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Posts Tagged ‘announcement’

Polaroid teasers suggest company has a big film announcement planned

08 Sep

Visitors to Polaroid.com are being greeted with a pop-up that teases a big announcement scheduled for September 13th. Though the company hasn’t revealed what exactly it has planned, the various teaser messages heavily hint that the announcement will involve film.

Speculation abounds at the moment—including everything from expectations that Polaroid will begin producing its own chemical instant film again, to a possible announcement that Impossible Project’s film will be sold under the Polaroid name—and not without cause. The pop-up scrolls through several statements, including one that reads, “The most complex set of man-made chemical reactions ever. Coming September 13.”

Yet another states, “Analog Dreams,” and another, “SX-70. OS. 600. Spectra. 8×10. Join the dots on September 13.”

Earlier this year, Polaroid announced that Wiaczeslaw Smolokowski, The Impossible Project’s majority shareholder, had acquired its owner PLR IP Holdings, giving the Smolokowski family both the Polaroid brand and intellectual property. The Impossible Project has been working on bringing analog film back from the dead for years, and it’s hard to imagine the timing of Polaroid’s teaser is a coincidence.

The Impossible Project currently offers a few different types of film under the Impossible brand through its website, including SX-70, Spectra, and 600. It is possible we could see this film being sold under the Polaroid name in the near future… or a whole new type of film may be announced by Polaroid itself.

The cards do indicate that something bigger than just film is in the works, though, possibly hinting at big changes in how the two companies do business.

Articles: Digital Photography Review (dpreview.com)

 
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Reader’s poll results: What was the most exciting announcement of Photokina?

26 Sep

What’s been the most exciting announcement of Photokina?

Every two years people flock to Cologne to find out what’s next in the world of photography. This year we’ve seen some announcements that left us very excited, but we wanted to know what you, our readers, think of what’s come out of the show this year. So we asked: what’s been the most exciting announcement of Photokina? With more than 5,000 votes counted, we have a pretty good idea.

Winner: Fujifilm GFX 50S development

Winning by a margin as big as its sensor is the announcement of the development of the Fujifilm GFX 50S and a selection of lenses to go along with it. Built around the 51.4MP 43.8 x 32.9mm sensor that is found in the Pentax 645Z and Hasselblad X1D-50c medium-format cameras, it lays claim to being the world’s first medium format mirrorless camera with a focal plane shutter. While Hasselblad stuck with leaf shutters built in to the lens, which is common in the medium-format world, Fujifilm claims using a focal plane shutter has allowed them to design a short flange back distance in to their new lenses, helping vignetting and sharpening.

There’s loads more to the new system, which you can learn more about in the official announcement, or our hands-on article.

Runner up: Olympus E-M1 II development

Trailing on the heels of the big Fujifilm with nearly 1,000 votes is the much smaller, but arguably a much more powerful, Olympus E-M1 II. Sure, the 20MP Micro Four Thirds sensor isn’t nearly as big, but this one has been tricked out with all sorts of technology.

First, it gains an array of 121 cross-type AF on-sensor phase detection points spread further than its predecessor. The new autofocus system and sensor work alongside the new dual quad core TruePic VIII Image Processor with four CPU cores and four image processing cores that achieve image processing speeds approximately 3.5 times faster than the TruePic VII Processor.

That means this little powerhouse can shoot Raw continuously at 18fps with continuous autofocus and auto exposure, or 60fps without autofocus. This all on top of a slew of other improvements, which you can learn more about in the announcement or our hands-on articles.

Runner up: Sony a99 II

Third place in our Photokina poll comes as no surprise, as it helped shed some light around the fate of Sony’s Alpha mount cameras. The Sony a99 II answers prayers with a 42MP BSI sensor from the Sony a7R II, complete with its 399 on-sensor PDAF points. These work in conjunction with the 79-point dedicated PDAF sensor to create what Sony calls ‘Hybrid Cross AF points.’ The a99 also receives an a-mount first: 5-axis in body image stabilization that should provide up to 4.5 stops of stability.

The improvements don’t stop there. Read the official announcement or look at our hands-on article for more information.

Runner up: Canon EOS M5

Another product our readers are excited about is Canon’s latest mirrorless camera: the EOS M5. It gains features fans of the EOS-M lineup have been begging for, namely an EVF and a sensor equipped with Canon’s marvelous Dual Pixel Autofocus system. What results is a small and responsive camera with a touch screen, digital image stabilization for video, and all sorts of other goodies.

For more information, check out the announcement or our First Impressions Review.

Runner up: Sigma 85mm F1.4 DG HSM Art

The Sigma 85mm F1.4 Art edged into the top five by just a single vote, and it’s easy to understand why our readers are excited about it – they’ve been waiting a while for this one. Starting with the 35mm F1.4 Art, Sigma started producing an excellent lineup of zooms and F1.4 prime lenses. After the 35 they made a 50, after which people logically assumed an 85 would come. Instead we got a 24mm F1.4, then an industry-first 20mm F1.4, which are both wonderful lenses.

Finally, they’ve focused all their optical prowess in to producing what they’ve billed as ‘The Ultimate Portrait Lens’, with a (de) focus on bokeh quality, and an improved AF motor. Our polls indicate that this is a lens many people cannot wait any longer to try, us included.

Honerable mention: Panasonic Lumix DMC-GH5 development

It only missed the top five readers’ picks by one vote, and while we only got a look at the new GH5 under glass at the show, Panasonic was able to provide us with some drool-worthy specs and capabilities of their upcoming flagship. It will offer 4K/60p capability for the first time in a consumer ILC, and will provide 4:2:2 10-bit 4K video. The GH5 will also provide a 6K Photo mode that will extract 18MP stills from burst footage, or 8MP stills from 60p 4K clips. These impressive specs are enough to keep us eagerly waiting for the GH5’s arrival.

Articles: Digital Photography Review (dpreview.com)

 
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Ricoh drops GR II price $100 three weeks after announcement

09 Jul

Just three weeks after Ricoh announced its GR II enthusiast compact, the company has dropped the MSRP by $ 100, from $ 799 to $ 699. While we don’t why Ricoh has dropped the price, it is arguable that the minor differences between the GR II and its predecessor didn’t justify the original $ 200 price difference. Read more

Articles: Digital Photography Review (dpreview.com)

 
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Metz Mecablitz 64 AF-1 flagship flash unit gets US announcement and pricing

20 Aug

Previously introduced on its European website, Metz has announced its new flagship model the Mecablitz 64 AF-1 in the US market. It’s the most powerful flash in that manufacturer’s lineup with a guide number of 64 at ISO 100 and a zoom range covering 24-200mm focal lengths, and will be available for Canon, Nikon, Sony, Olympus, Panasonic and Pentax cameras. Read more

Articles: Digital Photography Review (dpreview.com)

 
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