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Posts Tagged ‘Products’

Fujifilm releases firmware updates for several cameras and software products

26 May

Fujifilm has released firmware updates for its camera models X-T2, X-Pro2, GFX 50s, X-T20, X100F and X-T1. The links below include download links for the updated camera manuals and full details about the updates:

  • Fujifilm X-T2 Firmware ver. 2.10
  • Fujifilm X-Pro2 Firmware ver. 3.10
  • Fujifilm GFX 50s Firmware ver. 1.10
  • Fujifilm X-T20 Firmware ver. 1.01
  • Fujifilm X-T1 Firmware ver. 5.20
  • Fujifilm X100F Firmware version 1.01

In addition Fujifilm has provided updates to several of its software products:

  • Tethered Shooting Software HS-V5 for Windows Ver.1.6
  • Tethered Capture Plug-in for Adobe Photoshop Lightroom Ver.1.6 (Windows / Macintosh)
  • Fuji X Aquire + PC AutoSave

Articles: Digital Photography Review (dpreview.com)

 
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NAB 2017: Hot products and trends

28 Apr

NAB 2017

Yesterday marked the end of NAB 2017, the annual convention of the National Association of Broadcasters. NAB isn’t really a consumer-oriented event, but we like to go because it gives us some insight into trends and technology that will trickle down to prosumer and consumer products within a few years, as well as new products designed for these users.

With over 100,000 people in attendance, and almost 2,000 companies exhibiting, it’s a safe bet that we can’t share everything from NAB with you. (And really, do you want to hear about things like the latest advances in rack-mount news van hardware?) That said, let’s take a look at some of the things that did catch our eye at NAB 2017.

Atomos rocks the house

An afternoon trip to the Atomos booth is like the NAB equivalent of trying to get into a U2 concert. Things got so crazy in recent years (thanks in part to daily equipment giveaways), that for 2017 Atomos built a booth where CEO Jeromy Young could hold court and do live demos for the masses from an elevated perch. I almost expected him to start singing ‘Don’t cry for me, Argentina’ as he leaned over the balcony.

But the masses had good reason to be excited, because Atomos showed off a couple very cool products… 

Atomos Ninja Inferno

Although it was announced about a month ago, this was the first chance many people had to get their hands on the new Ninja Inferno off-camera monitor and recorder. The Ninja Inferno is basically a non-SDI version of the company’s flagship Shogun Inferno, and Atomos is specifically targeting Panasonic GH5 users with support for 4K/60p recording via HDMI-out. For $ 995 it seems like a pretty compelling package, and apparently the masses agreed.

We have a Ninja Inferno we’ve been testing with the GH5, so we’ll be bringing you an in-depth look at this combination in the near future.

Atomos Sumo

While Shoguns and Ninjas drew people into the Atomos booth, what really got their attention was the new Sumo. Imagine an oversized, 19″ Shogun recorder and you’ll have a pretty good mental image of what it is. It can record 4K 12-bit Raw, 10-bit ProRes/NNxHR.

But the Sumo isn’t just for on-set monitoring and recording. It’s also designed to be an HDR color grading monitor, either in the field or in your edit suite. With a brightness of 1200 nits and a claimed 10+ stops of dynamic range, the Sumo can accept Log, PQ, or HLG signals from your editing software and display color accurate HDR footage with 10-bit quality.

This thing is a beast. If you want a sense of scale, look at the lower right hand corner of the picture above. See that little thing next to it? That’s a 7″ Shogun recorder. And with a price tag of $ 2,495, it’s surprisingly affordable. I want one of these things!

Blackmagic URSA Mini Pro

Blackmagicdesign is another company on fire with useful products for emerging filmmakers and even consumers. At NAB the company showed off its recently released URSA Mini Pro 4.6K camera. It offers a user-swappable lens mount, with support for EF, PL, and B4 mounts, and the company promises a Nikon mount later this year. Its Super 35 sensor captures 15 stops of dynamic range, and the camera includes built-in ND filters for optimal exposure. 

the URSA Mini Pro feels like a very solid piece of equipment, and with a price tag of $ 5,995 it offers a lot of bang for the buck.

DaVinci Resolve: More features, lower price

Blackmagic also announced upgrades to its industry standard DaVinci Resolve software.

Branded as DaVinci Resolve 14, the new version promises to revolutionize the Resolve experience. In addition to a fully integrated NLE and industry leading color grading tools, Resolve 14 now includes pro-level audio tools, the result of a 2016 acquisition of Fairlight, a manufacturer of audio hardware and software for motion picture production. The addition of Fairlight audio tools means that users have access to professional editing, color correction, and audio tools in a single piece of software. Blackmagic claims that Resolve 14 also improves playback performance by a factor of 10.

What’s possibly just as interesting as the new features is the new price. While the basic version of Resolve will remain free, the full DaVinci Resolve Studio 14 will cost $ 299, a significant decrease from the previous price of $ 995. This is a shot across the bow of Premiere Pro and Final Cut Pro X, and should attract a lot more new users to the system. A beta of Resolve 14 is available now.

Blackmagic Mini and Micro Panels

One of the important features of the DaVinci Resolve experience has been integration with the DaVinci Resolve Advanced Panel, a $ 30,000 piece of hardware used by professional colorists, but out of reach to users with smaller budgets.

A few weeks ago, Blackmagic introduced two smaller panels, the Resolve Mini Panel ($ 2,995) and the Resolve Micro panel ($ 995). These smaller panels would be useful for a pro to use in the field, or in a smaller home studio, however they also represent a very affordable way for smaller production companies, or even enthusiasts, to access pro-level editing equipment at an affordable cost. I found both panels to be very easy to use: the trackballs and dials are very smooth and well-weighted, and the panels actually feel a lot more solid than they appear in pictures (at least to me). I think this is a great addition to the Resolve family of products, and I hope to do an extended test at some point.

Blackmagic Web Presenter

I know, I’ve covered a lot of Blackmagic products already, but I’m going to throw in one more. The Blackmagic Web Presenter is a box that does one basic thing, but does it really well. It takes output from any camera via HDMI or SDI, and converts the signal to a high quality 720p stream that gets sent to a computer through USB so that it appears as a standard webcam.

What that means is that you an use virtually any camera as a high quality webcam for applications like Skype, YouTube Live, or anything else that uses a webcam as a video source. So, if you’re tired of using your cheap built-in camera or mobile phone for your guest appearances on CNN, plug your GH5, 5D IV, or E-M1 II into the Web Presenter and Anderson Cooper will have no idea you’re coming to him live from your living room.

DJI meets Hasselblad: 100MP aerial photos ensue

Remember that time when DJI took an ownership stake in Hasselblad? Remember how we all joked that DJI would put a medium format camera on a drone? We all got some good laughs out of that, didn’t we?

Well, they went and did it, pairing a DJI M600 Pro hexacopter and a Hasselblad H6D-100c 100MP camera mounted on a Ronin-MX gimbal. Pricing hasn’t been announced, but the good news is that you can get the M600 Pro for only $ 5,000. Of course, you’ll still need a $ 30,000 H6D-100c to complete the package. (Though I hear free shipping is common…)

Curiously, there were a couple Hasselblad X1Ds sitting next to the drone as well, a camera whose size and weight might be more amenable to flight. I asked a Hasselblad representative if there were plans to release a similar combination using the X1D instead, but he wouldn’t confirm if that were the case. Of course, he didn’t deny it either.

Virtual Reality

Virtual reality, or VR, has been trying to get traction in the market for several years. Although it has gained some success in the gaming community, adoption of VR technology for photos and video has been slower. However, that certainly isn’t keeping people from trying to find the magic formula, and there’s a lot of investment from companies trying to do just that. Let’s take a look at a few VR products that grabbed our attention.

New Ricoh Theta

By now, everyone has probably heard of the Ricoh Theta. In fact, it’s one of the few VR cameras that has seen fairly wide adoption, thanks to its compact size and ease of use. However, the current Theta S still suffers from relatively low 1080p video quality and a lack of spatial audio.

The new Theta prototype on display at NAB addresses both of those issues, with 4K capture, four microphones, and also live 4K streaming capability. What really stands out to me here is the directional audio. Even at 4K, your VR viewing experience is still somewhat limited by the relatively low resolution of most viewing hardware, however in a demo the spatial audio was immediately noticeable. Instead of guessing where sound is coming from and trying to correlate it with what’s in front of your eyes, directional sound allows you to tell where the sound is coming from, providing a more immersive experience. No word on when the next Theta will be released.

Ricoh Theta R Development Kit

We first saw the Ricoh Theta R development kit at CES, but it was on full working display at NAB. The Ricoh R is based on the same overall design as the Theta, but has a very different purpose: it’s designed to provide 24-hour 360º live streaming. As such, there are a few differences in the product.

The most obvious one is a ribbed surface on the camera, which we’re guessing is to assist with heat dissipation. Also, unlike the upcoming version of the Theta, the Ricoh R still uses 1080p resolution, which should reduce data usage while streaming 24/7. Additionally, all image stitching is done in-camera, which makes it easy to feed out VR video for streaming. There’s no internal battery either, which probably makes sense for a device designed to run 24 hours a day.

What will the Ricoh R be used for? Well, pretty much anything you want, ranging from a security camera to placing it in the middle of a falcon’s nest. Ricoh wants you to develop unique applications. It will be available in June, and you can pre-order it now for $ 499.

YI Halo VR camera

YI Technology arrived in town with the new YI Halo, a VR camera built around Google’s Jump platform. The Halo utilizes 17 synchronized 4K YI cameras to record 8K stereoscopic video. At first glance, it appears that the cameras in the Halo are just standard YI 4K action cameras, but that’s not the case. While similar in size and shape, YI has actually made special cameras optimized for easy swapping and improved heat management.

After watching some sample videos from the Halo I have to admit I was pretty impressed. It’s some of the better VR footage I’ve seen. What particularly stood out were outdoor scenes with bright clouds. Clouds tend to be blown out on most VR cameras due to limited dynamic range, but on the Halo footage you could still see quite a bit of detail without darker areas on the ground being crushed to black. 

The Halo is expected to be available this summer for a cool price of $ 17,000.

Insta360 Pro

The new Insta360 Pro is an impressive VR camera that captures 8K video, or 6K stereoscopic video, in a small, spherical package. It emphasizes the ability to get very high quality footage straight out of camera that can be streamed or posted online quickly, for example by a reporter in the field. In addition to six fish eye lenses, the Insta360 Pro includes four integrated microphones for spatial audio, but also supports external audio and power for extended use. All stitching is done in-camera, making it easy to stream out content live during an event.

Video quality was surprisingly good, though I still noticed obvious stitching artifacts in places. Also, whenever I looked at the camera, I couldn’t get over the feeling that it was smiling and staring back at me. Kind of like an evil clown. But if you can get past that, it’s possible to order one now for $ 3,500, with units expected to ship in mid-May.

The VR camera we all want

Of course, if you really want to do VR right, you build a spherical rig for 10 Arri Alexas. It’s the perfect solution if you have ten Alexas sitting around. 

Just sayin’.

Sony still makes video tapes

Yes, Sony still makes video tapes. And yes, there’s still a market for them.

Fujinon MK50-135mm T2.9 cine lens

In the past year we’ve seen a lot of new cine lenses aimed at emerging filmmakers who want the quality of cine lenses without spending $ 20,000 and up for the privilege. In fact, just a couple months ago, Fujifilm announced its new MK series of cine lenses aimed at this market. We tested the first of these, the Fujinon MK18-55mm T2.9, and found it too be an outstanding lens, both in terms of image quality and build.

At NAB, Fujifilm displayed the second lens in the series, the MK 50-135mm T2.9 lens. It shares the same weight and dimensions as the 18-55mm lens, as well as its parfocal design and E-mount for use on Sony cameras. The lens is expected to be available in July, and while pricing has not been announced, we expect it to be in the same ballpark as the 18-55mm model, or around $ 3,799.

Fujifilm MK lenses in X-mount

When Fujifilm announced the MK series of Fujinon lenses, there was initially some confusion about the fact that Fujifilm was releasing them for Sony E-mount. This actually made a lot of sense, considering how many Sony Super 35 cameras are in use professionally. However, the company made clear it would eventually release the MK lenses in Fujifilm’s own X-mount as well.

At NAB, we got our first look at one of these X-mount lenses, the MK18-55mm T2.9, attached to a Fujifilm X-T2 body. Pricing and release date remain unannounced, but earlier this year Fujifilm told us the X-mount versions would be available ‘near the end’ of 2017.

Zeiss CP.2 Primes get artsy

Zeiss says that its Compact Prime CP.2 series of lenses are the most popular cine lenses it has ever produced. To commemorate this success, the company was busy creating a series of ‘art’ lenses (pardon me if that sounds a bit familiar…) by artist Joseph Ari Aloi. In fact, Aloi was in the Zeiss booth painting lenses in all shapes, colors and patterns.

C’mon. You know you want it.

Sigma Cine lenses

Not to be left out of the cine lens game, Sigma was showing off the newest members of its Cine Prime line of lenses, the Cine FF High Speed 14mm T2 and the  Cine FF High Speed 135mm T2, which join five existing prime lenses in Sigma’s Cine Prime product line.

The Sigma Cine Primes are based on existing Sigma lens designs, but are redesigned into cinema-friendly hardware, including high quality mechanical barrels with integrated gearing. In use, the new lenses feel very solid and should produce beautiful video. If you don’t like seeing your distances in feet, you can opt for a metric version. The lens markings even glow in the dark for low light use.

Illuminati light and color meter

The Illuminati light and color meter, from Illuminati Instruments Corporation, is a clever little device that provides all the functionality of a traditional meter, but uses Bluetooth communication and a mobile phone (or smartwatch) app as a user interface. This means it’s much smaller than traditional meters that have displays and controls integrated into a single unit.

What’s even more helpful is that a phone can be paired with multiple meters, meaning they can be placed around a scene and accessed from a single app. The meter can continuously monitor both ambient exposure and color, and warn a photographer if any changes in brightness or color temperature occur. What’s more, additional software functionality can be added in the future through a simple app update.

The Illuminati light meter is available for pre-order through a Kickstarter campaign with about three weeks remaining. This is an impressive little device, so I’m rooting for them.

Manfrotto Nitrotech tripod head

Manrotto’s new Nitrotech N8 tripod head uses an innovative design to provide good balance and smooth motion with a minimum of fuss. Where the horizontal axis of the head would usually be, the Nitrotech head uses what Manfrotto calls a ‘nitrogen piston mechanism’ to push up against the bottom of the mounting surface. It claims this will counteract movement of the head and the pull of gravity to product fluid and controlled motions.

I was impressed at how well the Nitrotech head worked. With a large camera and lens mounted on it, it did an excellent job of maintaining balance no matter where I placed the center of gravity of the camera. Even with the weight moved forward on the tripod, the Nitrotech head stopped moving wherever I left it, with no downward creep. It also produced relatively smooth motion when panning and tilting, though it wasn’t as smooth as a very high quality fluid head. I suspect it would work nicely for still photography as well, particularly when using long telephoto lenses.

Sennheiser MKE 2 Elements mic for GoPro Hero 4

One of the downsides of using action cameras in waterproof cases is that audio can be truly horrible, with muffled sounds and rattles transmitted from equipment like bikes or snowboards.To solve this problem, Sennheiser designed the MKE 2 elements microphone for the GoPro Hero 4. As its name implies, the elements mic is built around Sennheiser’s very well-regarded MKE 2 lavalier microphone, but in a design created to be tough and withstand the elements, be it snow, water, or dust. The flexible stem of the mic also isolates it from vibrations for a rattle-free recording.

After watching and listening to several videos show with the MKE 2 elements mic, I have to say that it seems like the real deal. Sound was noticeably better than I’m used to hearing through waterproof cases on action cams, and was very clear and realistic. The sound of water was particularly impressive, and added to the immersive sense of being right there in the waves with a surfer. Sennheiser even had a unit sitting in a tank of water to illustrate how elements-proof it actually is.

HDR video

For the last decade, improvements in video generally had to do with resolution, resolution, 3D (oops, not so much), and more resolution. Over the past couple years, however, there has been increased focus on dynamic range, and it seemed like everyone at NAB this year was talking about HDR video, which promises brighter brights, blacker blacks, and more realistic renditions of real world scenes.

We’ll be exploring HDR video in more detail in future articles as it’s directly relevant to photographers as well. However, watching HDR demos illustrated that content creators are still learning how to use the technology. For example, while viewing some HDR film clips behind the sign in the above photo, I quickly discovered that in a dark environment, extremely bright specular highlights could be so bright as to make you squint. This is a technology that will only get better, though there’s still room for everyone to start speaking the same language and agree upon some conventions and standards. Stay tuned.

8K/120p

OK, you knew we’d get to it eventually. 8K video has been a hot topic at NAB for the past couple years, and of course that continued in 2017 as well. 8K holds great potential for content creators, but it’s clear the industry is pushing hard to move 8K into the living room as well. 

I’m not convinced that consumers are quite ready to begin moving to 8K TVs yet, especially since most of them haven’t even gone 4K. However, the one 8K demo that absolutely blew my mind was watching a hockey game in 8K/120p. If you think 60p looks lifelike, 120p is even more so. And at 8K resolution it’s borderline amazing. In fact, if broadcasters can figure out how to deliver 8K/120p, it may be the thing that does convince people they need to upgrade once again, particularly if they’re sports fans.

Articles: Digital Photography Review (dpreview.com)

 
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Nikon formally announces 100th anniversary products, still no word on pricing

03 Apr

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Nikon has formally announced a range of special-edition products to mark the company’s 100th anniversary. First shown at the CP+ show back in February, we’ll have to wait until June for pricing and availability information.

The 100th anniversary products include gunmetal gray versions of the company’s premium D5 and D500 DSLRs, alongside the ‘holy trinity’ of F2.8 zooms, and special editions of Nikon’s WX 7×50 IF and WX 10×50 IF binoculars. 

Press release:

NIKON 100TH ANNIVERSARY COMMEMORATIVE MODELS

TOKYO (April 3, 2017 at 12:01 A.M. EDT) — Nikon Corporation is pleased to announce the release of commemorative models and goods celebrating Nikon’s 100th Anniversary, which falls on July 25, 2017. These special items will be available only in limited quantities; More information including prices and availabilty will be announced in June 2017.

Since its establishment (as Nippon Kogaku K.K.) in 1917, Nikon has provided the world with unique value through its optical products based on optical and precision technologies. 100th anniversary commemorative models have been planned and developed with the tradition and advanced technologies, which have always led the times, that Nikon has cultivated over the past 100 years at their foundation, but they also incorporate the thanks and hope we feel looking toward the next 100 years. All commemorative items with the 100th Anniversary logo and special finishes and features that give them an even more elegant look and feel will be released. They are commemorative editions of our two flagship digital SLR cameras, a commemorative edition of the ultimate NIKKOR lens in our series of f/2.8 maximum aperture lenses, a commemorative set of three NIKKOR lenses, and finally, commemorative editions of three binoculars. In addition to the 100th anniversary commemorative models, we are also preparing a special collection of commemorative goods.

See our 100th Anniversary site for further details.?

D5 100th Anniversary Edition

The D5 is Nikon’s flagship FX-format digital SLR camera. It has supported the work of professional photographers in such fields as press, sports, and nature photography, and has also aided in activities related to the study and exploration of space. The D5 100th Anniversary Edition, in which the heritage of a flagship model is embodied, has a dark metallic gray finish and a stamp on the bottom noting Nikon’s contribution to the study and exploration of space. An anniversary booklet detailing Nikon’s contributions to the study and exploration of space is also included.

D500 100th Anniversary Edition

The D500 is the DX-format flagship that offers both agility and highly precise rendering. With its metallic gray finish and commemorative logo, the 100th Anniversary Edition combines an elegant look and feel with practicality. It comes with an exclusive metal case that has a plate on which the commemorative logo and serial number are engraved. The case contains a commemorative body cap and a commemorative leather strap embossed with the commemorative logo. 

NIKKOR 70-200E 100th Anniversary Edition

This is the 100th anniversary edition of the AF-S NIKKOR 70-200mm f/2.8E FL ED VR, a fast telephoto zoom lens that has been well received for its ability to offer both superior agility and excellent optical performance since its release in 2016. The commemorative lens comes with the individual glass elements that make up the internal workings of the lens, as well as a special stand and case for displaying them, providing those who purchase and use the lens with a sense of just how the lens achieves its characteristic rendering. 

NIKKOR Triple F2.8 Zoom Lens Set 100th Anniversary Edition

NIKKOR lenses have become synonymous with Nikon’s optical technologies. The NIKKOR Triple F2.8 Zoom Lens Set 100th Anniversary Edition is a set of three f/2.8 maximum aperture zoom lenses that best represent the NIKKOR name. The set is comprised of the wide-angle AF-S NIKKOR 14-24mm f/2.8G ED, the normal AF-S NIKKOR 24-70mm f/2.8E ED VR, and the telephoto AF-S NIKKOR 70-200mm f/2.8E FL ED VR. The same commemorative serial number is engraved on all three lenses. 

WX 7×50 IF and WX 10×50 IF 100th Anniversary Editions

The WX 7×50 IF and WX 10×50 IF 100th Anniversary Editions are commemorative editions of models in the new ultra-wide field of view WX series (WX 7×50 IF, WX 10×50 IF), which offer incredibly wide fields of view with sharp and clear viewing all the way to field edges. The special commemorative logo is printed on the bottom of the binocular’s central shaft, and an exclusive serial number is stamped on the top of the central shaft. What’s more, in addition to the usual strap supplied with the binoculars, the 100th anniversary commemorative models also come with a WX leather strap embossed with the commemorative logo. 

8×30 E II 100th Anniversary Edition

This is a commemorative edition of the Nikon 8×30E II, a binocular with an orthodox and classic design used and loved by many over the years since its release. Its 63.2° apparent field of view is realistic, and the application of a multilayer film coating to all lens and prism surfaces ensures that the field of view is bright and clear. The commemorative edition has an exclusive metallic gray finish, and the commemorative logo is printed on it. In addition, it comes with a special strap and case.

100th anniversary commemorative goods
Nikon 100th Anniversary Crystal Creation Nikon Model I

This is an elegant and beautiful crystal reproduction* created by Swarovski, the world’s leading crystal manufacturer, in commemoration of Nikon’s 100th anniversary. 

Nikon 100th Anniversary Pin Collection

This collection of lapel pins representing Nikon’s most historic and popular products, as well as the corporate logo, looks back at Nikon’s 100-year journey through light. 

Nikon 100th Anniversary Premium Camera Strap

This premium camera strap is made entirely of the best Italian leather that only improves with use and age. 

Nikon 100th Anniversary Miniature Nikon F Camera

The historic Nikon F, Nikon’s first flagship model and the camera that set the standard for single-lens reflex cameras around the world, is faithfully reproduced with this 1/2-scale model. 

More information will be available in June.

See our 100th Anniversary site for further details. 

Nikon 100th Year Anniversary

Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of “Trustworthiness and Creativity,” Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate its 100th anniversary in 2017. 

*Swarovski is a trademark or registered trademark of Swarovski AG.

Specifications, design, product name and supplied accessories may differ by country or area. Specifications and equipment are subject to change without any notice or obligation on the part of the manufacture.

Articles: Digital Photography Review (dpreview.com)

 
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How to Price Photography Products and Services for Profit

05 Dec

Think pricing your photography is overwhelming? You’re not alone. If there’s one question that every photographer struggles with time and time again, it’s how to price their products and services.

  • How should you price your photos?
  • What products should you offer?
  • How do you make sure your prices are high enough to make a profit, but not so high that you drive away business?

https://www.pexels.com/photo/coffee-creative-notebook-office-64776/ price your photography

No matter how hard you’ve worked to develop your client base, if you don’t have a consistent and effective pricing model in place, you’ll find yourself treading water. Luckily, it doesn’t have to be hard to come up with a pricing system to help you reach your goals.

To figure out what you’ll need to make annually to run a successful photography business, we’re going to break your expenses down into two important sections: the cost of doing business (CODB) and cost of goods (COGs). Then we’ll explore session and product fees to determine how you can price for profit and success.

Considerations

When it comes to pricing, there is no one size fits all solution, so be sure to tailor your prices to fit your specific needs. Before we get started on pricing in detail, here are a few considerations you’ll want to keep in mind throughout the process.

Target market

Your pricing should be reflective of your target market. If you’re targeting high-income families in a wealthy area, your prices will be much steeper than if you were targeting budget buyers with more modest incomes. There’s truly no wrong target market. It’s all about defining your goals and knowing your niche.

How to Price Photography Products and Services for Profit

Location

Consider your location. Do you live in an area with a high population or a smaller area with a narrower potential client base? Also, consider your local competition. While you should never construct your pricing based solely off of what your competitors are offering, you don’t want your prices to be drastically off base. Get a feel for what’s selling in your area and for how much, and use that as a baseline. Then adjust according to the specific needs of your business, which we’ll discuss in more detail below.

Niche

Although there is no set rule about which fields of photography charge more or less, it’s helpful to consider your niche or genre when coming up with a pricing list.

For example, if you’re a wedding photographer, consider all of the work that goes into shooting and editing a wedding. Chances are you’ll be there for at least four hours, and that’s a very conservative estimation; many wedding photographers provide around eight hours of coverage on the big day. That’s why wedding photography packages can run upwards of $ 5,000 in some markets. Other niches are less exhaustive and time-consuming, so prices tend to be somewhat more conservative.

How to Price Photography Products and Services for Profit

Measuring your cost of doing business (CODB)

Your cost of doing business refers to any non-reimbursable costs directly associated with running your business. These costs include internet fees, telephone, advertising, software, equipment purchase and maintenance, office supplies, etc. (this list is not exhaustive, think of everything you pay monthly whether or not you have any paying jobs). Calculating your CODB can seem overwhelming at first – especially to those of us who aren’t mathematicians – but it is an absolutely essential part of developing a realistic and profitable pricing model.

Math time! Don’t run away just yet, it’s simpler than it looks. Your CODB is the result of an equation. It is determined by adding up your annual expenses plus your desired salary, then dividing by the number of billable days (think of this as the number of shoots) for that year.

For example, if I have $ 30,000 in annual expenses and I want to pay myself a $ 45,000 salary, I know need to bring in $ 75,000 per year. If I plan to do 2 photo shoots per week for 48 weeks (accounting for four weeks of vacation), I’ll be looking at 96 photo shoots per year. $ 70,000 divided by 96 is about $ 781. This is the average amount I need to make in income per shoot, through session fees and products. Here it is broken up for easier reading:

  • Annual non-reimbursable expenses: $ 30,000
  • Plus salary desired: $ 45,000
  • $ Equals: 75,000 in total annual expenses
  • Weeks worked: 48
  • Times 2 Shoots per week
  • Equals: 96 shoots per year (needed)
  • $ 75,000 ÷ 96
  • Equal: $ 781 per shoot/job

How to Price Photography Products and Services for Profit

Sound complicated? It doesn’t have to be. The National Press Photographers Association offers a free CODB calculator to help you figure out your annual CODB. Keep in mind that the numbers they’ve plugged in are estimates only. Yours will vary.

If the annual calculator seems overwhelming, try breaking it down by month. Many people find it helpful to break it down by month instead of looking at annual expenses. Digital Photography School offers a free monthly CODB worksheet that can be used for calculating CODB by month. Add in your own numbers and categories as necessary.

Your numbers don’t have to be exact but try to make them as accurate as possible. Once you have an idea of what your CODB will be, you can use this number to determine what you’ll need to charge to keep your business running and pay yourself a suitable salary.

Measuring your cost of goods (COGS)

Anne

By Anne

Think that the cost of goods just refers to the cost of the prints you sell? Think again. If you want to price for success in the photography business, you need to factor in both materials and time.

As defined on Investopedia, the cost of goods consists of; the direct costs attributable to the production of the goods sold by a company… including the cost of the materials used in creating the good along with the direct labor costs used to produce the good.”

Sean MacEntee

By Sean MacEntee

This means that you need to factor in your time and labor on top of your material costs. Calculating material costs is simple, but figuring out your time can be a little more challenging. You need to account for all the time that goes into a client session, from the first phone call to the moment they receive their products. A typical workflow will look something like this:

  • Initial inquiry or phone call
  • Pre-session consultation (in person or by phone)
  • Session (time spent shooting)
  • Editing photos
  • Reviewing photos with client
  • Ordering prints/products
  • Inspecting prints/products
  • Packaging prints/products
  • Delivering or shipping prints/products

Estimate the average amount of time you spend on each of these pieces of the puzzle. Many photographers figure in this time to be covered by their session fee, which we’ll dive into in the next section.

What am I charging for?

How to Price Photography Products and Services for Profit

The session fee

Sometimes referred to as a creative fee, the session fee is typically due in full prior to the session (this helps ensure you don’t have no-shows). This fee covers your time and creative talent as a photographer. By determining the amount of time you usually spend per shoot (as discussed in the previous paragraph), you can establish a base session fee.

First, determine how much you want to make per hour. A simple way to calculate this is to divide your desired salary by the number of weeks you plan to work and the number of hours you will work each week. For example, from our numbers above:

  • $ 45,000 per year desired salary
  • ÷ 48 working weeks
  • ÷ 40 hours/week
  • About $ 25/hour

Keep in mind this is adjustable based on your own perceived value. If you plan to make more per year, your hourly rate will go up.

Then, multiply your cost per hour by the average number of hours you expect to spend on each client. For example, if you plan to spend an average of five hours on a single client from start to finish at $ 25/hour, your session fee is calculated as follows:

  • 5 hours
  • x $ 25/hour for your time
  • $ 125 per session (not including products, which we’ll discuss shortly.)

This is a fairly average price for a 1-hour photo shoot in most markets. Remember, this fee is in place to reserve your time and creative talent.

How to Price Photography Products and Services for Profit

Prints and products

Your prints and products should be priced according to the amount of money you need to bring in per shoot after your session fee. In keeping with the example above, let’s say we need to bring in $ 781 per shoot. The session fee will cover $ 125 of this, so you need to sell an average of $ 656 ($ 781 minus $ 125) per shoot in products.

What products will you be selling?

To start, figure out what products you’ll be offering to your clients. Don’t worry about including everything if you’re just starting out. There’s plenty of time to expand your product line as you grow. Typical photographer product lines include:

  • Prints in a range of sizes from 4 x 6″ to 30 x 40″
  • Framed prints
  • Canvases or gallery wraps
  • Albums
  • Digital files

What do I charge for these products?

To figure out what to charge for each item, you’ll want to add your marked up hard costs to your labor costs. We’ll use an 8×10 print as an example.

How to Price Photography Products and Services for Profit

1. Determine hard costs

First, figure out what the print will cost to order from your lab. Add this cost to your other hard costs, like shipping and packaging materials. For example:

  • Print cost: $ 3.50
  • Shipping cost: $ 5.00
  • Cost of your packaging materials: $ 5.00
  • Total: $ 13.50 hard costs

2. Mark up your hard costs

Next, it’s time to figure out your product markup. A commonly recommended markup for photography products is 2.85. So in this case: $ 13.50 x 2.85 equals total: $ 38.48 marked up hard costs for that 8×10.

3. Calculate your labor time

Then figure in the labor time for each item, being sure to include time for post-processing, ordering, inspecting and packaging. For example:

  • 10 minutes for post-processing
  • 2 minutes to place order with your lab
  • 3 minutes unpacking and inspecting photos
  • 5 minutes packaging for delivery
  • 5 minutes scheduling a pickup time or dropping off at the post office (If you meet with your clients in person this may be a longer meeting, so account for that too).
  • Total: 25 minutes labor time

If we’re calculating your time at $ 25/hour (as discussed in the above example dealing with session fees), the cost of labor for 25 minutes is about $ 10.50.

Image3

4. Add marked up hard costs to labor time

  • $ 38.48 hard costs
  • $ 10.50 in labor costs
  • Total: $ 48.98 rounded to the nearest 0 or 5 and you’ll end up with a retail price of $ 50.00 for an 8×10.

This is a typical price for many photographers. Adjust accordingly based on the considerations we discussed in the beginning; your target market, location, and niche.

If your target market is a high-income community in a location where your niche is highly in demand, you can adjust for higher prices – try a 3.5x markup or even higher. But if your target market is a bit more budget-conscious, consider sticking with a 2x markup instead of 2.85x. Just be prepared to do a higher volume of work in order to reach your desired income.

Follow this process with each item on your product list, being sure to account for the extra time it takes for items like albums. As always, keep in mind that these numbers will vary depending on your hard costs and time spent processing and packaging each order.

Conclusion

Taking the time to establish an effective pricing model will put you well on your way to creating a successful and profitable photography business. We know it’s not as fun as getting out in the field and shooting, but you’ll find it’s a necessary part of taking your photography business (and profits) to the next level.

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The post How to Price Photography Products and Services for Profit by Chelsea Lothrop appeared first on Digital Photography School.


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LensRentals details its top ten favorite products from the past decade

30 Jul

Ten years have passed since our friends at LensRentals first launched as a small business operating out of a garage. The company has seen many changes over those years, both in its own operation and in the spheres of photography and videography, and it has highlighted some of those changes in a new blog post. The LensRentals team has detailed their top ten favorite products from the last decade.

‘What we’ve found, is that there is no right piece of gear for everyone,’ they say, ‘and we all have varying tastes and expectations when it comes to gear.’

The products, which aren’t listed in any particular order, run the gamut from cameras to lenses and a few different accessories. Most notably, Canon products took four of the ten slots, with both the 5D Mark II and 5D Mark III making the list, as well as its EF 400mm F4 DO IS II and 11-24mm F4L lenses. 

Pentax, Leica, Freefly, Profoto, Sony, and Sigma products fill out the remaining six slots, though as LensRentals notes: ‘the photography and videography industries have changed faster than ever before, so some pieces of gear had to be left out on our list.’ It’s a somewhat long read, but the LensRentals team takes the time to explain why each product earned it place on the list, and it’s well worth giving it a look.

Articles: Digital Photography Review (dpreview.com)

 
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Sony may split off its imaging products business

29 Mar

Sony is considering splitting off its imaging products business, according to a new statement from the company. Sony detailed planned management and organizational structure changes last week, saying its previously announced semiconductor business split will take place next month, placing its image sensors, among other things, under a wholly owned subsidiary.

Sony has been undergoing fairly extensive business restructuring over the past couple of years, having split off its TV business in summer 2014 and its Video & Sound business in October of last year. The semiconductor business split out next month will be its third business group to be separated into an autonomous subsidiary. Whether Sony will proceed to split out its Imaging Products and Solutions Sector is yet to be seen.

Splitting off these segments into subsidiaries will help Sony Corporation focus on strategy across the entire company, placing some operations under the governance of each new Sony Group that until recently were handled by headquarters. The transition of these services to Sony Group companies will start on April 1.


Press release:

Sony Corporation announces changes to organizational and management structure

Tokyo, Japan – Sony Corporation (“Sony” or the Company”) has been engaged in the sequential splitting out of business units across the Sony Group, in order to reinforce the competitiveness of each business, and ensure clearly attributable accountability and responsibility.

In addition to Game & Network Services, Mobile Communications, Pictures, Music and certain other Sony Group businesses that were already operating autonomously as subsidiaries, in July 2014 Sony split out its TV business, followed by its Video & Sound business in October 2015. The Company also plans to split out and establish its semiconductor business as a wholly owned subsidiary in April 2016. Sony is also exploring the split out of its Imaging Products and Solutions Sector.

Concurrently, Sony has also been proceeding to realign the platform functions that support each of its business units in order to enhance the effectiveness and efficiency of these operations.

As previously announced, operations that until now have resided within Sony Corporation, including the Consumer AV Sales Platform, the Manufacturing, Logistics, Procurement, Quality and Environmental Platform for Sony’s electronics business, as well as certain cloud-based platforms and service-related businesses, will each be transferred to the related Sony Group companies. This transition is scheduled to be made sequentially from April 1 2016.

Once the splitting out of these functions has been completed, Sony Corporation will focus on the following Group headquarters functions:

Headquarters: Responsibility for the Sony Group’s overall strategy and governance, and oversight of their execution

  • R&D: Leadership of Sony’s differentiation and creativity through technological innovation
  • New Business: Incubation of new businesses in areas beyond Sony’s current business domains
  • Brand Design: To enhance Sony’s brand value and implement horizontal Group-wide initiatives
  • Professional Services: To support the operations of the Sony Group following the completion of the splitting out process

In conjunction with this structural realignment, certain changes will also be made to Sony’s executive assignments and system effective April 1, 2016, in order to further clarify lines of responsibility and assignments within each business and the headquarters organization. 

The Company will newly appoint four executives, currently in charge of four of the Sony Group’s business segments, as “Corporate Executive Officers” of Sony Corporation. They, together with the six existing Corporate Executive Officers, will assume ultimate responsibility for the Sony Group’s management within the scope assigned to them by the Company’s Board of Directors. Sony will also re-classify its other executives. The executives responsible for executing their assigned business operations under the oversight of the relevant Corporate Executive Officers will be named “Business Executives” of Sony Corporation, while the executives responsible for the headquarters functions assigned to them under the oversight of relevant Corporate Executive Officers will be named “Corporate Executives” of Sony Corporation.

Via: Sony Global

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm’s latest financials show strong sales of Instax products, shrinking sales of digital cameras

03 Nov

It’s the season for pre-holiday financial earnings reports, and Fujifilm’s latest numbers tell a familiar story – digital camera sales are down on the whole, with steady sales of higher-end products. Despite that, Fuji’s imaging solutions division saw an increase in operating income, up to 12.4 billion yen in the first half of the financial year, marking a 2.7x improvement year-on-year. Read more

Articles: Digital Photography Review (dpreview.com)

 
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Mushroom Materials: DIY Kit Grows Custom Compostable Products

30 Mar

[ By WebUrbanist in Design & Products & Packaging. ]

mushroom lamp

Turning agricultural waste and fungal mycelium into construction materials, this do-it-yourself kit lets you grow your own compostable bio-plastic objects, from packaging furniture to surf boards and architectural building blocks.

mushroom award winning architecture

Providing a natural alternative to synthetic options, Ecovative’s Mushroom Materials line competes on cost with petroleum-based equivalents and can be shaped in all kinds of ways using custom and reusable molds.

bag of mushrooms

mushroom in a mold

Their latest creation is this home Grow It Yourself kit – they will ship you the organic components (a mixture of crop waste, like corn husks and stalks, and the vegetative part of mushroom fungus). Upon receipt, you can wait and leave things in a dry dormant state, or add water and fit the mixture into a mold to build whatever you want – nature and time take care of the rest.

mushroom as product pacakging

surfboard surf organics

So far, Mushroom Materials have been used to make everything from award-winning architectural creations (using blocks made out of organic matter) to biodegradable surf boards, flower pots, lamps and other everyday objects.

plant pot mushroom

pendant lamp mush lume

From Evocative: “We grow materials made from agricultural byproducts and mushroom mycelium. Mycelium is a natural, self-assembling glue, digesting crop waste to produce cost-competitive and environmentally responsible materials that perform. Our large-scale grow factories are truly revolutionary. We harness the power of nature – the cleanest technology on Earth, eliminating the pollution generated across the petroleum-based plastics supply chain.”

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Augmented Showroom: Projections Compliment Physical Products

04 Mar

[ By WebUrbanist in Architecture & Offices & Commercial. ]

projected furniture accessory showroom

Offering more than a traditional storefront space or conventional shopping website could individually, this hybrid showroom allows shoppers to experiment with different combinations of furnishings and fixtures both physically and virtually.

projected lamp example object

Created by London studio Bureau de Change for Made.com, the space is designed with a series of screens as backdrops for various sets of staged furniture and fixtures, allowing accessory items to be projected alongside for shoppers to compare and evaluate in relation to physically-present pieces.

projected living room accessories

“The projections provide a true, adaptable representation of the products, at the right scale, in the right place. Without them, the room sets feel unfinished, so for us they were the missing link to achieving a flexibility you can normally only achieve online,” say the designers.

projected showroom hybrid digital

Again bridging the physical and digital, various displays have sample swatches that can be taken by would-be buyers but others also have tablets that will let people peruse related items or rearrange potential settings.

projected interior shop space

Like a gallery or work of installation art, the idea was to create something interactive that also made maximum use of limited and very expense London commercial real estate, drawing people in, serving a function but also engaging them beyond their past or expected shopping experiences.

projected room showcase design

projected interior space setup

“This is such a bustling street, with so many stores vying for your attention, we wanted to produce something unexpected – an idea that would set it apart from the traditional format of lots of products in a display. The space was designed on a tight budget and timeframe but [the designers] brought a lot of ingenuity and flair and turned an old rundown bookstore into a crisp, spacious and inviting design for our customers”

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Waste-Free Future: 5 Package Redesigns for Everyday Products

07 Jan

[ By WebUrbanist in Design & Products & Packaging. ]

packaging redesigns

Starting with name-brand versions of popular products found in virtually any home, this designer has come up with a series of clever solutions to eliminating the waste from each package system on a case-by-case basis.

waste free bag roll

Aaron Mickelson took on this challenge as a master’s thesis project at the Pratt Institute, asking (and answering) the question: can any product be truly garbage-free, leaving little or nothing unused in its wake? The strategies employed here are also potentially versatile – each could be applied to a type or category of packaging (and would-be trash).

wasteless bag design concept

waste free garbage bags

The bag of garbage bags design for GLAD products is fairly straightforward, to the point where one has to wonder why they are not using this strategy already: the last bag contains the rest of the bags, both to make it functional as a bag itself but also to leave it as a reminder to buy more bags (which you can see coming thanks to it being partially transparent as well).

waste free packaging concept

no waste consumer pods

wasteless dishwasher pods package

wasteless pod washing machine

The laundry (or dish) pods for Tide are designed to dissolve in water, leaving nothing behind that you need to take out of the wash, obviating the need for a container entirely.

waste free food boxes

waste free container design

waste free pop containers

The OXO pop containers feature soap-soluble ink that breaks down when you wash it, taking the branding materials with it and leaving you with an all-purpose container. As a bonus: these could also come pre-loaded with food rather than simply sold as containers, too, allowing you to buy products then keep the plastic boxes for other uses.

wasted packaging milk bar

waste free soap box

The Nivea bar of soap comes in a septic-safe dissolving paper wrapper that you can bring into the shower or bath with you and not have to worry about throwing out, eliminating a step as well as reducing landfill.

no consumer packing waste

no waste tea bags

Finally, this Twining tea bag variant eliminates the wax lining that typically prevents composting and instead integrates each tea packet directly into the compost-friendly packaging design that unfolds like an accordion for use.

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