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Posts Tagged ‘shot’

Blair Bunting on photographing Aaron Hernandez on the same day he shot someone

26 Jan
A behind-the-scenes photograph of Blair Bunting capturing a shot of the late New England Patriots tight end Aaron Hernandez.

Editor’s note: Blair Bunting is an award-winning advertising photographer who’s no stranger to being in front of high-profile cars, characters and celebrities. From eight-figure cars to professional athletes at the top of their game, Blair has done it all, but one shoot, in particular, stands out for all the wrong reasons. In the following post, Blair details his experience photographing the late New England Patriots football star, Aaron Hernandez, fewer than 24 hours after the former New England tight end committed murder on February 13th, 2013.


I am writing this after getting a torrent of texts from friends and family who have been watching the documentary Killer Inside: The Mind of Aaron Hernandez on Netflix. It turns out I’m in it… an image of me on set with Aaron appears in the second episode.

My first reaction was a bit of anger as I never licensed any images from that shoot (hey Netflix, call me maybe), but as that passed it eventually got me thinking about the day I spent on set with Aaron… the same day he shot someone.

Diving into the mind of another man is enough to make one lose his own. My photoshoot with Aaron Hernandez left me questioning what lies behind the eyes of the subjects who stand before my camera.

My many years of photographing celebrities have led to great experiences and friendships, but this one photoshoot made me question my own mental depth and acuity when it came to the very people that I work so hard to learn about, only to exist until the last shutter closes.

The photoshoot with Aaron took place on the final day of a week-long campaign that I was shooting for a sports client. We had professional athletes from the NBA, MLB and NFL in the studio all day. For me I wanted nothing more than to keep up the quality of the lighting on set through the final athlete, wrap, and then take my wife to Hawaii—the next day was Valentine’s Day.

It had been a long production: through pre-pro meetings, lighting days, scouting and client dinners, mentally I was exhausted and internally I was begging for relief from the pressure that I enjoy so much.

When Aaron Hernandez first entered the studio, I was wearing the jersey and shoulder pads of Clay Matthews (the athlete that preceded Aaron), a Chicago Cubs batting helmet, and drinking a Stella Artois. Perhaps understanding the light-heartedness that I carry on set, he immediately smiled and started laughing. I introduced myself, shook his hand and we started talking pleasantries: how’s the weather, what’s your new house like, how has your day been?

The final question and answer haunt me to this day….

“How has your day been?” I asked.

“Good,” he replied, along with a calm, childlike smile.

Hours earlier, he had shot a man in the head.

Having gone through mental health struggles in the past, the idea of not knowing the mind behind one’s eyes is familiar to me, but the level to which Aaron was able to keep it hidden still frightens me to this day.

As I sit here typing this years later, I still have to pause for a moment in order to digest the gravity of the situation. Having gone through mental health struggles in the past, the idea of not knowing the mind behind one’s eyes is familiar to me, but the level to which Aaron was able to keep it hidden still frightens me to this day.

Upon hearing the news, the people on my crew that day were in shock and disbelief that such a sweet kid could have done such a horrible thing, but as time went on and the details became clearer, we accepted it despite the confusion.

In an odd way, it left me with a dilemma: how do I describe Aaron Hernandez?

I can only describe him with lights and a camera—the truth that existed within him will never play out on set.

As portrait photographers, we are challenged to expose the true nature of the person that stands in front of our camera: be it angry, shy, calm, or intense. However, photographing Aaron Hernandez has taught me a lot about my approach, what I thought existed within the frame lines, and what a camera can never truly capture.

Often times photographers are celebrated for a reaction or expression they’re able to draw out of their subjects (think of Karsh’s iconic image of Winston Churchill). It’s a romantic notion that the photographer is a sort of snake charmer, the subject a willingly controlled entity—together, they make up an act that ends in a great image.

I feel this approach sells the celebrity or model short; a successful photo shoot is the result of the collaborative effort of everyone on set, subject (obviously) included.

What Aaron Hernandez taught me is that all the lights in the world could not illuminate the darkness that lived within his mind.

While he and I worked together very well to get the images that the client wanted, we were merely playing the roles that were asked of us, in a dance that benefits the choreographer more than the dancer. It’s a part of this career where form and light matter more than discovery and truth, where we are not trying to learn anything about the athlete, but rather speak through them for the client’s cause.

On set, if I feel like the shoot has gone well and the images are in the bag, I will sometimes offer my subjects the option to shoot a few frames for fun. Aaron was game, he had seen an image in my portfolio of a football player holing a ball in a profile stance and wanted to have one like it for himself.

We drew the lights and smoke machine and created this image of him in a calm, subtle, almost stoic stance. He was excited about how the pose showed off his tattoos, which seemed to mean a lot to him.

I knew that turning an action light set into an impromptu portrait session wouldn’t be as dynamic a shot as I wanted, but when I got home and looked through the files, it wasn’t the lighting that disturbed me, it was his eyes.

The images we created on set that day were packed with intense expression and focus… the portrait that he asked for was absent of this. It was absent of emotion, of life, almost as if the personality of the young kid with the smiles and laughs had left and what remained was cold and unfeeling.

The images we created on set that day were packed with intense expression and focus… the portrait that he asked for was absent of this. It was absent of emotion, of life, almost as if the personality of the young kid with the smiles and laughs had left and what remained was cold and unfeeling. Maybe this was a result of him being tired, or the difference of direction. But part of me wonders what he was thinking about as the huge light source in front of him popped at full power, probably blinding him, as I could barely see after setting up the softboxes.

We will never know.

Before breaking down set, Aaron asked me about one more shot. I pitched him a few crazy action scenarios (after all, it was the style of set we had that day), but what he wanted was a straight to camera portrait… without his helmet on.

This was the last frame I shot that day, and the last shot of him before the world learned of his dark secret.

I have never shown this image to anybody. Until today, I had chosen not to talk about the situation for many years. But with the recent release of the Netflix documentary about Aaron, and my unsolicited cameo, I found myself watching and wondering what could have been. Hoping, more than anything, that his tragic fall from grace could save someone in his shoes.


This post was written by Blair Bunting and was originally shared on PetaPixel. It was republished here with permission from both parties. Blair is based in Phoenix, Arizona and his work can be found on his website, blog, Instagram and Twitter.

Articles: Digital Photography Review (dpreview.com)

 
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John Wick, Deadpool 2 director shot Apple’s new ‘Snowbrawl’ ad with iPhone 11 Pro

05 Dec

Apple tapped Deadpool 2 and John Wick director David Leitch to direct a 90-second iPhone advertisement called ‘Snowbrawl.’ As its name suggests, the video features high-action footage of a snowball fight filmed in cinematic style using the iPhone 11 Pro.

It’s not uncommon for Apple to publish video and image ads shot using its latest iPhone models. The company has increasingly embraced short-form storytelling as part of its ads and ‘Snowbrawl’ is no different. The commercial shows off the iPhone 11 Pro’s camera capabilities while telling the brief story of children engaged in an epic snowball fight to save a kidnapped teddy bear.

Creatives have been producing works shot using the iPhone for years. The 2018 movie Unsane was shot entirely using the iPhone 7 Plus, for example, though it should be noted that a variety of gear, including stabilizers and external lenses, are often used as part of these projects.

Articles: Digital Photography Review (dpreview.com)

 
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Sample gallery and impressions: We shot a test roll of Lomography’s new Metropolis film

05 Nov

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Lomography recently announced LomoChrome Metropolis, the company’s first new film stock in five years. It’s currently available for pre-order, however Lomography was nice enough to send us an early production roll to experiment with. We’ve had some rare sunny Seattle days here recently, so I took advantage and loaded the roll up in my Leica M6 + Rokkor 40mm F2 combo and got shooting.

Metropolis is pitched as a film stock with muted tones, desaturated color and heavy contrast. And though the results of my test roll aren’t exactly my cup of tea, I think it’s accurately advertised.

Then again, my initial choice in subject matter, dogs in halloween costumes, may not have been the best match for Metropolis. The greenish hue of the film doesn’t lend itself particularly well to scenes with a lot of bright colors. But I could certainly see this being a tempting choice for moody cityscapes and street photography. I’d also be curious to push it a little and shoot closer to dusk (I shot it at ISO 400).

Dogs in Halloween costumes may not have been the best choice of subject matter to compliment Metropolis’ unique characteristics.

This is not an everyday film, of course, its a subject-specific film. And choosing subject matter based on your film stock is sort of a foreign concept to me. I’ve always been in the mindset that the film being used should be adaptable to whatever subject matter you choose. But I think it’s cool that Lomography is coming up with creative new films for people wanting a specific or novel look.

Ultimately, of the images I shot, those with urban elements are the ones I think look the best. And I look forward to putting another roll through my camera, this time with the intention of shooting subjects that will complement its unique characteristics. Until then, I’ll stick with my standard film stocks.

See our ISO 400 LomoChrome Metropolis sample gallery

Articles: Digital Photography Review (dpreview.com)

 
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National Geographic will shutter its ‘Your Shot’ photography platform in October

05 Sep

Following a report late last month from Variety that claimed Disney layoffs would impact National Geographic, NatGeo has officially shuttered its ‘Your Shot’ platform. The announcement was made on the National Geographic website’s ‘Your Shot’ page, where a new notice advises photographers that the program will now take place through the company’s ‘Your Shot’ feed on Instagram.

The National Geographic ‘Your Shot’ platform was a photo community that offered photographers advice from experts, as well as assignments, the opportunity to get one’s work featured on digital and print platforms, and to engage with the wider community of photographers.

According to the notice on the National Geographic website (above), the ‘Your Shot’ platform will be shuttered on October 31, after which point all of the assignments, promotions, and engagement opportunities will be discontinued. Photographers will be able to find the continued version of the platform on the National Geographic Instagram Your Shot account.

Though the message suggests that the ‘Your Shot’ program will continue with assignments on Instagram, both the National Geographic website and the company’s Instagram account lack details on how the process will proceed beyond October 31. Users of the current ‘Your Photo’ platform will soon receive the ability to download their images from the community before it closes next month.

Articles: Digital Photography Review (dpreview.com)

 
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Stunning Capture of Kingfisher Catching a Fish – Behind The Shot

23 Aug

The post Stunning Capture of Kingfisher Catching a Fish – Behind The Shot appeared first on Digital Photography School. It was authored by Caz Nowaczyk.

Stunning-Capture-of-Kingfisher-Catching-a-Fish-janet-smith

Do you want to know how to photograph a Kingfisher catching a fish? Then read on!

About this stunning capture of Kingfisher catching a fish

Photographer: Janet Smith

Camera Settings: 80mm focal distance, auto ISO, f5.6, 1/1200th. Camera set to manual and continuous silent shooting.

Camera equipment: Canon 5D mark IV, Canon 70-200mm f2.8, Neweer remote trigger, Manfrotto tripod, and black bin bag as a rain cover.

Where and when was the shot taken?

Shropshire Photography hides, Market Drayton near Shropshire and Staffordshire borders, 6 July 2019, around 3:30 pm.

What is the background behind getting the shot?

This is my bucket list shot – a shot that I thought I’d never be able to take because I could not afford to buy a fast lens which I was told is required in this type of shot.

Then almost a year ago, Brendan Van Son gifted me his old Canon 70-200mm f2.8 lens after learning I’ve wanted one but could not afford it. Having the lens opened up a whole new world for me. I saved and booked a hide day at Shropshire Photography Hides that got canceled three times because of bad weather and Minks decimating the Kingfisher nest and killing all the birds.

On the 6th of July, I finally managed to get to the hide. The day was overcast, drizzly, and windy. I set up the camera at water level and wrapped in a black bin bag to keep it dry. Then I set the camera to manual, f5.6, auto ISO and 1/1200th, set up the remote trigger and waited.

It took nearly six hours of waiting and shooting before I got this shot. I could not get the timing right, and this bird was super-fast. The light was also very low, and the drizzle persisted.

I ended up with more misses than hits, but it was well worth it. One thing I learned is patience and determination pays off. And maybe nicer weather would have helped as well.

What method or technique did you use to achieve the shot?

I prefocused on the area where the bird was likely to enter the water with the camera set on silent continuous shooting to minimize noise.

Describe any post-processing, including tools and techniques used

There was very minimal post-processing. I did a close crop to show more of the water movement and the bird. Also, I lightened-up the shadows +25 on the photoshop slider, pulled up the vibrance to +15, and exposure to +5.

What are your tips for others wanting to achieve a shot like this?

My tip is to be patient, ask for advice from seasoned bird photographers and observe the bird’s behavior. I learned that this bird would move three paces either left or right and bob it’s head down before diving. As soon as it does that, I pressed the remote and continue pressing until it was back on the branch.

You may also like:

  • 10 Must-Use Bird Photography Camera Settings for Beginners
  • 10 Common Bird Photography Mistakes and Their Solutions
  • 10 Surefire Tips for Photographing Birds in Flight
  • 5 Unforgiving Post-Processing Mistakes Every Bird Photographer Must Avoid
  • Review of the Nikon D500 for Wildlife and Bird Photography
  • 5 Secrets for Stunning Creative Bird Photography
  • 5 Tips for Better Forest Bird Photography
  • A Guide to Photographing Birds and Wildlife in a Wetland Area

 

Stunning-Capture-of-Kingfisher-Catching-a-Fish-janet-smith

The post Stunning Capture of Kingfisher Catching a Fish – Behind The Shot appeared first on Digital Photography School. It was authored by Caz Nowaczyk.


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Behind the Shot: Fireworks and Lightning

06 Jul

The post Behind the Shot: Fireworks and Lightning appeared first on Digital Photography School. It was authored by Caz Nowaczyk.

Fireworks-and-Lightning-31-days-student-Lyn Wernsmann

31 Days Student photo: Lynn Wernsmann

31 Days to Becoming a Better Photographer student, Lynn Wernsmann, captured this amazing fireworks and lightning photograph. To capture this spectacular photo, Lyn used the following camera settings:

I used my Fujifilm XT2 and the 50-230mm lens.

The settings for this shot were f/10, 5sec, ISO 100, 135mm.

I had my camera set on Interval Timer, and I was shooting 20 shots at a time which works well for things like the fireworks.

I was watching the Erie, Colorado fireworks show. It was a last-minute decision to watch this one which is near my home, instead of driving for 30-minutes to watch the fireworks that were happening in Denver.

I started playing with cameras about 15 years ago – the camera I used then was basically a point and shoot. Over the years, I have upgraded slowly to the camera I use now. I have taken classes online and watched a lot of YouTube videos.

My favorite type of pictures are landscapes, sunrises & sunsets, flowers, and macros.

I need to work more on people pictures.

What prompted her to join the class

I wanted to take a class that isn’t a beginning class, but that would refresh some of what I already know, but to also give me some fresh perspective.

One major thing that I want to learn is how to use Flash and some beginning info for Photoshop. This class touched on both of those.

I took Jim’s Nighttime class and found a lot of good information in that one.

 

31 Days to Becoming a Better Photographer is opening its doors again this month. Check it out here and make sure you get the alert when registrations open.

The post Behind the Shot: Fireworks and Lightning appeared first on Digital Photography School. It was authored by Caz Nowaczyk.


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Making the Shot: Your Guide to Creating Stunning High-Speed Splash Photos Without Flash

02 Apr

The post Making the Shot: Your Guide to Creating Stunning High-Speed Splash Photos Without Flash appeared first on Digital Photography School. It was authored by Rick Ohnsman.

1 - High-Speed Splash Photos Without Flash - Rick Ohnsman

The making of one of my most successful shots started with a little photo play on a hot summer day, and a try at some high-speed splash photography.

The image above, “Red Bell Splashdown,” went on to win first place in the Corel International Food Photography Contest.

Let’s take a look at the “making of” methods used to create the shot so that you too can have fun with this quite simple technique.

Freezing motion

There are essentially two ways to freeze motion with a camera:

  1. Use a Fast Shutter Speed such that the “sliver of time” you are capturing is very short and the object being captured moves very little, if at all, during the extremely short duration the shutter is open, or
  2. Use the very Short Duration of a Flash so that the object you are photographing gets illuminated for a very small sliver of time. The duration time of an electronic flash can be extremely short. For example, a Speedlight like the Canon 580EXII at 1/128 power is less than 1/19,000th of a second!

I’ve used the flash method, and indeed it can produce some dramatic results. I will perhaps show that process and the results in a future article. For my splash photos, however, I wanted to keep it simple and do it outdoors where water splashes wouldn’t require any clean-up or endanger my photo gear. When I did these shots, I was using my Canon 50D which has a maximum shutter speed of 1/8000th of a second. I figured this should be enough to get the job done.

2- High-Speed Splash Photos Without Flash - Rick Ohnsman

Let the sun shine in

Obviously, getting a proper exposure with a very high shutter speed would involve several possibilities:

  1. Use a fast lens with a wide aperture – I was shooting with a Canon 50mm f/1.8 prime lens, so a wide aperture was possible. However, I still needed a decent depth of field, so opening it up all the way wasn’t a good option.
  2. Use a high ISO – Cranking up the ISO can aid in getting a fast shutter speed but at the penalty of more image noise. I didn’t want that if I could avoid it.
  3. Shoot in very bright light. Normally, shooting under mid-day summer sun would not be something a photographer would do, but in this case, blazing sunlight (and lots of it) was the perfect solution.

3- High-Speed Splash Photos Without Flash - Rick Ohnsman

The set-up

I wanted to use colorful subjects for the shoot. Bell peppers – easily found at the supermarket in red, yellow and green – seemed a good choice. I also picked up some other colorful fruits – strawberries and limes. To accommodate the size of the objects and also give me a flat glass “window” to shoot through, a 10-gallon aquarium was just right.

Wanting to get light not just from above but from below as well, I put a large 5-in-1 reflector on the table where I wanted to shoot, silver side up. I placed the aquarium on top of that out in the bright noon sun. I filled the tank with water about halfway and allowed the bubbles to settle out while I set up the rest of the equipment.

4- High-Speed Splash Photos Without Flash - Rick Ohnsman

I put a pepper in the water and let it float while I took a look through the camera to frame the shot. I could see I would need a plain and preferably dark background, so I put a piece of black paper behind the tank. The paper was still too bright with the direct sun on it, so I used another reflector, black side down, at the back to the tank to shade the paper backdrop. I had my camera on a tripod and moved it to get as much of the front of the tank in the frame as I could, being sure I could focus that close.

5- High-Speed Splash Photos Without Flash - Rick Ohnsman

To be able to drop my subjects into the tank and also trigger the shutter, I rigged up a Youngnuo RF-602C radio trigger so that I’d be able to fire the camera remotely. A wired remote with a long enough cord could have also worked.

Camera settings

I put the camera in Manual Mode. To get a good combination of the fast shutter speed needed, decent depth of field, and not too high an ISO, I found that shooting at ISO 400, F/6.3 and the key – fast shutter speeds between 1/2000 and 1/3200th of a second was about right. Letting a pepper float in the tank where I anticipated it to be when dropped, I set the focus and then locked it in manual. I also put the shutter in high-speed continuous mode so for each drop I’d get a burst of about 5 shots.

6- High-Speed Splash Photos Without Flash - Rick Ohnsman

Splash-down!

So, good to go, I dropped the peppers, strawberries, and limes, trying to fire the bursts in synchronization with my drops. My wife Kathy came out to join in the fun and did some of the drops. We quickly found it was necessary to squeegee and wipe the front of the glass between shots to clean the drops off the front of the glass from the previous shot. So it went: drop, shoot, squeegee and repeat. For each drop, one frame of the 5-shot burst might be good, but often not. Timing is crucial. With practice, while we gained some skill, luck was still a huge element. There was lots of shooting to get the keepers. We tried it with the peppers and fruits in different combinations too. I easily made over 200 shots that afternoon.

7- High-Speed Splash Photos Without Flash - Rick Ohnsman

Cleaning up your act!

Straight out of the camera, the raw shots were less than impressive. Of course, Raw files look flat, and so I knew they’d improve greatly with a basic Raw edit. There were also more drops, splashes, bubbles and other particles in the water than I wanted. However, the important thing – the action – was properly frozen and sharp!

My Red Bell Splashdown image used settings of ISO 400, f/4.0, 1/3200th sec. The rest was using editing tools to adjust the exposure, get good rich color and deep blacks, and eliminate distractions. My editing tool of choice is usually Adobe Lightroom. With the Adjustment Brush and the Spot Removal Tool, I was able to clean up the image to create the impact I was after.

8- High-Speed Splash Photos Without Flash - Rick Ohnsman

Other considerations and possibilities

With any photo shoot, it’s always a good idea to critique your work and consider, “What might I have done better? Differently? What variations might I want to try?”

Seeing I had used a shutter speed of 1/3200th for my splash shots, I was curious how much difference there might be at the maximum shutter speed of my Canon 50D which is 1/8000th. I didn’t want to set up the fish tank and all of that for this second experiment, so I tried something simpler.

This time, I poured liquid into glasses in the bright summer sun. This process was simple enough. I clamped the glasses in a stand, put up a black backdrop behind them, set up the camera in a similar fashion to the previous splash shots, and did the pours. This time my settings were ISO 400, f/3.5, 1/8000th of a second.

When checking the shots afterward, it was apparent that the freezing effect was even more pronounced. However, at such a wide aperture, my depth of field was much more shallow.

9- High-Speed Splash Photos Without Flash - Rick Ohnsman

What might I try next time?

I’d like to give different color backgrounds a try. Using black made editing much easier, and when cleaning up the shots, it was simple to “black out” any distracting elements. I’m not so sure that would be as easily achieved with a color background. Trying it with a white background for a high-key look might also look interesting.

10- High-Speed Splash Photos Without Flash - Rick Ohnsman

Of course, using different objects for the splash photos is also fun. In fact, we did do that when during the splash photo session my Mini-Schnauzer, Schatzi, wanted to play and decided to bring us her favorite ball. Looking at the “face” on the ball, I thought it might be fun to try it in a splash drop as we’d done with the peppers. When seeing the result – which looked like the “creature” was exhaling bubbles during a dive – it made me laugh.

11- High-Speed Splash Photos Without Flash - Rick Ohnsman

So, give this high-speed shutter technique a try. Take it outside in the bright sun, crank up the shutter speed as high as you can and have some fun. It’s a great way to improve your camera skills, learn the relationships between ISO, Aperture, and Shutter Speed, and then test your editing skills when tuning up your shots. I’m confident you’ll get some images of which you’ll be proud.

The post Making the Shot: Your Guide to Creating Stunning High-Speed Splash Photos Without Flash appeared first on Digital Photography School. It was authored by Rick Ohnsman.


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Apple announces winners of its 2019 ‘Shot on iPhone’ Challenge

02 Mar

One month ago, Apple launched its 2019 ‘Shot on iPhone Challenge.’ Immediately after the announcement, Apple faced backlash regarding the terms and compensation the for the winners. Within two days of its original announcement Apple changed course saying it would pay licensing fees to winners of its ‘Shot on iPhone Challenge.’

Now, those winners have been announced, with Apple highlighting the top ten photos from the ‘Shot on iPhone’ Challenge. The international panel of judges selected photos captured on various iOS devices ranging from the iPhone 7 to Apple’s most recent flagship, the iPhone Xs Max. The photographers themselves hail from all over the world, including Singapore, Germany, Belarus, Israel and the United States.

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The above gallery showcases photos that will be displayed on select billboards in various cities around the world. Each image in the above gallery includes comments from the judges.

Articles: Digital Photography Review (dpreview.com)

 
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Apple announces it will pay licensing fee to ‘Shot on iPhone’ contest winners after complaints

25 Jan
Shot on iPhone 7 by Erdem Summak

Recently we reported on the launch of Apple’s 2019 ‘Shot on iPhone’ photo contest and the complaints some professional photographers were having about the small print. Trevor Mahlmann for example, shared his thoughts in a post on Reddit.

Essentially photographers were handing over exclusive commercial ownership of their images in exchange for photo credit.

It seems the complaints have not gone unnoticed, however, resulting in Apple clarifying its position. In an updated press release the company today announced it is planning to pay the winning photographers of its competition.

“Apple believes strongly that artists should be compensated for their work. Photographers who shoot the final 10 winning photos will receive a licensing fee for use of such photos on billboards and other Apple marketing channels.”

The PDF with the official rules has been updated accordingly as well. We still don’t know how much the licensing fee will be but Apple recognizing that an image worth putting on a billboard is an image worth paying for is a step into the right direction.

Apple’s “Shot on iPhone” contest will run through February 7. Read our previous post to find out how to enter.

Articles: Digital Photography Review (dpreview.com)

 
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Apple launches its 2019 ‘Shot on iPhone’ contest, but don’t forget to read the fine print

24 Jan
Shot on iPhone 6s by Mariko Klug.

Apple is launching its 2019 ‘Shot on iPhone’ photo contest by inviting iPhone photographers to submit their best photographs shot on an Apple device. Photos can be submitted from now to February 7th and will be judged by an impressive panel including photographer Pete Souza and Annet de Graaf, as well as Apple’s VP of Marketing Phil Schiller and head of camera software team Jon McCormack. Apple says winning images will be featured on billboards in select cities, Apple retail stores and online.

Shot on iPhone 6 by Mandy Blake.

To participate you can post images on Instagram or Twitter using the hashtag #ShotOniPhone. In the image caption you should note which iPhone model it was captured with. Alternatively images can be submitted by emailing them in full resolution to shotoniphone@apple.com with the file format ‘firstname_lastname_iphonemodel.’ Photos can be straight out of the camera or edited.

If you’re thinking about submitting your photos you should probably have a look at official rules on the Apple website, to make sure you know what participation in the contest means for your images. Photographers are essentially handing over exclusive commercial ownership of their images in exchange for photo credit. In a post on Reddit, photographer Trevor Mahlmann shared his thoughts on the campaign and the issues he noticed with the fine print.

Shot on iPhone 7 by Erdem Summak.

In the fine print Apple says: ‘you retain your rights to your photograph; however, by submitting your photo, you grant Apple a royalty-free, world-wide, irrevocable, non-exclusive license for one year to use, modify, publish, display, distribute, create derivative works from and reproduce the photo on Apple Newsroom, apple.com, Twitter, Instagram, in Apple retail stores, Weibo, WeChat, on billboards and any Apple internal exhibitions. Any photograph reproduced will include a photographer credit.’

The company goes on to say: ‘If your photo is selected to be featured on a billboard, you further agree to grant Apple exclusive commercial use of the photo for the life of the license.’

Articles: Digital Photography Review (dpreview.com)

 
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