100-400mm telezoom. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

The 100-400mm zoom takes roughly 4 hours to assemble, in its progress from a box of bits to a finished lens. These lenses are almost complete, and await the final assembly and testing phases of their construction. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Fujifilm’s new 100-400mm telezoom being assembled. As with other factories we’ve visited in Japan, a lot of the assembly is done by hand, and aside from calibration, there’s little automation in the assembly lines of either lenses, or cameras in Fujifilm’s factory. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Here, a 100-400mm zoom undergoes final testing. This process (which involves racking the zoom and focus ring to various points, repeatedly) is partly automated – presumably to avoid the human operators from getting repetitive strain injury.

Almost all of the other calibration tests and checks are confidential, which means no photos. None taken by humans, anyway.

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

A 100-400mm gets the finishing touches added, prior to being boxed up for shipping. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Several completed 100-400mm zooms are placed in plastic trays before being wrapped and boxed-up for shipping.

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Here, a worker examines one of the groups destined to become part of Fujifilm’s much smaller 35mm F2 prime lens. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Again, a majority of the steps in the assembly of this lens are manual, with little automation. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

We were impressed by just how many of the stages in assembly appear to be visual inspection. A single worker might inspect hundreds of these components in a day.

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Here, lens groups are arranged in trays ready to be inspected.

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Ultraviolet light is used to ‘cure’ the cement that holds elements securely in their groups. Gone are the days of screwing elements together using friction and using shims to adjust their precise alignment.  

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Here, several 35mm F2 primes sit in trays awaiting the final stages of their assembly.  

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

The front bezel of the 35mm F2 is attached with four screws. Once this is done, the screws will be concealed by the nameplate ring. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

And here are the finished lenses with their nameplates attached, ready to be boxed and shipped. Much simpler than the 100-400mm zoom, the 35mm prime takes only about 80 minutes to assemble, in total. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

The day we toured Fujifilm’s factory was the first ‘official’ day of production for the new X-Pro2. Of course workers have been putting final shipping cameras together now for some time, under a veil of secrecy ahead of the product launch in mid-January.

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Although outwardly similar to the original X-Pro1, the X-Pro2 is a completely redesigned, considerably more complex camera than the first X-series ILC. It should be – Fujifilm has had four years to gather feedback from users of the original camera. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Like the lenses, the X-Pro2 arrives in Sendai as a collection of partly-finished components ready for final assembly. Here, a worker performs the delicate job of connecting the various wires and ribbon connectors that will bring the camera to life.

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

The X-Pro2’s firmware isn’t ‘hardwired’ but has to be manually uploaded to every camera individually, in one of the final stages of assembly before the cameras are boxed up for shipping. Doing it at this late stage decreases the risk that firmware will need to be loaded more than once if an update is required. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Here, a worker is attaching the small plastic window over the X-Pro2’s focusing lamp before applying the leatherette material that covers much of the outside of the camera’s body.

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

One of the trickiest (and most manual) stages in the construction of the X-Pro2 is applying the leatherette material to the camera body. This is done slowly, carefully, and entirely by hand.

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

The material is carefully pressed into place around the lens throat, and various control points. Bubbles are worked out by scraping the material gently with a plastic ‘spudger’. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

The X-Pro2’s grip is attached using a very strong adhesive, and firm adhesion is ensured by placing the camera in a mechanical press that applies firm and even pressure to the join. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Here, finished X-Pro2 bodies await final checks before being boxed up for shipping. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

The X-Pro2 isn’t the only camera that is put together in Sendai. Fujifilm also assembles the X-T1 in the same facility. Here, a collection of X-T1 top-plates await assembly.

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

And this is what happens next. The X-T1’s magnesium-alloy top-plates are introduced to the electronic viewfinder assembly, ready to be mated with the main body of the camera, further down the assembly line.  

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Dials! Thousands of dials! Here, trays and trays of X-T1 ISO dials sit waiting to be introduced to their host cameras. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

A well as the X-Pro2 and X-T1, the Sendai plant is also home to the X100T assembly line. We wanted to take this lonely-looking X100T home with us, but apparently that’s not allowed.

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

That’s OK – we like the black ones more anyway. Here, a number of almost-finished X100T bodies sit in trays waiting for their rear control plate and LCD screens to be added. 

Sendai was badly hit by the earthquake of 2011, and some of the buildings at Fujifilm’s Taiwa plant had to be abandoned due to structural damage. One of those buildings housed the original assembly line for the X100, and after the earthquake, assembly was moved across the street and into the building that we visited.  

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

And here’s where they all end up – X-Pro2s, X-T1s, X100Ts and lenses. These large boxes contain finished products, ready to be shipped to retailers and distributors worldwide. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Well, almost ready. Even once they’re placed in their retail packaging and stacked in the larger shipping boxes, one in 10 of all the cameras and lenses assembled in the factory are removed, unboxed, and checked by hand to ensure that any given batch is free from manufacturing defects. ‘Made in Japan’ really does mean something, even today. 

Behind the Scenes of Fujifilm’s Factory in Sendai, Japan

Happy 5th anniversary, Fujifilm X-series!

Articles: Digital Photography Review (dpreview.com)

 
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Two views on the X-Pro2: Hitting the streets with Fujifilm’s flagship

18 Jan

You probably know all about the X-Pro2’s specs by now, but what’s it like to shoot with? Sam and Richard hit the streets of Georgetown, Seattle with the camera to see how it handles different types of shooting. What did they like? What came up short? Follow them and find out…

For the specs and more detail about the camera, read our Fujifilm X-Pro2 First Impressions Review.

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm’s budget FinePix XP90 rugged camera makes a splash

18 Jan

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Fujifilm has released the FinePix XP90, a relatively minor update to last year’s XP80 rugged camera. As with its predecessor, the XP90 is waterproof to 15m/50ft, shockproof from 1.8m/5.8ft, freezeproof and dustproof. The only major new feature is the LCD, which received a bump in both size and resolution (3″ vs 2.7″ and 920k vs 460k-dot).

It sports a 16MP BSI CMOS sensor and F3.9-4.9, 28-140mm equivalent lens with image stabilization. The camera has numerous special effects modes and can take HDR and panoramic photos. Video can be captured at 1080/60p or at frame rates of up to 480 fps (at lower resolutions). Naturally, Wi-Fi is also built in.

The XP90 can also serve as an action cam, with support for standard mounts and a dedicated mode which turns off the LCD for extended battery life. An optional 18mm equivalent wide-angle conversion lens is also available.

The FinePix XP90 will available in yellow, blue, orange and green for $ 229.95.

FUJIFILM ANNOUNCES NEW ADDITIONS TO THE X-SERIES LINE OF CAMERAS AND LENSES

X-Pro2, X-E2S, X70 and XF100-400mmF4.5-5.6 R LM OIS WR join the X-Series; all-weather FinePix XP90 gets the shot from sand to slopes

Valhalla, N.Y., January 14, 2016 FUJIFILM North America Corporation, a leader in digital imaging, today announced new additions to the award-winning X-Series line of premium fixed and mirrorless cameras, and ultra-high quality lenses, including: the FUJIFILM X-Pro2, FUJIFILM X-E2S, FUJIFILM X70 and FUJINON XF100-400mmF4.5-5.6 R LM OIS WR.  Fujifilm also introduced the new rugged and waterproof FinePix XP90, perfect for capturing amazing images everywhere, from underwater to mountain tops.

FUJIFILM X-Pro2

The FUJIFILM X-Pro2 is the new flagship range-finder style camera in the award-winning X-Series line. The X-Pro2 is the pinnacle of X-Series photography, and gives professional photographers an innovative Advanced Hybrid Multi Viewfinder capable of instantly switching between optical and electronic finders, a new 24.3MP X-Trans CMOS III sensor for truly remarkable image resolution, and a new X-Processor Pro that delivers dramatically improved response times for unmatched performance.

By combining these features with the ultra-high image quality of FUJINON X-Mount lenses and the world-renowned color reproduction technology refined over more than 80 years as a photographic film leader, the FUJIFILM X-Pro2 delivers the best ever results from an X-Series camera.

FUJIFILM X-Pro2 key features:

  • World’s first Advanced Hybrid Multi Viewfinder with 2.36 million dots and maximum speed of 85 frames per second
    • Diopter correction mechanism with an eye point of 16mm and a telephoto bright frame with enlarged focal length of 140mm
  • 24.3MP APS-C X-Trans CMOS III Sensor
    • Fast AF of up to 0.08 seconds
    • Phase detection AF and motion predictive AF for continuous shooting up to 8 frames per second
    • Start-up time of 0.4 seconds
    • Shutter time lag of 0.05 seconds
    • Shooting interval of 0.25 seconds
    • Focal plane shutter top speed of 1/8000 second
    • Flash sync speed up to 1/250 second
  • Dust and splash-resistant body with more than 61 points of weather sealing and freeze resistance to 14°F
  • High-precision 3” rear display with 1.62 million dots
  • Dual memory card slots (Slot 1 compatible with UHS-II Standards)
  • New monochrome  ACROS film simulation for smooth tones, deep blacks and rich textures
  • New Grain Effect mode for images reminiscent of old film photos, especially when printed
  • Maximum ISO performance up to 12800 sensitivity; Extended ISO ISO100, 25600, 51200
  • Improved electric charge transfer rate for ultra-fast readout speeds
  • Interval timer for shooting time-lapse sequences of one second to 24 hours, up to 999 frames
  • Free FUJIFILM Camera Remote application and Wireless Communication function allows users to remotely shoot images from smartphones and tablets via WiFi
  • Photos can be sent to the INSTAX Share Printer using the free INSTAX Share App (iOS and Android) SHARE Smartphone Printer
  • Full HD video 1080p at 60fps; bit rate of 36Mbps for clear capture of delicate movements; frame rates of 60 fps, 50fps, 30fps, 25fps and 24fps, supporting worldwide motion picture formats
  • Advanced creative filters
  • Optional accessories:
    • Hand Grip MHG-Xpro2 – improves grip and retains access to battery and SD card, and compatible with an Arca Swiss plate
    • Leather Case BLC-XPRO2 – genuine leather bottom case elegantly shows off the X-Pro2’s classic design while protecting the camera body with battery access

 

FinePix XP90

The new FinePix XP90 rugged digital camera is waterproof to 50ft./15m, shockproof from 5.8ft./1.75m., freezeproof to 14°F/-10°C and dustproof*,**. It features a 16.4MP CMOS sensor with a 28-140mm 5x optical zoom lens, Wi-Fi® connectivity for one touch transfers to smartphones and tablets, and captures full HD movies at 1080p, even underwater.

FinePix XP90 key features:

  • 16.4MP 1/2.3” CMOS sensor
  • Waterproof to 50ft./15m, Shockproof from 5.8ft./1.75m, Freezeproof to 14°F/-10°C and Dustproof
  • Complies with IP68 standards
  • 5x optical zoom with 28mm wide-angle setting
  • 3” LCD with anti-reflection coating
  • Wireless connectivity for instant image and movie sharing
  • Action Camera mode
  • Optical Image Stabilization
  • Full HD movie capture at up to 60 frames per second
  • Interval Timer Shooting and Time-Lapse Movie function
  • 480 frames per second slow motion mode
  • 11 Advanced Creative Filters
  • High Dynamic Range (HDR) capture
  • Motion Panorama 360°
  • Available in Blue, Yellow, Graphite with green, and Graphite with orange

The FinePix XP90 will be available in February 2016 for USD $ 229.95 \ CAD $ 239.99.

* Waterproof and dustproof protection standards of products, stipulated by IEC (International Electrotechnical Commission)

** Measurement method of MIL-Standard 810F Method5 16.5-Shock of the “MIL Standard”, a standard stipulating the durability of supplies procured by the American military, set by the United States Department of Defense

FinePix XP90 specifications

Price
MSRP $ 229
Body type
Body type Compact
Body material Metal, composite
Sensor
Max resolution 4608 x 3456
Other resolutions 4:3 (3264 x 2448, 2048 x 1536), 3:2 (4608 x 3072, 3264 x 2176, 2304 x 1536), 16:9 (4608 x 2592, 3264 x 1840, 1920 x 1080), 1:1 (3456 x 3546, 2432 x 2432, 1728 x 1728)
Image ratio w:h 1:1, 4:3, 3:2, 16:9
Effective pixels 16 megapixels
Sensor photo detectors 17 megapixels
Sensor size 1/2.3" (6.17 x 4.55 mm)
Sensor type BSI-CMOS
Color space sRGB
Color filter array Primary color filter
Image
ISO Auto, 100-3200, 6400 available at lower resolutions
White balance presets 7
Custom white balance No
Image stabilization Sensor-shift
Uncompressed format No
File format
  • JPEG (Exif v2.3)
Optics & Focus
Focal length (equiv.) 28–140 mm
Optical zoom 5×
Maximum aperture F3.9 – F4.9
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Tracking
  • Single
  • Continuous
  • Face Detection
  • Live View
Autofocus assist lamp Yes
Digital zoom Yes (2X)
Manual focus No
Normal focus range 60 cm (23.62)
Macro focus range 9 cm (3.54)
Screen / viewfinder
Articulated LCD Fixed
Screen size 3
Screen dots 920,000
Touch screen No
Screen type TFT LCD
Live view Yes
Viewfinder type None
Photography features
Minimum shutter speed 4 sec
Maximum shutter speed 1/2000 sec
Exposure modes
  • SR Auto
  • Program
Scene modes
  • Portrait
  • Landscape
  • Sport
  • Night
  • Night (Tripod)
  • Sunset
  • Snow
  • Beach
  • Underwater
  • Underwater (Macro)
  • Party
  • Flower
  • Text
Built-in flash Yes
Flash range 4.40 m (with Auto ISO)
External flash No
Flash modes Auto, flash on, flash off, slow synchro
Drive modes
  • Single
  • Continuous Top
  • Continuous Last
  • Self-timer
Continuous drive 10.0 fps
Self-timer Yes (2 or 10 sec, group)
Metering modes
  • Multi
Exposure compensation ±2 (at 1/3 EV steps)
WB Bracketing No
Videography features
Resolutions 1920 x 1080 (60p, 30p), 1280 x 720 (60p), 640 x 480 (30p)
Format MPEG-4, H.264
Microphone Mono
Speaker Mono
Storage
Storage types SD/SDHC/SDXC, Internal
Storage included 96MB
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMI Yes (micro-HDMI)
Microphone port No
Headphone port No
Wireless Built-In
Wireless notes 802.11/b/g/n
Remote control Yes (via smartphone)
Physical
Environmentally sealed Yes (waterproof to 15m/50ft, shockproof to 1.8m/5.8ft, freezeproof to -10C/+14F, dustproof)
Battery Battery Pack
Battery description NP-45S lithium-ion battery & charger
Battery Life (CIPA) 210
Weight (inc. batteries) 203 g (0.45 lb / 7.16 oz)
Dimensions 110 x 71 x 28 mm (4.33 x 2.8 x 1.1)
Other features
Orientation sensor Yes
GPS None

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm’s latest financials show strong sales of Instax products, shrinking sales of digital cameras

03 Nov

It’s the season for pre-holiday financial earnings reports, and Fujifilm’s latest numbers tell a familiar story – digital camera sales are down on the whole, with steady sales of higher-end products. Despite that, Fuji’s imaging solutions division saw an increase in operating income, up to 12.4 billion yen in the first half of the financial year, marking a 2.7x improvement year-on-year. Read more

Articles: Digital Photography Review (dpreview.com)

 
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Budget X: Hands-on with Fujifilm’s new X-A2

16 Jan

Fujifilm has announced the X-A2, a new version of its X-A1 budget X-series mirrorless interchangeable lens camera, which incorporates mostly minor changes compared to its predecessor. Like the X-A1, the X-A2 uses a conventional Bayer-pattern CMOS sensor and offers virtually identical ergonomics but now comes with an LCD screen which tilts upwards to 175-degrees for selfies. Other improvements include the addition of Fujifilm’s new ‘Classic Chrome’ film simulation mode. Click through for some images

Articles: Digital Photography Review (dpreview.com)

 
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Hands-on with Fujifilm’s new XF 16-55mm F2.8 R LM WR lens

07 Jan

It’s been on Fujifilm’s X-series roadmap for a while, but now it’s real – the XF 16-55mm F2.8 R LM WR is a 24-83mm equivalent, weather-sealed standard zoom for Fujifilm’s high-end X-series interchangeable lens cameras, which offers a fast maximum aperture of F2.8 throughout its zoom range. As CES gets started in Las Vegas, we grabbed a few minutes with the new zoom. Click through for some images

Articles: Digital Photography Review (dpreview.com)

 
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The X-factor: Hands-on with Fujifilm’s X30

26 Aug

The X30, Fujifilm’s latest enthusiast compact camera, offers the same 12MP sensor and 28-112mm (equivalent) lens as the X20 but improves on its predecessor with updated ergonomics. Changes include a new electronic viewfinder, a tilting screen, and Wi-Fi. We’ve had access to a prototype X30 for a few days – click through for a hands-on tour of the new camera. 

Articles: Digital Photography Review (dpreview.com)

 
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PPE 2013: Hands-on with Fujifilm’s newest cameras

25 Oct

fujifilm_xq1front.jpg

We’re at the Photo Plus Expo in New York, and one of the busiest stands belongs to Fujifilm, which is showing off its new XQ1 and X-E2 cameras, as well as this year’s other key products, the X20 and X100S. We’re running around the show having meetings and trying out all of the latest gear, and we made sure to stop by and say hi to Fujifilm. Click through for a quick hands-on look at the latest products.

News: Digital Photography Review (dpreview.com)

 
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X-Trans in your pocket: First Impressions Review of Fujifilm’s XQ1

18 Oct

XQ1.jpg

The Fujifilm XQ1 – the follow up to the stylish XF1 – is the company’s latest attempt to make a splash in the high-end compact camera segment. The big change on the XQ1 is its use of the X-Trans II sensor with on-chip phase detection, which promises higher photo quality and snappy focusing. If that sounds intriguing, then read our initial thoughts in our first impressions review of the Fuji XQ1.

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Retro-styled Mini 90 takes Fujifilm’s Instax Line Back to the Future

25 Aug

instax90.png

Fujifilm has updated its venerable line of Instax instant film cameras with the new ‘Neo Classic’ Mini 90, which takes its styling cues from recent X-series digital cameras like the X100S and X-E1. As well as an updated (or rather backdated) design, the Mini 90 includes a lithium-ion battery and features several shooting modes including a macro focus mode, double exposure and bulb – where the shutter can be held open for very long exposures or creative effects. Click through for more details and a link to Fujifilm’s (Japanese) Mini 90 microsite.

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