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Posts Tagged ‘Produces’

Video: Hasselblad shows how it produces, tests its X System medium format cameras

21 Jul

Hasselblad has released the third video in its ongoing ‘Hasselblad Home’ series, showcasing how the Swedish company produces and tests its X System medium format cameras inside its Gothenburg headquarters.

Throguhout the four-minute video, Hasselblad shows the five-step production and testing process it uses to ensure all X System cameras are properly constructed and programmed to get the best image quality possible. The first step in the process is a cosmetic check to ensure the camera body itself is undamaged from the manufacturing process. If it clears the cosmetic check, that camera is assigned a serial number, which will follow it until it reaches the hands of the customer.

With the serial number assigned, it’s onto installing the software of the camera and completing more assembly of the main camera unit. Hasselblad says it tests each sensor independently — by capturing over 700 test shots — and uses that data to create a calibration profile that is then installed on the camera that specific sensor unit is installed in. The camera will apply that specific calibration profile to each image before data is saved to the recording media.

From there, it’s onto the digital unit test, wherein Hasselblad workers adjust focus, remove dust and apply other quality control measures before moving onto the final photo quality test. Using both studio scenes and color charts, Hasselblad tests the image quality of each camera using both automated and manual verification to ensure no anomalies are seen in the resulting photographs.

The video is yet another unique look into a process usually hidden within the factory walls. Regardless of whether or not you own — or have even shot with — a Hasselblad, it’s hard not to respect the level of precision and attention to detail that goes into each camera unit before it’s packaged up and shipped off.

Articles: Digital Photography Review (dpreview.com)

 
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Hasselblad updates CFV digital back for V-system film cameras, produces tiny 907X body

23 Jun

Hasselblad will be reintroducing its medium format digital back for its V-system medium format film cameras, and has announced a new slimline X-series body to go with it. The new CFV II 50C will feature a tilting screen to emulate the waist level finder experience, while the 907X camera will create an interface between the digital back and the company’s XCD lenses.

The CFV II 50C digital back will work on the company’s ‘V-Series’ cameras but can also be used with the new 907X camera, which uses XCD lenses to create a tiny combination.

The original CFV digital back disappeared at about the time the X1D arrived in 2016, with Hasselblad citing a shortage of 50 Megapixel (43.8 x 32.9 mm) CMOS sensors as it clambered to meet demand for the new medium format X body. This new version brings with it some of the advantages of the new X1D II 50C, including a touchscreen and the new style menu that the new camera has adopted. Of great relief will be that the battery is incorporated into the body of the back instead of hanging from below as in the original version. The battery will be the same 3400 mAh unit that is used in the X1D II 50C, and it can also be charged via USB while still in the back.

The 907X body with the new CFV ll 50C back compared to the X1D ll 50C

The new 907X camera is tiny slip of a camera that allows X-series lenses to be mounted on the CFV II 50C back. Designed in the classic Hasselblad style, the camera has a chrome shutter button on the front, and a black and chrome finish on the rest of the body. While the native mount will be for the X lenses, almost all H lenses will be able to be used via an adapter. Adapters will also allow XPan and classic V lenses to be used.

The company says a grip and an optical viewfinder will be available once the body is released.

Together with the CFV digital back, the new 907X isn’t a hundred miles from the V1D concept camera that Hasselblad displayed at Photokina in 2016. That idea was designed to be modular, and was shown with a grip and a moveable screen. This doesn’t have a screen that can be placed on the top of the body, but the CFV II 50C does have a flip up screen that might go some way towards feeling like the same thing.

Neither CFV II 50C or 907X have a price or a delivery date yet, but we are promised more information later this year. For more information see the Hasselblad website.

Press release

THE CFV II AND 907X CONNECT HASSELBLAD’S PHOTOGRAPHIC HISTORY INTO ONE SYSTEM

Hasselblad proudly announces the development of the modernised CFV II 50C digital back and the brand new 907X camera body, which together will connect Hasselblad’s photographic history into one system.

The CFV II 50C digital back, which will have an outstanding medium format 50-megapixel CMOS sensor (43.8 x 32.9 mm), will enable use with most V System cameras made from 1957 and onwards in addition to third party technical or view cameras. Improving upon the user experience of the previous generations, the CFV II 50C will feature a brilliant tilt screen with full touch support and Hasselblad’s renowned user interface for settings, image review, and menu navigation. Users of previous CFV digital backs will appreciate a new fully-integrated battery, the same used on the X System, which will reduce overall size and with the option to recharge in-camera via the USB-C port. Combining its iconic aesthetics with modern technology, the CFV II 50C gives a nod to Hasselblad’s history combined with the brand’s world-renowned image quality.

Coupling the CFV II 50C with Hasselblad’s smallest medium format camera body ever, the 907X, creates a highly compact package. This combination will offer a truly distinct photographic experience, including the classic waist-level shooting style of the V System enabled by the CFV II 50C’s tilt screen. With the 907X, the photographer will gain access to all of the high-quality X System Lenses in addition to a vast range of Hasselblad optics via adapters, including the H System, V System, and XPan Lenses. In addition, the 907X will enable compatibility with a wide range of third-party adapters and lenses. Planned accessories to beautifully complement the combination include the 907X Control Grip and 907X External Optical Viewfinder.

Articles: Digital Photography Review (dpreview.com)

 
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RED and Lucid unveil 8K 3D camera that produces 4V holographic video in real time

26 May

Computer vision company Lucid and cinema camera maker RED have partnered to create an 8K 3D camera that can capture 4-view (4V) holographic images and video in real-time. The camera is designed to work with RED’s upcoming holographic Hydrogen One smartphone—both by shooting holographic content that can be viewed on the phone’s 4V screen, and by using the modular phone as a “viewfinder.”

The camera itself (which has yet to be named) will be made by RED, but it will be powered by Lucid’s “real-time 3D Fusion Technology.” This tech generates 3D/4V footage in real-time, promising to turn a processing-intensive task into “an instantaneous point-and-shoot experience.”

The camera looks like any other RED cinema camera… sort of. Except instead of one 8K sensor the camera uses two “perfectly hardware-synced” 4K sensors and a beam splitter to capture and output 8K 4-view footage. That footage can be viewed after the fact or even live using the upcoming RED Hydrogen One smartphone, which will be able to integrate directly into the RED 3D/4V and act as a 3D viewfinder.

It’s important to not that this isn’t just a concept. RED and Lucid had a working prototype shooting scenes at the Hydrogen One launch party on May 19th.

If you see this as a gimmick—and an expensive one at that—you’re probably not alone. But Lucid CEO and Co-Founder Han Jin has faith the world is ready for, and in fact craving, 3D/4V content you can digest without goggles or glasses.

“This partnership allows us for the first time to deliver the highest-quality 3D capture to our customers, and now they can view the content immediately in 3D/4V without headsets,” says Jin via press release. “At a time when two of the biggest challenges in the industry have been resolution and easy viewing of 3D content, we believe this is the solution everyone has been waiting for.”

We don’t have official pricing and release date information just yet. All Lucid and RED will reveal is that the camera—colloquially called the RED 3D/4V but still officially unnamed—will “be rolled out” in Q4 of 2018. To learn more about Lucid’s tech or this strange new camera, read the full press release below or visit the Lucid website.

Press Release

Lucid Partners with RED to Build 8K 3D/4V Camera for Hydrogen One

Collaboration will result in the first camera to convert full 8K 3D/4-View (4V) holographic images and videos in real time and the capability to dynamically adjust lens distances for the best 3D focus and zoom

Santa Clara, CA – May 22, 2018 Lucid, the maker of the first VR180 3D camera, LucidCam, announces today it is working with Hollywood camera maker RED to build the next generation prosumer 3D/4-View (4V) camera for 8K video and image capture. The new camera is the first dual camera to give users full 8K video and picture capabilities converting to 4V in real-time while allowing them to shoot like professionals with dynamically adjustable lens distances for the best 3D focus and zoom. By attaching the soon-to-be-released modular holographic phone–RED Hydrogen One–to the camera, users will be able to view 3D/4V content in post and live as if it were the viewfinder.

The new RED camera is powered by Lucid’s real-time 3D Fusion Technology, transforming the time and processing-intensive 3D/4V workflow into an instantaneous point-and-shoot experience users crave. The look and feel of the new camera sticks to RED’s previous designs, but this time it has two perfectly hardware-synced 4K cameras which leverage a beam splitter to capture and convert the output to 8K 4V (.h4v) files. Once the content is created, all the high resolution 3D/4V videos and images can be distributed on YouTube and Facebook as well as through RED’s curated content universe.

“Having RED as a partner allows us to combine the best of both worlds – the highest resolution and quality hardware from RED with the most advanced software, our 3D Fusion Technology,” said Han Jin, CEO and co-founder, Lucid.

The RED and Lucid partnership enables both companies to extend their customer reach. Over the past year, Lucid has shipped and sold thousands of its VR180 3D LucidCams through Amazon and Best Buy as well as direct to consumers online, confirming the market interest and demand for creating and consuming such content. With Lucid’s solid consumer base and RED’s base of independent filmmakers and Hollywood producers, the new camera meets the need of a large, combined audience. The magic of 3D, VR and AR videos and images created by both the LucidCam and the RED 3D/4V camera can be enjoyed on the Hydrogen One without the hassle of wearing headsets.

The unique functions of the Hydrogen One phone in combination with the new 3D camera were showcased with a live 3D/4V preview at RED’s launch party on May 19th. Many people came to experience the holographic display capabilities, which provide a unique ability to let users look around and behind objects through 4-Views, and allow for viewing 3D, VR and AR content without any glasses or goggles. This phone also attaches easily to RED’s new camera and can act as a 3D viewfinder.

“This partnership allows us for the first time to deliver the highest-quality 3D capture to our customers, and now they can view the content immediately in 3D/4V without headsets,” said Jin. “At a time when two of the biggest challenges in the industry have been resolution and easy viewing of 3D content, we believe this is the solution everyone has been waiting for.”

The camera will be rolled out in Q4. Exact pricing is to be announced, as is the name of the camera. It will be sold through RED and its reseller channels.

For more information about Lucid, visit www.lucidcam.com.

Articles: Digital Photography Review (dpreview.com)

 
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The Polaroid Pop instant digital camera produces 3 x 4″ prints

05 Jan

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Meet the Polaroid Pop, a new instant camera that produces classic Polaroid-sized 3 x 4″ prints. Like the Polaroid Snap and Snap Touch, the Pop combines a digital sensor with an integrated ZINK Zero Ink printer. But unlike the Snap, which produces 2 x 3 prints, the Pop prints to a 3.5 x 4.25 format, with the image itself occupying 3 x 4 inches to give each print a faux Polaroid-style border.

The Pop uses a 20MP CMOS sensor and features a dual LED flash, 3.97″ touch LCD and image stabilization. It can also shoot 1080p HD video and stores everything to a Micro SD. When used in conjunction with the Polaroid print app and one’s smart device, users can edit images before printing. Photos print in just under a minute.

If you’re itching to get your hands on one, expect the Polaroid Pop to ship in late 2017. Pricing info is forthcoming.

The Polaroid Pop Instant Digital Camera Offers a Modern Take on the Classic Polaroid Instant Print

Debuting at CES 2017, the Latest Camera in the Polaroid Instant Digital Print Line Pairs Wireless Technology With the Iconic Polaroid 3×4” Print

LAS VEGAS, January 5, 2017– CES 2017 marks debut of the newest camera in the wildly popular line of Polaroid instant digital photography products, the Polaroid Pop. The Polaroid Pop instant digital camera combines a sleek, modern design and digital technology with the classic 3×4” Polaroid instant print format that is reminiscent of the brand’s iconic legacy instant print cameras.

Polaroid is celebrating its 80th anniversary in 2017 and we could not think of a better way to kick-off this milestone year than with the debut of the Polaroid Pop instant digital camera at CES 2017,” said Scott W. Hardy, President and CEO of Polaroid. “Perfectly blending nostalgia with modern design and functionality, the Polaroid Pop embodies the brand’s 80-year history; staying true to the Polaroid core values of sharing, instant, fun and easy-of-use, while pushing the envelope with a fresh form factor and the latest technology.”

The Best of Both Worlds

Just like the Polaroid Snap and Polaroid Snap Touch instant digital cameras and the Polaroid Zip instant photoprinter, at the heart of the new Polaroid Pop instant digital camera is an integrated printer using ZINK® Zero Ink Printing Technology. This gives users the ability to automatically print full color photos in the iconic 3×4” format with the Polaroid Classic Border Logo resulting in a 3.5×4.25” print. The Polaroid Pop also features a traditional digital camera experience. The camera includes a a 3.97-inch touchscreen LCD for framing shots and navigating the camera’s menu, a 20-megapixel CMOS sensor and dual LED flash for high quality images, image stabilization, as well as 1080p full HD video recording capability. All images and video are stored on a micro SD card (up to 128GB).

The Polaroid Pop can quickly and easily connect to a mobile device using a Wi-Fi and Bluetooth dual chip, transforming the camera into an instant photo printer. Via the Polaroid print app, available free for iOS and Android, users can edit and enhance their prints with a number of creative filters, digital stickers, effects and controls. Once again, consumers will have an all-in-one solution for capturing and sharing images on-the-go. No matter what device they use to capture images, users will be able to share the fun with their own creative flair. The Polaroid Pop is ideal for today’s selfie shooters thanks to a self-timer. Additionally, the Polaroid Pop has three color modes—black and white, color, and vintage sepia to give users that iconic Polaroid look and feel.

The Polaroid Pop instant digital camera was designed in partnership with renowned design firm, Ammunition, the studio that was also behind the Polaroid Zip instant photoprinter, Polaroid Snap instant digital camera line and Polaroid Cube lifestyle action camera line. With the Polaroid Pop, Ammunition continued the simple, modern and stylish design aesthetic reflected throughout the current instant and action product offering. The jet-black camera body is accented with a pop of color, or a contemporary monochromatic look. The iconic red shutter button provides users with the easy-to-use one-button shutter control they have come to know and love from legacy cameras like the Polaroid One Step. Led by industrial designer Robert Brunner, Ammunition has partnered with award-winning consumer brands including Adobe, Beats by Dre, Square, Lyft, and Williams-Sonoma.

ZINK Zero Ink® Printing

The Polaroid Pop instant print camera uses the revolutionary ink-free Zero Ink® Printing technology developed by ZINK. The ZINK-enabled printer uses heat to activate and colorize cyan, yellow and magenta dye crystals embedded in the paper. The result is full-color, high quality, long-lasting and smudge-proof images without ink cartridges, ribbons or toner

The 3×4” photo prints in just under a minute so consumers can instantly share the photo with their friends and family. Additionally, because ZINK Paper® is adhesive backed the photo can be used as a sticker as well.

Offered by C+A Global, an authorized Polaroid licensee, the Polaroid Pop instant print camera will be available Q4 2017. Pricing is not yet available. To learn more about the Polaroid brand, please visit polaroid.com

The Polaroid Brand

Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 80-year history beginning with Polaroid instant cameras and film. Our range of products include instant print cameras, action sports cameras, smartphones, flat-screen TVs and emerging technologies that deliver the fun, instant gratification and value for which the brand has long stood. Today, the Polaroid Classic Border Logo, rooted in our beginnings of instant photo sharing, serves to designate genuine Polaroid branded products. For more information, visit Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color Spectrum, Polaroid Pop, Polaroid Cube, Polaroid Zip, Polaroid Snap and Polaroid Classic Border Logo are trademarks of PLR IP Holdings, LLC.

Articles: Digital Photography Review (dpreview.com)

 
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Floating Island: Self-Sufficient Home Produces Food & Power

17 May

[ By WebUrbanist in Architecture & Houses & Residential. ]

floating island home vancouver

Powered by solar panels and sustained by a half-acre plot of farmland, these 12 connected buoyant platforms together form an autonomous off-the-grid dwelling for the couple that built the complex over the course of more than 20 years.

freedom cove architecture buildings

Located off the coast of Vancouver Island in Canada, Freedom Cove, as it is called, has everything one could wish from a dream home including pools, beaches, gardens, greenhouses, galleries, towers, workshops and guest rooms

floating island pools plants

Its creators, artists Wayne Adams and Catherine King, spend their time painting, writing, carving and making music as well as entertaining guests – visitors are welcome in the summer, but can only reach this remote location by chartering special boat taxis.

floating island complex platforms

Like the science-fictional floating city of Armada in China Mieville’s novel The Scar, each piece is tied together and seems to have been accrued almost organically over time.

floating island fruits vegetables

Living off the land (and water), the couple fishes for food off the sides of the platforms and grow their own vegetables and fruits in a half-acre farm area above. An array of solar panels provides energy with generators used for backup.

freedom cove cloating home

“A retired ballerina, Catherine maintains these floating gardens while Wayne’s incredible sculptural talents support them. The gardens host frequent visits from whale and bear watching groups in the area. Guests leave with a candle casted from the moulds of various sculptures. They live on a very meagre annual income. “

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Urban Algae Canopy Produces a Forest’s Worth of Oxygen Daily

11 May

[ By WebUrbanist in Architecture & Cities & Urbanism. ]

urban algae prototype system

Generating as much oxygen per day as 400,000 square feet of natural woodland, the Urban Algae Canopy combines architecture, biology and digital technology to create a structure that responds to and enhances its environment.

urban algae exterior shelter

Created by EcoLogics Studio, this “world’s first bio-digital canopy integrates micro-algal cultures and real time digital cultivation protocols on a unique architectural system,” with flows of water and energy regulated by weather patterns and visitor usage. Sun increases photosynthesis, for example, causing the structure to generate organic shade in realtime. The canopy as a whole can produce over 300 pounds of biomass daily.

urban algae water system

A hybrid of architectural and ecosystem design, the canopy is made to adapt its features based on manual as well as environmental inputs, letting users exert control (via a digital interface) within a larger dynamic system. “This process is driven by the biology of mico-algae is inherently responsive and adaptive; visitors will benefit from this natural shading property while being able to influence it in real-time.”

urban canopy

For EcoLogics, this is just the beginning of a larger vision – organic systems tied to high-tech ones in current and future buildings and infrastructure, as well as a breakdown of the differentiation between urban and rural, cities and nature. Integrating organic and artificial systems opens up sustainable possibilities for everything from temperature control to power generation.

urban algae canopy project

More from its creators: “In ecoLogicStudio we believe that it is now time to overcome the segregation between technology and nature typical of the mechanical age, to embrace a systemic understanding of architecture. In this prototype the boundaries between the material, spatial and technological dimensions have been carefully articulated to achieve efficiency, resilience and beauty.”

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Silent Slaughterhouse: Pool Produces Infinite Reflections

18 Mar

[ By Steph in Art & Installation & Sound. ]

ampudia 3

To gain entrance to this darkened slaughterhouse chamber filled with seemingly infinite reflections, you’ll have to dial a phone number that produces a ripple on the surface of the water covering the building’s floor. Outside the otherworldly scene you’ll find a stack of business cards with instructions in two languages “to activate this artwork.” Your presence, the artist insinuates, is an interruption.

ampudia2

ampudia1

Even the title of the work, ‘Every Word is Like an Unnecessary Stain on Silence and Nothingness,‘ makes a statement on the potential sacredness of forgotten spaces, no matter what their origins may be. In this case, the charred room in which you’ll find yourself is the former cooling chamber of a slaughterhouse in Madrid.

ampudia 4

ampudia 5

Artist Eugenio Ampudia needs very little in the way of augmentation to create the atmosphere within this disused space. The water makes it seem to go on and on, and carries echoes so far that every little squeak of a shoe or muffled cough is amplified.

ampudia 6

Ampudia explains that the work is a critique of modern communication. “It’s true that modern technology has allowed us to connect with thousands of people almost simultaneously. But what is happening with communication? Why is draft legislation eing put forward tov eto the flow of information among citizens? What is more disturbing: people trying to communicate something or people uniting with the same intent? Who is scared of the words ‘network’ and ‘community’?”

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GIFTY concept camera produces instant flipbooks

23 May

gifty.png

Animated flipbooks have been around for nearly 145 years. With just a slide of your thumb, these books allowed you to view a few seconds worth of animation. Now, a new concept camera known as the GIFTY allows you to record video and print a flipbook instantly. The only problem: you can’t buy one yet. (via Yanko Design)

News: Digital Photography Review (dpreview.com)

 
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Algaculture: Symbiosis Suit Produces Food from Breath

19 Mar

[ By Steph in Conceptual & Futuristic & Technology. ]

Agaculture Symbiosis Suit 1

Inspired by ‘plantimals’, photosynthetic organisms like lichen, sea slugs and salamanders that welcome algae into their bodies in order to thrive, the Algaculture Symbiosis Suit aims to enhance humans with new, partially artificial bodily organs. The suit designs a new symbiotic relationship between us and algae, letting us become more plant-like by gaining food from light.

Exploring alternative ways in which we could sustain ourselves in the future, designers Michiko Nitta and Michael Burton propose suits made of plastic tubes that wrap and wind around the body, looking a bit like an artificial exoskeleton.

Agaculture Symbiosis Suit 2

Essentially, the algae inside the tubes is fed both by sunlight and by the carbon dioxide in the wearer’s breath, and is then consumed by the human wearing the suit. In this way, our own breath is helping to produce the nutrients that we take in. “As such, we will be symbionts (meaning that both entities entirely depend on each other for survival), entering into a mutually beneficial relationship with the algae,” say the designers.

Agaculture Symbiosis Suit 3

Algaculture Symbiosis Suit 4

One of the suits was used in The Algae Opera, another project by Nitta and Burton that used the extraordinarily large lung capacity of a professional opera singer to produce the highest quality algae-product possible, enriching its taste. “So in the age of biotechnology not only can the audience listen to her talent but they can also savor her unique blend of algae that are enriched by her song.”

Via CollabCubed

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