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Best Fujifilm X-Series Kit for Urban Portraits

05 Nov

The post Best Fujifilm X-Series Kit for Urban Portraits appeared first on Digital Photography School. It was authored by Matt Murray.

With a range of feature-packed cameras that are fun to use, and a line of stunning lenses, a Fujifilm X-Series kit is the ideal companion for urban portrait shoots.

I have been shooting with the X-Series for four years and love the system and the results I get from it. However, with so many good options available, one problem you may have is choosing a lens or kit to shoot with!

In this guide, I discuss what you need to consider when choosing a lens for a shoot, and a list of my favorite Fujifilm lenses for shooting urban portraits.

Advantages of using a Fujifilm X-Series Kit

There are a few key advantages that the Fujifilm X-Series has for urban portrait shoots. Being a mirrorless system, it’s generally smaller and lighter than DSLR kits. In practice, though, my camera bag probably isn’t much lighter because I usually fill it with more of the excellent Fujinon lenses.

Fujifilm’s X-Series is ideal for urban portrait shoots for so many reasons.

Excellent ergonomics and usability is a hallmark of the system. I love that I can change aperture on the lens instead of via a menu – in fact, I could never move back to a system where I have to change aperture via a menu now. The camera bodies feature shutter speed and ISO dials on top of the camera, so you have all the elements of the exposure triangle at your fingertips without a menu in sight.

Live view is another feature I couldn’t live without – it’s amazing seeing what your exposure will look like before pressing the shutter button. This is particularly useful in low light situations that you often encounter in urban shoots. Another dial on top of the camera is exposure compensation – you can easily adjust the exposure as you look through the viewfinder, which is perfect for the way I shoot.

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Using live view on my Fujifilm X-T3, I could see exactly what adding extra exposure compensation would do when photographing Anne.

Another big advantage of Fujifilm cameras is their stunning color rendition – the best of any digital camera manufacturer. Fujifilm has used their decades of knowledge to produce JPG simulations that bear the names of class film emulsions: Provia, Astia, and Velvia, to name three.

The images in this article are JPGs (Provia simulation) with only small edits made in Adobe Lightroom. You can, of course, shoot in RAW alongside JPG and add your own looks or presets in post-production.

Camera bodies

I prefer to take two camera bodies with me on my shoots: the Fujifilm X-T3 and X-T2.

You can pretty much substitute any of the excellent X-Series lineups into your urban portrait kit, from the X-T series I use to the X-Pro line and the X-E line. I’ve even shot urban portraits with the X100 line of fixed-lens compact cameras.

If you only have one camera body, that is workable – you just need to be careful if you plan on changing lenses in urban environments to minimize the possibility of dust ending up on your sensor. The last thing you want on your mind during a shoot is the feeling of dread that you just let a whole lot of dust bunnies inside your camera.

Image: Choosing a lens for an urban portrait shoot is a balancing act between a focal length that fl...

Choosing a lens for an urban portrait shoot is a balancing act between a focal length that flatters your subject, but still allows you to be close. This image of Bailey was taken with a Fujinon 23mm f1.4 lens.

Lenses for urban portraits

The Fujifilm X-Series boasts a stunning range of superb lenses, with more being added every year. Fujifilm regularly updates a lens road map to let photographers know what new additions are coming. Portrait shooters have many fast primes available to them, as well as weather-resistant primes and a fantastic range of zoom lenses.

When choosing a lens for a shoot, I consider the following things:

Focal length

How flattering is this focal length for portrait photography? The images should flatter your client or model and make them look amazing.

Working distance

What’s the practical working distance of your lens? Ideally, for urban portraits, it’s good to have a lens choice that flatters your client for portraits, but without you being too far away. For me, this rules out some options such as the Fujinon XF 90mm F2 R LM WR lens.

In low light, I often find myself shooting at, or close to, the maximum aperture of the lens (the smallest number). In this image of Natasha, I was using the Fujinon 56mm f1.2 lens at f1.6.

Maximum aperture

The maximum aperture of the lens determines how wide it can open. The smaller the number, the ‘faster’ the lens is, allowing you to take images at high shutter speeds in lower light. ‘Slower’ lenses will not be able to shoot at the same shutter speeds unless you crank up the ISO, which can affect image quality.

During the middle of the day, this may not be important, but with less light after the sun goes down, fast lenses are important for sharp images and to keep the ISO lower. The X-series lineup has a range of very fast prime lenses with many maximum apertures at F1.4 and even F1.2.

Weather resistance

If planning a shoot in the rain or snow, a weather-resistant lens and body are a must. This is generally something I don’t need to think about – if it does start raining during a shoot, I usually move to an undercover location. Usually, clients don’t want their hair, makeup, and outfits ruined by a downpour.

Listed below are my choices for urban portrait lenses.

Fujinon XF 35mm F1.4 R

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I love this lens – there is real magic to it. It’s my number one choice for urban portraits. The XF 35mm F1.4 is the closest Fujifilm has to the full-frame equivalent angle of view of 50mm – a classic focal length used by photographers for decades.

One of the three original lenses in the X-Series lineup, it has a fast maximum aperture of F1.4, making it perfect for images with a shallow depth of field and night shooting.

Featuring stunning optics and pleasing bokeh, this lens gives you a relatively short working distance for portraits. Best of all, it’s a lot cheaper than most of the other lenses in this guide.

I love this shot – so much fun! Alyssa in a phone booth, Brisbane, Australia.

The 35mm F1.4 lens has a magic quality. I love that the lens is flattering for clients, yet it allows you to get quite close to them while shooting.

Fujinon XF 16mm F1.4 R WR

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The next choice on my list is arguably one of the best lenses Fujifilm has ever produced – the stunning Fujinon XF 16mm F1.4 lens.

With a full-frame equivalent of 24mm, you may think this is an odd choice for a portrait session, but it’s a perfect lens for wide-angle environmental shots. With a minimum focus distance of just 15cm, this lens is the perfect option when working in confined spaces.

The excellent build quality of the lens is also matched by its stunning optics. Although any distortion is corrected in-body by the camera, you still need to be careful when shooting with it. Place your model or client towards the center of the frame for the best results.

Image: Sasha sitting on beer kegs in a Brisbane laneway. There wasn’t much room in the laneway...

Sasha sitting on beer kegs in a Brisbane laneway. There wasn’t much room in the laneway, so the 16mm F1.4 was a perfect choice for this shot.

Image: The short working distance and wide angle-of-view enabled me to take this image of Natasha in...

The short working distance and wide angle-of-view enabled me to take this image of Natasha in front of some metal shutters.

Fujinon XF 56mm F1.2 R

best-fujifilm-x-series-kits-urban-portraits

The XF 56mm F1.2 R lens is perhaps the jewel in the crown of the X-Series lineup. Stunning image quality and beautiful bokeh make it a winner in anyone’s book.

This is the lens that all Fujifilm portrait photographers either have in their kit or on their wishlist. With a full-frame equivalent of around 85mm, it is substantially lighter than full-frame equivalent lenses for DSLRs. It boasts a super-fast F1.2 maximum aperture, is tack sharp, and has the most pleasing bokeh in the X-Series lineup.

For portrait work, this lens is fantastic. Just bear in mind that in urban environments, it’s not always a suitable choice, as you need a greater working distance when using this lens.

Sasha in Brisbane, Australia. I love how sharp she looks in this frame, and how the out-of-focus lights have rendered in the background.

Image: Natasha in a laneway, Brisbane. With a bit more working distance, full-length portraits are a...

Natasha in a laneway, Brisbane. With a bit more working distance, full-length portraits are also possible with this lens.

Fujinon XF 60mm F2.4 R Macro

Best Fujifilm X-Series Kit for Urban Portraits

Perhaps the most underrated lens in the entire Fujifilm line up, the XF 60mm F2.4 R Macro, was another of the original three lenses released for the system. It had a reputation for being slow to focus, but improvements to the firmware for this lens have made a big difference. I have no hesitation in using it on shoots.

Although it has the word macro in its name, the lens can only shoot at a 1:2 magnification ratio. (Generally, a 1:1 magnification ratio is regarded as true macro.) With a maximum aperture of F2.4, it’s not as fast as other lenses in this article, but the lens still provides excellent image quality and has a very good bang for your buck.

Image: Alyssa at dusk, Brisbane. The XF 60mm F2.4 is an excellent option if the XF56mm F1.2 is out o...

Alyssa at dusk, Brisbane. The XF 60mm F2.4 is an excellent option if the XF56mm F1.2 is out of your budget.

Alyssa in Brisbane. The XF 60mm F2.4 is stunningly sharp.

Fujinon XF 23mm F1.4 R

Best Fujifilm X-Series Kit for Urban Portraits

The Fujinon XF 23mm F1.4 R is another lens often mentioned as the best in the X-Series lineup. With the 1.5 crop factor, it’s Fujifilm’s closest lens to the traditional full-frame 35mm angle of view. This angle of view makes it perhaps the most versatile lens in the lineup for any given range of shooting scenarios – a big plus.

Another fast lens with a maximum aperture of F1.4, the lens is optically stunning and produces sharp images and beautiful bokeh.

Although I love this lens, I often leave it at home and take along the XF 16mm 1.4 and the XF 35mm 1.4 instead. However, it still deserves a place in this guide as it’s an excellent choice for urban portrait shoots.

Image: Bailey, Cleveland, Australia. The XF 23mm F1.4 lens is super-sharp and produces beautiful bok...

Bailey, Cleveland, Australia. The XF 23mm F1.4 lens is super-sharp and produces beautiful bokeh.

Bailey, Raby Bay Harbour, Australia. It was quite dark when I took this shot, but with a higher ISO and some exposure compensation, Bailey looks fantastic – as do the pretty lights in the background.

Conclusion

The Fujifilm X-Series lineup is ideal for shooting urban portraits. The range features a range of compact, feature-packed camera bodies, along with optically stunning fast prime lenses.

Although you could invest some serious money in this system, there are many excellent value-for-money options, including the X-E line of camera bodies, as well as the X-T30 and the X-T20. In terms of lens choices, two of the original X-Series lineup – the XF 35mm F1.4 and XF 60mm F2.4 lenses – represent excellent value for money, blowing the competitor’s budget lenses out of the water in terms of quality.

If you have a bigger budget, also consider the X-T3, the new X-Pro 3, and the excellent XF 16mm F1.4, XF 23 1.4, and XF 56mm 1.2 lenses.

I’ve been using the system for four years and love the images the system produces straight out of the camera, thanks to the magic of Fujifilm’s JPG film simulations. The beautiful rendering of colors makes post-processing work a breeze.

What Fujifilm X-Series camera bodies and lenses do you use for urban portrait shoots? Let us know in the comments below.

The post Best Fujifilm X-Series Kit for Urban Portraits appeared first on Digital Photography School. It was authored by Matt Murray.

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The Best Fujifilm X-Series Kits for Travel Photography

20 Mar

The post The Best Fujifilm X-Series Kits for Travel Photography appeared first on Digital Photography School. It was authored by Matt Murray.

Travel has always been my first love. In 1994 I bought my first camera – a Pentax Zoom 90 WR point and shoot – because I was going to Europe for a two-year working holiday. The only way to share photos with family back then was to have the film developed and post the prints home!

While photography (and technology) has changed remarkably in the last 25 years, what you should look for in a camera for travel photography is much the same: small, light, capable of great results and preferably weather resistant.

I’ve used all sorts of camera brands over the years. However, for me, Fujifilm X-Series cameras and lenses are the perfect travel companions. Whether it’s a trip to the Australian outback, visiting remote Buddhist temples in the Javanese jungle, photographing puffins in the Faroe Islands or capturing traffic trails in Taiwan, my X-Series cameras have always produced stunning results. Here are my recommended Fujifilm X-Series kits for your next big adventure.

Best minimalist kit

Camera: Fujifilm X100F
Lens: Fixed F2 Fujinon lens
Weight: 469 grams

The best minimalist kit choice was easily the stunning Fujifilm X100F. This is the best compact digital camera ever made. Yes, it really is that good!

Many photographers – including diehard users of other brands – use this as their “take everywhere” shooter. The X100F is small and quiet, and the fast f/2 Fujinon lens creates beautiful images. It may be small, but it boasts an impressive array of features including a leaf shutter and built-in neutral density filter.

Like all the cameras I feature in this article, the X100F can shoot RAW alongside Fujifilm’s array of stunning JPG film simulations, that replicate the look of classic films such as Provia and Velvia. Fujifilm cameras produce the best JPGs I’ve seen straight out of the camera.

This choice is a little unusual as it has a fixed lens. That’s right. You can’t take it off and swap it for another lens. If the 23mm focal length (35mm in full-frame terms) isn’t your preferred choice, the system also has wide-angle conversion and telephoto converter lenses. However, these do add extra weight to your kit. One of the few downsides to the X100F is that it’s not weather resistant. But, at least it’s small enough to fit in your pocket during a downpour.

One body plus one lens kit

Camera body: X-T30
Lens: XF 18-55mm F2.8-4 R LM OIS lens
Approximate weight: 693 grams

If you only have space to take one body and one lens on a trip, I would recommend the brand new Fujifilm X-T30 with the XF 18-55mm F/2.8-4 R LM OIS lens. I’ve been using this line of cameras since buying the X-T10 as a second body back up to my X-T1, and I’ve also used the X-T20. The X-T cameras with a “0” after them are lighter, cheaper, non-weather resistant versions of the flagship models, but usually feature much of the same technology. For example, the X-T30 has the same 26.1MP X-Trans 4 CMOS sensor as the X-T3.

Alternatives for the camera body would be the X-T20 and the X-E3. The X-T20 gives you a screen that tilts up and down for overhead and low to the ground shots. Whereas, the X-E3 is the more minimalist choice, and features a joystick that controls where the focus point is in the frame. The X-T30 and the X-T3 have both of these features.

My choice of lens for this kit is the XF 18-55mm F/2.8-4 R LM OIS. Not only is it one of my favorite Fujifilm lenses, but it’s also the lens that I’ve used the most over the last three years.

Often sold with camera bodies, many newcomers to the X-Series remark that the XF 18-55mm F2.8-4 R LM OIS lens is “surprisingly good for a kit lens.” In no way is this lens like the subpar beginner kit lenses produced by other manufacturers. The XF 18-55mm F/2.8-4 R LM OIS is a stunningly sharp lens in its own right and has produced some of my favorite images ever.

It may not be weather resistant, but it does feature OIS (optical image stabilization) to ensure your shots are as sharp as possible at lower shutter speeds. It’s a variable aperture zoom lens, meaning that the maximum aperture changes as you zoom through the range. However, you can still shoot at f/2.8 at the 18mm focal length, and f/4 at the 55mm end. It’s a top lens for landscape, cityscape, and portraits.

Best kit under 1kg

Camera body: X-T30
Lenses: XF 18-55mm F/2.8-4 R LM OIS + XF 35mm f/1.4 R
Approximate weight: 880 grams

My picks for the best kit weighing under 1kg include the same choices as the ‘One body plus one lens’ kit above, with the addition of the XF 35mm f/1.4 R. The first time I used this lens, I was blown away by its sharpness and stunning bokeh. It’s a top lens for portraits, still life subjects and even street shooting.

It did have a reputation of being slow to focus, but with Fujifilm’s ongoing firmware updates to both lenses and camera bodies, this has greatly improved. I wouldn’t hesitate to use it in any situation. This lens has a fast maximum aperture of f/1.4 that enables you to shoot images handheld at night without raising the ISO too high or lowering the shutter speed too low.

One zoom, two fast primes kit

Camera bodies: X-T30
Lenses: XF 18-55mm F2.8-4 R LM OIS + XF 35 1.4 R + XF 60mm f2.4 R Macro
Approximate weight: 1.095kg

For a lightweight travel kit weighing just over 1kg and featuring two fast prime lenses, add the XF 60mm f/2.4 R Macro to the kit above. This is another option often overlooked by newer lenses on the block, but it offers superb image quality for portraits and macro shots.

Although it’s not a true macro lens (it offers 1:2 magnification rather than the standard 1:1 magnification for a true macro lens), it is an incredibly light option for close up shots. It weighs less than a third of the weight of Fujifilm’s XF 80mm F/2.8 R LM OIS WR Macro lens.

Best weather resistant kit

Camera bodies: X-T3
Lenses: XF 16mm F1.4 R WR, 23f2, XF 50-140mmF2.8 R LM OIS WR.
Approximate weight: 2.6 kg check

The best weather resistant kit features Fujifilm’s newest X-Series flagship camera. The X-T3 has won high praise from users and critics alike since its release in mid-2018. It is an impressive performer, having the fastest autofocus in the X-Series lineup and a continuous shooting rate of up to 20 frames per second. I’ve really enjoyed using this camera alongside my X-T2, which is still an excellent camera.

The newcomer to this kit is the XF 16 f/1.4 WR lens – often praised as the best lens in the X-Series lineup. Weather resistant, the lens is optically stunning, and a solid performer for landscape, cityscape, and low light shots. With a close focusing distance of 15cm, the XF 16 f1.4 WR lens is highly versatile. I’ve loved using it for food photography.

Best travel kit with zoom lenses

Camera bodies: X-T3 and X-T30
Lenses: XF 18-55mm F/2.8-4 R LM OIS and XF 50-140mm F/2.8 R LM OIS WR.
Weight: 1.8kg

This kit gives you the best of both worlds: the light X-T30 with the XF 18-55mm F/2.8-4 R LM OIS lens, and a weather resistant combo of the X-T3 with the stunning XF 50-140mm F/2.8 R LM OIS WR lens.

Weighing in at 995 grams, you might actually question why I would choose this lens as part of a travel kit? I’ve even been laughed at when I’ve suggested this lens for travel. Although it’s heavy, this lens is a must-have in my travel photography kit.

Like an equivalent focal range 70-200mm, the lens has a constant maximum aperture of f/2.8, meaning that you can shoot with a shallow depth of field throughout the zoom range. This is particularly helpful during low light situations, or to achieve shallow depth of field at any time.

This XF 50-140mm F/2.8 R LM OIS WR lens also features OIS (optical image stabilization) and has a pleasing bokeh. I’ve used this lens for landscape, cityscape, and portraits. If I could only pick one lens for travel, I’d have to flip a coin to choose between the two amazing zooms in this kit.

If you have different weight or budget considerations, you could substitute the excellent XF 55-200mm F/3.5-4.8 R LM OIS lens in this kit. I’ve never regretted taking this lens along with me on trips, but if you plan on shooting in low light at the far range of the zoom, you will be shooting at a maximum aperture of f/4.8, which may slow down shutter speeds. Thankfully, this is another lens with OIS (optical image stabilization).

My favorite kit

Camera bodies: X-T3 and X-T2
Lenses: XF 16mm F/1.4 R WR + XF 18-55mm F/2.8-4 R LM OIS + XF 35mm f/1.4 R + XF 50-140mm F/2.8 R LM OIS WR
Approximate weight: 2.9 kg

This is my favorite kit. It may be the heaviest listed in this list, but this is what I would typically take on my travel adventures. It pairs two weather resistant camera bodies with my two favorite zooms and two favorite primes. This kit has a reach from 16-140mm (24-210 in full-frame terms) and covers many shooting situations. The XF 50-140mm F/2.8 R LM OIS WR lens may not be the longest in the X-Series lineup, but it’s still capable of capturing stunning wildlife images.

X-Series options I don’t recommend for travel kits

X-T100

In 2018, Fujifilm released the entry-level X-T100. Although this attractive looking camera looks very much like the rest of the X-Series line-up, its autofocus can’t match the cameras I’ve featured above.

18-135mm lens

The XF18-135mm lens is often on the list of recommended lenses for Fujifilm travel photography. Having owned and used one, it doesn’t make my list. For a slower, all-in-one travel zoom, I don’t think it has enough reach.

27mm lens

The 27mm F/2.8 pancake lens is sharp, and you can often buy them at a bargain price. It’s a firm favorite amongst many Fujifilm photographers, but it doesn’t make my list as it’s the only lens in the lineup not to have a ring on the lens to change aperture.

Conclusion

The Fujifilm X-Series range is perfect for travel photographers for so many reasons.

With an impressive lineup of prime and zoom lenses for all budgets, the X-Series has you covered for a wide range of situations including low light photography and adverse weather conditions. The camera bodies feature retro charm and excellent ergonomics, and no other system can match the beauty of Fujifilm’s straight out of camera JPGs.

Whether it’s a day trip near home or the trip of a lifetime, Fujifilm X-Series is my number one recommendation for travel photography.

Do you use Fujifilm Cameras for your travel photography? Let us know what you use in the comments below.

The post The Best Fujifilm X-Series Kits for Travel Photography appeared first on Digital Photography School. It was authored by Matt Murray.

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Fujifilm adds 33mm F1.0, 16mm F2.8 and 16-80mm F4 lenses to X-series roadmap

20 Jul

Fujifilm has added three new lenses to its X-mount roadmap. The most interesting of the lenses is definitely the XF 33mm F1.0 R WR, a weather-sealed lens that, when mounted on an X-series body, is equivalent to 50mm F1.5 on full-frame.

Also in the pipeline are a 16mm F2.8 prime and a stabilized 16-80mm F4 zoom, both of which are weather-resistant.

Click for larger view

The 16mm prime and 16-80mm zoom lenses are expected in 2019, with the 33mm F1.0 arriving sometime in 2020.

Press Release:

Updated X Mount Lens Roadmap Unveiled

Also announced is the latest development roadmap of interchangeable lenses for the X Series line of mirrorless digital cameras. The latest roadmap adds three new lenses to the lineup: a compact wide angle lens, XF16mmF2.8 R WR, perfect for landscape and travel photography; a standard zoom lens, XF16-80mmF4 R OIS WR, which boasts a 5x zoom range with a broad focal range, providing a versatile lens capable of covering a wide range of shooting scenarios; and a large aperture prime lens XF33mmF1 R WR, an ultra-fast lens that stands to be the first mirrorless lens with a maximum aperture of F1.0 with AF capability. With the expansion of the high performance X Mount lens lineup, Fujifilm continues to cover more focal lengths to support a wide range of photography styles and shooting scenarios.

Articles: Digital Photography Review (dpreview.com)

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Fujifilm introduces XC 15-45mm F3.5-5.6 lens, its first X-series power zoom

31 Jan

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Fujifilm has announced its first power zoom lens for X-series cameras: the XC 15-45mm F3.5-5.6 OIS PZ. This compact, stabilized lens is equivalent to 23-69mm on Fuji’s X-series cameras, such as the new X-A5 with which it will be kitted. It has a minimum focus distance of 5 cm, a length of 44mm (1.7″) when fully collapsed and a weight of just 136 g (4.8 oz).

The XC 15-45mm F3.5-5.6 OIS PZ comes in silver and black and will ship in early February for $ 299.

Press Release:

FUJIFILM ANNOUNCES THE NEW X-A5 – THE LIGHTEST CAMERA-ZOOM LENS COMBINATION IN THE X SERIES LINEUP

Featuring an enhanced sensor, newly developed zoom lens, the latest Bluetooth® technology, and 4K video recording, the X-A5 delivers outstanding image quality and ease of use

Valhalla, N.Y., January 31, 2018 – FUJIFILM North America Corporation is excited to announce the new FUJIFILM X-A5 Digital Camera Body with XC15-45mm Lens Kit, the lightest camera-zoom lens combination within the X Series lineup. With a host of new and improved features, the X-A5 kit debuts the new FUJINON XC15-45mmF3.5-5.6 OIS PZ, the first electric powered zoom lens for X Mount digital cameras. Available in three colors of synthetic leather, the X-A5 is equipped with the latest Bluetooth® technology for quick and easy image transfer and allows for a broader range of video capabilities with its 4K output.

“The X-A5 packs Fujifilm’s renowned image quality and exciting fun features in a compact, lightweight body,” says Yuji Igarashi, General Manager of the Electronic Imaging Division & Optical Devices Division at FUJIFILM North America Corporation. “We are excited to bring a user-friendly camera that can capture great images, to the market at an affordable price.”

Featuring an Enhanced Sensor and Color Reproduction Technology

The X-A5 features a powerful 24.2MP APS-C sensor equipped with phase detection autofocus and a newly developed image processing engine with a processing speed 1.5 times faster than that of previous models. Combined with Fujifilm’s renowned color reproduction technology, the X-A5 achieves outstanding image quality and outperforms previous models in its scene recognition accuracy and skin tone reproduction, making it perfect for portraits.

The X-A5 is the first in the X-A series to feature phase detection pixels, and an intelligent Hybrid AF system that focuses twice as fast as previous models to ensure capture of swiftly moving subjects. With an ISO sensitivity range now up to ISO12800 and extended sensitivity range up to ISO51200, camera shake and noise are significantly reduced even in low-light conditions.

New Compact and Lightweight Electric Powered Zoom Lens

The new X-A5 introduces the first electric powered zoom lens for X Mount cameras, the FUJINON XC15-45mmF3.5-5.6 OIS PZ. With a minimum working distance of just 2 inches, this lightweight and compact lens is great for achieving clear close-up shots while making the photographic experience easy and comfortable. Capable of capturing crisp, intricate textures, the XC15-45mmF3.5-5.6 OIS PZ is ideal for food and macro photography. Starting at a wide angle, this smooth electric-powered zoom also allows for great freedom in composition framing.

The new XC15-45mmF3.5-5.6 OIS PZ lens will also be available for standalone purchase as a portable addition for existing X Series users.

Equipped with 4K Video Capabilities

The X-A5 features a variety of 4K video capabilities. Utilizing the Burst Function, users are able to shoot 15 frames per second in 4K image quality, ensuring that photo opportunities are never missed. Offering an HD video function to record videos up to quad speed for slow motion clips and a Multi Focus Mode which stacks 4K quality images and automatically changes the depth of field setting, the X-A5 is the perfect companion for a wide range of creative captures.

Bluetooth® Pairing Technology for Easy Image Transfer

Featuring the latest Bluetooth® technology, the X-A5 allows for automatic transfer of images and videos to paired smart devices using the free “FUJIFILM Camera Remote” app. The camera is compatible with Instax Share™ Printers to instantly transfer and print images directly from the camera.

Film Simulation Modes and Improved User Interface for Ease of Operation

The X-A5 allows for artistic expression through Fujifilm’s unique Film Simulation Modes that boast the company’s advances in color reproduction. Offering eleven different modes, users can add a creative twist to their images. In addition, the camera offers seventeen variations of Advanced Filters including the new “Fog Remove” and “HDR Art.”

An improved user interface allows for superior ease of use. The large LCD screen uses new touch-panel GUI, facilitating intuitive operation and is capable of rotating 180 degrees, making the X-A5 perfect for taking high quality self-portraits. When the panel is rotated 180 degrees, the Rear Command Dial switches to the Zoom and Shutter Release function and automatically activates the Eye AF function for sharp focus on the subject’s eyes. Additionally, the Portrait Enhancer Mode allows for users to select from three levels of skin tone enhancement with easy touchscreen operation.

FUJIFILM X-A5 Key Features:

24.2MP APS-C CMOS sensor and newly developed processor equipped with phase detection AF system
FUJINON XC15-45mmF3.5- 5.6 OIS PZ wide angle electric-powered zoom lens with minimum working distance of 2”
3” (approx. 1,040K-dot) high resolution LCD touchscreen using new touch-panel GUI can be tilted to 180°
- Portrait Enhancement Level, Touch AF in Movie Mode, Advanced Filter Select
Standard output sensitivity of ISO200 – ISO12800
- Extended output sensitivity: ISO100 – ISO51200
4K video recording up to approx. 5 mins
- Full HD 1920 x 1080 59.94p / 50p / 24p / 23.98p; continuous recording up to approx.14 mins
- HD 1280 x 720 59.94p / 50p / 24p / 23.98p; continuous recording up to approx. 27 mins
- High Speed Movie 1280×720 1.6x / 2x / 3.3x / 4x
Bluetooth® version 4.1 low energy technology
In-camera RAW processing
New Advanced Filters: “Fog Remove” and “HDR Art”
Wi-Fi® image transfer and remote camera operation
Improved battery life for still images – approx. 450 frames
Improved start-up period:
- 0.4 sec., when High Performance mode set to ON
- 0.8 sec., when High Performance mode set to OFF
Photos can be sent to instax SHARE printers using the free instax SHARE App (iOS and Android)
Accessories include:
- Li-ion battery NP-W126S
- AC power adapter
- Plug adapter
- USB cable
- Shoulder strap
- Body cap
- Owner’s manual

Availability and Pricing

The new FUJIFILM X-A5 Camera Kit will be available on February 8, 2018 in the U.S. and Canada for USD $ 599.95 and CAD $ 749.99.

The new standalone XC15-45mmF3.5- 5.6 OIS PZ Lens will be available on March 15, 2018 in the U.S. and Canada for USD $ 299.95 and CAD $ 379.99.

Fujifilm XC 15-45mm F3.5-5.6 OIS PZ lens

Principal specifications
Lens type	Zoom lens
Max Format size	APS-C / DX
Focal length	15–45 mm
Image stabilization	Yes
CIPA Image stabilization rating	3 stop(s)
Lens mount	Fujifilm X
Aperture
Maximum aperture	F3.5–5.6
Minimum aperture	F22
Aperture ring	No
Number of diaphragm blades	7
Optics
Elements	10
Groups	9
Special elements / coatings	3 aspherical + 2 ED elements
Focus
Minimum focus	0.13 m (5.12″)
Maximum magnification	0.24×
Autofocus	Yes
Motor type	Stepper motor
Full time manual	No
Focus method	Internal
Distance scale	No
DoF scale	No
Focus distance limiter	No
Physical
Weight	136 g (0.30 lb)
Diameter	63 mm (2.48″)
Length	44 mm (1.73″)
Sealing	No
Colour	Black, silver
Zoom method	Rotary (extending)
Power zoom	Yes
Zoom lock	No
Filter thread	52 mm
Hood supplied	No
Tripod collar	No

Articles: Digital Photography Review (dpreview.com)

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Fujifilm announces new X-series firmware and updated lens roadmap

11 Sep

The X-Pro2 is one of the four cameras that gains new functionality in an imminent firmware update.

Alongside the new X-E3 and XF 80mm F2.8 prime, Fujifilm also announced firmware updates for several of its current X-series models, and an updated lens roadmap. Two new lenses have been added to the roadmap: the XF8-16mmF2.8 R LM WR and a telephoto prime lens, the XF200mmF2 R LM OIS WR. No further details on the lenses (or their likely cost or announcement date) have yet been released.

New firmware is closer to hand, and major updates are on the way for the X-Pro2, X-T2, X100F and X-T20 later this year, which will bring several additional capabilities.

Fujifilm X-Pro2: Firmware V.4.0 key features

Addition of 4K video mode using Film Simulation modes.
Adds support for tethered shooting via USB or Wi-Fi.
Updated AF tracking algorithm with enhanced subject tracking.
Support for FUJIFILM X RAW STUDIO which enables users to convert RAW files with X Processor Pro.
Improved radio flash controller usability, allowing users to shoot with compatible third party studio flash in high speed sync or TTL mode via their radio controllers.
Adds support for backup and restore of camera settings from one camera to another via FUJIFILM X Acquire.

Fujifilm X-T2: Firmware V.3.0 key features

Updated AF tracking algorithm with enhanced subject tracking.
Support for FUJIFILM X RAW STUDIO which enables users to convert RAW files with X Processor Pro.
Improved radio flash controller usability, allowing users to shoot with compatible third party studio flash in high speed sync or TTL mode via their radio controllers.
Adds support for backup and restore of camera settings from one camera to another via FUJIFILM X Acquire.

Fujifilm X100F: Firmware V.2.0 key features

Adds support for backup and restore of camera settings from one camera to another via FUJIFILM X Acquire.
Support for FUJIFILM X RAW STUDIO which enables users to convert RAW files with X Processor Pro.
Improved radio flash controller usability, allowing users to shoot with compatible third party studio flash in high speed sync or TTL mode via their radio controllers.

Fujifilm X-T20: Firmware V.1.1 Key features

Adds support for touch panel operation while looking into the electronic viewfinder.

Press Release:

FUJIFILM ANNOUNCES NEW ULTRA-COMPACT X-E3 WITH 4K VIDEO, TOUCHSCREEN, UPGRADED AF TRACKING AND BLUETOOTH CONNECTIVITY; NEW FUJINON XF80MMF2.8 R LM OIS WR MACRO LENS

Latest development of the X Mount Lens Roadmap unveiled; new Firmware Updates for FUJIFILM X-Pro2, X-T2, X100F and X-T20 coming soon

Valhalla, N.Y., September 7, 2017 – As a leader in advanced digital camera technology, FUJIFILM North America Corporation today announced the new FUJIFILM X-E3 rangefinder style mirrorless digital camera with outstanding image quality and enhanced handling. The X-E3 features the latest 24.3MP X-Trans CMOS III image sensor and the X-Processor Pro high-speed image processing engine, along with a new image recognition algorithm in an ultra-compact body.

Also announced today is the new XF80mmF2.8 R LM OIS WR Macro Lens, the first 1.0x magnification mid-telephoto macro lens in the X Series lineup of interchangeable lenses. The lens features a focal length equivalent to 122mm (in the 35mm format) and a maximum aperture of F2.8 for beautiful bokeh.

Exceptional Autofocus Tracking and High-Speed Response

The FUJIFILM X-E3 features a large phase detection autofocus (AF) area and provides photographers with enhanced tracking performance for moving subjects. Equipped with a newly developed image recognition algorithm, the X-E3 is able to track moving subjects half the size, or moving twice as fast as previous models.

The X-E3 supports both Full HD and 4K video recording. Videos can be shot with Film Simulations in-camera to easily produce creative high-resolution footage.

The compact and lightweight X-E3 is perfect for quick snapshots, boasting high-speed response times including a start-up time of just 0.4 seconds, shooting interval of 0.25 seconds, shutter time lag of 0.05 seconds and autofocus speed as fast as 0.06 seconds.

Enhanced Connectivity and Intuitive Touchscreen Control

The X-E3 is the first X Series model to feature Bluetooth® low energy wireless communication. Providing photographers with enhanced connectivity, this feature offers the ability to pair the camera with a smartphone or tablet for easy transfer of pictures via the free FUJIFILM Camera Remote application.

The X-E3 features a high-resolution 3.0 inch 1.04M-dot static touchscreen LCD monitor to provide users with easy, intuitive operations in a variety of shooting and playback modes. When shooting with the X-E3, the touchscreen can be used to select the focus area, or focus on a specific point before taking a picture. For playback, users can enjoy the ability to swipe or scroll through images, double-tap to enlarge, drag an image once enlarged, along with pinch-out and pinch-in sizing. A new Touch Function feature will also be available on the X-E3, enabling users to create customized camera functions by swiping left, right, up and down on the touchscreen panel.

Ultra-Compact and Lightweight Body for Portability and Practicality

Making it the perfect companion for everyday shooting and travel photography, the new FUJIFILM X-E3 is the most compact and lightweight model with a viewfinder within the X Series interchangeable lens camera range. The X-E3 also features a Focus Lever positioned on the rear side of the camera that allows photographers to use joystick-type operations in eight directions to easily select a focus area.

The top plate features two precision-milled aluminum dials, giving the camera a premium feel and allowing users to easily adjust the shutter speed and exposure compensation while maintaining focus on taking a picture. The Exposure Compensation Dial now has the C position for exposure compensation up to ±5 stops. The new X-E3 is also equipped with an Auto mode selector lever for selecting the fully-automatic Advanced SR Auto mode where the camera can automatically select the optimum settings for a given scene.

FUJIFILM X-E3 Key Features:

24.3MP APS-C X-Trans CMOS III sensor

X-Processor Pro
Start-up time of 0.4sec
Ultra-fast AF speed of 0.06sec
Offers 5.0fps live-view shooting
Shutter time lag of 0.050sec
Shooting interval of 0.25sec

3.0 inch 1.04M-dot static TFT color LCD touchscreen monitor
Upgraded AF tracking performance

Newly developed image recognition algorithm to track moving subjects up to half the size, or moving twice as fast as previous models.

4K video can be recorded at [3840 x 2160] 29.97p, 25p, 24p, 23.98P, 100Mbps
Continuous recording: up to approximately 10min
Full HD video can be recorded at 59.94 fps, 50 fps, 29.97 fps, 25 fps, 24 fps and 23.98 fps, and with Film Simulation effects

Video can be outputted to external monitor via the HDMI port and input audio from an external microphone
Easily connect to external HDMI monitor and turn on HDMI Rec Control to automatically enable a clean HDMI output when the camera’s shutter release button is pressed
Touch AF to change the focus area and refocusing according to subject movement functions in video recording

25 high-performance FUJINON X Mount lenses for ultimate versatility
Bluetooth® low energy wireless communication to pair the camera with a smartphone or tablet device for easy transfer of pictures
Free FUJIFILM Camera Remote app for Remote Control function

FUJIFILM X-E3 Accessories:

X-E3 Metal Hand Grip (MHG-XE3)
X-E3 Bottom Leather Case (BLC-XE3)

FUJINON XF80mmF2.8 R LM OIS WR Macro Lens

The new XF80mmF2.8 R LM OIS WR is a lightweight, mid-telephoto macro lens designed to deliver the very best results from Fujifilm’s unique X-Trans CMOS sensor. Capable of achieving high quality macro shots, the XF80mmF2.8 R LM OIS WR features an optical construction of 16 elements in 12 groups, including one aspherical lens, one Super ED lens and three ED lenses. As the first in the X Series interchangeable lens series to have a 1.0x magnification factor, the XF80mmF2.8 achieves high resolving power and beautiful bokeh, making it a perfect lens for capturing stunning macro images.

The XF80mmF2.8 R LM OIS WR has enhanced AF capabilities utilizing a Floating Focus System that suppresses aberration. The lens also supports handheld shooting with Optical Image Stabilization. A fluorine coating has been applied to the front lens element, making it less susceptible to smudges, water and dirt, further improving its durability. The lens is also designed to be weather and dust resistant, and operates in temperatures as low as 14°F/-10°C.

FUJINON XF80mmF2.8 R LM OIS WR Lens Key Features:

FUJIFILM X Mount is compatible with all FUJIFILM X Series interchangeable system cameras
Weather-sealed at eleven points around the barrel for weather and dust resistance; operates as low as 14 degrees Fahrenheit / -10 degrees Celsius
16 lens elements in 12 groups including one aspherical ED lens, one Super ED lens and three ED lenses
Uses Floating Focus System for improved AF
Optical Image Stabilization system achieves 5-stop image stabilization
Focus lens driven by a linear motor for fast and near-silent autofocus performance
Fluorine coating applied to front lens elements for improved durability
Compatible with XF1.4x and XF2.0x teleconverters

Updated X Mount Lens Roadmap Unveiled

Also announced is the latest development of the X Mount Lens Roadmap for developing interchangeable lenses for the X Series line of mirrorless digital cameras. The latest roadmap adds two new lenses: the ultra-wide angle zoom lens XF8-16mmF2.8 R LM WR and the telephoto prime lens XF200mmF2 R LM OIS WR. With the expansion of the high performance X Mount lens lineup, Fujifilm covers more focal lengths from ultra-wide to telephoto to support a wide range of photography styles and shooting scenarios.

New Firmware Updates Coming Soon

Fujifilm will release new firmware updates for the FUJIFILM X-Pro2, X-T2, X100F and X-T20 X Series cameras in November and December 2017 to add new functionality and improve operability. These updates will include new support for FUJIFILM X RAW STUDIO, dramatic improvements to the AF-C tracking algorithm in zone and tracking AF mode, addition of 4K video support and computer tethering functions and enhancements to touch panel operations.

FUJIFILM X-Pro2: V.4.0 Key Features

Addition of 4K video mode using Film Simulation modes (excluding HDMI output for recording).
Supports tether shooting via USB or Wi-Fi using compatible software* to enable transfer of images to a computer, or to control camera from the computer.

*Requires FUJIFILM X Acquire and Tether Shooting Plug-in PRO/ Tether Shooting Plug-in (Adobe® Photoshop® Lightroom® 6 or CC is required).

New AF tracking algorithm enhances AF-C to track moving subjects half the size, or moving twice as fast as previous models.
Supports FUJIFILM X RAW STUDIO which enables users to convert RAW files with X Processor Pro.
Improves radio flash controller usability allowing users to shoot with compatible third party studio flash in high speed sync or TTL mode via their radio controllers.
Supports backup and restore of camera settings from one camera to another via FUJIFILM X Acquire.

FUJIFILM X-T2: V.3.0 Key Features

New AF tracking algorithm enhances AF-C to track moving subjects half the size, or moving twice as fast as previous models.
Supports FUJIFILM X RAW STUDIO which enables users to convert RAW files with X Processor Pro.
Improves radio flash controller usability allowing users to shoot with compatible third party studio flash in high speed sync or TTL mode via their radio controllers.
Supports backup and restore of camera settings from one camera to another via FUJIFILM X Acquire.

FUJIFILM X100F: V.2.0 Key Features

Supports backup and restore of camera settings from one camera to another via FUJIFILM X Acquire.
Supports FUJIFILM X RAW STUDIO which enables users to convert RAW files with X Processor Pro.
Improves radio flash controller usability allowing users to shoot with compatible third party studio flash in high speed sync or TTL mode via their radio controllers.

FUJIFILM X-T20: V.1.1 Key Features

Touch panel operation while looking into the electronic viewfinder.

Availability and Pricing

The new FUJIFILM X-E3 will be available in three versions in late September 2017.

The X-E3 Body, Black or Silver will be available for USD $ 899.95.

The X-E3 Body with XF18-55mm Lens Kit, Black or Silver will be available for USD $ 1,299.95.

The X-E3 Body with XF23mmF2 R WR Lens Kit, Black or Silver will be available for USD $ 1,149.95.

The new FUJINON XF80mmF2.8 R LM OIS WR lens will be available in November 2017 for USD $ 1,199.95.

Articles: Digital Photography Review (dpreview.com)

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Fujifilm earning report indicates strong sales of X-series, lenses and GFX 50S

13 Jun

Fujifilm’s earnings report for the fiscal year ending in March has been published and contains some interesting information on the company’s line of consumer imaging products. Sales figures of both X-Series cameras and lenses and the GFX medium format system have increased, according to the report.

‘The business of electronic imaging achieved a sales growth due to positive sales of the X-Series of mirrorless digital cameras such as FUJIFILM X-T2 and FUJIFILM X-T20 as well as their interchangeable lenses, and strong sales of the FUJIFILM GFX 50S, a medium-format mirrorless digital camera equipped with a large sized sensor, released in February.’

Overall, the sales of the company’s Imaging Solutions division decreased 3.2% from 352.9 billion Yen to 341.8 billion Yen due to the negative effect of the appreciation of the Japanese Yen in the foreign exchange market. However, operating income went up by 15% from 32 to 36.8 billion Yen, thanks to the sales expansion of digital cameras mentioned above, an increase in sales of high-end instant photo systems and improved profitability in various business categories.

The company is projecting a 2.4% increase in revenue over the next fiscal year for the Imaging Systems business, from 341 billion to 350 billion Yen, with operating income up nearly 17%.

You can read the annual report for yourself here [PDF].

Articles: Digital Photography Review (dpreview.com)

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Fujifilm launches X-A10 as entry-level X-series model

02 Dec

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Fujifilm has added a new entry-level model to its X-series of mirrorless interchangeable lens compact system cameras in the shape of the X-A10. The camera will use a 16 Megapixel APS-C sensor (with a Bayer color filter, rather than X-Trans) and will come equipped with a flip-over rear screen designed to make taking selfies easier.

The company says that it has designed the grip so that it will be comfortable to hold with the camera facing towards as well as away from the photographer’s face, and that when shooting self-portraits the rear command dial can be used to focus and trigger the shutter. Flipping the rear screen to the 180° position also activates eye-detection AF so that the camera will prioritise focusing for faces. It has six film simulation modes are on offer along with a collection of filters and effects, including Portrait Enhancer for better skin reproduction.

The X-A10 is claimed to deliver 410 shots per charge due to ‘energy efficient design,’ can shoot Full HD video at 30p, 25p or 24p for up to 17 minutes. The camera’s top shutter speed in electronic shutter mode is 1/32000 sec.

The X-A10 will come bundled with a XC16-50mm f/3.5-5.6 OIS II lens, and will cost $ 499/£499 when it goes on sale in January 2017.

For more information see the Fujifilm website.

UK Press Release:

Introducing the FUJIFILM X-A10 – the compact, lightweight and stylish mirrorless digital camera.

The X-A10 delivers the X Series’ premium image quality in any shooting conditions with ease, making it the ideal choice for a first interchangeable lens camera.

FUJIFILM Corporation (President: Kenji Sukeno) has announced that it will launch the mirrorless digital camera, the FUJIFILM X-A10; a new addition to the X Series range of cameras that deliver outstanding picture quality.

Despite its compact and lightweight design, the X-A10 combines a 16.3 megapixel sensor with the company’s colour-reproduction technology, refined over more than 80 years, to deliver the premium image quality synonymous to the X Series with ease. This makes the X-A10 an ideal first interchangeable lens camera.

Combining a 16.3 megapixel sensor and Fujifilm’s colour-reproduction technology, refined over more than 80 years, to deliver premium picture quality

The X-A10 combines a 16.3 megapixel APS-C sensor with the image processing engine that achieves Fujifilm’s excellent photo quality. Sharp FUJINON lenses that boast ultimate image resolution, and the proprietary colour-reproduction technology, refined over more than 80 years, allows users to capture premium quality images in any shooting conditions. Fujifilm is particularly renowned for accurately reproducing skin tones, and the X-A10 is built with this advanced skin tone reproduction capability, allowing you to produce high-quality portraiture.

180-degree slide-and-tilt LCD with 100% visibility for facilitating “self-portraits”

The rear LCD employs the slide-and-tilt mechanism so that even when it is tilted by 180 degrees, the LCD is not blocked by the camera, allowing for 100% visibility. The grip is shaped to accommodate both normal shooting and self-portraits. When taking a self-portrait, you can focus and release the shutter by pressing the vertical command dial found directly below your index finger to minimise camera shake. Rotating the tilting LCD upward by 180 degrees activates the Eye Detection AF to automatically adjust the focus on the subject’s eyes. The X-A10 also features the Portrait Enhancer mode for natural and beautiful skin-tone reproduction.

Compact and lightweight camera body with retro design and intuitive operability

The compact and lightweight X-A10 sports a retro design. The use of two Command Dials means you only need a thumb to quickly adjust aperture, shutter speed and exposure settings. Frequently used functions such as white balance, continuous shooting and the self-timer can be assigned to standalone function buttons, eliminating the need to go through the Menu screens to change settings.

Inheriting FUJIFILM X-A2’s popular performance features

Its energy-efficient design means the X-A10 is capable of shooting approx. 410 frames on a single battery charge. When fitted with the standard zoom kit lens “XC16-50mmF3.5-5.6 OIS II,” the camera offers the class-leading minimum working distance of approx. 7cm from the front edge of the lens, allowing close-up macro photography.

Product features

Outstanding image quality, made possible by the newly-developed 16.3 megapixel image sensor
Fujifilm’s colour reproduction technology, nurtured through the development of photographic film, captures accurate, warm skin tones, clear blue skies and lush green foliage in tones exactly as you remember them.
The APS-C sensor delivers beautifully smooth bokeh effects for portraiture and macro shots when using a shallow depth of field.
The X-A10 offers a total of six Film Simulation modes, namely the true-to-life colours of PROVIA (standard), the vibrant tones and saturated colours of Velvia (vivid), the soft tones of ASTIA (soft), the documentary-style deep colours and soft shades of CLASSIC CHROME, as well as Monochrome and Sepia.
The normal sensitivity range covers ISO200 to ISO6400, while extended sensitivity settings of ISO12800 and even ISO25600 can be selected when you want to minimise camera shake. The X-A10 produces clear images with astonishingly low noise, even on low-light nightscapes and indoor shots where high ISOs are essential.
Advanced Filters help you easily produce creative effects. A total of ten Advanced Filters are available, including the new “Fisheye” and “Cross Screen” as well as Toy Camera, Miniature, Dynamic Tone, Pop Colour, Soft Focus, High Key, Low Key and Partial Colour.

Designed for perfect self-portraits

Perfect composition
The screen has a slide-and-tilt mechanism so when it is tilted 180 degrees into “selfie-mode”, it can slide out further to ensure the camera body doesn’t block the view.

Ergonomic Grip
The grip is shaped to accommodate both normal shooting and self-portraits alike. The final shape, based on ergonomic design, was decided through prototype testing involving hundreds of photographers

Automatic shooting modes
When taking a self-portrait, you can take photos by pressing the vertical command dial found directly below your index finger to minimise camera shake. The Self Timer function offers Smile Detection, that take photos automatically when the subject smiles, Buddy Timer which shoots when two people come close together, and Group Timer mode that automatically shoots when a specified number of people come into the frame.

Intelligent focusing
Rotating the tilting LCD upward by 180 degrees activates the Eye Detection AF to automatically adjust the focus on the subject’s eyes.

Beautiful skin
The X-A10 features a Portrait Enhancer mode, which makes the human skin look smoother and brighter. Enjoy the beautiful skin tonality that only the X Series offers also when shooting selfies.

Extended battery life of approx. 410 frames per charge
The energy-efficient design has extended the battery life to a class-leading level, allowing you to concentrate on shooting pictures without having to worry about remaining battery power.

The camera also supports charging via USB for maximum convenience, especially while travelling.

Class-leading minimum working distance
When fitted with the standard lens “XC16-50mmF3.5-5.6 OIS II,” the X-A10 can focus on subjects as close as approximately 7cm from the front of the lens allowing you to explore the fantastic world of close-up macro photography.

Super Intelligent Flash
The built-in pop-up flash supports the Super Intelligent Flash system that accurately controls light output according to individual scenes. When shooting indoor portraits in low-light, small items or food, the flash system reduces highlight clipping to produce images exactly as your eyes see them. Natural colours and brightness are also achieved when shooting backlit scenes or photographing a person under intense sunlight that casts strong shadows on the face.

Full HD video recording
Press the dedicated Video Recording button on the rear to easily start recording full HD (1080/30p, 25p, 24p) video.

The Film Simulation function, popularly used for still images, can also be applied to video recording for a diverse range of creative effects, which can be combined with smooth bokeh, made possible with the APS-C sensor and FUJINON lenses to produce professional-looking, creative movies.

Turning on the electronic image stabilisation function delivers the five-axis image stabilisation that combines optical and electronic stabilisation, significantly reducing a variety of camera shakes that could occur during video recording. This function allows you to record high quality video with reduced camera shake while walking around with the camera in your hand.

Versatile shooting functions including the electronic shutter with the maximum speed of 1/32000 sec

When using the ultra-fast electronic shutter, even under clear skies or other bright conditions, you can use large aperture to achieve a shallow depth of field without over-exposing the image. You can capture a scene exactly as intended without having to use an ND filter.

As a result of answering the requests from many users, the X-A10 now features the Panorama and Time Lapse functions.

Other new functions include the interlocking of Metering and AF areas, support for the Adobe RGB colour space, and choice of different colours in Focus Peaking for assisting MF.

Wireless communication functionality enables remote shooting from smartphones and tablet devices

Install the free FUJIFILM Camera Remote app on your smartphone or tablet and use the Wireless Communication function to transfer photos and videos to your device with a simple one-touch operation. You can view and select photos and videos in your camera or on your smartphone and then easily import them to your device. You can even attach GPS location information, obtained by your smart device, to your images.

The Remote Shoot function lets you adjust exposure and other settings, focus and take photos from your smartphone or tablet device. With Remote Shooting, the app not only offers basic operations such as Touch AF and shutter speed adjustment, but also lets you adjust a variety of shooting settings or initiate video recording. It’s great for group photos, self-portraits and even wildlife photography where you might want to compose your shot from a distance.

Images can also be sent directly from the camera to the Instax SHARE smartphone printer for instant printing.

AVAILABILITY AND PRICING:

FUJIFILM X-A10 with XC16-50mmF3.5-5.6 OIS II kit will be available from January 2017 with a Suggested Retail Price of $ 499/£499.00

Articles: Digital Photography Review (dpreview.com)

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Weather-resistant Fujifilm 2x teleconverter brings 1219mm focal length to X-Series

19 May

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Fujifilm X-Series users will soon be able to purchase a 2x teleconverter compatible with two of the company’s telephoto zoom lenses, delivering a maximum equivalent focal length of 1219mm for its interchangeable lens compact system. The XF2X TC WR teleconverter will be weather and dust-resistant when used with the X-T1 and X-Pro2 camera bodies combined with the XF50-140mm F2.8 R LM OIS WR and XF100-400mm F4.5-5.6R LM OIS WR lenses.

Fujifilm says that the teleconverter will deliver an angle of view equivalent to that of a 1219mm lens on a full frame camera when it is used with the 100-400mm lens, once the crop factor of the APS-C format is taken into account.

The converter consists of nine elements in five groups and adds 30.2mm to the physical length of the camera/lens set-up. With the 2-stop light loss, the AF system of the X-cameras will revert to contrast detection with the 100-400mm F4.5-5.6 lens, but phase detection will still work with the 50-140mm F2.8. Both lenses will need a firmware update in order to operate with the new teleconverter so that adjusted aperture and focal length values can be recorded in the EXIF data and displayed on-screen.

Fuji suggests that the converter will be compatible with other lenses in the X-Series range, and has set up a website on which it promises to post information about future lens compatibility.

The Fujifilm XF2X TC WR teleconverter will be available in June priced £349. For more information visit the Fujifilm website.

Press release:

Fujifilm announces the FUJINON XF2X TC WR Teleconverter

High-performance weather and dust resistant teleconverter with excellent optical design to be added to the X-Series interchangeable lens line-up in June

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce that the new FUJINON TELECONVERTER XF2X TC WR, a teleconverter extending the telephoto area of some X Mount lenses*1, will be added to the mirrorless digital camera X-Series interchangeable lens line-up in June 2016.

The FUJINON TELECONVERTER XF2X TC WR is a high-performance teleconverter, capable of multiplying the focal length of mounted lenses*1 by two. It features excellent optical design with a construction of 9 elements in 5 groups to maintain the optical performance of the original lens.

In addition, thanks to the unified design when mounted to a compatible lens*1, the teleconverter is weather and dust-resistant and operates at temperatures as low as -10°C. This makes it possible to be used with confidence outdoors when used with the weather and dust-resistant X-T1 and X-Pro2 camera bodies, and the XF50-140mmF2.8 R LM OIS WR and XF100-400mmF4.5-5.6 R LM OIS WR lenses.

*1 Compatible lens (As of May 19, 2016)
XF50-140mmF2.8 R LM OIS WR = 100-280mmF5.6 with teleconverter mounted (Equivalent to 152-427mm on a 35mm format)
XF100-400mmF4.5-5.6 R LM OIS WR = 200-800mmF9-11 with teleconverter mounted (Equivalent to 305-1,219mm on a 35mm format)

1. Main Features

(1) High image quality design which maintains the optical performance of the original lens

Construction of 9 elements in 5 groups maintains the optical performance of the original lens.
By using the optimal image quality parameters for the overall characteristics of the original lens and 2x teleconverter, excellent imaging performance with great aberration suppression is still achieved.
The aperture becomes two f-stops higher when the teleconverter is mounted, and the camera displays and records information reflecting the change in aperture and focal length.

(2) Autofocus performance

Phase detection AF is still available when using the XF50-140mmF2.8 R LM OIS WR with the 2x teleconverter mounted.
Contrast Detection AF is still available when using the XF100-400mmF4.5-5.6 R LM OIS WR with the 2x teleconverter mounted.
Accurate focusing at super-telephoto focal lengths with shallow depth of field is possible thanks to the AF performed by the image sensor, thanks to the ‘Live View’ feature on the cameras.

(3) The optical image stabilization performance

The camera’s optical image stabilization performance*2 is unaffected by the addition of the teleconverter

*2CIPA guidelines, at telephoto end.

(4) Weather and dust-resistant and -10°C low-temperature operation

Using the teleconverter with a weather-resistant camera, such as the FUJIFILM X-T1 or X-Pro2 mirrorless digital camera and the FUJINON XF50-140mmF2.8 R LM OIS WR or FUJINON XF100-400mmF4.5-5.6 R LM OIS WR lens does not affect the weather resistance of the system.

(5) High-grade subtle appearance

The teleconverter’s high grade metal exterior has been designed with the X system in mind. When attached to a compatible FUJINON lens, the two products appear as one single lens.

2. Main Specification

Type	FUJINON LENS XF2X TC WR
Lens construction	9 elements 5 groups
Focal length	2x that of original lens
Max. aperture	2 additional stop
Min. aperture	2 additional stop
Focus range	Approx. same as that of original lens
Max. magnification	2x that of original lens
External dimensions: Diameter x Length (distance from camera lens mount flange)	Approx. ?58mm x 30.2mm
Weight (excluding lens caps)	Approx.170g

4. Support Information

A firmware update is required for the FUJINON XF50-140mm F2.8 R LM OIS WR and FUJINON XF100-400mm F4.5-5.6 R LM OIS WR lenses in order to provide full compatibility. This firmware is planned to be available at the beginning of June 2016. Please note that when updating firmware, make sure to update the latest camera firmware before updating the lens.

Please refer to the following website for information on how to confirm your firmware version and its update methods. http://www.fujifilm.com/support/digital_cameras/software/fw_table.html
Please be sure to check the following website as we will continue to update it with information regarding mountable lenses. http://fujifilm.com/products/digital_cameras/x/fujinon_lens_xf2x_tc_wr/

Articles: Digital Photography Review (dpreview.com)

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Fujifilm adds new lenses and teleconverter to official X-Series roadmap

11 Feb

A new macro lens, a miniature standard prime and a teleconverter have been added to the Fujifilm X-Series roadmap, while a previously hinted-at lens has been given a definite focal length range in an announcement from the company’s headquarters. The chart released indicates that a 1.4x teleconverter will be the first of the new products to become available in the second half of this year. Learn more

Articles: Digital Photography Review (dpreview.com)

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Fujifilm announces macro tubes, tethering software and X-series firmware availability

20 Nov

Fujifilm has unveiled two macro extension tubes for its X-series interchangeable lens cameras, as well as a launch date for the previously-promised Fujifilm X-T1 firmware. More firmware updates are also announced for the X-E2, X-E1, X-Pro1 and X-30, as well as the introduction of tethering software for PC. Read more

Articles: Digital Photography Review (dpreview.com)

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