RSS
 

Posts Tagged ‘Struggle’

DynaLite Lighting company shuttered after 50 years over struggle to remain competitive

23 Jan

DynaLite Lighting, the New Jersey-based company founded in 1970, has filed for Chapter 7 bankruptcy and will shut down operations. The company’s CEO Peter Poremba revealed in the news in a statement on the DynaLite website, saying, ‘It is with sincere regret and heavy heart that I announce that DynaLite…has closed its doors.’

Poremba cites the ‘decline in the photography market’ as the reason for shuttering the company. His full statement reads:

It is with sincere regret and a heavy heart that I announce that DynaLite Inc. has filed for chapter 7 bankruptcy and has closed its doors.

For over 50 years, DynaLite has been providing lighting solutions for photographers. We are extremely proud of what we have accomplished and the careers we have helped. Unfortunately, due to the current decline in the photography market, we have found it difficult to remain competitive.

I want to thank you all for the years of support. It has been a pleasure servicing the photographic community.

DynaLite sold a large variety of products during its time, including power packs, mono lights, heads, lighting kits, portable lights, light modifiers and more. The photographic lighting industry has seen a large uptick in companies offering affordable products over the years, no doubt making it harder for some businesses to stay afloat.

Though many products are still listed on the DynaLite website, it doesn’t offer a way to directly purchase them. However, existing inventory remains available to buy from third-party retailers like Adorama.

Articles: Digital Photography Review (dpreview.com)

 
Comments Off on DynaLite Lighting company shuttered after 50 years over struggle to remain competitive

Posted in Uncategorized

 

Video: A humorous short showing the struggle of waiting for pre-ordered camera gear

03 Feb

Regardless of whether or not you suffer from Gear Acquisition Syndrome, more commonly referred to as GAS, you know what it feels like to have to wait for camera get to your doorstep. This holds even more true for pre-ordered camera gear and SkyVista Productions has created a cheeky video making fun of the struggle of waiting for new gear.

The three minute film, titled Letter, pt.II pokes fun at the Blackmagic Design Pocket Cinema Camera 4K, a camera first announced back in April 2018 and is still being released on a limited schedule. It was shot in just two and a half hours according to SkyVista with ‘the impetus behind this short [being] to test the audio capabilities of the BMPCC4K in a real-world movie shoot setting,’ ironically enough.

Sit back, press play and enjoy a few laughs.

Articles: Digital Photography Review (dpreview.com)

 
Comments Off on Video: A humorous short showing the struggle of waiting for pre-ordered camera gear

Posted in Uncategorized

 

Power struggle: Hauntingly beautiful images of abandoned cooling towers

05 Nov

A look inside active and abandoned cooling towers

Belgian photographer Reginald Van de Velde has made a project of exploring the inner workings and mechanisms of some of Europe’s awe-inspiring, dormant giants: cooling towers. His images document both active and decommissioned cooling towers, as well as towers slated for demolition.

The interiors of the towers yield astonishing vistas, and as they’re abandoned he’s able to enter explore them, document and admire them. In his imagery he searches for patterns, a sense of scale, repetition, and disruption, rendering landscapes within the massive structures.

‘One thing that fascinates me extremely is the fact that not a single cooling tower is the same,’ Van de Velde says. ‘Each and every one of them has a unique interior design and build! They all look the same from the exterior, but with each visit to a new cooling tower I’m always surprised by a different interior, time and time again.’

To see more of Reginald’s work, visit his website or follow him on Facebook and Instagram.

A look inside active and abandoned cooling towers

Vegetation is slowly taking over the bottom area of this cooling tower slated for demolition, Belgium. Photo by Reginald Van de Velde

A look inside active and abandoned cooling towers

Inside the belly of an active cooling tower: billions of water drops fall down while releasing heat to the environment. Belgium. Photo by Reginald Van de Velde

A look inside active and abandoned cooling towers

The impressive interior view of a giant cooling tower scheduled for maintenance, France. Photo by Reginald Van de Velde

A look inside active and abandoned cooling towers

The spectacular view inside a decommissioned gasometer in Germany, looking upwards. The air vents at the top dome create natural ambient light. Gasometers can reach heights of 150 meters. Photo by Reginald Van de Velde

Inside Active and Abandoned Cooling Towers

Unreal scenery resembling the set of a sci-fi movie. This is the view inside a defunct cooling tower in Belgium. Photo by Reginald Van de Velde

A look inside active and abandoned cooling towers

Warm moist air rises from a central outlet inside an active cooling tower, Belgium. Photo by Reginald Van de Velde

Inside Active and Abandoned Cooling Towers

Snow particles cover the interior mechanism of an abandoned cooling tower in Belgium. Photo by Reginald Van de Velde

A look inside active and abandoned cooling towers

Covered in moss and algae, these beams support the inner structure of a defunct cooling tower, UK. Photo by Reginald Van de Velde

A look inside active and abandoned cooling towers

A structure that resembles the look and feel of a cooling tower: this is the view inside a gasometer, an industrial recipient used for the storage of natural gas. Belgium. Photo by Reginald Van de Velde

To see more of Reginald’s work, visit his website or follow him on Facebook and Instagram.

Articles: Digital Photography Review (dpreview.com)

 
Comments Off on Power struggle: Hauntingly beautiful images of abandoned cooling towers

Posted in Uncategorized

 

The #1 Reason Why New Photographers Struggle with Camera Settings

24 Aug

You have spent a lot of time studying photography and how to use your camera. You feel confident that you’re starting to figure things out. You understand camera settings like: shutter speed, aperture, ISO, and exposure compensation.

camera settings light on bushes in NYC

Brooklyn Weeds, New York

Can you relate to this?

Then you go on a trip or walk out the door with your camera, see an amazing moment, and you freeze. “What do I do? What settings will be best for this situation?” You return home to find too many of your shots are blurry, exposed incorrectly, you were often too slow to catch the moment, or the photographs don’t look like you saw the scene with your eye. It seems like you did everything wrong.

Does this sound familiar?

camera settings backlit black and white image

High Heels, SoHo, New York – backlighting can trick your camera meter.

The biggest newbie mistake is . . .

When working with photographers, I see this happen frequently. They understand everything they need to know about their camera, but yet they still freeze and do not know what to do when it counts. I believe this is due to one major issue. When they come across a beautiful scene, the first thing that they do is look at their camera to figure out what to do.

Do you see anything wrong with that last statement? It might seem logical to look at the camera, but it’s not, and it’s the reason that they (and possibly you too) are freezing up.

camera settings and light

Grand Central Terminal, New York – high contrast light can trick your meter, what will you expose for? 

Consider the light before thinking about your camera settings

Before you even think about your camera, you need to first look at the light, and understand it. How can you know how to set your camera settings, if you don’t first understand the light?

How strong is the light? Are you in bright sunlight, in light or dark shade, or is it dark out? Are you dealing with artificial light? Is there back lighting, front lighting, or side lighting?

Does the scene have both dark shadows and bright highlights? These are situations where most newer photographers screw up, because this can confuse the camera light meter. In these moments, you need to figure out whether you want the shadows or the highlights to be exposed correctly. Do you want to raise the exposure compensation so that the shadows are exposed correctly? Or would the scene look better if you exposed for the highlights and had really dark shadows?

camera settings shadows and light

SoHo Cobblestone, New York

Use your eyes not the camera

These are all the thoughts that should go through your head before you begin to tweak your settings. When you walk out the door, immediately look at the light. Pay attention to the times when you go from sunlight to shade and vice versa. Make sure to change your settings to work with that light. It can help to even stop taking photos for a while and just look around, especially as you are learning. Try to see the light, and to improve at noticing how it affects your photographs. Your eyes are the most important factor here, not the camera.

From this point, learning is trial and error. Many photographers use Aperture Priority, Shutter Priority, or Manual mode to get to the same endpoint. As the saying goes, there are many ways to skin a cat. So, while the different settings each have their advantages in specific situations, none is better than the others.

camera settings back lighting

Brooklyn Bridge Tower, New York

Follow this plan

Think about what aperture you are going to want. Do you want a large or shallow depth of field (or do you even have a choice due to the amount of light)? Are you photographing anything in motion, or using a long zoom such as 300mm (the shutter speed always needs to be at least 1 over the focal length to offset handheld camera shake)? If so, you will need a faster shutter speed. Based on this, and how strong the light is, you can then set your ISO accordingly, depending on how much light is available.

Playing with your settings is important at first. If you are shooting in Aperture or Shutter Priority, pick your setting (e.g. f/5.6), but always pay attention to the other number (e.g. shutter speed 1/60th) that the camera is choosing for you. This will help you understand the settings (and how they work together) more than anything else.

Manual mode is good for learning

This is also a reason why spending a few days shooting in manual mode can be very good for your development. I usually prefer Shutter or Aperture priority, unless I have a long time to set up the shot, or if I’m in very consistent or studio lighting. But, learning in manual mode and reviewing the images as you shoot, can help you learn the light and your camera settings very quickly. This will improve your ability to shoot in Shutter and Aperture priority as well.

camera settings sunset city back light

Manhattan Skyline, New York

Review during editing

The last step is to review how you did during the editing process. This is very important to do early on. Go through your images and see which were blurry, exposed wrong, or where the depth of field could have been better. Look at the settings you used. You don’t want to just rely on Lightroom to fix your images. Try hard to improve when you are shooting, so you won’t have to fix images later. Your photography will be better for it, and you will be more comfortable with your camera settings the next time you are out shooting.

So next time you walk out the door with your camera, take a step back from it all, and just look around at the light. Notice where the sun or artificial lights are in relation to you, look at the highlights and shadows, and even look at the color of the light. The more you do this, the better you will become at setting your camera, and the better photographer you will become.

camera settings light dark shadow

Chinatown Snowstorm, New York

googletag.cmd.push(function() {
tablet_slots.push( googletag.defineSlot( “/1005424/_dPSv4_tab-all-article-bottom_(300×250)”, [300, 250], “pb-ad-78623” ).addService( googletag.pubads() ) ); } );

googletag.cmd.push(function() {
mobile_slots.push( googletag.defineSlot( “/1005424/_dPSv4_mob-all-article-bottom_(300×250)”, [300, 250], “pb-ad-78158” ).addService( googletag.pubads() ) ); } );

The post The #1 Reason Why New Photographers Struggle with Camera Settings by James Maher appeared first on Digital Photography School.


Digital Photography School

 
Comments Off on The #1 Reason Why New Photographers Struggle with Camera Settings

Posted in Photography

 

Bad Ads? Funeral Services Struggle with Sense of Humor

19 Apr

[ By Steph in Design & Guerilla Ads & Marketing. ]

Funeral Home Ads 1

This billboard, reportedly spotted in a subway station in New York City, may not be the most tactful way to drum up business for a funeral home. But you have to admit, it’s clever. Naturally, the funeral industry doesn’t have too much trouble with supply – everyone dies eventually – but they have to compete with each other just like any other business. Are the ads that manage to stand out in poor taste, or just bringing a much-needed sense of humor to the realities of death?

Funeral Home Ads 2

The Devanny-Condron Funeral Home in Massachusetts raised a few eyebrows with this billboard congratulating a local resident on her 100th birthday. Conflict of interest, anyone? In Florida, the Beckman-Williamson Funeral Home & Crematory used a little dark humor to get attention in the form of ‘Thank You for Smoking’ lighters.

Funeral Home Ad 4

These ads are funny, sure, but probably not helping diffuse the public perception of the funeral industry as a bunch of vultures lurking around waiting to pick at people’s bones. That’s especially true considering the hundreds of suicides and murders that take place on subway tracks, and the millions of smoking-related fatalities. But other ads seen as insensitive – like the one below, touting funeral pre-arrangements as a romantic Valentine’s Day gift – are simply trying to call attention to a basic fact of life that most people ignore until the last possible minute.

Funeral Home Ads 3

Attitudes about death vary wildly between cultures, religions and geographic areas, so it’s no surprise that what one person finds incredibly tacky is greeted with a smile and a shrug by another. The mere existence of cell phone-shaped caskets is enough to testify to that fact.

And while it’s easy to laugh at things like Compton’s drive-thru funeral parlor (complete with bulletproof glass) – which many people see as cheapening the lives of the dead, making the mourning process as casual as grabbing a burger and fries – perhaps there’s more to it than that. After all, your attitude about death would probably be different if you lived in a place where drive-by shootings happen on a near-daily basis, and gang-related cemetery shootouts aren’t uncommon. If you’re interested in the demystification of mortality, check out the Order of the Good Death.

Share on Facebook





[ By Steph in Design & Guerilla Ads & Marketing. ]

[ WebUrbanist | Archives | Galleries | Privacy | TOS ]


WebUrbanist

 
Comments Off on Bad Ads? Funeral Services Struggle with Sense of Humor

Posted in Creativity

 

Instagram Stock Sites Struggle, Art Sells

28 Oct

Backed by Facebook, Instagram is now the main platform for shooting and sharing. With more than 130 million members, 45 million images uploaded each day and a billion daily likes spreading those photos across accounts, Instagram is the most important tool for casual snappers and photography enthusiasts who want to capture interesting scenes and show them to their friends.

But what about professionals — or at least people who want to earn like them? Is it possible for Instagram users to shoot, share and cash in on their images? It’s not easy and the numbers so far aren’t huge but there are ways to turn a photo-sharing following into a profit stream, with more on the way. We assess five of them:

1.     Sell Access to Your Followers

The Mobile Media Lab has been described by AdWeek as “a marketing agency for Instagram.” Created in April 2012 by three popular Instagramers, the company is used by brands that want to push images of their events to social media audiences. Those clients have included fashion firm Michael Kors, sports company Puma and even Delta Airlines which hired the company to shoot a New York Rangers playoff game as part of its team sponsorship.

After receiving an enquiry, Mobile Media Lab matches the brand to one of its photographers whose network might enjoy the images. In practice, the photographer might post just a handful of photos during the course of an event but in return they may receive access to a sports meeting, travel and a payment. A sign-up form on the website lets other popular Instagramers sell their networks.

2.     Instastox

The Mobile Media Lab model is fun and lucrative — and proven to work. But it depends as much on a large audience as high quality images. The three Instagramers who founded the company are effectively charging companies to advertise to their followers. A better option would be to offer companies the chance to license images posted on Instagram.

Until Instagram provides an easy way for firms to buy licenses off-the-shelf, the same way that they can buy microstock images, a number of companies are trying to fill the gap.

Instastox is currently preparing to launch. It’s not saying too much yet but prices appear to be microstock level and it’s accepting requests for invitations from photographers. Others, though, include…

3.     InstaStock… and InstaStock Images

According to an April press release, InstaStock Images was due to open in August 2013. So far, it’s still talking lorem ipsem and it’s going to need to move fast to live up to its tagline of “the first royalty-free stock photography marketplace just for Instagram photos”; the similarly named Instastock is at roughly the same level of development.

Both firms have issued press releases, launched sites and are taking enquiries from contributors although neither are open for business just yet. The bidding war looks interesting though: Instastock has promised a 50/50 split with photographers; Instastock Images are offering 60 percent and predicting that contributors will make three times the 25 cents they earn on “some competitor stock photography sites.”

Don’t expect those Instagram stock shots to make you rich.

4.     DotSpin

While photo entrepreneurs race to push out Instastox, Instastock and Instastock Images, one company is already up and running. It’s just not paying. DotSpin sticks closely to the way Instagram is currently being used. The service provides a way for Instagramers to apply Creative Commons licenses to their images. The pictures are rated by the community and those that win the most votes are given “dotcredits” that they can redeem for rewards. At the moment, DotSpin has some agreements with Amazon but when we contacted him earlier this year, founder  Gaston Paladini was confident he would be able to bring in brands looking to push their products to Instagram users willing to share their images.

It’s not a service that’s going to bring in bucks but if you don’t mind people taking your photos and doing whatever they want with them — and if Gaston Paladini can persuade firms to donate — you might find it’s a fun way to pick up some goodies from your Instagram use.

5.     Instaprints

Instaprints might well have been the first Instagram service to actually make money from Instagram and to allow photographers to do so too. While digital stock sites are struggling to get  off the ground, Instaprints, which comes from Fine Art America, does things the old fashioned way: it lets art-lovers buy prints of the images they love on Instagram. And those sales do appear to be coming in.

The success of Instaprints at actually generating sales can be put down to three vital factors. First, the site has the backing of an established company with an audience used to searching and buying art.

Second, sellers at Fine Art America are used to marketing their works. While stock contributors tend to upload, forget and wait for the checks to roll in, art sellers know they need to build their own fan bases and do their own marketing. On Fine Art America they were already doing it. The company’s Instaprints just gave them another way to bring images they were shooting and sharing anyway to those markets.

And perhaps most importantly, the service sells the kinds of images that Instagram’s users are creating naturally on the social media service. Even if one of the Instagram-based stock companies does take off, the photos it sells might be good for one or two uses but they’re unlikely to be flexible enough for the kinds of multiple sales necessary to earn significant income. Those stock companies might well find that the photos they offer are better sold on a rights managed basis rather than copying the microstock model.

It would be great to say that Instagram’s massive userbase and giant number of uploaded images represent a huge opportunity for people hoping to make money from their images. It is worth keeping an eye on the stock sites that are currently being built but in practice the best bets appear to be turning your account into a marketing agency or selling prints of your mobile pictures as art.


Photopreneur – Make Money Selling Your Photos

 
Comments Off on Instagram Stock Sites Struggle, Art Sells

Posted in Equipment