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Olympus and Panasonic have teamed up to announce that three more companies have joined the Micro Four Thirds (MFT) System standard. According to the joint press release, Yongnuo, Mediaedge and Venus Optics have joined the standard to make products for MFT camera systems.
For those not familiar with each of the brands, here’s a quick rundown of each. Yongnuo manufactures and sells various lenses, lighting gear and accessories; Mediaedge creates and promotes various video streaming and display systems; and Venus Optics is the parent company behind the Laowa brand, which makes price-conscious lenses and accessories for digital camera systems.
Both Yongnuo and Venus Optics have developed various MFT products in the past, including lenses and even a dedicated MFT smartphone camera add-on in the case of the Yongnuo YN43, so the two companies aren’t exactly new to the system. That said, this partnership will likely streamline the production of future MTF products now that the pair have the support of Olympus and Panasonic backing them.
Press release:
YONGNUO, MEDIAEDGE, and Venus Optics Join the Micro Four Thirds System Standard Group
Olympus Corporation and Panasonic Corporation jointly announced the Micro Four Thirds System standard in 2008 and have since been working together to promote the standard. We are pleased to announce that three more companies have recently declared their support for the Micro Four Thirds System standard and will be introducing products compliant with the standard.
The following companies are joining the Micro Four Thirds System standard group: YONGNUO which develops, produces and sells digital camera switching lenses, performance lighting, video lighting, etc., MEDIAEDGE Corporation, which has been an advocate of video streaming and display system concepts for over 17 years, aiming to produce products that inspire customers, and Venus Optics, the company behind the development and production of LAOWA brand, which produces incredibly practical, cost-effective, and unique products. The possibilities unique to a joint standard are sure to push the enjoyment of imaging ever further.
As the company responsible for initiating both the Four Thirds System and the Micro Four Thirds System standards, Olympus will continue to develop and enhance the product line-up to meet the diverse needs of our customers.
About YONGNUO
YONGNUO regards “reflecting the beauty of the world and writing into a happy life” as the mission of the company. In the field of image in the information society, YONGNUO is a company that integrates the strength of all employees to develop and produce excellent products and make contributions to the society.
YONGNUO Website: http://www.hkyongnuo.com/e-index.php
About MEDIAEDGE Corporation
MEDIAEDGE Corporation has been involved in developing imaging systems for over 17 years, with a track record of sales to various industries and business categories, the support of many loyal customers, and a long history in Japan and around the world. With collaborative development of both software and hardware, the company continues to produce imaging systems that customers can feel safe and sound using.
MEDIAEDGE Corporation Website: https://www.mediaedge.co.jp/
About Anhui ChangGeng Optics Technology Company Limited (Venus Optics)
Anhui ChangGeng Optics Technology Co., Ltd (Venus Optics) was established in 2013. With headquarters in China, we are a leading manufacturer of premium lenses, formed by a group of photography enthusiasts and industry experts. Our mission is to design and create our own portfolio of photographic lenses that are truly unique, practical and affordable.
Venus Optics Website: https://www.venuslens.net/
Micro Four Thirds standard
The outlines of the standard can be found on the following website. http://www.four-thirds.org/en/
Articles: Digital Photography Review (dpreview.com)