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Posts Tagged ‘Fujifilm’s’

Gear of the Year 2018 – Richard’s Choice: Fujifilm’s 4K video cameras

21 Dec

My Gear of the Year pick relates to the photos I’ve most enjoyed taking and the ones I’m most proud of. I’ve chosen the kit I used to shoot my favorite images of the year: all 17,100 of them. Specifically two series of 8MP images. Shot at a rate of 23.97 frames per second.

Because, while I’ve been rather enjoying thinking in 1:1 terms for Instagram this year and have had a chance to engage with and shoot some experienced models in pre-lit setups, the thing I’ve enjoyed most of all this year has been shooting and editing 4K video from the Fujifilm X-H1 and X-T3.

The great outdoors

The first opportunity came in April, when I took some time off work to walk Hadrian’s Wall: the path of a Roman fortification that ran across the North of England. I had to choose a camera that I could carry on my back for five consecutive days, along with a week’s clothes and full wet-weather gear. This ruled out the GFX 50S because, while I thought it would be funny to haul a massive great medium format lump out of my bag every time I wanted to take a picture, it also struck me as the kind of joke that would wear thin pretty quickly.

When planning for my trip, I wasn’t sure what sorts of things I’d be shooting.

My next thought was the Sony a7 III. It’s a terrific camera for both stills and video, but the more I thought about which lenses to take, the more it started to creep towards GFX proportions (the Sony 35mm F1.4 is optically very good but it’s neither small, nor especially light).

The compromise ended up being the Fujifilm X-H1 paired with a 23mm F2 and 18mm F1.8. This little kit, plus a vari-ND filter, filter adapter so it would fit both lenses and a USB battery pack to keep both the camera and my phone alive during the trip, ended up being pretty convenient. Two card slots meant I could have a big, fast card dedicated to video and stills going to the other slot (perhaps the first time I’ve found this feature useful).

The X-H1 and a pair of lenses was light enough that I didn’t mind carrying it for five days.

The video I captured is somewhat shambolic: I’d not really decided whether I was going to shoot video or stick mainly to stills until the second day of the walk, by which stage I was a Transatlantic flight away from any of the audio equipment from the office and a day’s walk from anywhere I could buy some. The result is an audio track that’s primarily WHSSHHHSSSSSWUHWUHWUHHHHHHHHHind noise.

There were certainly times I wished for something wider than the 34mm equiv of an 18mm lens.

But the footage itself is better than I could have hoped for. Highlight warnings gave me enough information to exposure correctly and the camera’s stabilization meant I could shoot hand-held, so long as I didn’t try to pan (which the IS would try to fight against). But the levels of detail are stunning, even when downscaled for playback on a lower-res device.

It’s hard to argue with this level of detail (shot hand-held into a significant headwind).

The final result is too long, too rough and too personal to be shared here, but it’s ended up being an excellent memento of something I hope to remember for the rest of my life. Which presumably isn’t why the color mode is called Eterna, but still.

Back in Seattle

The video I shot with the X-T3 has things in common with my X-H1 project in that both depict events with an inherent narrative: The X-H1 video follows a path from Carlisle to Wallsend, and the X-T3 follows the creation of a sculpture from a roughly-shaped lump of clay through to being a finished, painted object. But beyond that, they couldn’t be more different. The X-T3 project was much more planned, in the sense that I went into it with a much clearer picture of what I wanted to shoot. I even remembered to think about audio for most of the shoot.

Without any in-body stabilization I had to teach myself how to use a handheld gimbal if I wasn’t going to be limited to tripod shots (itself an enjoyable process). But, unlike the X-H1, I was able to use the full width of the sensor. (I’d ended up using the 18mm lens for almost all of my UK video, since the X-H1’s 4K crop gives it a wide-ish 34mm equivalent field of view, leaving me without the wide and wide-ish combination I thought I’d packed). Moreover I felt much more able to trust the camera’s autofocus than I had with the older camera.

Again, I shot primarily in Eterna, but the T3 also gave me the option to shoot 10-bit Log, for the times I needed to capture more dynamic range, with the knowledge that Fujifilm provides an F-Log to Eterna LUT to make sure it matched the rest of my footage.

The final video is one of the best things I’ve done in any medium for quite some time, in part thanks to the lessons I’d learned on my UK trip.

To end the video I had the idea of a matched transition: lining-up the two shots I wanted to fade between.

Both are really good stills cameras, of course and I’ve had a number of positive experiences of shooting with them both. But it’s been the process of shooting and editing these two videos I’ve really enjoyed. For instance, I knew I wanted to start and finish the X-T3 video in a natural setting. I’d worked out the transition at the beginning, but I couldn’t work out how to get back again at the end. Having the idea of a matched transition (even if I’ve not edited it perfectly) was one of the single most satisfying creative moments I’ve had in a very long time.

I remain primarily a keen stills photographer, and both the X-H1 and X-T3 are superb stills cameras, as well as really capable video tools.

I still think of myself primarily as a keen amateur photographer. But after my experience along Hadrian’s Wall, my favorite cameras are increasingly the ones that make it easy for me to shoot some stills, grab some video, then go back to shooting stills. All the brands are getting better at this, but with the X-H1 and X-T3, Fujifilm got closest, first.

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm’s XF 8-16mm F2.8 ultra-wide zoom arrives in November

20 Jul

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Fujifilm’s widest X-series zoom to date, the XF 8-16mm F2.8 R LM WR, will ship in late November: just in time for Christmas. The lens has a total of 20 elements, including four aspherical, three ED and three Super ED, plus a Nano GI coating to reduce ghosting and flare. The lens has linear motors for responsive and quiet focusing, a nine-blade aperture and a minimum focus distance of 25 cm / 9.8″. The lens is sealed against dust and moisture and operates down to -10°C/+14°F.

The XF 8-16mm F2.8 will be priced at $ 2000.

Press Release:

FUJIFILM ANNOUNCES NEW FUJINON XF 8-16MMF2.8 R LM WR LENS; FUJINON XF 200MMF2 R LM OIS WR TELEPHOTO LENS AND XF 1.4X TC F2 WR TELECONVERTER KIT

Ultra-wide angle zoom lens and super-fast telephoto lens with accompanying teleconverter for the X Series line of mirrorless interchangeable lens digital cameras; Latest development of the X Mount Lens Roadmap unveiled

Valhalla, N.Y., July 20, 2018 FUJIFILM North America Corporation today announced the new FUJINON XF8-16mmF2.8 R LM WR Lens, an ultra-wide angle zoom lens with a constant maximum aperture of F2.8 and focal length equivalent to 12-24mm (35mm format). Capable of providing outstanding edge to edge image-resolving performance, this lens is perfect for landscape and architecture photography such as interior and nightscape, and astrophotography.

FUJINON XF8-16mmF2.8 R LM WR Ultra-Wide Angle Lens

The new XF8-16mmF2.8 R LM WR features an optical construction of 20 elements in 13 groups, including 4 aspherical lens elements to control distortion and spherical aberration, and 6 ED lens elements including 3 super ED elements to control lateral chromatic aberration, a lens design that produces advanced image-resolving performances across the entire zoom range. Featuring a floating lens element that adjusts according to the position of the zoom, the XF8-16mmF2.8 R LM WR achieves edge-to-edge sharpness, and corrects field curvature that is typically found in ultra-wide angle lenses. The lens barrel is lightweight yet robust, sealed at 11 points, designed to be weather and dust-resistant and capable of operating in temperatures as low as 14°F/-10°C.

FUJINON XF8-16mmF2.8 R LM WR Key Features:

  • FUJIFILM X Mount is compatible with all FUJIFILM X Series interchangeable system cameras
  • Weather-sealed at 11 points for weather and dust-resistance; operates in temperatures as low as 14°F/-10°C
  • 20 elements in 13 groups including 4 aspherical elements, 3 ED elements and 3 super ED elements
  • Uses linear motors for quiet and ultra-fast AF
  • Nano-GI coating applied to rear surface of two front lens elements to eliminate ghosting and flare caused by oblique light

Availability and Pricing

The new FUJINON XF8-16mmF2.8 R LM WR Lens will be available in late November 2018 in the U.S. and Canada for USD $ 1,999.95 and CAD $ 2,599.99.

Fujifilm XF 8-16mm F2.8 R LM WR specifications

Principal specifications
Lens type Zoom lens
Max Format size APS-C / DX
Focal length 8–16 mm
Image stabilization No
Lens mount Fujifilm X
Aperture
Maximum aperture F2.8
Minimum aperture F22
Aperture ring Yes
Number of diaphragm blades 9
Optics
Elements 20
Groups 13
Special elements / coatings 4 aspherical + 3 ED + 3 Super ED elements, Nano GI coating
Focus
Minimum focus 0.25 m (9.84)
Maximum magnification 0.1×
Autofocus Yes
Motor type Linear Motor
Full time manual Yes
Focus method Internal
Distance scale No
DoF scale No
Physical
Weight 805 g (1.77 lb)
Diameter 88 mm (3.46)
Length 122 mm (4.8)
Materials Magnesium alloy
Sealing Yes
Colour Black
Zoom method Rotary (extending)
Power zoom No
Zoom lock No
Hood supplied Yes
Tripod collar No

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm’s XF10 is a small, wide-angle APS-C compact

19 Jul

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Fujifilm has announced the XF10, an APS-C sensor compact camera with a fast prime lens. It retains the same 28mm equivalent F2.8 lens as the X70 but now uses a 24MP Bayer color filter rather than X-Trans.

The XF10 appears to be a simplified X70 with a higher resolution sensor. The XF10 has a mode dial in the place of the X70’s shutter speed control and it also loses the focus mode switch from the front plate and the tilting screen that made the X70 attractive to street shooters.

Like the Fujifilm X-E3, the XF10 has an AF joystick on the back, and uses directional swipes on the rear touchscreen instead of offering a four-way controller. One of the functions that can be accessed this way is ‘Square Mode’, which is a quick way to jump to shooting in the Instagram-tastic 1:1 aspect ratio.

Sadly the XF10 appears to use the previous generation processor meaning that, although it says ‘4K’ in the press release, it can only shoot at 15 fps, which doesn’t really count as video in our opinion. We’re also a little worried about what this might mean for the camera’s responsiveness. It also continues to use the older, smaller NP-95 battery.

The XF10 weighs 280g / 9.8oz with card and battery, making it around 18% lighter than the X70. It will go on sale in August for around $ 500.

FUJIFILM INTRODUCES THE NEW XF10, AN ULTRA-LIGHTWEIGHT, TRAVEL-FRIENDLY PREMIUM COMPACT CAMERA

Featuring an APS-C sensor and enhanced Bluetooth® connectivity for seamless transfer of images to a smartphone after shooting

Valhalla, N.Y., July 19, 2018 FUJIFILM North America Corporation has announced the latest addition to the X Series lineup, the FUJIFILM XF10, a premium compact digital camera with a high quality FUJINON 18.5mmF2.8 fixed lens. Weighing only 280g, the XF10 combines simple touchscreen operation with superior image quality and versatile settings in a pocket-sized body, making it the perfect companion for photo enthusiasts and smartphone users alike.

“We are excited to introduce the XF10 as a premium, ultra-lightweight compact camera that delivers high quality images and new features in a body small enough to travel with, and possesses functionality to instantly transfer images to your phone to share,” said Yuji Igarashi, General Manager of the Electronic Imaging Division & Optical Devices Division at FUJIFILM North America Corporation.

Available in August 2018, the XF10 has wide dynamic range and produces sharp, high resolution images. Combined with Fujifilm’s proprietary color reproduction technology, its 24.2 megapixel APS-C sized sensor allows the XF10 to produce high quality images in a wide range of settings. In addition, both 4K movie and Full HD high speed video are available on the XF10.

The new FUJIFILM XF10 is the first X Series camera to offer the new “SQUARE MODE,” which allows users to switch to a 1:1 format with a single flick of the touchscreen. Combined with a method for seamless transfer of images to a smartphone, this camera enhances compatibility with social media where the 1:1 format has become a popular image format for posting photos. Available in Black or Champagne Gold, the XF10 is a stylish and portable tool for everyday creatives.

High Quality FUJINON Lens Covers a Wide Range of Subjects from Landscapes to Snapshots

The XF10 features an 18.5mmF2.8 FUJINON lens (equivalent to 28mm on 35mm format) that ensures every image is sharp from center to edges. The optical design of the lens is perfectly matched to the sensor in the XF10, to ensure there is no compromise in quality due to the camera’s compact size. With the Digital Teleconverter function, the camera is capable of taking photos with equivalent focal lengths of 35mm and 50mm on a 35mm format.

Enhanced Creativity with Unique Film Simulation and Advanced Filter Modes

The XF10 offers 11 unique FUJIFILM Film Simulations and 19 Advanced Filters, providing photographers with the ability to enhance their creativity. The camera also introduces two new Advanced Filters – “Rich & Fine” and “Monochrome [NIR]” – to easily add artistic flair or film-like color tones to photos. The new “Rich & Fine” filter provides brighter and more vivid color at the center of the image, and a slight shadow at the corners in order to emphasize the subject, perfect for food and other tabletop photography. The “Monochrome [NIR]” filter simulates a monochrome effect as taken by near-infrared cameras.

FUJIFILM XF10 Key Features:

  • 24MP APS-C CMOS sensor
  • 3.0-inch” (approx. 1,040K-dot) color LCD touchscreen, aspect ratio 3:2
  • Standard output sensitivity of ISO200 – ISO12800
    • Extended output sensitivity of ISO100 – ISO51200
  • Bluetooth® version 4.1 low energy technology
  • New “SQUARE MODE” for 1:1 format
  • 4K 3840 x 2160 15P, continuous recording up to approx. 30 min.
    • Full HD 1920 x 1080 59.94P / 50P / 24P / 23.98P, continuous recording up to approx. 30 min.
    • HD 1280 x 720 59.94P / 50P / 24P / 23.98P, continuous recording up to approx. 30 min.
    • High Speed Movie 1280 x 720 1.6x / 2x / 3.3x / 4x
  • Accessories include:
    • Li-ion Battery NP-95
    • AC-5VG AC adapter
    • USB Cable
    • Hand Strap
    • Lens Cap
    • Owner’s Manual

Availability and Pricing

The new FUJIFILM XF10 will be available in August 2018 in the U.S. and Canada for USD $ 499.95 and CAD $ 649.99

Fujifilm XF10 Specifications

Price
MSRP $ 499
Body type
Body type Compact
Sensor
Max resolution 6000 x 4000
Image ratio w:h 1:1, 3:2, 16:9
Effective pixels 24 megapixels
Sensor size APS-C (23.5 x 15.7 mm)
Sensor type CMOS
Color space sRGB
Color filter array Primary color filter
Image
ISO Auto, 200-12800 (expands to 100-51200)
Boosted ISO (minimum) 100
Boosted ISO (maximum) 51200
White balance presets 7
Custom white balance Yes (3 slots)
Image stabilization No
Uncompressed format RAW
JPEG quality levels Fine, normal
File format
  • JPEG (Exif v2.3)
  • Raw (Fujifilm 14-bit RAF)
Optics & Focus
Focal length (equiv.) 28 mm
Maximum aperture F2.8–16
Autofocus
  • Contrast Detect (sensor)
  • Phase Detect
  • Multi-area
  • Center
  • Selective single-point
  • Tracking
  • Single
  • Continuous
  • Touch
  • Face Detection
  • Live View
Autofocus assist lamp Yes
Digital zoom Yes (1.25x, 1.8x)
Manual focus Yes
Normal focus range 10 cm (3.94)
Macro focus range 10 cm (3.94)
Number of focus points 91
Screen / viewfinder
Articulated LCD Fixed
Screen size 3
Screen dots 1,040,000
Touch screen Yes
Screen type TFT LCD
Live view Yes
Viewfinder type None
Photography features
Minimum shutter speed 30 sec
Maximum shutter speed 1/4000 sec
Maximum shutter speed (electronic) 1/16000 sec
Exposure modes
  • Advanced SR Auto
  • Program
  • Shutter priority
  • Aperture priority
  • Manual
Built-in flash Yes
Flash range 5.30 m (at ISO 100)
External flash No
Flash modes Auto, Forced Flash, Suppressed Flash, Slow Synchro, Rear-curtain Synchro, Commander
Drive modes
  • Single
  • Continuous
  • Bracketing
  • Self-timer
Continuous drive 6.0 fps
Self-timer Yes
Metering modes
  • Multi
  • Average
  • Spot
Exposure compensation ±5 (at 1/3 EV steps)
AE Bracketing ±3 (2, 3, 5, 7 frames at 1/3 EV steps)
WB Bracketing Yes
Videography features
Format MPEG-4, H.264
Modes
  • 3840 x 2160 @ 15p, MOV, H.264, Linear PCM
  • 1920 x 1080 @ 60p, MOV, H.264, Linear PCM
  • 1920 x 1080 @ 24p, MOV, H.264, Linear PCM
  • 1920 x 1080 @ 23.98p, MOV, H.264, Linear PCM
Microphone Stereo
Speaker Mono
Storage
Storage types SD/SDHC/SDXC card (UHS-I supported)
Connectivity
USB USB 2.0 (480 Mbit/sec)
USB charging Yes
HDMI Yes (micro HDMI)
Microphone port Yes
Headphone port No
Wireless Built-In
Wireless notes 802.11b/g/n + Bluetooth 4.1 LE
Remote control Yes (via smartphone or wired remote)
Physical
Environmentally sealed No
Battery Battery Pack
Battery description NP-95 lithium-ion battery & charger
Battery Life (CIPA) 330
Weight (inc. batteries) 279 g (0.62 lb / 9.84 oz)
Dimensions 113 x 64 x 41 mm (4.45 x 2.52 x 1.61)
Other features
Orientation sensor Yes
Timelapse recording Yes

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm’s Instax Square SQ6 is a square-format analog instant camera

15 May

Fujifilm has announced the Instax Square SQ6, an analog instant film camera that resembles the old Instagram logo. The SQ6 takes Fujifilm’s Instax Square film which gives a 62 x 62mm (2.4 x 2.4″) images on 86 x 72mm film. It features a 66mm lens that gives a roughly 32mm equivalent field of view. The SQ6 joins the SQ10 Digital/Instax hybrid model to become the second camera to shoot using square-format film.

The SQ6 will be available from May 25th with a recommended price of $ 130/$ 160 CAD.

FUJIFILM ANNOUNCES THE NEW INSTAX SQUARE SQ6, THE FIRST SQUARE FORMAT ANALOG INSTAX CAMERA

Valhalla, N.Y., May 14, 2018FUJIFILM North America Corporation today announced the first SQUARE format analog INSTAX camera, in the FUJIFILM Instax instant camera line, the new INSTAX® SQUARE SQ6, a sleek and sophisticated square format instant film camera for instant square prints. The square format film provides a wider photo range with 1:1 aspect ratio. This allows for more room to set the scene, enabling capture of the subject, its background and extending the range of artistic expression.

“We are very excited to bring our first square format analog INSTAX camera to market,” says Manny Almeida, President, Imaging Division, FUJIFILM North America Corporation. “The SQ6 is an affordable and attractive option from the INSTAX line of instant cameras to capture real-life moments with a creative twist.”

To celebrate the release of the new INSTAX SQUARE SQ6, Fujifilm together with iHeart Radio, will hold an exclusive, private launch event, “A Night in NY,” on May 15th at West Edge in New York City. The event will feature experiential spaces to create custom, photo shareable content to immerse guests in curated experiences with INSTAX cameras, including the new SQ6. Hosted by Z100’s Danielle Monaro, “A Night in NY” will also feature an intimate performance by singer-songwriter MAX, #1 hit song “Lights Down Low.”

Along with the SQ6, instax SQUARE black instant film will also be released. With its new black frame, users can enjoy added creativity, perfect for a wide array of DIY projects.

Available in Three Beautiful Colors

The SQ6 is available in three stylish colors, Pearl White, Blush Gold and Graphite Gray.

Variety of Features for Enhanced Creativity

The new SQ6 is equipped with various features that allow users to be more creative. With auto exposure control, the high performance flash automatically calculates the surrounding brightness and adjusts shutter speed to capture both the subject and background with clarity, even when shooting in low light conditions, such as indoors or at a party. Three color filters that fit over the flash in orange, purple and green are included to add a pop of color to the images. Additionally, the camera can be set to a selfie mode which automatically adjusts focus and brightness. For added usability when taking selfies, a small mirror is located next to the lens to ensure accurate capture. Group photos are made easy with the built in timer and the added tripod socket located at the bottom of the camera.

Three Unique Modes to Capture Any Moment

To ensure capture of any moment, the SQ6 offers three unique modes. The double exposure mode is capable of superimposing two images onto a single film when the shutter button is pressed twice. The macro mode allows users to capture beautiful close-up images of subjects as close as 30cm and the landscape mode can be used to capture impressive scenic photos.

INSTAX SQUARE SQ6 Key Features:

  • Available in three colors, Pearl White, Blush Gold and Graphite Gray.
  • Compatible with FUJIFILM INSTAX SQUARE film (purchased separately).
  • Picture size – 62mm x 62mm/2.4in. x 2.4in.
  • Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6.
  • Inverted Galilean finder, 0.4 x, with target spot.
  • Three motor driven focus modes: Macro Mode (0.3m – 0.5m/1ft. -1.6ft.), Normal Mode (0.5m – 2m/1.6ft. – 6.6ft.), Landscape Mode (2m/6.6ft. and beyond).
  • Programmed electronic shutter release, 1.6 sec – 1/400 sec.
  • Automatic, Interlocking range (ISO 800): LV 5 – LV 15.5, Exposure compensation: ± 2/3 EV.
  • Electronically controlled self-timer with approximately 10 second delay
  • LED display with Shooting mode (auto, selfie, macro, landscape, double exposure), brightness adjustment, flash suppressing and self-timer mode.
  • Two CR2/DL CR2 lithium batteries.
    • Capacity: Approximately 30 INSTAX SQUARE 10-pack film packs with new CR2/DL CR2 lithium batteries.
  • Tripod socket (tripod sold separately).

Availability and Pricing

The Instax SQUARE SQ6 will be available on May 25, 2018 in the U.S. and Canada for USD $ 129.95 and CAD $ 159.99.

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm’s X-mount has suddenly become a credible option for video

20 Feb

When Fujifilm announced its new Fujinon MK 18-55mm T2.9 and MK 50-135mm T2.9 cinema lenses about a year ago it generated a lot of interest. Fujinon is a respected name in the cinema industry and getting these lenses—based on the company’s much more expensive Cabrio line—for a price in the neighborhood of $ 4,000 was exciting to a lot of people.

Unfortunately, for users of Fujifilm’s own X-mount mirrorless cameras, there was one catch: Fujifilm released the lenses in Sony E-mount.

E-mount? That seemed like a strange choice to people in the camera world.

It’s not so strange when you consider the target market. Sony Super 35 cameras like the FS5 and FS7 are very popular among small production houses, budget filmmakers, and independent producers of various stripes, many of whom can’t afford to spend tens of thousands of dollars on a single lens. As a result, there’s a large addressable market of E-mount shooters who would be interested in this type of product.

We had a chance to use the MK 18-55mm T2.9 when it was introduced and were very impressed. Click here to read our full shooting experience.

X-mount? Not so much. Sure, the X-T2 could shoot 4K video, but came with some big caveats. Video probably wasn’t the feature driving buyers to that camera, especially those serious enough to use cinema lenses for their work.

However, Fujifilm tossed a small easter egg into that announcement: it planned to release the lenses in X-mount (as ‘MKX’ models) by the end of 2017.

However, Fujifilm tossed a small easter egg into that announcement: it planned to release the lenses in X-mount…

While that was a nice bone to throw to its mirrorless customers, it made us wonder if Fujifilm was also giving us a hint of things to come.

Now we know. The new Fujifilm X-H1 is a camera that embraces video – and video shooters – more than any X camera before.

Fujifilm’s cameras don’t have a strong history when it comes to video performance. Early iterations of the company’s video were far from best in class, and in some cases embarrassing.

The Fujinon MK series of lenses were originally released for Sony E-mount (shown here on a Sony FS7 camera), but are now available to X-mount mirrorless camera shooters.

Meanwhile, other companies, such as Panasonic and Sony, overtly courted videographers with cameras that delivered high quality footage and included deep video feature sets.

With the X-H1, Fujifilm now has a camera that’s competitive with just about anything in the DSLR/mirrorless class when it comes to video. It may not MKX-class equipment targeted at working pros, but it holds its own against its peers, with the possible exception of the Panasonic GH5/S. But to be fair, nothing else in this class really holds up to the GH5/S either.

It’s fair to say that Fujifilm shooters no longer need to feel left out in the cold when it comes to video.

It’s fair to say that Fujifilm shooters no longer need to feel left out in the cold when it comes to video

I don’t want to blow this out of proportion. I doubt Fujifilm would have developed the MKX lenses just for the X-H1. It wouldn’t have been worth the sizable development cost, and the E-mount market for these lenses is much larger. The fact that the MK lenses now work on X-mount is a great side benefit, though.

With this set of products in the mix it’s a great opportunity for Fujifilm to test the waters around video. Just a couple years ago, choosing a Fujifilm system for motion picture work was a non-starter. Today, all the pieces seem to be falling into place: high quality 4K/30p, 200Mbps codec, internal F-Log gamma profile, and even a couple high quality cinema lenses. That’s an attractive combination, and I’m sure Fujifilm will be watching to see if it gets traction.

We don’t know whether the Fujinon’s MKX lenses for X-mount signal greater ambitions for Fujifilm, but for the moment it means there’s still a very impressive set of real cinema lenses for Fujifilm’s mirrorless users.

Fujifilm’s decision to focus on the APS-C market may even be helping it here. There’s no pressure to support full frame models, so the company can put its best technologies into flagship APS-C cameras, which will appeal to people wanting to shoot content in the popular Super 35 format. Throw in Fujifilm’s Hollywood-renowned color science, and you have the ingredients for an interesting path forward.

The X-H1 shows that Fujifilm is serious about video. Whether those MKX lenses might signal greater ambitions on the camera side, or are just a pleasant side effect of having already developed them for E-mount remains to be seen.

Until recently, Fujifilm users who wanted to move into the world of video often assumed they would need to migrate to a different system to do so. No longer. Unless you really need the advanced features found in a pro-level video camera, it’s a viable alternative to other DSLR and mirrorless options.

This is a great time to be a Fujifilm shooter, especially if motion pictures are on your brain.

Click here to read our Fujinon MK 18-55mm T2.9 shooting experience

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm’s MKX lenses bring affordable cinema glass to X-mount

15 Feb

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Fujifilm has announced its Fujinon MKX 18-55mm T2.9 and MKX 50-135mm T2.9 cinema lenses for X-mount. These are essentially the same Super 35 lenses that Fujifilm released about a year ago in E-mount and are now available to users of the company’s own X-mount mirrorless system.

Combined, the two lenses provide coverage between 18mm and 135mm, a very useful range for video production. Based on the company’s much more expensive Cabrio line of cinema optics, the MKX series include properties typically found on much more expensive cine lenses.

Those features include little to no lens breathing, a phenomenon which causes a lens’s field of view to change slightly as it’s focused, a parfocal design, meaning that the lens will maintain precise focus while zooming and 200 degrees of focus rotation with hard stops in order to work well with a follow focus setup.

The Fujinon MKX18-55mm T2.9 and MKX 50-135mm T2.9 cinema lenses are X-mount versions of the MK series lenses released about a year ago for E-mount (shown here on a Sony FS7 camera).

Additionally, the MKX lenses are also matched to have the same exact weight, dimensions, gearing and 82mm filter threads, meaning that it’s possible to switch between the two lenses easily without making any modifications to your rigging, such as the position of tools like a follow-focus or matte box.

We provided a hands-on look at both the MK18-55mm T2.9 and MK50-135mm T2.9 lenses in E-mount when they were released, and since they’re the same lenses (except for the mount) those articles can give you a more detailed overview of both lenses.

The MKX 18-55mm T2.9 and lens will cost $ 3,999, while the MKX 50-135mm T2.9 will cost $ 4,299. Both lenses are expected to be available in spring or summer 2018.

Press release:

FUJIFILM ANNOUNCES NEW ULTRA-COMPACTCINEMA LENSES, FUJINON MKX18-55MMT2.9 AND FUJINON MKX50-135MMT2.9 FOR X MOUNT

High Performance, Lightweight Cinema Lenses for the X Series Line of Mirrorless Interchangeable Lens Digital Cameras

Valhalla, N.Y., February 15, 2018 – FUJIFILM North America Corporation today announced the launch of FUJINON MKX18-55mmT2.9 and FUJINON MKX50-135mmT2.9 cinema lenses for X Mount, new additions to the X Series line of interchangeable lenses.

Available in June 2018, these cinema lenses offer a lightweight and compact design with the same optical performance and operability as larger cinema lenses in their class. They cover 18-135mm–the most frequently used focal length in video production–and achieve a constant T2.9 aperture across the entire zoom range, enabling a shallow depth of field and beautiful bokeh effect. With an enhanced optical and mechanical design, the MKX18-55mm and MKX50-135mm suppress focus shifts while zooming and reduce lens breathing, ensuring continuous sharp output. In line with the optical performance of the XF16-55mm and XF50-140mm lenses, these new MKX lenses offer a range of features that enable ease-of-use for capture in a wide array of shooting situations.

“The growth of video production has created a large demand among videographers and cinematographers for compact and easy-to-use lenses,” said Yuji Igarashi, General Manager of the Electronic Imaging Division & Optical Devices Division at FUJIFILM North America Corporation. “In keeping with our commitment to deliver innovative products and solutions, Fujifilm has recognized this need and has introduced the MKX18-55mm and MKX50-135mm lenses, offering a lightweight design and affordable price point, while delivering great optical performance and operability as other professional cinema lenses.”

Advanced Optical Performance in a Compact, Lightweight Lens Barrel

The MKX18-55mm and MKX50-135mm are lightweight and compact; achieving advanced optical performance utilizing the short flange focal distance of X Mount. This feature reduces the number of people needed for the shooting process, ideal for small budget productions.

In addition, the lenses offer advanced optical performance across the entire zoom range. Achieving T2.9 aperture, they facilitate the bokeh effect with shallow depth-of-field eliminating the need to readjust lighting. Combined, these features not only lead to beautiful videos, but also shorten shooting time, making the MKX lenses a very economical choice for movie production. Further adding to its superior output, contact with an X Series camera corrects distortion, color, brightness and achieves Fujifilm’s various Film Simulation modes.

Featuring an Optical and Mechanical Design Ideal for Video Shooting

The optical and mechanical approach employed in these new MKX lenses allows for elimination of time lag that is usually experienced with electrical control systems. Manufacturing technology developed for conventional FUJINON cinema lenses was applied to control the optical axis shift while zooming. The front inner-focusing system controls lens breathing, allowing for smooth focus over an entire scene. Additionally, when zooming, focus shift is suppressed by independently driving the front focusing group and zooming group of lens elements away from each other.

Comfortable Operability Provided Through Dedicated Cinema Lenses

The MKX18-55mm and MKX50-135mm feature three fully manual rings for independent adjustment of focus, zoom and aperture, allowing for intuitive operation. The focus ring offers a rotation of a full 200 degrees to facilitate precise focusing even when shooting with a shallow depth-of-field where a high degree of precision is required. Further, all operation rings have a gear pitch of 0.8 m, allowing the use of all standard third party accessories for video production. With an iris that supports seamless adjustment, precise and silent exposure is achieved while preventing camera shake caused by clicking, making these lenses perfect for a wide array of shooting situations.

Standardized Design for Ease of Operation

Adding to their high quality video production, these MKX lenses are designed for ease-of-use. The gears for all three rings are positioned in the same place eliminating the need to re-position accessories when switching lenses. Only one matte box with an 85mm front diameter and one filter size with a filter thread of 82mm are needed between the two lenses. Equipped with a macro function that allows shooting close-ups to broaden the range of scenes that can be covered with one lens, optimum performance is achieved.

FUJINON MKX18-55mmT2.9 Key Features

  • Compatible with all FUJIFILM X Series interchangeable system cameras
  • Compact, lightweight lens weighing just 1,080g with external dimensions (maximum diameter x length) of 87mm x 206.6mm
  • Comprised of 22 glass elements in 17 groups with 6 super extra low dispersion lens elements and 2 extra low dispersion lens elements
  • Achieves maximum aperture of F2.8 and minimum aperture of F22 for close-up shots
  • Focus range of 0.85m/2ft 9” with wide macro function and 0.38m/1ft 2.9” at wide end and angle of view at 76.5° – 29.0°

FUJINON MKX50-135mmT2.9 Key Features

  • Compatible with all FUJIFILM X Series interchangeable system cameras
  • Compact, lightweight lens weighing just 1,080g with external dimensions (maximum diameter x length) of 87mm x 206.6mm
  • Comprised of 22 glass elements in 17 groups with 2 extra low dispersion lens elements and 2 super extra low dispersion lens elements
  • Achieves maximum aperture of F2.8 and minimum aperture of F22 for close-up shots
  • Focus range of 1.2 m/3 ft. 11” with wide macro function and 0.85 m/2 ft. 9” at wide end and angle of view at 31.7° – 12.0°

Accessories Included in Both Lenses

  • Tripod collar foot
  • Support foot
  • Zoom lever
  • Lens cap
  • Lens rear cap
  • Lens hood
  • Wrapping cloth

Availability and Pricing

The FUJINON MKX18-55mmT2.9 and cinema lens will be available in Spring/Summer 2018 in the U.S. and Canada for USD $ 3,999.95.

The FUJINON MKX50-135mmT2.9 cinema lens will also be available in Spring/Summer 2018 in the U.S. and Canada for USD $ 4,299.95.

Fujinon MKX 18-55 T2.9 / MKX 50-135mm T2.9 specifications

  Fujifilm Fujinon MKX 18-55mm T2.9 Fujifilm Fujinon MKX 50-135mm T2.9
Principal specifications
Lens type Zoom lens
Max Format size 35mm FF
Focal length 18–55 mm 50–135 mm
Image stabilization No
Lens mount Fujifilm X
Aperture
Maximum aperture F2.8
Minimum aperture F22
Aperture ring Yes
Number of diaphragm blades 9
Aperture notes Seamless iris mechanism
Optics
Elements 22
Groups 17
Special elements / coatings 6 super ELD + 2 ELD elements 6 Super ED + 2 ELD elements
Focus
Minimum focus 0.38 m (14.96) 0.85 m (33.46)
Autofocus No
Full time manual Yes
Focus method Internal
Distance scale Yes
DoF scale No
Physical
Weight 1080 g (2.38 lb)
Diameter 87 mm (3.43)
Length 207 mm (8.15)
Sealing No
Colour Black
Zoom method Rotary (internal)
Power zoom No
Filter thread 82 mm
Hood supplied Yes
Tripod collar Yes

Articles: Digital Photography Review (dpreview.com)

 
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A quick tour of Fujifilm’s camera and lens factory in Sendai, Japan

11 Feb

Documentary cameraman Johnnie Behiri of Cinema5D was in Japan recently, when he was invited to visit one of Fujifilm’s camera and lens factories in Sendai, Japan. Having been on a few factory tours ourselves, we suggest you do exactly what Behiri did: say yes, and bring a camera to document your journey.

The factory Behiri visited is responsible for putting together Fujifilm’s Fujinon MK lenses, the X-T2 ILC, and the GFX 50S medium format camera and lenses. The tour is short and sweet, but you get to see how careful Fuji must be about cleanliness in a factory like this, and watch as the technicians assemble each Fujinon MK lens by hand.

This isn’t the first time someone has been invited inside the Sendai Factory. In fact, we went there ourselves in 2016. And one year before that, The Fuji Guys took their own tour of the factory, which you can watch below (even if it is a bit dated now):

Fuji fans can watch both tours above. And if this inspires you to go behind the scenes with a few other manufacturers, check out our visit to the Hasselblad factory in Sweden, the Leica factory in Germany, Canon’s L lens factory in Japan, and more.

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm’s new X-A5 adds phase-detect AF and 4K video capture

31 Jan

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Fujifilm has introduced its budget-friendly X-A5 mirrorless camera – the follow-up to the X-A3. The 24MP APS-C sensor (which uses the traditional Bayer color filter, rather than X-Trans) X-A5 appears to address the weak spots of its predecessor, namely sluggish performance and a so-so autofocus system. The updated processor on the X-A5 is 1.5x times faster, according to Fujifilm, and its phase-detect AF system should do a better job with subject tracking.

Fujifilm boasts of better scene recognition and color/skin tone reproduction, and battery life has increased to an impressive 450 shots/charge (CIPA standard). The X-A5 also has Bluetooth for easy pairing and image transfer, up to 5 minutes of 4K video capture (albeit at 15 fps) and two new Advanced Filters: Fog Remove and HDR Art. A jack for an external microphone has also been added.

The X-A5 will be bundled with the new XC 15-45mm F3.5-5.6 OIS Power Zoom lens for $ 599 and will begin shipping in early February. Color choices include silver & black, silver & brown and silver & pink.

Press Release:

FUJIFILM ANNOUNCES THE NEW X-A5 – THE LIGHTEST CAMERA-ZOOM LENS COMBINATION IN THE X SERIES LINEUP

Featuring an enhanced sensor, newly developed zoom lens, the latest Bluetooth® technology, and 4K video recording, the X-A5 delivers outstanding image quality and ease of use

Valhalla, N.Y., January 31, 2018 FUJIFILM North America Corporation is excited to announce the new FUJIFILM X-A5 Digital Camera Body with XC15-45mm Lens Kit, the lightest camera-zoom lens combination within the X Series lineup. With a host of new and improved features, the X-A5 kit debuts the new FUJINON XC15-45mmF3.5-5.6 OIS PZ, the first electric powered zoom lens for X Mount digital cameras. Available in three colors of synthetic leather, the X-A5 is equipped with the latest Bluetooth® technology for quick and easy image transfer and allows for a broader range of video capabilities with its 4K output.

“The X-A5 packs Fujifilm’s renowned image quality and exciting fun features in a compact, lightweight body,” says Yuji Igarashi, General Manager of the Electronic Imaging Division & Optical Devices Division at FUJIFILM North America Corporation. “We are excited to bring a user-friendly camera that can capture great images, to the market at an affordable price.”

Featuring an Enhanced Sensor and Color Reproduction Technology

The X-A5 features a powerful 24.2MP APS-C sensor equipped with phase detection autofocus and a newly developed image processing engine with a processing speed 1.5 times faster than that of previous models. Combined with Fujifilm’s renowned color reproduction technology, the X-A5 achieves outstanding image quality and outperforms previous models in its scene recognition accuracy and skin tone reproduction, making it perfect for portraits.

The X-A5 is the first in the X-A series to feature phase detection pixels, and an intelligent Hybrid AF system that focuses twice as fast as previous models to ensure capture of swiftly moving subjects. With an ISO sensitivity range now up to ISO12800 and extended sensitivity range up to ISO51200, camera shake and noise are significantly reduced even in low-light conditions.

New Compact and Lightweight Electric Powered Zoom Lens

The new X-A5 introduces the first electric powered zoom lens for X Mount cameras, the FUJINON XC15-45mmF3.5-5.6 OIS PZ. With a minimum working distance of just 2 inches, this lightweight and compact lens is great for achieving clear close-up shots while making the photographic experience easy and comfortable. Capable of capturing crisp, intricate textures, the XC15-45mmF3.5-5.6 OIS PZ is ideal for food and macro photography. Starting at a wide angle, this smooth electric-powered zoom also allows for great freedom in composition framing.

The new XC15-45mmF3.5-5.6 OIS PZ lens will also be available for standalone purchase as a portable addition for existing X Series users.

Equipped with 4K Video Capabilities

The X-A5 features a variety of 4K video capabilities. Utilizing the Burst Function, users are able to shoot 15 frames per second in 4K image quality, ensuring that photo opportunities are never missed. Offering an HD video function to record videos up to quad speed for slow motion clips and a Multi Focus Mode which stacks 4K quality images and automatically changes the depth of field setting, the X-A5 is the perfect companion for a wide range of creative captures.

Bluetooth® Pairing Technology for Easy Image Transfer

Featuring the latest Bluetooth® technology, the X-A5 allows for automatic transfer of images and videos to paired smart devices using the free “FUJIFILM Camera Remote” app. The camera is compatible with Instax Share™ Printers to instantly transfer and print images directly from the camera.

Film Simulation Modes and Improved User Interface for Ease of Operation

The X-A5 allows for artistic expression through Fujifilm’s unique Film Simulation Modes that boast the company’s advances in color reproduction. Offering eleven different modes, users can add a creative twist to their images. In addition, the camera offers seventeen variations of Advanced Filters including the new “Fog Remove” and “HDR Art.”

An improved user interface allows for superior ease of use. The large LCD screen uses new touch-panel GUI, facilitating intuitive operation and is capable of rotating 180 degrees, making the X-A5 perfect for taking high quality self-portraits. When the panel is rotated 180 degrees, the Rear Command Dial switches to the Zoom and Shutter Release function and automatically activates the Eye AF function for sharp focus on the subject’s eyes. Additionally, the Portrait Enhancer Mode allows for users to select from three levels of skin tone enhancement with easy touchscreen operation.

FUJIFILM X-A5 Key Features:

  • 24.2MP APS-C CMOS sensor and newly developed processor equipped with phase detection AF system
  • FUJINON XC15-45mmF3.5- 5.6 OIS PZ wide angle electric-powered zoom lens with minimum working distance of 2”
  • 3” (approx. 1,040K-dot) high resolution LCD touchscreen using new touch-panel GUI can be tilted to 180°
    • Portrait Enhancement Level, Touch AF in Movie Mode, Advanced Filter Select
  • Standard output sensitivity of ISO200 – ISO12800
    • Extended output sensitivity: ISO100 – ISO51200
  • 4K video recording up to approx. 5 mins
    • Full HD 1920 x 1080 59.94p / 50p / 24p / 23.98p; continuous recording up to approx.14 mins
    • HD 1280 x 720 59.94p / 50p / 24p / 23.98p; continuous recording up to approx. 27 mins
    • High Speed Movie 1280×720 1.6x / 2x / 3.3x / 4x
  • Bluetooth® version 4.1 low energy technology
  • In-camera RAW processing
  • New Advanced Filters: “Fog Remove” and “HDR Art”
  • Wi-Fi® image transfer and remote camera operation
  • Improved battery life for still images – approx. 450 frames
  • Improved start-up period:
    • 0.4 sec., when High Performance mode set to ON
    • 0.8 sec., when High Performance mode set to OFF
  • Photos can be sent to instax SHARE printers using the free instax SHARE App (iOS and Android)
  • Accessories include:
    • Li-ion battery NP-W126S
    • AC power adapter
    • Plug adapter
    • USB cable
    • Shoulder strap
    • Body cap
    • Owner’s manual

Availability and Pricing

The new FUJIFILM X-A5 Camera Kit will be available on February 8, 2018 in the U.S. and Canada for USD $ 599.95 and CAD $ 749.99.

The new standalone XC15-45mmF3.5- 5.6 OIS PZ Lens will be available on March 15, 2018 in the U.S. and Canada for USD $ 299.95 and CAD $ 379.99.

Fujifilm X-A5 specifications

Price
MSRP $ 599 (with 15-45mm PZ lens)
Body type
Body type Rangefinder-style mirrorless
Sensor
Max resolution 6000 x 4000
Image ratio w:h 1:1, 3:2, 16:9
Effective pixels 24 megapixels
Sensor size APS-C (23.5 x 15.7 mm)
Sensor type CMOS
Color space sRGB, Adobe RGB
Color filter array Primary color filter
Image
ISO Auto, 200-12800 (expandable to 100-51200)
Boosted ISO (minimum) 100
Boosted ISO (maximum) 51200
White balance presets 7
Custom white balance Yes (3 slots)
Image stabilization No
Uncompressed format RAW
JPEG quality levels Fine, Normal
File format
  • JPEG (Exif Ver 2.3)
  • RAW (Fujifilm RAF format)
Optics & Focus
Autofocus
  • Contrast Detect (sensor)
  • Phase Detect
  • Multi-area
  • Center
  • Selective single-point
  • Tracking
  • Single
  • Continuous
  • Touch
  • Face Detection
  • Live View
Autofocus assist lamp Yes
Digital zoom Yes
Manual focus Yes
Number of focus points 91
Lens mount Fujifilm X
Focal length multiplier 1.5×
Screen / viewfinder
Articulated LCD Tilting
Screen size 3
Screen dots 1,040,000
Touch screen Yes
Screen type TFT LCD
Live view Yes
Viewfinder type None
Photography features
Minimum shutter speed 30 sec
Maximum shutter speed 1/4000 sec
Maximum shutter speed (electronic) 1/32000 sec
Exposure modes
  • Program AE
  • Shutter Priority
  • Aperture Priority
  • Manual
Built-in flash Yes
Flash range 5.70 m (at ISO 200)
External flash Yes
Flash modes Auto, flash on, flash off, slow synchro, rear-curtain synchro, commander
Flash X sync speed 1/180 sec
Drive modes
  • Single
  • Continuous
  • Self-timer
Continuous drive 6.0 fps
Self-timer Yes (2 or 10 secs)
Metering modes
  • Multi
  • Average
  • Spot
Exposure compensation ±5 (at 1/3 EV steps)
AE Bracketing ±3 (3 frames at 1/3 EV, 2/3 EV, 1 EV steps)
WB Bracketing Yes
Videography features
Resolutions 3840 x 2160 (15p), 1920 x 1080 (60, 50, 24, 23.98p), 1280 x 720 (60p, 50p, 24p, 23.98p)
Format MPEG-4, H.264
Microphone Stereo
Speaker Mono
Storage
Storage types SD/SDHC/SDXC card (UHS-I supported)
Connectivity
USB USB 2.0 (480 Mbit/sec)
USB charging Yes
HDMI Yes (mini-HDMI)
Microphone port Yes
Headphone port No
Wireless Built-In
Wireless notes 802.11b/g/n + Bluetooth 4.1 LE
Remote control Yes (Wired or via smartphone)
Physical
Environmentally sealed No
Battery Battery Pack
Battery description NP-W126S lithium-ion battery & USB charger
Battery Life (CIPA) 450
Weight (inc. batteries) 361 g (0.80 lb / 12.73 oz)
Dimensions 117 x 68 x 40 mm (4.61 x 2.68 x 1.57)
Other features
Orientation sensor Yes
Timelapse recording Yes
GPS None

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm’s MK 50-135mm cine lens will arrive in July for $4000

03 Jun

Fujifilm has officially launched the MK 50-135mm T2.9 cinema lens aimed at emerging filmmakers, giving it a mid-July release and $ 4000/£3300 price tag. It will be available initially in the Sony E-mount, but the company says it is working on a version for its own X-mount cameras that will go on sale before the end of the year. It was first announced back in February alongside an 18-55mm T2.9.

The DSLR and CSC stills lenses that many videographers use suffer from shifting focus and centring during zooming, according to Fujifilm, and ‘breathing’ often alters the magnification of the view as focus distances change. If the background changes size in the frame as focus is being pulled, or the subject goes out of focus during a zoom, the fluidity of the sequence can be destroyed. This new lens is intended to replace these still lenses, with their unsuitable characteristics, so that photographers using small cameras can make professional-looking films.

The Fujinon 18-55mm T2.9

The new lens matches the three-ring layout and 82mm filter thread size of the existing Fujinon 18-55mm T2.9 so it should be easy to switch between the two, and with both lenses videographers will have most popular focal lengths covered. The lenses are designed to work with APS-C and Super 35mm sized sensors, so will provide similar angles of view to a 75-200mm on a full frame system.

For more information see the Fujifilm website.

Sample footage

Press release

Fujifilm launches the FUJINON MK50-135mm T2.9 telephoto zoom cinema lens with advanced optical performance, ultra-compact and lightweight design, and excellent affordability

FUJIFILM Corporation (President: Kenji Sukeno) will release the FUJINON MK50-135mm T2.9 (MK50-135mm) telephoto zoom cinema lens in July 2017. The MK50-135mm has a focal length of 50-135mm and can be combined with the FUJINON MK18-55mm T2.9 (MK18-55mm) standard zoom lens, that was released in March 2017, to form a kit that covers the most frequently-used focal lengths of 18mm to 135mm, accommodating a broader variety of conditions.

The rapid growth in popularity of movies made by emerging cinematographers in recent years, including corporate and commercial movies on the internet and other venues, has increased the opportunities for shooting movies using cinema and regular digital cameras, and it boosts demand for high-performance cinema lenses that deliver high resolution and advanced scene-depicting capability. For filming such materials, interchangeable lenses for digital cameras are often used instead of cinema camera lenses as they are more affordable and mobile. However, these lenses are designed primarily for shooting still images, and therefore prone to problems such as focus shift and optical axis shift while zooming, and so on.

In response, Fujifilm has developed the MK series of cinema lenses that resolve these issues while still offering advanced optical performance and an ultra-compact and lightweight design – all at an affordable price. The MK18-55mm that was launched in March this year has been popular among emerging cinematographers who praise it for its edge-to-edge sharpness and ease of handling thanks to its compact and lightweight design.

The new MK50-135mm is a telephoto zoom lens that covers the focal length from 50mm to 135mm. It has the maximum T-stop value of 2.9*1 across the entire zoom range, enabling to shoot with a shallow depth-of-field with beautiful bokeh. The lens is compatible with E-mount*2 cameras with the Super 35mm*3 / APS-C sensor. It incorporates the benefits of short flange focal distance*4 into optical design to the maximum extent to achieve advanced optical performance while maintaining a compact and lightweight design. The lens design is optimized for shooting movies, minimizing focal and optical axis shift while zooming and lens breathing (change of angle of view during focusing) – negative traits that are typically observed in still lenses for digital cameras. The lens also features three rings to enable manual and independent adjustment of focus, zoom and iris (aperture), all with the gear pitch*5 of 0.8M (module). The focus ring can rotate fully up to 200 degrees to facilitate precise one-handed focusing. These features make the lenses comfortable to operate.

The MK50-135mm can be combined with the MK18-55mm to form a compact and light weight kit that covers the most frequently-used focal lengths between 18mm and 135mm, accommodating a variety of subject matters including landscape, architecture and portraiture. They share the common front element diameter, filter thread and three-ring gear positions, allowing users to share the use of the same accessories such as matte box and filters. This eliminates the need to re-adjust accessory positions when changing between lenses, streamlining operations in frontline video production.

The X Mount versions of MK lenses (with the focal lengths of 18-55mm and 50-135mm) for Fujifilm’s X Series of digital cameras (APS-C sensor) are currently under development, and due to be released by the end of this year.

FUJINON lenses offered by Fujifilm have been used at movie / CM / TV production sites around the world for their advanced scene-depicting capability. Tapping into its optical design, high-precision processing and assembly technologies that have been nurtured over the years in the cutting-edge field of video production, Fujifilm will continue to expand its lens line-up to meet the diverse needs at the video production industry.

*1 T-stop value is an index that indicates brightness of a lens based on its F-stop value and transmission rate. The smaller the value, the greater amount of light the lens transmits.
*2 Lens mount format developed by SONY Corporation
*3 Super 35mm is a standard format for motion film cameras using 35mm film stock, and refers to a sensor size used in many cinema cameras.
*4 Distance from lens mounting reference plane to sensor
*5 Distance between gear teeth

1. Product name, release date, pricing
Product name: FUJINON MK50-135mm T2.9
Release date: Mid July 2017
Expected user price: GBP £3,300* (ex VAT)
*At today’s GBP/EURO exchange rate

2. Main product features
Advanced optical performance, packed into a compact and lightweight lens barrel
The MK50-135mm covers the focal length of 50mm to 135mm and when combined with the MK18-55mm standard zoom lens, they form a kit that covers 18mm to 135mm, the most frequently-used focal length in video production.

The MK50-135mm supports E-mount cameras with Super 35mm / APS-C sensor. It achieves advanced optical performance despite its compact and lightweight body, weighing just 980g, by incorporating the benefits of short flange focal distance into optical design.

The MK50-135mm has T2.9 speed across the entire zoom range which allows shooting with a shallow depth-of-field and eliminates the need to re-adjust lighting.

The MK50-135mm offers advanced edge-to-edge optical performance and low distortion*6 and is designed to match the color temperature of FUJINON HK Premier, ZK Cabrio and XK Cabrio lenses to simplify color grading*7 when using a combination of lenses.

*6 Distortion refers to a phenomenon in which an image formed through a lens becomes partially contracted or extended at the edges.
*7 Processes of correcting colors during video editing

Resolving issues associated with using interchangeable lenses for still digital cameras in video production

The front focusing group of lens elements and the zooming group of lens elements are driven independently from one another to suppress focus shift while zooming, eliminating the need to re-focus after zooming in or out. The optical and mechanical approach means there is no time lag as seen in an electrical control system.

The use of the front inner-focusing system controls lens breathing (change of angle of view during focusing) to achieve smooth focusing.

By using design and manufacturing technologies developed for FUJINON HK, ZK and XK Cine lenses, optical axis shift is minimized while zooming, eliminating the need to re-compose the shot when the angle of view is changed.

Comfortable operation as expected of a dedicated video lens
The focus ring features a rotation of a full 200 degrees to allow precise focusing even when shooting with a shallow depth-of-field.

The lens features three rings to enable independent adjustment of focus, zoom and iris. The fully manual mechanism of all three rings enable intuitive operation that often cannot be attained with electrical mechanism which typically causes time lag.

All the operation rings have a gear pitch of 0.8M, the same as all other FUJINON cine lenses, which allows the use of any standard third party accessories for video production such as Follow Focus.

The iris operation ring has a click-free seamless adjustment which enables smooth, precise exposure adjustment while also preventing noise and camera shake caused by clicking.

Standardized MK series design

The MK50-135mm shares the same front diameter of 85mm and filter thread of 82mm with the MK18-55mm,allowing users to use the same matte boxes and filters on both lenses.

The two lenses also share the same dimensions and three-ring gear positions, eliminating the need to re-adjust accessory positions when changing between them.

The MK50-135mm offers a macro mechanism with the minimum object distance*8 of 0.85m (wide angle-end), broadening the types of scenes that can be covered with a single lens.

The MK50-135mm features a Flange Focal Distance adjustment function*9 to achieve optimum camera and lens matching, bringing out the full optical performance of the lens.

*8 Distance from the image-forming plane to a subject
*9 The position of lens’s image-forming plane can be adjusted according to each camera’s flange focal distance (distance from lens mounting reference plane to sensor).

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm’s SQ10 Instax Square camera is an instant/digital hybrid

19 Apr

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Fujifilm’s first square format Instax camera is here, and it’s a half-digital, half-analog beast with a $ 280 price tag.

The SQ10 uses a 1/4″ CMOS sensor to capture 3.6MP color images, and offers a 3″, 460k-dot LCD for composition and camera operation. It’s a departure from the all-analog cameras in Fuji’s current Instax lineup, but provides benefits of digital capture like adding filters in-camera and saving files to microSD. Auto exposure control, facial recognition and autofocus are also offered.

Images are printed in 1:1 format on 86 x 72mm film, which will sell for $ 17 for a pack of 10 sheets. The camera and its film go on sale in May.

Press Release

FUJIFILM ANNOUNCES THE NEW INSTAX SQUARE SQ10, A HYBRID INSTANT FILM CAMERA

SQ10 gives users a simultaneous digital and traditional print photo experience that instantly changes how we take pictures today

Valhalla, N.Y., April 19, 2017 – FUJIFILM North America Corporation today announced the all-new INSTAX® SQUARE SQ10, a sophisticated square format hybrid instant film camera that combines digital imaging technology with square film prints. The SQ10 uses a new INSTAX SQUARE Film format that delivers exceptional image quality with numerous artistic expressions. This new system takes the image quality of INSTAX to the next level and allows everyone to add a creative, artistic edge to their photography with an intuitive interface designed especially for the SQ10.

Hybrid-powered Beautiful Image Quality
The SQ10 is the first camera in the INSTAX series to be equipped with the newly developed hybrid INSTAX system – a digital image sensor and image processing technology integrated with the existing INSTAX system. These technologies allow the SQ10 to take brighter photos in low-light conditions (indoor and night scenes) and close-up shots from a distance as close as 4 in cm with new functions including automatic exposure control, facial recognition, and auto-focus.

Simply Stunning Design
The SQ10 has an iconic design and a thin, round, symmetrical shape for easy holding. It has a dual shutter system with two shutter buttons – one on the right and one on the left (buttons also work as function buttons to switch shooting modes). The lens ring is made with shaved metal, and specific areas add a sense of depth and texture throughout the solid black camera body.

The SQ10 is simply designed to let users take fun, easy and creative pictures anywhere. The SQ10 allows simple operation with a 3” TFT color LCD monitor (460K dots), operation dial and buttons on the back of the camera. Three buttons arranged at the top of the operation dial correspond to the main functions — ten different filters, vignette control, and brightness adjustment. Users will see a live display of all operations throughout the composition during shooting, editing, processing and printing on the LCD monitor. This new interface enables photographers to edit and process photos with a simple and intuitive operation. Users may also choose to select and edit (e.g. zooming, cropping and filters) the image before printing. This is particularly useful when sharing multiple prints with a number of people.

After a picture is taken, users can print, or save the image to the SQ10’s internal memory, save to the micro SD \ microSDHC card, or transfer from the camera to a computer using a micro-USB for ultimate flexibility.

Stir Your Creativity with New Shooting Modes
The SQ10 lets users shoot in various modes with several filters for outputting creative and trendy square photos. Ten different color filters, saturation and dramatic vignetting effect can be adjusted for truly artistic pictures.

The vignette effect is especially suitable for portraits or still life images as it highlights the photographic subject at the center of the photo. The SQ10 features special shooting modes including, Double Exposure that can overlap two images onto one print by pushing the shutter twice, Bulb Exposure function for night scenes and creating pictures with dramatic light streaks, Division mode for putting up to nine images on one print, and Micro mode for photography as close as 4 in cm.

New INSTAX SQUARE Film Format
The SQ10 uses a brand new INSTAX SQUARE Film format with a 1:1 aspect ratio that has been especially popular with photo enthusiasts and mobile app shooters. All INSTAX film features excellent color reproducibility, taking full advantage of Fujifilm’s long-standing research on photographic film manufacturing and image design technology.

An INSTAX Generation
Since INSTAX cameras were originally launched in 1998, they have proven to be extremely popular with users all over the world, with cumulative shipment volumes reaching over 25 million units. This has made INSTAX the leader of the world’s instant photography market over the past several years.

Fujifilm is committed to offering new products and services that meet various consumer needs by leveraging innovative technological advancements. The company is also dedicated to enhancing the enjoyment of photography worldwide, and encouraging users to experience the value of shooting, preserving, displaying and gifting photo images that deliver the message of “enriching your life with photographs.”

INSTAX SQUARE SQ10 Key Features:

  • FUJIFILM INSTAX Square SQ10 with all-new hybrid INSTAX system
  • 3” TFT color LCD monitor with 460K dots resolution
  • ¼” CMOS image sensor with primary color filter
  • 1920×1920 recorded pixels
  • Rechargeable Li-ion battery (NP-50) for up to 160 images per charge
  • Images taken and edited / processed can be saved in the internal memory (up to about 50 images) or on microSD \ microSDHC card slot (sold separately)
  • 28.5mm fixed focal length (in 35m format equivalent)
  • F2.4 aperture
  • Micro USB for internal battery recharging
  • JPEG image file format
  • Print from internal memory or micro SD \ microSDHC card
  • Tripod mount
  • New INSTAX SQUARE Film format (color) sold in 10 sheets per pack
    o Screen size – 62mm×62mm (L×W)
    o Film size – 86mm×72mm (L×W)

For a full list of specifications, visit INSTAX SQUARE SQ10.

Availability and Pricing
The INSTAX SQUARE SQ10 will be available in May 2017 in the U.S. and Canada for USD $ 279.95 and CAD $ 369.99.

INSTAX SQUARE Film will also be available in May 2017 in the U.S. and Canada for USD $ 16.99 and CAD $ 15.99.

Articles: Digital Photography Review (dpreview.com)

 
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