Hot on the heels of Carl Zeiss’s decision to become simply Zeiss, Pentax Ricoh has decided that from August 1st it will be known simply as Ricoh. It’s not all bad news for Pentax fans though – the brand name will continue to be used on the company’s SLRs and interchangeable lens cameras. Meanwhile the Ricoh name will be used for compact cameras and, cryptically, ‘new technological innovations’.
News: Digital Photography Review (dpreview.com)