360Photography

[ By WebUrbanist in Design & Products & Packaging. ]

Cut. Print it. That’s a wrap. One section (or scene) at a time, these designers are turning areas of Brooklyn into fashionable products that abstract the motion and colors of a place, converting them into a physical scarf.

First they film a given neighborhood; next they stretch out and process the results; finally they print it out along the length of the scarf. So far they have five to sell but hopefully more to come.

The Brooklyn Block “are a passionate bunch with back ground in interaction, architecture and urban design” whose “goal is to create remarkably thoughtful and exploratory products.”

One could accuse them of being a bit gimmicky, but a few brief rebuttals for would-be critics: first, on the aesthetic side, the scarfs are quite attractive, and second, on the conceptual side, there is something to be said for the patterns and colors of a place, whether the memories they conjure are consciously or subconsciously recognized. Finally, “The Brooklyn Block offers products that tell stories” – if nothing else, these are neat conversation pieces for those curious about their origins.

[ By WebUrbanist in Design & Products & Packaging. ]

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