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Despite ongoing antitrust concerns across the globe, an internal note sent to Facebook employees has announced the social media giant will be rebranding its Instagram and WhatsApp platforms.
First reported by The Information [partial paywall], the two social media platforms will soon be known as ‘Instagram from Facebook’ and ‘WhatsApp from Facebook.’ The news was further confirmed by a Facebook spokesperson in a statement shared with Engadget:
‘We want to be clearer about the products and services that are part of Facebook.’
The addition of ‘from Facebook’ in Instagram’s branding doesn’t come as much of a surprise though, as known finder of unreleased features, Jane Manchun Wong, shared back in April that the ‘Instagram from Facebook’ branding was around the corner.
Instagram will have a new branding called “Instagram from Facebook pic.twitter.com/deg5X0B1iO
— Jane Manchun Wong (@wongmjane) March 29, 2019
Instagram was acquired by Facebook in April 2012 for approximately one billion dollars in both cash and stock. Since then, Facebook has been fairly hands-off with the branding, despite bringing countless Facebook-inspired elements to the photo sharing platform, including the highly controversial algorithmic feed. This name change might be small on the surface, but could be the beginning of changes to come.
Articles: Digital Photography Review (dpreview.com)