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The 10 Most Important Marketing Strategies to Grow Your Photography Business

31 Aug

No photographer wants to get into the photography business with the aim of becoming a marketing expert. But the reality is that if you don’t focus on the marketing and business end of photography, your business will not be able to survive long enough to do the fun stuff. It stinks, but this is the truth.

The 10 Most Important Marketing Strategies to Grow Your Photography Business

Luckily, the learning curve at the beginning is the toughest part, and as you get used to the business side, everything will come much more naturally to you. Eventually, you might even learn to enjoy it, or at least appreciate the work, after you see how powerful it can be in getting you where you want to go.

So here are 10 of the most important strategies you can start right away to make sure your photography business succeeds.

1. Use Your Personal Network

The 10 Most Important Marketing Strategies to Grow Your Photography Business

Nobody wants to be that annoying marketer that always pushes their business on their friends and acquaintances. However, this fear can push photographers way too far in the opposite direction, never working with the people that have grown to trust them the most. Your personal network is your strongest asset and even more so at the beginning of your photography business. These are the people who will give you your first jobs and introduce you to your first clients.

Photography is unique in that no matter what genre you are involved in, people in your network will most likely need your services at some point, whether it’s wedding or event photography, business portraiture, family portraiture, or print selling. So let your network know what you do and how you can help them.

Create a mailing list and send out an announcement to your network. Show your best work, talk about your photography business, and make sure to explain how you can help people. How can your business benefit them? They will not know unless you tell them. In addition, make sure to ask for referrals.

2. Take Advantage of Local Marketing

The 10 Most Important Marketing Strategies to Grow Your Photography Business

Whenever you say the word marketing these days, for some reason everyone immediately starts talking about social media. That is funny, because as important as social media is, it should be one of the last steps to think about for any marketing plan.

Your first step should be working within your local community. Similar to the last point, these are people who know you. You are just down the street from them. There are businesses of all types in your community that can probably use your work, so create a plan for how to get in front of them.

Make a good impression

Keep in mind that you only get one first impression, so be smart about how you reach out. First and foremost, figure out how you can benefit them. If you are going to reach out to someone, you need to know how their business or life will be better with your services and explain how you can help. Always be kind and courteous with their time, and if possible see if you can get an introduction before contacting someone cold. Does anyone in your personal network know the person you want to contact? That’s always a great first step, but if not, just reach out yourself.

The more you are seen, the more people in your community will notice you and start to think about working with you. Whether it’s local events, business events, fundraisers, you name it, you should make the point to be there, particularly at first. This is the way to create new relationships and to spread your reach.

Similarly, reach out to the other photographers in your area. Many photographers will assist others when they need help and vice versus, and this will help strengthen everyone as a whole. It can be easy for photographers to feel competitive with each other but avoid this. The ones that work together and refer each other will do much better in the long-run than the ones who try to do it all on their own.

3. Create a Mailing List

The 10 Most Important Marketing Strategies to Grow Your Photography Business

Use a mailing list provider such as MailChimp or Aweber to keep up with your clients, personal network, and fans. Email lists have the highest engagement of any form of marketing, and it is the way for you to stay on people’s minds.

Ask people if you can add them to your list, and always have them opt into the subscription. Put signup forms or popups on your website that encourage people to join. Consider giving away something to encourage them to do so, such as free computer wallpapers of your photography.

When sending out emails, create content that your list will enjoy. Do not sell too often with it. The more benefit and interest that you provide for the people on your list, the more they will enjoy it and the more they will like you. Then when you sell, they will be primed to purchase your services or product. When it’s time to sell, sell.

4. Create a Personal Project

The 10 Most Important Marketing Strategies to Grow Your Photography Business

This image is part of a personal project I’ve been working on involving talking to and making portraits of people in my community.

Personal projects will not bring new clients to you right away, and they will take away time from building your business and making a living. This is the tougher side of doing projects, but they are immensely important for the long term growth of your business and for growing your voice as a photographer. A project can be done slowly over a long period of time, so you can build it into your weekly schedule.

Think of an idea that will resonate with both you and your community. This is a way of keeping your passion for photography alive. It will also help to set you apart from the other photographers in your community. It will show people that you are an interesting person. They will be more interested in working with you, even if the paid work you do is a completely different genre. It will be a way for you to gain press coverage and something for you to talk about to engage people. All in all, a personal project will make marketing yourself so much easier, and it will feel much more natural.

5. Respond Quickly

There is no point in building your photography business or marketing your work if you are not going to respond quickly to inquiries. Respond quickly at every step of the process throughout a job as well. Responding quickly does not have to mean within the hour, although sometimes that can help when getting a new inquiry. It can mean responding within 12 hours or a day, as long as you are consistent and prompt.

Fortunately for you, a lot of photographers are terrible at this, so this will quickly set you apart. It will show people that you are a responsible person, and it will make them more comfortable working with you.

6. Build Your Connections (Both Local and Online)

The 10 Most Important Marketing Strategies to Grow Your Photography Business

Building your network is a lifetime process. As you go further and further in your career, you will begin to create connections with people who can do more and more for you (and who are tougher to get in contact with).

Whichever point in your career you are at, and whatever level your skill level as a photographer, start at that point and build connections there. Then over time, work your way up the ladder. Be patient, be smart, and don’t try to push too hard at first, particularly with people who don’t know you. First impressions are impossible to get back. Grow your network carefully and consistently.

7. Keep Your Existing Clients Coming Back

It can help to create a client management system. You can start off with an excel document at first and eventually grow to a more robust system, such as Sprout Studio. Keep in contact with your best clients, and even consider sending them holiday cards or a small gift to stay on their minds. A small gesture can go a long way, and it is much easier to get an existing client to come back than it is to reach a new one.

8. Makes Sure Your Website Sells

The 10 Most Important Marketing Strategies to Grow Your Photography Business

Think about your website as your number one selling tool. Whatever your primary service is, your site should be developed for the specific purpose of leading people to hire you for that service or for purchasing one of your products.

Study the basics of copywriting, create specific sales pages for your offerings, and even consider creating sales funnels that lead people to an end goal. These can be very powerful ways of priming people to want to work with you.

9. Take Advantage of SEO

SEO, or ranking highly in search engines, is a long term strategy that takes some studying to understand how to do (beyond what we will be able to cover completely here). My belief is that you should always focus on local networking first, as that has the ability to get you very quick gains, whereas an SEO campaign can take years to truly get you where you want to be.

But that being said, SEO should not be ignored, because most people will use Google to find the right photographer for them. Always remember, the goal of Google is to serve up the most relevant websites for the query topic. If you want to rank for a specific term, make sure to create the best possible page that will answer that query. Without this, an SEO strategy will not work.

The 10 Most Important Marketing Strategies to Grow Your Photography Business

Listen to Google

Google runs on links, so you need to figure out how to get other related websites to link to yours. It’s interesting because while it may seem annoying to gain these links, Google is actually forcing you to do things you should be doing in the first place.

Network with websites that you would like to be featured on, and figure out how you can provide that site with some value before you contact them. You will get nowhere if you just ask for something, but if you contact them willing to help them out, it will help immensely. As you grow with your abilities and your marketing, your opportunities for getting covered will grow as well. Internet marketing gets much easier over time.

This is another area where a personal project can help grow your business. People want to share interesting topics, so even if you are not generating income from the project directly, you can use the project to get covered on websites and to make people more aware of you, which will ultimately help improve SEO and grow your network and mailing list.

10. Create a Daily Plan

The 10 Most Important Marketing Strategies to Grow Your Photography Business

All of this is way too much to do in a feverish month of working. Similarly, your marketing skills will grow gradually, so take your time and be strategic about how you work through your marketing plan. You do not want to spend a whole month contacting everyone you can only to burn out soon after.

Set aside a daily block of time to build your business. Contact a few people every day or every few days. Use the feedback from those to tweak your next pitch. Over time, you will figure out what works and what does not work. A small amount of work each day will eventually snowball into much bigger things.

Conclusion

The main theme throughout this article is that you need to put yourself out there. The work will not just come to you. Create an organized plan, stick to it, and go for it. Be both careful and relentless. That is what is needed.

It may seem like there is a huge wall in front of you that is impossible to cross. But if you chip away at it a little bit each day, within a few years you will find that you have opened up many paths through it.

For even more business help – join the Focus Summit 2017 Online Business and Marketing Conference for Photographers on Sept 26-28th 2017. We will cover marketing, business development, law, SEO, branding, blogging, and much more. Use the code “DPS” for a $ 50 discount.

The post The 10 Most Important Marketing Strategies to Grow Your Photography Business by James Maher appeared first on Digital Photography School.

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7 Fun Strategies to Maximize Your Enjoyment of Photography

30 Mar

Get 25% OFF James’ ebooks: Essentials of Street Photography & Street Photography Conversations eBook Bundle now for a limited time only at Snapndeals.

Williamsburg, Brooklyn.

If you are reading this, I assume that you enjoy photography enough already. You’re here, after all. However, you can always enjoy it more – so I wanted to create this list of somewhat uncommon practices, that have kept me going over the years, and kept me passionate about photography.

1. Start a three day a week, neighborhood project

365 day photo projects are a fantastic way to gain some consistency in your life with photography, which is a key to enjoying it to the fullest. However, I want to take the pressure off a little bit with the everyday. You don’t have to come up with a good photograph every single day, although if you are able to do so, more power to you. Set aside a handful of sessions during the week, as if you were going to the gym. Think about is as if it were the gym. At first it might take some getting used to, but eventually it will become second nature.

While you strive for some consistency in how often you photograph, seek out similarity in what, and where you photograph as well. Go back to the same areas over and over again, and you will find that you will start to notice new things. This commitment and consistency will help you achieve a level of imagery that is tough to reach otherwise. Photograph within your daily life, at the places that you are the most intimate with. Use photography as a way to escape and relax, without actually having to go anywhere.

2. Get lost and strike up a conversation

St . Marks Place

While photographing the areas that you are familiar with is very important, go even further. You do not need to have a set destination in mind, just pick a direction and go. Explore different routes each time. I consider photography to be an extension of walking. If there were no cameras, I’d probably still walk, and get lost sometimes. Having the camera to document what you see is just a bonus.

Don’t slink around, and make sure to say hello to people along the way. Tell them what you’re doing, and offer to take a photo of them. It’s fun, and most people will like the idea that you’re out getting lost and photographing. The camera is a great excuse to meet, connect with, and to photograph new people.

3. Don’t worry about people wondering what you’re doing

New York City

Have you ever stopped to photograph a reflection in a puddle, and then looked up to have someone staring at you quizzically, wondering what you could possibly be doing by photographing a puddle.

Forget that person. Some of the best, most beautiful, most interesting, and unique photographs are of things that can seem very mundane when you capture them. Embrace this, because it’s really fun, and keep yourself from worrying about what other people think when you are out there. Otherwise it can make you feel bad about taking images that are actually different from the norm and interesting.

Similarly, you should not worry about what people will think when they see your prints. You cannot be a good photographer without some people disliking some of your work. Do what interests you, without worry about other people’s perceptions, and you will be a better and happier photographer.

The image to the right is one that I personally enjoy. It is probably not the type of image that will stand out as much as the rest in Instagram, but there are a lot of interesting details, textures, and tones here. It’s unique. This is one that I have learned to expect not everyone to love – but some will, and I do.

4. Go to gallery shows, and get lost in the photography section of bookstores

Viewing the work of other artists will keep you inspired, and will renew your passion for photography. It will also give you a better idea of what you are capable of creating, particularly during times of frustration.

In addition to this, start a photography book collection. There are a lot of expensive photography books available, but there are just as many important ones that are affordable. Save a little money each month to build your collection, and it will help inspire you.

5. Light, light, light

Lower East Side Snowstorm

I am not referring to the light you look at, but the amount of equipment that you go out with. One, light lens is all you need. Get rid of the fear of missing out, or that you brought the wrong lens. Pick one, leave the huge bag at home, and have some fun. Use a camera phone sometimes. You will be able to go a lot farther with less gear, have a lot more spring in your step, which will lead to much better images and enjoyment.

6. Simplify your editing

Ugh… editing!

Editing can be exciting, but only when you do it the right way. I know a lot of people who have so much fun shooting, then they upload thousands of photos over months, and they get bogged down in the thought of editing. It causes them to procrastinate, and ruins the fun they had when shooting.

This is why I am a strong believer in having an efficient and organized Lightroom catalogue, but it is SO easy to do. Come back, upload a day of photos to Lightroom, and just give five-stars to your top five photos from the day. I go a little further than this, and give three, four, and five stars, but you don’t have to do that.

Even if you are the best photographer in the world, traveling in the most exotic place, you probably will not get more than five portfolio worthy pieces in a single day. So forget the middling stuff – you can come back later to search for diamonds in the rough. Just spend your time figuring out your favorite five.

Suddenly, your archive will be slimmed down so much, and this will make it much more fun to edit. Instead of looking at a mountain of thousands of images from a year, with just a small amount of work up front, you will have the top 100 images from a year, ready to go. Then grab a glass of wine (or your favorite beverage), and start making them look pretty.

7. Print!

What’s the fun in photography if you don’t print? Take a day, get on the floor, and print out as many images as possible. If you don’t print yourself, use a service and go crazy. Force yourself to have some dedicated time to do this, or it can become so easy to procrastinate and forget about it. Printing is tough to do well in 30 minute increments, so that’s why I suggest taking half a day and having fun with it.

Then give the photos to friends! Don’t hoard them. You made them for people to enjoy, right? So give out 5x7s and 8x10s to people close to you. This is one of the hidden beauties of photography, creating something you love, and giving it to someone who will appreciate it.

Please make sure to comment below if you have some additional tips that you use, as I’m sure we would all like to hear about them.

Get 25% OFF James’ ebooks: Essentials of Street Photography & Street Photography Conversations eBook Bundle now for a limited time only at Snapndeals.

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5 Goal Setting Strategies for Photographers

07 Sep

We all have goals to achieve. But why are some people successful at achieving their goals while others only add new items to their to-do list day by day and year by year? In this post I collected some goal setting strategies to help you get your photography career and business on a fast track. A goal is not always Continue Reading

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6 Strategies for Launching a Successful Photography Blog

15 Jun

Blogging become one of the most popular pastime and income source for photographers these days. If you’re going to start a photography blog, you have probably faced with a lot of issues which are quite confusing. And the very first question is: where to start out? Fortunately, modern software solutions enable everyone to create a blog easily with no coding Continue Reading

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10 Low-Cost Marketing Strategies for Your Photography Business

05 Apr

Marketing-logos Whether you already have clientele or are looking to build a client list, marketing is a never-ending task for photographers. You’ve already focused in on a target market (or two), but where to start? Are you unsure of how to get things started with a shoestring budget? Here are 10 low-cost marketing strategies for your photography business:

1. Get out of the house

This biggest thing you can do to spread your name is to be out there. Finding events and activities where your target market may be is key. Meetup.com has a huge selection of groups that host events, many for no cost. While it can be overwhelming, and may take some trial and error, there are loads of opportunities on that site. Your local Chamber of Commerce also has events that are open to the public and offer networking time. They are ideal if you’re looking to connect with local small businesses that may need your services. If your target market is within a certain profession, you can look into professional organizations in your area. Most professions have local and national chapters that meet regularly, and most of these groups welcome guest speakers. Offer to speak to their members about what you do, and how it relates to their work. It’s a perfect opportunity to put yourself in front of potential clients at no cost but your preparation time.

2. Get charitable

Is there a cause that is close to your heart? How can your photo skills help them out? Maybe a local animal shelter could use professional photos of the animals to help them get adopted quickly. Maybe there is an organization that helps the homeless find work, and those folks could use headshots. Make it something that resonates with your cause, or with your target clientele.

Donated product photography for African refugee business owners

3. Tell your friends and family

Often just telling people what you’re enthusiastic about will also get them excited and make them want to help you. By just letting people you know what you’re working on, and what you have planned, they will often make suggestions or give you leads. There’s no need to do a sales pitch to them; just tell them about your life and what you have going on.

4. Put a photo on your business cards and hand them out to EVERYONE

We all have some sort of business card, so why not put a photo on there that will make people notice? It will give them something to “ooh and aah” over when they first get your card, and it will be a memorable card that they’ll recall easily.

Color photos on back side of business card

5. Seek out opportunities and ask for a chance

If you want to shoot large events, check local calendars or your convention center for what’s going on in your area. Contact these organizations and see if they have photography coverage booked. Sometimes all it takes is asking. Have you participated in a great event and want to be involved as a photographer? Ask them! Having someone help that has already been involved in the event will be a big bonus for them.

6. Become a source

Write articles. Start a blog. Use Meetup.com to start a group and lead photo walks or workshops. Use social media to follow folks you admire, and connect with them. Interaction is key. If they post something of interest to you, thank them for it or ask a follow-up question. If you have a link (not necessarily your own) that relates to something they are speaking about, be a resource for them and share the link. By doing so, you build credibility and create a professional relationship, and will therefore be someone that comes to mind for future needs.

Marketing-tags2

7. Make sure you love the work that you’re sharing

Passion is contagious and palpable. If you’re excited, others will get excited and will be more willing to help out in any way they can. It’s that simple.

8. Offer a free session to a strategic friend or family

The key word here is strategic. If you give away services that you would normally charge for, be sure that there is a reason for giving it away. For example, if you are looking to do more family portraits, offer a session to a well-connected friend with kids. Be sure that it’s someone who is active on social media so that they will share your work if they like it. Also, be sure to ask for a testimonial for your website.

A free sample session for marketing to families

9. Collaborate

Strategic partnerships are much better when you create something cool together that you can show off. Maybe you organize a styled wedding shoot with other wedding vendors (and then you can submit images for features in local wedding publications). For kids, maybe you put together an elaborate cake smash session with folks that do cakes, kids clothing, party decor. Not only do you have something beautiful to show from your collaboration, but these fellow vendors will be a great source for referrals as well.

Strategic collaboration with a food stylist and wine brand

10. Incentives

You may have heard of giving incentives for referrals or to new clients, but how about giving incentives to your existing client base? If you do family sessions, you can send an email offering a small discount for booking their following year’s portrait session early. If you have wedding clients, touch base with them on their first anniversary, and then again at milestones to offer a discount for booking with you for updated portraits. If you’ve worked with a local business before, contact them periodically and offer a small discount to book for new product shots, new headshots, or photos of their new location. Be sure to put an expiration date on these discounts to encourage folks to book early.

One thing to keep in mind with any marketing tactic is that it will most likely not provide instant results, so you need to be patient and consistent. Only you can determine when it’s time to give up, and move on to something that will be a better fit for your business, but patience and consistency will help yield results.

What marketing strategies have you made that had great results? Do you have other ideas for free or low-cost marketing? Please share in the comments below.

The post 10 Low-Cost Marketing Strategies for Your Photography Business by Natalia Robert appeared first on Digital Photography School.

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Prints vs. CDs: When Business Strategies Collide

14 Aug

By Lori Peterson

There seems to be a constant war waged between photographers who sell prints and the “shoot and burn” photographers that give their clients a disc with edited images. Photographers who sell prints think that photographers who sell (or ***gasp***) give away their images on a CD are devaluing photographers and photography as a whole. Photographers who provide discs (whether given or purchased) to their clients think they are just keeping up with technology and client demand.

So, who is right in this war pitting photographer against photographer? Sadly, no one. Not all business models are created the same and neither are photographers. Client demand is a huge factor when creating packages and figuring out what products to sell.

As a photographer, I think it is natural to want to see your prints displayed. However, if you are only selling 4×6 sizes of images, you are not really creating displays for your clients, you are creating pieces for their scrapbooks and photo albums. Seeing your work displayed gives a feeling of accomplishment and a sense of purpose. It also allows clients to see the work every day and remind themselves of how beautiful your work is and how they need to keep updating those wonderful pieces.

In this digital age now, people want to share everything online and save the images to their computer. They don’t necessarily want the hard copies of the images, but the ability to create them if they want. They upload them to their computers, their external hard drives, or even cloud storage. This doesn’t only apply to younger people, because even older people are learning to use the Internet to connect with their families. Grandma and Grandpa may even be on Facebook just to keep up with photos of their grandchildren and see what is happening on a day-to-day basis with their families. Grandparents love seeing all those new images and most of the time, they don’t even care about seeing the watermark from the photographer on them. They just want to see new photos.

Just because you are a part-time photographer or new photographer does not mean that you can only give images on a CD. New photographers think that is the only way for them to give their images to their clients and it’s just not so. There are so many options for photographers who solely provide discs because they don’t know how else to give their clients their images.

Most professional photographers use professional labs, such as White House Custom Color, Black River Imagining, Miller’s Lab, Bay Photo Labs or Mpix Pro. How do you know which lab is best for you? Most labs will offer to do test prints for you so that you can see how your particular images will look when transferred from your computer and screen to their paper. Setting up accounts with most labs is pretty easy as long as you have a Tax ID number.

Educating your client on the differences between a professional lab and a discount store lab is very important. The test prints you get from your lab can help your keep your monitor calibrated which helps to ensure that what is seen on the computer screen matches what is printed. This is not a guarantee, sometimes not even close enough to be passable, from a discount lab. There can be huge color shifts, variations in overall tones, and the photographer has lost all control of the quality of the output of their final images.

If you are giving your images on CD, you need to think about presentation and packaging. Just handing a burned CD with their name written in Sharpie doesn’t make for a professional presentation. You can create white CD labels with your logo or a photo simply and cheaply. You can even order blank CD/DVDs from labs that have your logo on them and then just burn the images onto the discs as you sell them. There are so many options out there that can help make your presentation of CDs beautiful and unique. For instance, you can use these simple brown kraft envelopes and place them inside the banana leaf sinamay envelopes. It’s relatively inexpensive and looks so much nicer than just handing over a CD.

You can customize boxes or folders to present your CDs in when you give them to your client. You want it to represent your photography, your business, and your brand model as a whole. It doesn’t have to cost an arm and a leg, but it should come across as a representation of your business and what you provide.

The final images can be placed inside the box on some beautiful fabric or you can purchase bags to separate them inside the presentation boxes. Again, this is very inexpensive to do, but makes the presentation so much more beautiful and shows the attention to detail you provide in every aspect of your business.

They key component is not which is technically “right”, but which fits your business model. If you are pricing your sessions correctly and including the price for the CDs then you are doing what best fits your business. Giving the CDs away actually does very little to help clients value your business and the time and energy that was spent into creating, editing, and presenting your images. The same goes for providing prints so cheap that you are trying to compete with discount store pricing.

You need to value your business. You need to know your worth. Does the cost of whatever product you are providing help maintain your business or are you just throwing money away trying to get clients to walk in the door? If your business is not making money or at least breaking even, then you really need to figure out where you are losing your money. Is it from not selling prints or from including a CD with every order?

There are resources you can go to if you need help figuring out what to do and what your business can afford. The bottom line is that you have to do what makes your business successful, profitable, and provide a professional looking end product to your client. Photographers spend much of their time trying to figure out how to get clients and in the end your presentation of their products can be the difference in showing them if you are truly a professional or you are just a hobbyist making money on the side.

The presentation resources in this article are available from Le Box Boutique. Digital Photography School readers can use the code PHOTOGRAPHER10 for 10% of any purchase from Le Box Boutique.

Lori Peterson is an award winning photographer based out of the St. Louis Metro Area. Her dynamic work ranges from creative portraits to very unique fine art photography. Lori’s work can be seen at www.loripetersonphotography.com and also on her blog at www.loripetersonphotographyblog.com. You can follow her on Facebook at https://www.facebook.com/LoriPetersonPhotography.

Post originally from: Digital Photography Tips.

Check out our more Photography Tips at Photography Tips for Beginners, Portrait Photography Tips and Wedding Photography Tips.

Prints vs. CDs: When Business Strategies Collide

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SEO For Photographers Part 3: 5 Great Link Building Strategies

06 Apr

Why are link building strategies important? This is a common question and the answer has everything to do with how much weight the search engines place on different aspects of our SEO activities. Although paying attention to your on-site search engine optimization is important, and it’s vital to select and use the right keywords for your photography business (see “SEO Continue Reading

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Newborn Photo Techniques & Strategies, Part 1, Julie Klaasmeyer, Photovisionvideo

12 Nov

Use code YOUTUBE? to save 75% at www.photovisionvideo.com. In part 1 of this 3 part series, Julie shares with Janine Killian, PhotoVision’s Correspondent, all her tricks of the trade for successful newborn photography, including heating pads, space heaters, heartbeat sound machines and more. Watch as Julie conducts a newborn session with the aid of her assistant making sure they capture a series of well posed, solid images before trying to push the envelope to get that perfect image.

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Photoshop: Retouching workflow strategies | lynda.com

04 Nov

This specific tutorial is a single movie from chapter one of the Photoshop CS3 Portrait Retouching Essentials course presented by lynda.com author Chris Orwig. Watch more at www.lynda.com The complete course has a total duration of 10 hours and 19 minutes. Photoshop CS3 Portrait Retouching Essentials table of contents: Introduction 1. Retouching Roadmap 2. Correcting Color and Tone 3. Cleaning Up Images in Camera Raw 4. Cleaning Up Images in Photoshop 5. Structural Image Enhancements 6. Reducing and Removing Wrinkles 7. Enhancing Eyes 8. Enhancing Eyelashes and Eyebrows 9. Improving Hair 10. Improving Faces and Bodies 11. Fixing Teeth 12. Improving Makeup 13. Enhancing Skin 14. Softening Skin Conclusion

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Photoshop CS6 strategies for success | lynda.com tutorial

23 Oct

This Photoshop CS6 overview covers a few strategies for success, including keyboard shortcuts and creative note taking. Watch more at www.lynda.com This specific tutorial is just a single movie from chapter one of the Photoshop CS6 for Photographers course presented by lynda.com author Chris Orwig. The complete Photoshop CS6 for Photographers course has a total duration of 12 hours and 20 minutes, and discusses enhancing and retouching photos, including how to prepare them for print and online publishing. Photoshop CS6 for Photographers table of contents: Introduction 1. Strategies for Learning 2. Getting Started with Bridge and Mini Bridge 3. Color Settings and Preferences 4. Foundations of Color Management 5. Getting Started with Photoshop 6. Understanding Digital Images 7. Working in Camera Raw 8. Utilizing Layers 9. Making Selection 10. Using the Masking Panel 11. Adding Custom Borders 12. Improving Your Images with Adjustments 13. Using Levels to Correct and Enhance 14. Making Color and Tone Adjustments with Curves 15. The Art of Blending Modes 16. Correcting Color 17. Enhancing Colors 18. Burning and Dodging 19. Converting to Black and White 20. Working with Filters 21. Removing Noise 22. Basic Image Cleanup 23. Correcting Distortion and Perspective 24. Combining Multiple Images 25. Sharpening Your Images 26. Getting Your Images Online 27. Desktop Printing 28. Working with Video Conclusion

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Posted in Retouching in Photoshop