We’ve all been there – your friend Carl is over by the fridge, getting some ice, and there you are with an expensive new Carl Zeiss lens, and you’re describing it to someone, and Carl keeps saying ‘What? What did you say? Do you want ice?’ It’s confusing. No wonder then that German lens manufacturer Carl Zeiss has decided to officially drop the ‘Carl’ and will henceforth be known simply as ZEISS. According to the manufacturer’s blog, the decision was taken to ‘create consistency’ across its brand communications. Click through for more details (and no more terrible Carl puns, we promise).
News: Digital Photography Review (dpreview.com)