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Posts Tagged ‘teasers’

Nikon shares D6 development teasers on social media before taking them down

04 Sep
A screenshot from Nikon Rumors showing the Facebook post and accompanying video.

Earlier today, Nikon Europe published a number of posts to social media teasing the development of its D6 camera, the not-yet-official next generation flagship DSLR from Nikon.

The posts, which were shared on Nikon Europe’s official Twitter and a Facebook account called ‘NikonLifeEU’, all teased the arrival of the D6 in text and included an attached video as well. As seen in the screenshots, shared with permission from Nikon Rumors, the two Twitter posts read:

‘The newly announced #D6 development will reinforce Nikon DSLR’s advantage in #sports#photojournalism.’

The Facebook post also shared a video, but read:

‘The newly announced #D6 development will reinforce Nikon’s DSLR’s advantage in sports photo journalism. Top Pro and #D5 user Joel Maryland talks about how Nikon’s cutting edge technology has helped him stay ahead of the game. Stay tuned for more from #Nikon!’

As noted by Nikon Rumors reader br0xibear, the video posted alongside the text wasn’t new footage, but a video of Nikon Europe ambassador Joel Marklund talking about shooting with the Nikon D5 at the Olympics. So, while there was no explicit mention of the D6 in the video, the text is very clear a Nikon D6 DSLR is on the way.

We have contacted Nikon to confirm whether or not the ‘NikonLifeEU’ Facebook page is its official account, but considering it too removed the development teasers and the rest of its post history mirrors the official Nikon Europe Twitter account, it seems likely to be the case.

Articles: Digital Photography Review (dpreview.com)

 
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Yashica reveals its own 35mm film product following bizarre, confusing teasers

10 Apr

Yashica, the iconic brand purchased by Hong Kong-based MF Jebsen Group in 2008, is preparing to launch its own 35mm film product. The company began dropping teasers related to the product late last month, including an image with broken English shared on Facebook and a trio of dark Instagram images that left followers confused.

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A post shared by YASHICA (@yashica.official) on

Yashica first teased the product on April 1 with an image of a film negative featuring ‘NEGATIVE C-41,’ ’24,’ and ‘COLOUR ISO400.’ The image also featured the confusing, grammatically incorrect statement, ‘We will have many Negative’s News start from Today.’

Some followers suspected the image was an April Fools’ prank, but the company followed it up with an image featuring Yashica film rolls on April 4. As noted in the comments on the post, the image appears to be a render based on the obvious gap located at the top of the exposed film strip.

Note the visible gap between the film strip and the 35mm canister.

On April 5, Yashica shared a gallery of photos taken by Kerry Jeffrey using the new Yashica 400 Negative film. The company also shared a statement from Jeffrey, who said, ‘It’s a fun film to use. Not too grainy. There were small small color shifts in strong light, but I like it overall.’

Many photographers have responded to Yashica’s announcement with a lack of enthusiasm or outright criticism, with some of them pointing toward the company’s lackluster Y35 camera it launched after raising more than $ 1m on Kickstarter. It remains unclear when Yashica plans to release its film, but all signs point toward photographers being generally uninterested.

Articles: Digital Photography Review (dpreview.com)

 
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Polaroid teasers suggest company has a big film announcement planned

08 Sep

Visitors to Polaroid.com are being greeted with a pop-up that teases a big announcement scheduled for September 13th. Though the company hasn’t revealed what exactly it has planned, the various teaser messages heavily hint that the announcement will involve film.

Speculation abounds at the moment—including everything from expectations that Polaroid will begin producing its own chemical instant film again, to a possible announcement that Impossible Project’s film will be sold under the Polaroid name—and not without cause. The pop-up scrolls through several statements, including one that reads, “The most complex set of man-made chemical reactions ever. Coming September 13.”

Yet another states, “Analog Dreams,” and another, “SX-70. OS. 600. Spectra. 8×10. Join the dots on September 13.”

Earlier this year, Polaroid announced that Wiaczeslaw Smolokowski, The Impossible Project’s majority shareholder, had acquired its owner PLR IP Holdings, giving the Smolokowski family both the Polaroid brand and intellectual property. The Impossible Project has been working on bringing analog film back from the dead for years, and it’s hard to imagine the timing of Polaroid’s teaser is a coincidence.

The Impossible Project currently offers a few different types of film under the Impossible brand through its website, including SX-70, Spectra, and 600. It is possible we could see this film being sold under the Polaroid name in the near future… or a whole new type of film may be announced by Polaroid itself.

The cards do indicate that something bigger than just film is in the works, though, possibly hinting at big changes in how the two companies do business.

Articles: Digital Photography Review (dpreview.com)

 
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