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Posts Tagged ‘Cost’

Oprema Jena is also resurrecting the Biotar 58mm F2.0 lens, will cost $2,000

24 Aug

In addition to bringing back the legendary Biotar 75mm F1.5 lens via its new Kickstarter campaign, company Oprema has also announced plans to resurrect the Biotar 58mm F2.0 lens originally made by Carl Zeiss. Though the company doesn’t anticipate launching the Biotar 58 lens until late 2018, the company is offering pre-production models of the 58 in bundles with the Biotar 75mm lens via the latter’s Kickstarter campaign.

Originally reported by PhotoRumors, and later confirmed in an official announcement, the special pre-production Biotar 58 lenses will feature serial numbers ranging from 1 to 58. The two-lens bundle will require a pledge of $ 2,000 USD, which is a whopping $ 2,500 USD lower than the planned retail cost of the two lenses combined. Not bad for a Kickstarter discount.

Assuming everything goes according to plan, Oprema plans to launch the Biotar 75 lens next summer at a retail cost of $ 2,500 USD, whereas the Biotar 58 will arrive a few months later at a lower $ 2,000 USD.

The Biotar 58mm lens will be offered in Nikon, Canon, Leica M, Fuji X, Sony E, and M42 mounts, and represents Oprema’s second foray into the market of remaking classic lenses.

To find out more or put down a pledge, head over to the Biotar Kickstarter campaign. There are still 49 Biotar bundles left as of this writing.

Articles: Digital Photography Review (dpreview.com)

 
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7Artisans unveils range of low cost, fast lenses for mirrorless cameras

11 Jul

Chinese optical manufacturer 7Artisans has introduced a collection of four lenses that are intended to provide low-cost alternatives to branded optics. The lenses are all designed for mirrorless cameras, and the company intermittently provides mounts for Sony E, MFT, Fujifilm X and Canon EOS M users, as well as one lens for Leica M cameras.

The lenses are all manual focus, feature a copper core with an aluminum exterior and some of them come in a choice of black or silver finish. There isn’t much information on the company website but the Amazon sales pages reveal some of their specification.

25mm f/1.8 | Sony E/Fujifilm X/MFT | $ 70

This lens was designed for APS-C and Micro Four Thirds sensors, and boasts an aperture range of f/1.8-16. It uses seven elements in five groups, has 12 iris blades and offers a 46mm filter thread.

35mm f/2 | Sony E/Fujifilm X/Canon EOS M | $ 156

A lens capable of covering a full frame sensor, this 35mm f/2 uses a 10-bladed iris and has a minimum aperture of f/16. It is constructed with seven elements arranged in five groups and offers a 43mm filter thread.

50mm f/1.1 | Leica M | $ 369

Designed for the Leica M family, this standard focal length uses 12 iris blades to form its click-less f/1.1- f/16 aperture range. The company says it has used a Sonnar design and high-refractive index glass to optimize the lens for use at the widest apertures. The lens has seven elements arranged in six groups.

The current version isn’t compatible with the Leica M4 and M4A, but models from September onward will be.

7.5mm f/2.8 | Sony E/Fujifilm X/MFT | $ 139

This is a fisheye lens that the company claims offers a maximum angle of view of 180°. It has 11 elements that are arranged in eight groups, and the 12-bladed iris closes to f/22.

Articles: Digital Photography Review (dpreview.com)

 
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Trash Beats Tesla: This Powerful DIY Electric Car Cost Just $13K to Build

20 Jun

[ By SA Rogers in Technology & Vehicles & Mods. ]

Made from the corpse of a 1997 BMW 528i salvaged from a junkyard and other recycled parts, this DIY electric car beats the Tesla Model S P100D’s mile range at a tiny fraction of the cost. The Tesla boasts a range of 335 miles per charge, while the ‘Phoenix’ by Eric Lundgren gets 380 miles. Lundgren and his team built the Phoenix in 35 days for just $ 13,000, and hopes the attention his trash car is getting will encourage carmakers with more cash to do more material recycling.

Founder and CEO of information technology organization ITAP, Lundgren bought the 20-year-old E39 generation BMW 528i and removed most of the interior – including the rear seats, dashboard, center console and trim – in order to save weight (yes, that’s the catch.) He added a 130kWh battery pack that uses cells from EV and laptop batteries to power the car, which takes up most of the space where the backseat would normally be.

To test his creation, Lundgren pitted it against three popular electric vehicles: the Tesla, a Chevy Bolt and a Nissan Leaf. All four competed in a trip across Southern California to see which one would last the longest. The Leaf ran out of juice first after 81 miles, followed by the Model S at 238 miles. The Bolt managed to squeak out 271. The BMW never ran out of range at all – instead, it blew a fuse after 340 miles with 32 percent of its charge left on its battery pack. In a second test, the Phoenix ran directly against the Tesla, getting 382 miles to the 100D’s 315.

Clearly, the fact that so much of its weight has been removed while the Tesla is loaded down with luxury options makes a difference in the result, but so should the fact that Tesla is working with top-quality, brand-new parts. For Lundgren, that’s not really the point.

“Re-use is the purest form of recycling. It creates zero carbon footprint. Re-using parts/components within broken/obsolete electroncis is called ‘hybrid recycling.’ This is a much-needed and often missing part of the recycling ecosystem.”

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[ By SA Rogers in Technology & Vehicles & Mods. ]

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Report: Ricoh announcing cost cuts in face of crisis

20 Jun

According to a report by Nikkei Ricoh is facing its biggest crisis ever and will have to cut costs in order to survive. Ricoh’s Imaging and Solutions division, which predominantly produces printers and accounts for 90% of Ricoh’s consolidated sales has been struggling the most. Nikkei reports that ‘Ricoh is staring at huge losses as the market for multifunctional printers, Ricoh’s cash cow, evaporates and its global sales network racks up high costs.’

In light of this situation Ricoh’s new President and CEO, Yoshinori Yamashita, has set a target of reducing costs by 100 billion yen ($ 912 million) through March 2020. He is also quoted as saying that the company’s new policy is to rid itself of the ’emphasis on market share above all else.’

According to the report the lion’s share of the cost cuts will be realized in Ricoh’s global sales and services network which comprises of more than two-thirds of the company’s 100,000 global employees. At this point it is not clear if and how Ricoh’s imaging brands, such as Pentax, the Theta 360 degree cameras or the R Development kit live-streaming VR camera will be impacted by the cost reductions. When Nikkei reported earlier this spring that Ricoh was considering leaving the camera business, Ricoh denied that it was considering such a move.

Articles: Digital Photography Review (dpreview.com)

 
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Synology launches lower cost NAS with DS1817 and DS1517

17 Jun

Storage solutions company Synology has released ‘value’ versions of two of its recent NAS systems that use lower spec processors, less RAM and which have less comprehensive software packages. The Disk Station DS1817 and DS1517 are slightly scaled back alternatives to the DS1817+ and DS1517+ devices.

Technical differences include the use of 32-bit 1.7GHz Annapurna CPUs instead of the Intel Atom 64-bit 2.4GHz processors of the ‘+’ models, as well as 2GB (DS1517) and 4GB (DS1817) of RAM instead of up to 8GB. The DS1517 has no expandable memory options, while the DS1817 has built in 10GbE instead of the option to run with 10GbE or M.2 SSD cache like the DS1817+. As standard the DS1817 offers sequential throughput of up to 1,577 MB/s reading and 739 MB/s writing, while the DS1517 can manage reading throughput of up to 436.32 MB/s and writing throughput over 449.69 MB/s.

The DS1517 offers 5 drive bays and the DS1817 has eight, but both can couple with two DX517 expansion units which can hold a further five drives each. The maximum capacity of the DS1517 is 50TB, or 150TB when the two DX517 units capacity is included, while the DS1817 can manage 80TB, or 180TB with the DX517s .

The company says that the biggest differences between the value units and the ‘+’ units is the software packages that come with them. The value DS1817 and DS1517 come with fewer business applications and a more limited compatibility with certain file types.

  • DS1817 – $ 849.99/£689/€793 ex tax
  • DS1817+ (2GB) – $ 849.99/£688.33.80/€809 ex tax
  • DS1817+ (8GB) – $ 949.9/£745/€875 ex tax
  • DS1517 – $ 599.99/£567/€653 ex tax
  • DS1517+ (2GB) – $ 699.99/£567/€666 ex tax
  • DS1517+ (8GB) -$ 799.99/£623/€732 ex tax

Follow these links for more detailed comparisons between the DS1517 and DS1517+ and the DS1817 and DS1817+ on the Synology website. These products come with a 3-year warranty, though in many countries a further two years is available.

Press release

Synology® Introduces DiskStation DS1517 and DS1817

Powerful all-in-one NAS solution optimized for your growing needs

Synology® Inc. launched the new DiskStation DS1517 and DS1817, powerful and scalable 5-bay and 8-bay desktop NAS. DS1817 is the first Value series equipped with built-in 10GbE LAN ports and an expandable RAM module, delivering future-proof, high-speed storage for professionals and growing small/medium-sized businesses.

DS1817 is powered by a quad-core 1.7GHz processor with RAM module expandable up to 8GB. Thanks to the built-in 10GbE interfaces, DS1817 can achieve outstanding sequential throughput performance exceeding 1,577 MB/s reading and 739 MB/s writing when using RAID 5. The built-in 10GBASE-T ports and 1GBASE-T LAN ports pave the way for businesses to upgrade to a 10GbE environment, and provide the support of Link Aggregation and failover.

DS1517 is powered by a quad-core 1.7GHz processor, 2GB RAM, and four Gigabit LAN ports featuring failover and Link Aggregation. It delivers sequential throughput performance over 449 MB/s writing and 436 MB/s reading when using RAID 5.

“Growing small and medium-sized businesses expect a cost-effective storage solution that is versatile and expandable for their future demands, while minimizing the initial investment required,” said Katarina Shao, Product Manager at Synology Inc. “The DS1517 and DS1817 are engineered to fulfill such needs, and provides the high performance and flexible scalability to manage, protect, and share data at work.”

Both DS1517 and DS1817 can be scaled up to a raw capacity of 150TB and 180TB respectively with two DX517 expansion units. DS1517 and DS1817 support Synology High Availability (SHA), providing redundancy in case of unexpected network failure or disasters, and ensuring seamless transition between clustered servers. Moreover, DS1817 provides storage solutions for virtualization environments with VMware®, Citrix®, and Microsoft Hyper-V® certificates.

DS1517 and DS1817 run with DiskStation Manager (DSM) 6.1, the powerful and intuitive operating system for Synology NAS devices. Featuring a wide range of applications to bring better productivity at intensive work, DS1517 and DS1817 can serve as a centralized data backup destination. Synology has received numerous media accolades, such as topping the mid-range NAS category in TechTarget’s storage solution survey.

DS1517 and DS1817 are backed by a limited 3-year hardware warranty. An additional extended warranty option is available in select regions for up to five years of coverage.

For more information on DS1517, please visit https://www.synology.com/products/DS1517
For more information on DS1817, please visit https://www.synology.com/products/DS1817
For more information on extended warranty, please visit https://www.synology.com/products/extended_warranty

Articles: Digital Photography Review (dpreview.com)

 
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Sony a9: all that speed appears to have dynamic range cost

18 May

The Sony a9 is a powerhouse of technology, particularly when it comes to speed and autofocus. But does its image quality stack up? We’ve taken an initial look at Raw and JPEG image quality and have come away impressed, but how does the a9 stack up in terms of dynamic range?

At the recent launch in New York City, I had a chance to shoot our standard ISO-invariance test but on a real-world scene (our studio scene isn’t so portable…). Have a look at the performance below.

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It’s immediately obvious the a9 is not ISO-invariant (what is ‘ISO-invariance’?). This means the camera is adding a fair amount of read noise that results in noisy shadows, limiting dynamic range at base ISO. That’s why, for the same focal plane exposure, performing analog amplification by increasing ISO in-camera gets you a cleaner image than performing that amplification (or brightening) in post-processing.

It’s not the typical performance we’ve come to expect from Sony sensors and we suspect the higher readout speed is leading to greater noise. In other words, it appears this sensor was likely optimized for speed at the expense of low ISO dynamic range.

This sensor was likely optimized for speed at the expense of dynamic range

Ultimately, this limits the exposure latitude of a9 Raws so, much like with older Canon DSLRs, you’ll have limited ability to expose high contrast scenes for the highlights, then tonemap* (raise) shadows in post. You can check the effect of changing the Drive mode in the widget (EFCS = electronic first curtain, S = single, C = continuous), but there’s not much difference between them.

Effect of Drive mode

There is little to no difference in base ISO dynamic range in different drive modes. So the good news is that the drop to 12-bit in continuous drive comes at no cost. The bad news is that the 14-bit Raws aren’t any better than the 12-bit ones. Click here to load the above as a widget.

As we mentioned above, there’s no difference in shadow noise as you change Drive mode. This is particularly interesting because all Single drive modes, including fully electronic, support full 14-bit Raw (we shot uncompressed). The Continuous drive modes, however, switch the sensor into a 12-bit** readout mode which, by definition, means files with no more than 12 stops of dynamic range.

This indicates that even the 14-bit Raws have at most 12 EV of dynamic range at the pixel level, placing our estimates of base ISO dynamic range almost a full stop behind the a7, and likely further behind the a7R II at equivalent viewing size (normalized).

‘Dual Gain’ helps improve high ISO dynamic range

In our widget up top, you may have noticed that noise suddenly starts increasing once you fall below ISO 640 (how’s that for sounding completely back-to-front?). Below you’ll see this more clearly: shadow noise dramatically clears up as you go from an ISO 500 image (with a 3.7 EV push) to an ISO 640 image (with 3.3 EV push):

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Things clean up at ISO 640 (as with the a7R II) because of the sensor’s ‘dual gain’ architecture, where the camera increases the conversion gain (effectively amplification) at the pixel-level during readout, helping overcome the camera’s relatively high (for a Sony design) read noise.

Above ISO 640, the camera is fairly ISO-invariant, since it’s overcome most of its downstream read noise, but there’s still some benefit to increasing ISO to keep noise levels low if your scene demands it. Below ISO 640, the lower conversion gain means that you’ll start to see read noise if you push shadows.

Take home

The good news is that those worried about the camera dropping to 12-bit readout in continuous shooting needn’t worry: there’s no decrease in quality, since a 12 bit file can contain all its dynamic range. The bad news is that this is because the a9 doesn’t appear to have more than 12 EV pixel-level dynamic range to begin with, putting its base ISO dynamic range well behind that of the a7R II. By high ISO, general image quality catches up as the higher downstream read noise is overcome by the sensor’s (similar to the a7R II) dual gain architecture. Take a look at this ISO 51,200 comparison with the a7R II:

ISO 51,200 comparison of a7R II vs a9. Not much difference at all. In fact, normalized signal:noise ratio (SNR) measurements place the two neck-to-neck: 1.82 vs. 1.48 for the a7R II and a9 at the dark patches here, respectively. At ISO 25,600, the normalized SNR is exactly the same.

This means that if you’re shooting in conditions demanding high ISO, for any given focal plane exposure you may wish to at least increase in-camera amplification to ISO 640 to get most tones above the noise floor, if your scene demands the extra amplification to get a usable image. Dropping below ISO 640 to preserve highlights, and then raising shadows afterwards, will come at a greater noise cost than, say, Sony’s own a7R II.

Interestingly, this means there’s little advantage to those large (47MB) uncompressed 14-bit Raw files, save for the lack of compression artifacts. In a perfect world, Sony would have offered a 12-bit Raw mode with a lossless compression curve (without that second stage of localized compression that leads to edge artifacts) for smaller file sizes with minimal loss in quality.


Footnotes:

* There’s a very specific reason I like to use the word ‘tonemap’ instead of ‘raise the shadows’. We’re forced to raise shadows of high contrast Raw files exposed for the highlights today because of the limited brightness of most current displays. Future displays capable of far higher brightnesses (perhaps even ten-fold) will need less shadow pushing, or tone-mapping, to make visible what you currently see as ‘shadows’ in such traditionally underexposed Raw files. For example, shadows you currently push +4 EV will likely be visible without any pushing at all on a 4,000 nit-capable display. 

** We confirmed that continuous modes were in fact 12-bit, while single modes were in fact 14-bit, by comparing histograms of respective Raw files. The 14-bit single drive files do, in fact, have 14-bits of data compared to the 12-bit files (the histogram shows the latter missing levels 1, 2, and 3, in between 0 and 4, but the 14-bit files do have pixels with these values).

Articles: Digital Photography Review (dpreview.com)

 
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Here’s how much it would actually cost a pro to switch from Canon to Sony

25 Apr
Read on for a non-scientific look at the cost of switching from Canon to Sony. Note: you’ll need a lot more cash than shown here.

The Sony a9 is here and with the ability to shoot 20 fps with AF-C, it’s likely to make a lot of sports photographers curious about switching to the Sony mirrorless system. We’re already impressed as heck. After all, it is meant to face off directly with the Canon 1DX II and Nikon D5. 

We’ve talked about the structural considerations that may prevent some working pros from switching systems. But let’s imagine that those logistical concerns aren’t a problem, or you’re a freelance photographer who isn’t working with an employer’s supply of lenses. What would it actually cost in dollars and cents to switch systems?

We surveyed four Seattle photojournalists and found out what equipment they consider essential on assignments. Interestingly, their kits all consisted of a lot of the same gear and all four shoot Canon. Once we got a sense of what goes into a pro’s bag, we estimated what kind of money that kit might fetch if it were to be flipped. Finally, using our grand total, we looked at how much kit they could replace if they went Sony.

Before diving in, it is worth noting that switching brands is never a cost-effective move. And someone truly considering making the move from Canon to Sony, or Nikon to Canon, or Nikon to Sony, can assume a loss going in. Also all pricing estimates are current as of publishing, but are subject to change with time.

In the bag: the ideal kit

Below we’ve listed out a sports photography kit based on our feedback from working photojournalists. All four photographers shoot with two bodies minimum, and occasionally use a third. Interestingly, none have upgraded to the Canon EOS-1D X Mark II or 5D Mark IV, though for the ‘Value if purchased new,’ column we used the price of the latest version of each camera, since that’s what they’d likely buy, if anything needed replacing.

We look to used camera retailer KEH for pricing estimates. Note: selling used gear is not an exact science – you might be able to get more or less depending where you sell – but KEH tends to be a good industry standard. And for the sake of simplicity, we assumed all gear is in well-used but working condition (KEH calls this category ‘Excellent,’ just below ‘Excellent Plus’ and ‘Like new minus’). Below we’ve broken down the payout for the whole haul of gear, plus the cost if purchased new for comparison.

  Estimated value on KEH (w/ accessories) Value if purchased new
Canon 1DX (x2)  $ 2000 x2 $ 6000* x2 (1DX II)
Canon 5D Mark III   $ 1200 $ 3500* (5D IV)
Canon 35mm F2 IS  $ 275 $ 550 
Canon 85mm F1.8  $ 200 $ 350
Canon 135mm F2  $ 500 $ 1000
Canon 16-35mm F2.8 III  $ 1030 $ 2000
Canon 24-70mm F2.8  $ 435 $ 1700* (version II)
Canon 70-200 L IS II $ 1030 $ 1900
Canon 300mm F2.8 IS II  $ 2950 $ 6100
Canon 580 EX II  $ 140 $ 480* (600EX)
Canon LP-E6N battery (3)  $ 0 $ 65 x3
Canon LP-E4N (2)  $ 30 x2 $ 165 x2
Grand total:  $ 11,820 $ 30,105

*This number reflects the price of upgrading to the latest version of each piece of gear 

Wowza that’s a lot of kit. For the most part we’re looking recouping less than half the new value for each lens sold used (ouch!). So with $ 11,820 in pocket, how much kit could be bought back in Sony gear? Read on…

Making the switch

It isn’t completely fair to price it out what previously was used equipment against brand new Sony gear. So to make things more even, we’ve included new and used prices where applicable.

“There is no exact replacement for each
piece of kit.”

Also important: the Sony FE system is nowhere near as vast as the Canon EF lens family and as such, there are not exact replacements for each piece of kit, something you can read more about in our recent article Sony a9: Why being better might not be enough.

One example of this: all four photographers mentioned using a prime tele – either a 300mm F2.8 or 400mm F2.8 (we used the former in our example). Sony does not yet have a 300mm F2.8 – the closest lens they make is the new 100-40mm F4.5-5.6, which is far from a perfect substitute. We’ve included it in our chart below, but this lack of long primes is certainly something that may keep sports shooters from switching.

 Equivalent Sony gear  Estimated price new Estimated price used if applicable
Sony a9 (x2)  $ 4500 x2  n/a
Sony a7II  $ 1550 $ 1200 (Ebay)
Sony 35mm F2.8  $ 800 $ 620 (KEH)
Sony 85mm F1.8  $ 600  n/a
Sony Zeiss Batis 135mm F2.8 $ 2000  n/a
Sony 16-35mm F4 ZA OSS $ 1350  $ 790
Sony 24-70mm F2.8 GM  $ 2200  $ 2000 (KEH)
Sony 70-200mm F2.8 GM  $ 2600 n/a
Sony 100-400mm GM  $ 2500  n/a
Sony HVL-F60M flash  $ 550  n/a
Sony a9 vertical grip  $ 350 x2  n/a
Sony NPFW50 battery (3)  $ 50 x3  n/a
Sony a9 battery (2)  $ 80 x2  n/a
Grand total:  $ 24,160  $ 22,870

Full system switch

Using our example, the cheapest one could go full-on Sony, with most of the same kit is $ 22,870. After applying the $ 11,820 discount from having sold off all the Canon equipment, a photojournalist would still have to cough up about $ 11,050 to make the switch. Or they could simply take that $ 11,820 and buy a couple of a9 bodies and maybe a lens.

“A photojournalist would still have to cough up about $ 11,050 to make the switch.”

But wait…

Although there’s a drop in performance and features when using Canon glass on a Sony a9 with adapter, for some photographers this lower performance level may still be sufficient (at least in the short term). In that case our photojournalists would only need to switch their cameras, batteries and flashguns.

Just swap the bodies

Two Sony a9 bodies with grips, and a used a7 II with batteries and flash would cost about $ 11,760 plus another $ 800 for two metabones adapters bringing the grand total to: $ 12,560. If our photojournalists were to sell their Canon bodies and accessories to KEH, it would put $ 5,400 in their pocket, meaning they’d have to shell out about $ 7,160 to make the switch. This doesn’t sound quite so bad. Another option would be to simply switch one body for the Sony a9 to get the fast burst rate, and hang onto the rest of the gear.

“Another option would be to simply switch one body for the Sony a9 to get the fast burst rate, and hang onto the rest of the gear.”

On the other hand, if or when our photojournalist upgrades to the latest versions of their camera bodies – having sold their current models and used the cash to step up – it would cost $ 10,300 to make the upgrade to two 1DX II and a 5D IV, so that cost is probably waiting for them at some point down the line.

Notably, if they were starting fresh with a new system, the cost of entry is somewhat similar: $ 30,105 for the full kit in Canon and $ 24,160 for the kit in Sony. However, these numbers are skewed by the fact that we are comparing a $ 6100 Canon tele prime to a $ 2500 Sony tele zoom. If we ignore those two, the price difference is even closer: $ 24,005 for the Canon sports kit and $ 21,660 for the Sony.

The takeaway

Switching systems is a headache and sports photography gear is crazy expensive. Like cars, cameras lose a lot of value as soon as they go from ‘new’ to ‘used’ condition – essentially, as soon as you take them home from the store. Not for nothing are most pro photographers familiar with the concept of depreciation from their tax returns.

It’s hard to say whether sports photographers or publications out there are considering making a switch to the Sony system with the introduction of the a9. The four photojournalists we spoke with all seemed intrigued by what it offers, though. Whether they’d actually considering switching is another story.

“Switching systems is a headache and sports photography gear is crazy expensive.”

One thing is for certain: Sony is pushing deep into territory previously only inhabited by Canon and Nikon and it is only a matter of time before making the switch to mirrorless doesn’t seem so crazy – even for pro sports shooters. Then again, the camera is only one part of the equation. A 20 fps bursts with continuous AF and no black out seems nice, but if you don’t have the right glass for the job, that spec won’t get you far.

Articles: Digital Photography Review (dpreview.com)

 
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Lower cost of image sensor business lifts Sony’s annual income estimate

22 Apr

According to a report by Reuters Japanese electronics manufacturer Sony has lifted its operating income estimate for the financial year ended March 31. Sony says it now expects an income of around ¥285 billion ($ 2.6 billion), which is up from a 240 billion yen estimate in February.

The main reason for the adjustment of the estimate are lower amortization costs for Sony’s financial services segment but the company also cites lower-than-anticipated costs for its image sensor business. The company doesn’t provide any more detail than that, so we can only speculate what those anticipated costs were. 

Sony’s semiconductor business has been a market leader for years with a dominating market share of around 40 percent. Sony sensors have been deployed in the cameras and smartphones of a large number of vendors. The company will report its full-year results on April 28.

Articles: Digital Photography Review (dpreview.com)

 
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Sigma announces 135mm F1.8 DG will cost $1400, arrive in May

18 Mar

Sigma has revealed pricing and availability for the 135mm F1.8 DG HSM Art lens it unveiled just prior to CP+: it will ship to customers in May at a cost of $ 1400. 

Sigma says the lens is designed to meet the needs of high-resolution sensors of 50MP or higher. Offering a dust and splash-proof construction, it uses 9 aperture blades and a hypersonic (ring-type ultrasonic) focus motor. 

Take a look at our hands on with the 135mm F1.8 Art and Sigma’s other new lenses from CP+ last month.

Press release

Sigma Announces 135mm F1.8 DG HSM Art Lens Pricing and Availability

Sigma’s highly-anticipated telephoto prime lens, designed for shooting events and studio/location portraiture, begins shipping in May 2017 for a retail price of $ 1399.00USD

New York, NY – March 17, 2017 – Sigma Corporation of America, a leading DSLR lens, camera, flash and accessory manufacturer, announced today that its 135mm F1.8 DG HSM Art lens will begin shipping in May 2017 for a retail price of $ 1399.00 USD. Making its public debut at the 2017 CP+ Camera + Photo Imaging Show in Yokohama, Japan in February 2017, the 135mm F1.8 Art lens enters the market as Sigma’s new premiere mid-range telephoto prime lens, touting outstanding sharpness and great IQ from edge to edge. Ideal for events such as concerts, weddings, indoor sports, conferences and press events, the 1.8 F-stop delivers greater “shallow depth of field” and isolation of subjects. The outstanding compression effect makes it equally as powerful for up-close and full-length portraits. Its new large Hyper Sonic Motor (HSM) delivers ample torque to the focusing group for outstanding speed, ensuring exceptionally stable performance even at lower speeds and allowing for fast autofocus photography.

The all-new Sigma 135mm F1.8 DG HSM Art lens supports Canon, Nikon and Sigma mounts and works with Sigma’s MC-11 Sony E-mount converter. The Nikon mounts feature the brand new electromagnetic diaphragm for enhanced high-speed shooting.

Sigma 135mm F1.8 DG HSM Art lens Features and Benefits:

> Superior optical performance

Optimal image quality for ultra-high-megapixel DSLRs: This lens offers top performance from the center to the edges of the image thanks to the signature floating system of the lens focus mechanism. By minimizing distortion, the lens delivers impeccable image quality without the need for digital adjustment during image processing.
Ideal for portraits requiring a dramatic bokeh effect: Delivering a stunning compression effect, even when positioned fairly close to the subject, the telephoto ring allows photographers to achieve a variety of dramatic perspectives. This effect truly shines in both close-up and full-length portraits, making composition easy. The large F1.8 diameter allows for more creative control over light and paired with the nine-blade rounded diaphragm produce a desired creamy bokeh effect.

> Fast and nimble autofocus photography

The large HSM (Hyper-Sonic Motor) delivers ample torque to the focusing group for outstanding speed, ensuring exceptionally stable performance even at lower speeds. Along with the optimized AF algorithm, this feature delivers fast autofocus photography. In addition, the focus limiter makes AF highly responsive to distance from the subject for even more nimble performance.

> Fast AF with full-time manual override (the operation of full-time MF may vary based on mount type)

> Compatible with Sigma Mount Converter MC-11

> Mount with dust- and splash-proof construction

> Nikon electromagnetic diaphragm mechanism included

> Available Sigma USB Dock makes updating firmware and customization possible

> Available Mount Conversion Service allows use with another camera body

> Rounded diaphragm for desired bokeh look

> Designed to minimize flare and ghosting

> High-precision, durable brass bayonet mount

> Crafted in Aizu, Japan with each lens individually tested with Sigma’s own MTF measuring system “A1”

> Lens barrel is engraved with the year of release

Articles: Digital Photography Review (dpreview.com)

 
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Camera components represent 9.5% of total iPhone 7 material cost

21 Oct
 Image: Chipworks-TechInsight

Analyst firm Chipworks-TechInsight has published its iPhone 7 reverse engineering report, which includes some interesting cost and technology information for more engineering-minded photographers. The analysts estimate the total bill of materials for the iPhone 7 with 128GB of built-in memory to be $ 275. $ 26, or approximately 9.5%, of that total sum are spent on camera and imaging components. This includes the Sony-made Exmor RS image sensors and lenses in front and rear cameras and all processing hardware.

The most expensive component in the device, that retails in the US for $ 749, is Apple’s A10 Fusion CPU at $ 40.  The display and touchscreen add $ 37 to the cost. Given how advanced smartphone camera technology has become, it is surprising that it only represents a relatively small percentage of the total cost of a device (though Apple is famous for its high margins.)

We’d expect the dual-cam in the iPhone 7 Plus to be quite a bit more expensive than the single-lens version in the standard iPhone 7. However, Chipworks has to publish its report on the larger iPhone model. For now, you can download the iPhone 7 report on Chipworks website if you’re happy to provide your contact information and email.

Articles: Digital Photography Review (dpreview.com)

 
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