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Lighting giant Bowens, a company with 94 years of history and millions of customers under its belt, has entered liquidation. The news has not been officially confirmed by Bowens or Aurelius, the investment firm that acquired the company one year ago, but several independent sources have corroborated the story.
Initial reports of Bowens’ downfall appeared on DIYPhotography, who heard from one inside source and confirmed with two others on Friday that the company has indeed entered liquidation. On Sunday, photography blog PetaPixel confirmed the news a fourth time, after they received an email from another “source familiar with the situation.”
“All UK staff (including China factory) were informed that the company is going into liquidation,” the source told PetaPixel. “We were aware the company was facing problems and have all been working long days to pull company through a hard time, but we never thought it would end.”
With pressure from fast-growing lighting brands like Godox, and big-name brands in the photo world going out of business at regular intervals, the disappointing news is not, alas, surprising. But no amount of regularity ever makes this kind of news easier to report on or read. If anything, it only gets harder.
At the time of this writing, Bowens International’s contact form is no longer accepting submissions. We will update this post if and when we are able to reach someone at Bowens for official confirmation.
Articles: Digital Photography Review (dpreview.com)