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Posts Tagged ‘Unbelievable’

Unbelievable Advert: Augmented Reality Bus Shelter Window

16 Apr

[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]

pepsi viral marketing bus

Taking over a single bus shelter on New Oxford Street, guerrilla advertisers threw everything they could think of at commuters, including (but not limited to) flying space aliens, underground squid monsters and giant city-crushing robots.

pepsi augmented reality display

The campaign, created for Pepsi Max, takes a real-time projected display and adds (almost) impossible scenarios seamlessly to convince viewers of their authenticity.

pepsi marketing stunt lion

pepsi alien invasion overlay

pepsi guerilla marketing campaign

From its creators: “Watch their reactions as unbelievable scenarios unfold before their very eyes; from a giant robot crashing through the street to a passer by being abducted by flying saucers.” With over 5,000,000 views and counting, it is safe to say that Pepsi can clearly count this one as a success.

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[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]

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Unbelievable Illusions: Adding a 3rd Dimension to 2D Surface

12 Oct

[ By Delana in Art & Installation & Sound. ]

projection mapping performance piece

This mesmerizing performance piece from Bot & Dolly blends reality and a technological fantasy world. Using 3D projection mapping, two large white surfaces and two talented robots, the artistic duo created a kind of dance that incorporates high technology and a helping human hand.

The piece is called simply “Box,” and it shows how current technology can be used to manipulate our perceptions of space. The projections create mind-bending optical illusions that look so amazingly real it’s hard to believe there has been no digital trickery involved.

As the making-of video above shows, however, it wasn’t trickery. It was simply amazing technology applied to a graceful and artistic purpose.

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[ By Delana in Art & Installation & Sound. ]

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