360Photography

There is a disreputable company out of the UK and Australia persistently referring to their flashes as “Strobist Flashes.” Over my protest, they are deliberately implying an association with this site where none exists.

I have zero connection with either these people or their gear. Had they asked for any kind of endorsement, five minutes worth of research would have warned me off any association with them.

Of course, they did not ask. They merely appropriate the name and hope enough people are stupid enough not to know the difference. As such, they are merely using my company’s name and brand to try to get into your pants. Which should tell you all you need to know about the company’s ethics.

The flashes themselves are (surprise) rebranded Chinese mystery meat flashes. For the record, there are no genuine “Strobist” branded flashes. Even the LumoPro LP180, while highly recommended, is not a Strobst-branded flash. For many conflict of interest reasons, I do not sell gear.

I have asked them to stop, to no response. Clearly, they don’t give a whit about IP. Although they do of course claim copyright over the content of their site, natch. Intellectual property is important—when it suits them.

Please do not infer any type of endorsement of these (at best) bozos. I obviously do not trust them as far as I can throw them.