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Posts Tagged ‘Olympus’

Olympus OM-D E-M10 Mark IV initial review

04 Aug

Introduction

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Product photos by Dan Bracaglia

The Olympus OM-D E-M10 Mark IV is the entry-level model in the company’s DSLR-style lineup of Micro Four Thirds cameras (the PEN models, such as the E-PL10, are rangefinder-style). It’s a step up from the beginner-focused E-PL series, offering more controls, better build quality and a broader feature set. It sports a 20MP Four Thirds sensor, in-body image stabilization, flip-down touchscreen with a simple interface and 4K video capture.

Key specifications

  • 20 Megapixel Live MOS sensor (Four Thirds)
  • TruePic VIII processor
  • 5-axis in-body image stabilization (up to 4.5 stops)
  • 121-point contrast-detect AF system
  • Flip-down touchscreen display
  • Electronic viewfinder
  • 4.5 fps burst shooting w/AF
  • USB charging
  • Wi-Fi + Bluetooth
  • 360 shots per charge (with LCD)

The E-M10 IV will be available in two kits in your choice of silver or black: body only for $ 699 and with the very compact 14-42mm F3.5-5.6 EZ lens for $ 799.

In the US and Canada, Olympus is throwing in a camera bag, extra battery and a 32GB memory card through November 1st.


What’s new and how it compares

The updates on the E-M10 IV are fairly minor, with changes that make selfie-shooting easier being the focus.

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Body, controls and handling

The biggest change on the E-M10 IV is its flip-down LCD, but everything else remains about the same. And that’s not a bad thing.

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First impressions

The E-M10 IV is a lovely camera, though it doesn’t break any ground in its segment.

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Sample gallery

See how the E-M10 IV’s photo quality stacks up in our extensive sample gallery.

View gallery

Articles: Digital Photography Review (dpreview.com)

 
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Olympus OM-D E-M1 Mark III review

27 Jul

Introduction

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Silver Award

83%
Overall score

The Olympus OM-D E-M1 Mark III is the third iteration of the company’s sports and action-oriented Micro Four Thirds model. It uses a 20MP Four Thirds sensor and inherits many of the capabilities of the larger E-M1X, including its multi-shot handheld High Res mode.

Olympus says the Mark III is designed with portability and agile shooting prioritized over the better handling and operability of the larger ‘X’ model. And, while it doesn’t offer the E-M1X’s plane / train / motor vehicle-recognition AF modes, the E-M1 III has the latest TruePic IX processor, which brings a couple of features of its own.

Key Specifications

  • 20MP Four Thirds sensor
  • 121-point autofocus system with deep learning-based subject recognition
  • Handheld high-res shot mode
  • Up to 60 fps Raw + JPEG capture (up to 18 fps with autofocus)
  • Pro Capture mode records frames before you hit the shutter
  • Image stabilization rated at 7.0 (CIPA standard), up to 7.5EV with ‘Sync IS’ lenses
  • ‘Live ND’ multi-shot mode simulates ND filters
  • Large 2.36M-dot LCD viewfinder able to work at up to 120 fps
  • 420 shots per charge (CIPA) battery life rating
  • Dual SD card slots (1x UHS-I, 1x UHS-II)
  • Extensive direct control, AF joystick, articulating touchscreen
  • UHD 4K/30p video and DCI 24p at up to 237Mbps
  • Extensive, IPX1-rated weather sealing
  • USB charging (using USB PD standard)

The Olympus OM-D E-M1 Mark III is available now for a body-only MSRP of $ 1800 ($ 2400 CAD). It’s also sold with the 12-40mm F2.8 Pro lens for $ 2500 ($ 3300 CAD) or the 12-100mm F4.0 IS Pro for $ 2900 ($ 3800 CAD).


What’s new and how it compares

The E-M1 Mark III gains a series of features from the E-M1X as well as improved eye-detection AF. We look at what’s been updated.

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Body and controls

There’s an AF joystick and some interface updates on the Mark III, but we were most stuck by the flexible way the camera’s Custom modes now work.

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Initial impressions

The E-M1 Mark III sits more comfortably alongside the E-M5 III than its predecessor did. And we think the balance of features and capabilities remains competitive.

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Image quality

The E-M1 III’s 20MP sensor is familiar from previous models. Expect lovely JPEG colors and and good dynamic range considering its format. Also check out the 80MP High-res mode!

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Autofocus

Autofocus performance is good when used in a traditional manner, but subject tracking lags behind the competition. Still, face and eye-detect work well.

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Video

The EM1 III is capable of good-looking 4K footage and offers some of the best in-body video stabilization you’ll find anywhere.

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Conclusion

This is a well-rounded camera and easily our favorite Micro Four Thirds body for stills-oriented shooters. Still, there are more capable cameras for the cash.

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Sample gallery

The DPR editorial staff and the DPRTV team have been shooting with the E-M1 III for a while and we’ve created a gallery that gives you a taste of what it can do.

View the gallery

Articles: Digital Photography Review (dpreview.com)

 
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Nikkei report says Japanese camera manufacturers are in for a ‘shake-up’ following Olympus sale

24 Jul

Nikkei Asian Review Deputy Editor, Masamichi Hoshi, has written an article that outlines a grim picture for the future of the Japanese camera business in the aftermath of Olympus’ recent sale to private equity firm, Japan Industrial Partners (JIP).

The usual suspects are mentioned in Masamichi’s overview: the rise of smartphones and the ongoing COVID-19 pandemic. ‘Japan’s digital camera industry was once considered on par with the country’s auto sector in terms of international competitiveness,’ says Masamichi. ‘But smartphones have driven camera makers to the brink of extinction, and this year the novel coronavirus slammed the already hobbled industry.’

More fundamentally, Masamichi believes the camera industry itself is to blame, as ‘excessive competition’ has created a fast-moving, unsustainable market that will inevitably lead to camera manufacturers paying the ultimate price:

‘Smartphones are not the only reason Japanese camera makers, who had established an oligopoly nearly everywhere around the world, have come to this point. Japanese industry, which has a penchant for competing against its own products, can also blame itself.’

Masamichi references an unsourced quote he says was shared 11 years ago by Hiroshi Hamada, the former Chief Operating Officer of Hoya, who had acquired Pentax around the time of his tenure:

‘Digital camera companies intend to strangle their rivals through excessive competition, but in the end they’ll strangle themselves’

A Canon assembly line Meister (her badge tells us she’s been a Meister for 17 years) works on the front assembly of a telephoto prime lens inside Canon’s Utsunomiya lens factory.

Pricing and shortened product cycles, in particular, are to blame, according to Masamichi. While the near-annual 10% price drops in camera products (roughly a decade ago) and shortened product cycles due to fast-paced technological advancements were beneficial to consumers, Masamichi says it also ‘reduces manufacturers’ investment capacity.’ As a result, the ability to invest in research and development — as well as the ability to stash away savings for dire times — has decreased dramatically. Or, at the very least, started to affect the bottom-line of Japanese camera manufacturers.

Citing Camera and Imaging Products Association (CIPA) figures, Masamichi highlights that 2020 camera sales are on track to be roughly 1/10th what they were back in 2010, when digital camera sales peaked at 121 million units.’

As dire as the numbers are and outlook is, there’s no hope in only dwelling on the negatives of the inevitable. Instead, Masamichi asks ‘where do these iconic brands go from here?’

Lens testing taking place at Panasonic’s Yamagata lens factory.

There is no one-size-fits-all solution, but Masamichi quotes a senior executive at an unnamed investment bank as well as unnamed analysts, who all seem to agree that reform and restructuring is going to be necessary if the Japanese camera industry is to survive:

‘With the market shrinking at such speed, companies are at great risk of falling into a fixed-costs crisis1. Some analysts believe the entire industry will collapse unless companies undertake major reforms, like splitting design and development from manufacturing, and consolidating production.’

The aforementioned investment banker executive specifically said ‘a camera foundry model is one option,’ suggesting the outsourcing of parts and components to third-party factories could help cut manufacturing costs. This method is currently seen in the imaging sensor side of photography, as multiple manufacturers use Sony sensors in their cameras, but further outsourcing of production could help cut overhead even more.

There is likely to be much change ahead; whether it be acquisitions of smaller manufacturers or outright departures from the market, there could be other casualties beyond Olympus. But, if the transition from film to digital taught us anything, it’s that people will keep on taking pictures, and as long as there are photographers out there still in need of a camera and lens, there will be manufacturers vying for their money.


1 Fixed costs in this context are the expenses that companies have incurred throughout the ongoing pandemic, which – as sales have slowed around the world – have not been offset by revenue.

Articles: Digital Photography Review (dpreview.com)

 
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Film Fridays: 10 classic Olympus film cameras

17 Jul
Photo: Stephen Dowling

We figured with the sad news regarding the inevitable sale of Olympus’ camera division, it’d be nice to celebrate the company’s history designing some of the coolest film (and digital) cameras of all time. This week’s Film Friday comes to us from our new friends at KosmoFoto.com, another excellent resource for film camera reviews and analog nerdery.

From half-framers, to TLRs, to pocketable rangefinders, to the cult-classic and now impossibly-overpriced mju III (Stylus Epic) compact, Olympus’ film camera portfolio is truly remarkable. Hit the link below and have a look for yourself at 10 classic Olympus film cameras. And we won’t judge at all if your next step is to pick one up on Ebay or Craigslist.

Read: 10 classic Olympus film cameras

About Film Fridays: We recently launched an analog forum and in a continuing effort to promote the fun of the medium, we’ll be sharing film-related content on Fridays, including articles from our friends at KosmoFoto and 35mmc.

Articles: Digital Photography Review (dpreview.com)

 
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Olympus interview: ‘We are extremely grateful to all of our customers for their loyalty and support’

16 Jul

Setsuya Kataoka, VP of Global Strategy, Olympus Imaging Division, pictured holding the forthcoming M.Zuiko Digital ED 150-400mm F4.5 TC1.25X IS PRO.

These are difficult times for the photo industry, and even before the COVID-19 pandemic, economic stresses and falling sales had been presenting headwinds to camera and lens manufacturers. Following the recent announcement that Olympus is planning to sell its Imaging Division, we caught up with Setsuya Kataoka, 29-year veteran of the company and current VP of Global Strategy. In this interview, Mr. Kataoka gave us his thoughts on the sale, what it means for fans of the brand, and what’s next for Olympus-branded cameras and lenses.

This interview was conducted through and interpreter and has been edited for clarity and flow.


What immediate impact will there be from the sale of the Imaging Division?

First, I would like to stress that the sale of the Imaging Division does not mean that we will withdraw from the imaging business. We will continue to offer unique and exciting products. Of course there will be some changes in management, and transformation of the organizational structure after the transfer, but these changes are to stabilize the business and strengthen the organization and our operations. We think the transfer of the Imaging Division will have a positive effect on our imaging business.

Based on our current timeline, if everything goes smoothly, we’ll have a Definitive Agreement in place in September, and the new company will be established in January 2021.

Was the sale of the Imaging Division being discussed before the COVID-19 pandemic, or did it come about as a result of the challenging market conditions this year?

The COVID-19 pandemic has had an impact on the imaging business, but it is not directly related to this decision.

The OM-D E-M5 Mark III is a genuinely small, lightweight ILC. It’s aimed at enthusiasts and designed to appeal to travel and everyday photographers who don’t want to be weighed down by a DSLR or full-frame alternative.

After the establishment of the new company, will camera and lens production continue at the same pace and in the same factories?

The production system is still under consideration, so I can’t provide any details right now, but please be reassured that there will be no problem with production, whatever happens. Production of existing models will continue.

How long have you worked at the Imaging Division inside Olympus?

Since 1991, so 29 years.

Was the announcement of the sale of the Imaging Division a sad day for you, or are you optimistic about the future?

I don’t think that this is a sad day for us, at all. This transfer means that the Imaging Division will be carved out from Olympus but I see this as an opportunity for our imaging business to grow further in future. This may not be well-known, but JIP – Japan Industrial Partners – is a business investment fund, and their vision is to revitalize and grow businesses by supporting long-term business management. This is why we believe JIP is an optimal partner.

We believe that this transfer is the best step to preserve our technologies, our products, our services and the legacy of the Olympus brand. We are very confident that we’ll be able to continue to offer products that will satisfy our customers under the new arrangement. I don’t expect that anything will happen that will not be good for our users. In all of our conversations about the transfer, ‘user first’ has been the bottom line.

Do you think that your product lineup will get smaller?

We will focus on the high-end market more than ever. High-end cameras and lenses in the ILC lineup. There may be some changes in the product lineup for strategic reasons, but we don’t plan simply to reduce the number of products.

Could an increased focus on high-end products spell the end for the entry-level PEN E-PL models?

How will the sale of the Imaging Division affect warranty and service support for existing Olympus customers?

Please be reassured that there will be no effect. I want our customers to be confident that their products will continue to be supported in future.

Do you think there will be a time when cameras will no longer be made under the ‘Olympus’ brand?

The question of Olympus branding is still under consideration, but there’s no plan to stop using the Olympus brand immediately after the transfer. Camera naming, such as OM-D, PEN and Zuiko will continue to be used.

We will continue to develop the Micro Four Thirds system [and focus on] areas where we can leverage the uniqueness of our products

Do you think that the OM-D lineup will evolve to be a more high-end system?

We believe that our OM-D lineup offers unique benefits that other camera manufacturers cannot. Not only the compactness and light weight of the system, but many technologies that competitors cannot match, such as high-resolution lenses, strong stabilization and outstanding dust-proofing and weather-sealing. I can’t say for sure how these technologies will evolve, but we will continue to develop the Micro Four Thirds system [and focus on] areas where we can leverage the uniqueness of our products, for example in the fields of nature and outdoor photography.

The last time I spoke to Aki Murata, in late 2019, he expressed a hope that the E-M1X would attract photographers who were ‘switching’ from DSLRs. Has that happened?

The E-M1X was developed for professional photographers, in order to withstand use in harsh environments. The development of this product was very important for us. We wanted to meet the demands of professional photographers, and also to accumulate know-how around improved reliability, which we could then apply to other models.

Although the E-M1X does not sell in the same volume as the E-M1 and E-M5 series, it has been accepted by many professional photographers. We are currently developing an intelligent subject detection autofocus update for bird photography for the E-M1X. That firmware is scheduled to be released this winter. Together with the M.Zuiko Digital ED 150-400mm F4.5 TC1.25X IS PRO lens, we’re confident that we can make many professional photographers very satisfied.

Olympus’ flagship ILC (the OM-D E-M1X, left) is far from small or light, but Mr. Kataoka believes that when professionals and enthusiast bird and wildlife photographers see what it can do in combination with the upcoming 150-500mm lens, some of them will want to make the switch away from their current cameras.

How important is that particular lens to your professional strategy?

We believe that this lens will be a very special option, not only for wildlife and sports photographers but for all kinds of customers who need a telephoto zoom. This lens symbolizes the superiority of our system, and we might even call it a flagship. You can shoot handheld at 1000mm [equiv.], and it’s packed with innovative technology. This will be a significant lens, and [representative] of a new chapter in our imaging business.

Do you think that Olympus-branded cameras will ever compete against full-frame professional options, for sports and photojournalism?

We believe that our camera system has the potential to be accepted in the professional marketplace. In fact, many professional photographers are using our system, especially sports and wildlife photographers, following the launch of the E-M1 Mark II. We will continue to gather feedback from these photographers, particularly when it comes to the benefits which full-frame cameras cannot offer.

Given the challenging market situation, where do you see the biggest opportunities for Olympus-branded cameras and lenses?

We are proud to offer unique products that other brands cannot. Especially when it comes to the compactness and light weight of our system. This provides clear benefits to our customers when it comes to mobility. Although the market has contracted recently due to the effects of the COVID-19 pandemic, once people are able to start traveling again, and get outdoors, we’re confident that our products will satisfy users, and allow them to enjoy their photography.

Do you anticipate any job losses after the sale?

As a result of the transfer process, the reformulation of the organizational structure is obviously something that will be discussed. But I cannot give any detail at this point.

Do you think that Olympus as a photographic brand will be in a stronger position in one year’s time than it is today?

I really believe so. I think our position will be stronger in a year. Our manufacturing team, our R&D team, as well as sales and marketing – all of our teams are working hard to make that happen.

We are extremely grateful to all of our customers for their loyalty and support

I would like to take this opportunity to say thank you, for the many supportive messages and comments that we have received since the news of the transfer. We are extremely grateful to all of our customers for their loyalty and support. To demonstrate our continued commitment to our customers, we recently disclosed our lens roadmap, and the development of our 150-400mm PRO lens is well underway. There are no plans to change any product launches coming in 2020. We remain focused on the release of new products, so please stay tuned for news about more exciting future developments.

While the transfer may bring changes to some operations, one thing that will not change is that everyone on the imaging team will continue to work hard on innovative initiatives for our customers.


Editor’s note: Barnaby Britton

The last time we spoke to Mr. Kataoka was in 2015, following the launch of the OM-D E-M5 Mark II. Back then, he was extolling the virtues of that camera’s high-res shot mode, and predicting improved – handheld – iterations of the technology coming in future models. This prediction came true in the E-M1X and E-M1 Mark III, but neither we nor Mr. Kataoka could have predicted that in 2020 – almost a decade after the financial scandal which rocked the company in 2011 – we’d be discussing (again) the future of the entire Olympus Imaging business. But these are strange times.

In the short term, we’re told, nothing will change. The product roadmap (at least through 2020) is fixed, products will continue to be released – and sold – and warrantee service and post-sale support for existing customers will continue as before. While the future of the ‘Olympus’ brand is unclear, OM-D, PEN and Zuiko-branded products will continue to be manufactured and sold.

According to Mr. Kataoka, we’ll see more of a focus on high-end gear going forward, of the kind that he hopes will appeal to professionals. That’s where products like the long-anticipated 150-400mm come in: ‘a significant lens, and [representative] of a new chapter in our imaging business’.

The basic strategy behind Olympus’s development of high-end imaging products seems to be unchanged

Of course, this lens on its own is unlikely to persuade a significant number of professionals to pick up an E-M1 Mark III or E-M1X, but that was never the point. It seems as if the strategy behind Olympus’s development of high-end imaging products is the same now as it has been the last several times I’ve spoken to senior executives: aim high, focus on the differentiators, (i.e., the professed benefits of M43 such as lower size and weight, excellent in-body stabilization, and relatively small telephoto lenses), and court professionals with high-end tele optics, rugged build quality and excellent weather-sealing.

The challenge is that few of these things are (or need to be, or in some cases ever have been) unique to Micro Four Thirds. That said, Olympus has a good track record when it comes to maximizing the advantages of a smaller sensor, and trying to minimize the performance gap using technology.

The handheld high-res shot mode in the E-M1 Mark III and E-1MX is one good example of a technological solution to the small sensor ‘problem’, which provides the option of increased resolution, and somewhat improved high-ISO image quality compared to conventional single-exposure capture from a small 20MP sensor.

We know that new products are coming, and Mr. Kataoka tells us that his team remains focused on delivering high-quality, ‘innovative’ solutions. If things go to plan, according to Mr. Kataoka, a final agreement with presumptive new owners Japan Industrial Partners (JIP) will be in place in September, and a new company will be formed in early 2021. Longer-term, things are less clear, but it’s safe to assume that JIP has done its homework, and believes that Olympus cameras and lenses have a future. As for exactly what that future looks like, we’ll just have to wait and see.

Read more in-depth interviews

Articles: Digital Photography Review (dpreview.com)

 
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Olympus releases Windows 10 webcam utility beta for five of its OM-D cameras

02 Jul

In addition to its new lens and updated roadmap, Olympus has also released OM-D Webcam Beta, a utility program for Windows 10 computers that turns compatible Olympus OM-D cameras into webcams.

Following in the footsteps of Canon and Fujifilm, this new utility works on Windows 10 computers (both 32 bit and 64 bit) and is compatible with five Olympus OM-D cameras: the E-M1X, E-M1, E-M1 Mark II, E-M1 Mark III and the E-M5 Mark II. As with similar utilities, the process is as simple as downloading the free software, plugging in an OM-D camera via the appropriate USB cable and turning the camera on.

Once all of this is finished, the plugged-in camera should be available as an image input option in video conferencing software such as Skype and Zoom.

This is a beta, so keep that in mind if you come across any bugs or issues. You can find the download link and further instructions on Olympus’ support page.

Articles: Digital Photography Review (dpreview.com)

 
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Olympus to ship 150-400mm F4.5 this winter, adds 8-25mm F4 Pro to lens roadmap

02 Jul

Olympus has released a little more detail about its upcoming 150-400mm F4.5 with built-in 1.25x teleconverter. The lens’ development was first announced in January 2019, and Olympus says it will arrive on the market in winter of 2020. A couple of images of the final lens have also been shared.

Additionally, two more M.Zuiko Pro lenses have been added to the roadmap: an ED 8-25mm F4 Pro and an ‘unspecified’ macro lens which appears around the 100mm equiv., focal length on the chart.

OM-D E-M1X owners can also look forward to a firmware update in winter 2020 adding bird detection to the camera’s Intelligent Subject Tracking Autofocus.

Press release:

OLYMPUS UNVEILS UPDATED M.ZUIKO® DIGITAL LENS ROADMAP

Provides Updates on the Development of the M.Zuiko Digital ED 150-400 F4.5 TC1.25x IS PRO Lens and Announces the Development of Firmware to Support Bird Subject Detection Autofocus for the OM-D® E-M1X

Center Valley, PA, July 2, 2020 – Olympus is pleased to announce an updated M.Zuiko Digital lens roadmap, outlining plans to expand the M.Zuiko lens lineup and including an update of anticipated availability of the previously announced M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO super telephoto zoom lens with built-in 1.25x teleconverter.

The upcoming M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO lens, for which development was announced in January 2019, continues with an estimated scheduled release of winter 2020. This is the first Olympus® interchangeable lens with a built-in 1.25x teleconverter, extending the maximum focal length to 1000mm1 (35mm equivalent). Final images of the lens are now available.

Two new lenses, the M.Zuiko Digital ED 8-25mm F4.0 PRO lens, as well as an unspecified macro lens, will join the M.Zuiko lineup as part of Olympus’ commitment to broaden the field of photographic expression. Olympus will continue enhancing its lens lineup to maximize the unrivaled system portability made possible by the compact, lightweight, high image quality of the Micro Four Thirds® System.

Furthermore, to make super telephoto shooting more convenient and to fulfill the growing needs of birding and wildlife photographers, development is underway to newly add Bird Detection capability to Olympus’ Intelligent Subject Detection Autofocus on the OM-D E-M1X camera. This new feature will be available for the E-M1X via a firmware update that is scheduled for release in Winter 2020.

1 When using the built-in teleconverter. Widest aperture setting is F5.6.

Articles: Digital Photography Review (dpreview.com)

 
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Olympus to Quit the Camera Business, Sell Brands to Investment Fund

28 Jun

The post Olympus to Quit the Camera Business, Sell Brands to Investment Fund appeared first on Digital Photography School. It was authored by Jaymes Dempsey.

dps-olympus-to-quit-camera-business

Olympus is leaving the camera business.

After three years of financial struggle, the company has decided to sell its camera division to Japanese Industrial Partners (JIP), a firm known for its ability to successfully restructure unprofitable businesses.

In recent years, Olympus has become more heavily invested in other aspects of its business, and while the company attempted to keep its camera division moving forward, it has struggled to compete with players on either end of the spectrum. Smartphones have eaten into profits generated by hobbyist cameras, while APS-C and full-frame cameras have maintained an edge against Olympus’s semi-professional and professional models.

Then, last fall, rumors of an Olympus camera division shutdown were denied by the CEO, though it’s clear that the company was on a firm downward trajectory; as indicated in the official announcement, Olympus was hit hard by an “extremely severe digital camera market, due to, amongst others, rapid market shrink caused by the evolution of smartphones.”

And while Olympus’s mirrorless lineups were praised for their compactness and sharp lenses, the company struggled to find a habitable niche, especially as “small-but-powerful” became a common refrain of Google Pixels, iPhones, and more. And the release of higher-end bodies such as the OM-D E-M1 Mark III and the OM-D E-M1X wasn’t enough to pull more serious photographers away from leading brands such as Nikon, Canon, and Sony.

So what comes next?

JIP plans to take over the Olympus camera brands by the end of 2020. The announcement indicates that a “definitive agreement” will be signed by September 30th, with the two companies aiming to “close the transaction by December 31, 2020.”

JIP will then “succeed and maintain the research and development functions and manufacturing functions globally…to continue to offer high-quality, highly reliable products.”

This is technically good news for Olympus photographers. JIP will at least attempt to rebuild Olympus’s camera division in the interests of its current consumers. But if the camera market continues to bleed, it may be impossible for JIP to turn things around, leading to a more permanent end for the brand.

And here’s another important question:

What does this mean for the camera industry as a whole? Is Olympus an anomaly? Or is the first of many? At present, even leading camera companies are struggling to find footing, which makes me wonder whether we might witness the fall of at least a few more camera brands before the market stabilizes.

Now over to you:

What do you think about Olympus’s decision? Will it impact Olympus consumers? And will we see the decline of other major camera brands? Share your thoughts in the comments!

The post Olympus to Quit the Camera Business, Sell Brands to Investment Fund appeared first on Digital Photography School. It was authored by Jaymes Dempsey.


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Olympus agrees to sell imaging business by the end of the year

25 Jun

Olympus has announced it’s agreed in principle to divest itself of its imaging business by transferring it to a new company that will continue to run it. The company that will run the new business is Japan Industrial Partners, and Olympus hopes that the final agreement will be made in September and the deal closed by the end of the calendar year.

In a statement, Olympus says the new company will carry on making and selling camera equipment and suggests it will maintain R&D and manufacturing facilities around the world. Crucially, the new company will also provide support to existing Olympus camera owners.

After three years of losses Olympus says it needs a more ‘compact, efficient and agile’ corporate structure and claims having a new company run the camera business is the only way to make it survive and grow. The company blames the rise in smartphones as a continuing factor in the decline of the camera market, and says it has done what it can to reduce costs. However, further cost-cutting is to come as the imaging business is prepared for its transfer so that it can be taken on in a more ‘profitable and sustainable’ condition.

Press release:

Signing of Memorandum of Understanding for Divestiture of Imaging Business

Olympus Corporation (“Olympus”) and Japan Industrial Partners, Inc. (“JIP”) hereby announce that, today, the parties signed a memorandum of understanding to carveout Olympus’s Imaging business to a new company (“NewCo”) and subsequently transfer its shares to a fund managed, operated or otherwise handled by JIP (the “Transaction”).
After the due diligence and further discussions and negotiations, the parties are aiming to sign a legally- binding definitive agreement for the Transaction (the “Definitive Agreement”) by September 30, 2020. We will promptly make further announcement if any matters relating to the Transaction that needs further announcement occur.

1. Background and Purpose of the Transaction
Olympus’s Imaging business began with the manufacture and sale of a camera using the photographic lens Zuiko in 1936. Through innovative technology and unique product development capabilities, Olympus has developed and launched various products, aiming to contribute to make people’s lives more fulfilling. Those products include: Olympus Pen, the innovative half-sized camera; Zuiko Pearlcorder, the world’s first micro-cassette tape recorder; and Olympus OM-D series, the mirrorless interchangeable lens camera. Olympus has implemented measures to cope with the extremely severe digital camera market, due to, amongst others, rapid market shrink caused by the evolution of smartphones; Olympus has improved the cost structure by restructuring the manufacturing bases and focusing on high-value-added interchangeable lenses, aiming to rectify the earning structure to those that may continue generating profit even as sales dwindles. Despite all such efforts, Olympus’s Imaging business recorded operating losses for 3 consecutive
fiscal years up to the term ended in March 2020.

Under such circumstances, Olympus considers that, by carving-out the Imaging business and by operating the business with JIP, the Imaging business’s corporate structure may become more compact, efficient and agile and it is the most appropriate way to realize its self-sustainable and continuous growth and to bring values to the users of our products as well as our employees working in the Imaging business. Olympus therefore has decided to sign the memorandum of understanding for the Transaction.

JIP has strong track records in supporting strategic carve-outs that realize growth potential and encourage autonomous growth. By adding support from JIP, the NewCo, as the successor of reputable brands such as “OM-D” and “ZUIKO,” will utilize the innovative technology and unique product development capabilities which have been developed within Olympus, and will realize continuous growth of the business by bringing better products and services to the users and customers and by making itself a productive and rewarding work place for its employees.

2. Imaging Business after the Transaction
NewCo will succeed and maintain the research and development functions and manufacturing functions globally as reformed under the contemplated structuring reforms to continue to offer high-quality, highly reliable products; and also continue to provide supports to the imaging solution products that have been distributed by Olympus.

3. Outline of the Transaction
The specifics of the Transaction shall be decided in the Definitive Agreement after careful examination and consultation between the parties. The parties currently consider the outline of the Transaction shall be as follows.
The parties will proceed with the actions and procedures for Transactions in full compliance with applicable laws including consultation obligations and other requirements under local employment laws.

Structure

  • Olympus’s Imaging business will be transferred to the NewCo by way of company split or otherwise, and then, shares in the NewCo will be transferred to a new company to be established by JIP.
  • Signing of Definitive Agreement: Scheduled to be signed by September 30, 2020
  • Closing: Olympus and JIP strive to close the Transaction by December 31, 2020.

Structuring Reform
Prior to the closing of the Transaction, Olympus plans to implement structuring reforms to the Imaging business aiming to change the business structure of Imaging business to be more profitable and sustainable. We are currently investigating costs and other impacts of the structuring reform. If any future event which requires disclosure arises, Olympus will announce it promptly.

Articles: Digital Photography Review (dpreview.com)

 
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Olympus PEN E-PL10 review

19 Jun

Introduction

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No Award

77%
Overall score

The Olympus PEN E-PL10 is an entry-level mirrorless camera that uses the Micro Four Thirds lens mount, sports a 16 Megapixel sensor and in-body image stabilization. Its compact body and easy-to-use touch-based interface make it ideal for beginners and families, while a flip-down LCD and 4K video make it an option for vloggers.

Key specifications

  • 16MP Four Thirds sensor
  • In-body image stabilization (3-axis)
  • 121-point contrast-detect AF system
  • Flip-down touchscreen display
  • 4.8 fps burst shooting with continuous AF
  • ‘Live Guide’ for quick adjustment of brightness, saturation, background blur
  • Built-in flash
  • UHD 4K video capture
  • Wi-Fi + Bluetooth connectivity

The camera is available in three colors: kuro (black), mocha (brown-ish) and shiro (white). It carries a list price of $ 599 for just the body and $ 699 when bundled with the how-did-they-make-it-so-small? 14-42mm power zoom lens.

What is it?

Something that makes Micro Four Thirds cameras like the E-PL10 appealing is just how much smaller the camera and lens can be compared to their APS-C peers. With its collapsable 14-42mm (28-84mm equiv) F3.5-5.6 kit lens attached the E-PL10 will slip into a jacket pocket or small bag, making it very easy to carry around. It’s light enough for handheld vlogging, even if you put on a wider lens, such as the Panasonic Lumix G 7-14mm F4.

The E-PL10’s ‘Natural’ color mode has a well-judged level of saturation, giving attractive color to images

ISO 640 | 1/60 sec | F4 | Olympus 14-42mm F3.5-5.6 EZ @ 28mm equiv.
Photo by Carey Rose

There are many choices in the entry-level field, mainly represented by mirrorless cameras, though there are a few digital SLRs still available. Here’s how the E-PL10 compares to the Canon EOS M200 and Fujifilm X-A7 mirrorless cameras, and the Nikon D3500 DSLR.

Olympus E-PL10 Canon M200 Fujifilm X-A7 Nikon D3500
MSRP (w/lens) $ 699 $ 549 $ 699 $ 499
Camera type Mirrorless Mirrorless Mirrorless DSLR
Sensor 16MP Four Thirds 24MP APS-C 24MP APS-C 24MP APS-C
Image stab. In-body Lens only Lens only Lens only
Autofocus Contrast-detect Dual Pixel Hybrid Hybrid*
LCD size 3.0″ 3.0″ 3.5″ 3.0″
LCD type Tilting (180°) Tilting (180°) Fully articulating Fixed
Touchscreen Yes Yes Yes No
Viewfinder No No No Optical
Burst w/AF 6.1 fps** 4 fps 6 fps 5 fps
Video 4K/30p 4K/24p 4K/30p 1080/60p
Battery life (CIPA) 350 shots 315 shots 270 shots 1550 shots***
USB charging No Yes Yes No
Wireless Wi-Fi + Bluetooth Wi-Fi + Bluetooth Wi-Fi + Bluetooth Bluetooth
Dimensions 117 x 68 x 39 mm 108 x 67 x 35 mm 119 x 38 x 41 mm 124 x 97 x 70 mm
Weight 380 g 299 g 320 g 365 g

* Phase detection with optical viewfinder, contrast detection with live view
** With electronic shutter; 4.8 fps with mechanical shutter
*** With optical viewfinder. Battery life will be considerably lower when using live view

In some important areas, the E-PL10 beats out its mirrorless peers, while in others, it’s behind. Its biggest advantages are its built-in image stabilization (to reduce the risk of blurry photos) and battery life. Where it falls behind is in terms of its sensor, which is smaller and lower resolution, and its contrast-detect-only autofocus system (which tends to ‘hunt’ and doesn’t track moving subjects terribly well). The lack of USB charging is a big disappointment.

At low ISO settings the camera renders detail well, though noise reduction starts to smooth it away at higher ISOs

ISO 200 | 1/100 sec | F5.6 | Olympus 14-42mm F3.5-5.6 EZ @ 48mm equiv.
Photo by Jeff Keller

The Nikon D3500 is a totally different beast. It’s definitely behind the times in terms of tech, but shooting with its optical viewfinder is a different experience than using the LCD. You can see the real world, but without knowing what the resulting image will look like, unless you use live view, which has very slow autofocus on the D3500.

What it’s like to use?

The E-PL10 is lightweight, easy to hold and surprising well-built for a lower-end camera. The grip is perfectly sized and the control dial, shutter release and power button are easy to reach. The majority of the camera’s buttons are located right under your thumb, which can cause accidental setting changes. The buttons are quite small, as well – especially the four-way controller. The E-PL10 has a single control dial, which is what we’d expect on a camera in this price range.

The Live Guide menu makes it easy to adjust color saturation, background blur and more via a slider-based interface.

The user interface is really a mixed bag. If you’re a beginner and want to stick to Auto mode, you can do so, though Olympus only simplifies part of the interface. The touch-based menus (known as Live Guide) only let you adjust a few things (via sliders on a tab that you swipe out): saturation, color image (white balance), brightness (exposure compensation), background blur (aperture) and express motion (shutter speed). Since the camera isn’t telling you what you’re actually adjusting, Olympus isn’t really leading users toward shooting in more advanced modes.

Tips on how to take pet photos can be found via the Live Guide menu.

There’s also a photo tips option, which gives you some basic information about how to take photos of kids and pets, among other things. The tips are a bit vague in terms of what settings you need to adjust and where they are, so you need to know your way around the camera a little bit.

There are a few other touchscreen items worth noting, especially when the LCD is flipped into ‘selfie position’. You get an on-screen shutter release (for stills and videos), a playback button, as well as an option to make your skin look nicer. The focus point can be moved, and you can tap to focus or take a photo. Note that the screen will be largely blocked if you have any kind of tripod or selfie stick attached.

The shortcut (Live Control) menu

In addition to the slider-based menu available in Auto mode, there’s also a button-driven shortcut menu (reached by pressing the OK button) as well as the overwhelming main menu. While the shortcut menu is handy, the main menu really needs to be revamped for less experienced users (and more experienced, to be honest).

The top-level menu in scene mode. There are a total of 27 different modes on the camera. Light Trails, known as Live Composite in other shooting modes, is a clever way to take star trails.

The E-PL10 has a large collection of ‘Art Filters’, which give your images a creative flair. There are also a good set of scene modes, with helpful descriptions and sample images of which each one does.

One scene mode of note is ‘light trails’, which is known as ‘live composite’ in other shooting modes. This is essentially a time-lapse mode that it only captures subjects that change in brightness in each exposure. For example, if you’re capturing star trails and there’s a building in the foreground, the building’s brightness will not change over time. We’ve tested it on previous Olympus cameras and have found it to work quite well.

Processed using the watercolor Art Filter [see original image]

ISO 200 | 1/160 sec | F7.1 | Olympus 14-42mm F3.5-5.6 EZ @ 84mm equiv.
Photo by Jeff Keller

The camera is perfectly capable in P/A/S/M modes as well, though the single control dial means that you’ll have to use the exposure compensation button to toggle between that setting and aperture or shutter speed. Beginners who can live without the on-screen sliders may actually want to shoot in program mode, for the sole reason of avoiding the over-the-top i-Enhance color which you’re stuck with in Auto mode. The exposure compensation button is disabled: you need to use the ‘change brightness’ slider if you want to adjust that. While you can process Raws in-camera, you first need to go into record mode, choose the settings you want to apply, and then return to playback mode to perform the edit, which is far more difficult than it need be.

The only color mode in Auto mode is i-Enhance, which has higher saturation and sharpening than Natural, which is the default in other modes.

The E-PL10 offers Wi-Fi and Bluetooth for sharing photos and remotely controlling the camera. Olympus’s Image Share app let you set up both Wi-Fi and Bluetooth at the same time, simply by scanning the QR code shown on the camera’s display. The app interface is attractive and easy to navigate, and offers two ways of remote control, though it cannot transfer images as they are taken. Unfortunately, actually using any of those features is difficult, since connecting to the camera often fails, on both iOS and Android.

The E-PL10’s BLS-50 battery allows the camera to take roughly 350 shots per charge according the CIPA standard, which is above average for this class. And, in the real world, you’ll be able to do better, especially if you limit flash and Wi-Fi use. The camera is one of the few that lacks USB charging, which is a disappointment. If you’re out and about you can’t plug into a car to charge up. You’ll either need to carry a spare battery or bring the clunky external charger with you and hope for a power outlet.

How does it perform?

Although it doesn’t have the resolution of its peers, the E-PL10’s image quality is still very good. JPEG colors at the default setting (Natural) aren’t too punchy, though it’s easy enough to increase saturation in any shooting mode (including Auto). White balance was just fine, and it’s worth noting that you can choose warm (yellow-ish) or cool (blue-ish) settings in the all modes.

Noise levels in JPEGs are low around base ISO and not bad at all at high ISOs, but that’s because the camera applies quite a lot of noise reduction, which wipes away fine detail. Setting the ‘Noise Filter’ option to ‘low’ will turn the noise reduction down a tad. If you’re a more advanced user, editing Raw files can give you back some of that detail. Brightening shadows in Raw images at lower ISOs does not come with a significant noise penalty.

The fine detail in this high ISO photo has been smudged. More advanced users can edit the Raw version of the image and adjust noise reduction and sharpening to their liking.

ISO 6400 | 1/1600 sec | F6.7 | Olympus 75-300mm F4.8-6.7 @ 600mm equiv.
Photo by Jeff Keller

We did notice some peculiarities with how the camera handled exposure. In Auto mode, the camera often tended to use faster shutter speeds, boosting the ISO as needed to obtain the correct brightness. While this reduces the risk of camera shake and can freeze fast action, it also increases the amount of noise, which in return lowers detail capture. However, in Program mode, the camera often chose to leave the ISO alone and use slower shutter speeds and smaller apertures, which brings everything in focus but ends up delivering softer images.

The Micro Four Thirds system includes some relatively affordable, sensibly-sized lens options that give a lot of ‘reach.’

ISO 200 | 1/640 sec | F7.1 | Olympus 75-300mm F4.8-6.7 II @ 600mm equiv.
Photo by Jeff Keller

Autofocus is snappy and accurate in single AF mode. In continuous AF mode you may see the camera ‘hunting’ at times, which could result in you missing a moment. Face detection isn’t great. It detects faces, but tends to lose them, with lots of focus wobble as the camera tries to refocus.

There is a tracking mode with which you can point the camera at a subject and it will attempt to keep the subject in focus as they move around. While the camera followed the subject fairly well, it was prone to hunting when the subject moved. Competitors such as the Canon EOS M200, with its Dual Pixel AF system, will do a better job in situations where you’re trying to track something moving erratically.

The E-PL10 can capture 4K video at 30p and 24p. Despite having a dedicated video recording button, you have to set the mode dial to the video position in order to capture 4K (it’ll only capture 1080p in every other shooting mode). There is a crop when shooting 4K, which is increased if you’re using the sensor shift + electronic stabilization feature to get smoother videos. The sensor shift-only stabilization is almost as effective and has no crop, so it’s worth trying first.

In-camera Raw re-processing is convoluted, but lets you exploit the attractive output of the camera’s JPEG engine. But with a little care and attention as you shoot, it’ll deliver attractive JPGEs first time

ISO 200 | 1/160 sec | F7.1 | Olympus 14-42mm F3.5-5.6 EZ @ 84mm equiv.
Photo by Jeff Keller

Video quality at both 4K and 1080 is just fine for the E-PL10’s capturing memories to share on social media. It’s not super-detailed but it’s not soft, either. We did notice some rolling shutter distortion when panning, but it’s not too bad. Something else that caught our eye is how the stabilization system tends to overcompensate when you stop panning the camera, rolling past the point at which you stopped.

Dropping down to Full HD opens up a 60p option for more fluid videos and several special effect modes not available at 4K. A high speed mode lets you capture footage at 120 fps, though the resolution is 1280 x 720.

As you’d expect from an entry-level, beginner-friendly camera, the E-PL10 is light on manual controls. You can adjust the volume for its internal microphone, and that’s about it. Video capture always uses auto-exposure, regardless of the shooting mode. You can adjust exposure compensation ahead of time in most shooting modes, and also with a virtual button that is in the tab that slides out from the right side of the display while recording. The camera lacks microphone and headphone sockets.

Conclusion

The Olympus PEN E-PL10 is an attractive entry-level mirrorless cameras that does many things well. Despite its low price, it feels well-built, and we like how it feels in the hand. With the bundled 14-42mm (28-84mm equivalent) kit lens, it easily slips into a jacket pocket. Olympus managed to stuff 3-axis image stabilization into the compact body, so any lens you use will have shake reduced for both stills and videos.

For a camera designed for beginners, the E-PL10 is a mixed bag. It can be operated via its touchscreen, and in Auto mode there are sliders available to adjust a couple of commonly adjusted settings, though Olympus doesn’t specify exactly what you’re really changing, which makes advancing to more manual control a bit more difficult.

ISO 320 ISO 320 | 1/160 sec | F5 | Olympus 75-300mm F4.8-6.7 II @ 150mm equiv.
Photo by Jeff Keller

That said, the rest of the menu system isn’t beginner-friendly (especially the main menu), and the camera doesn’t give much room to grow into a more experienced photographer, unlike some its peers. The wireless app is unreliable, which is not what you’d expect on a camera where image sharing is important. Battery life, on the other hand, is very good, though the lack of USB charging is a disappointment.

The E-PL10’s image quality is very good. Photos tend to be well-exposed, most people will be happy with the color in JPEGs, and noise levels are low at both high and low ISOs. Autofocus is snappy, though face detection and subject tracking are just okay. Video quality is fine, as well, though there is a noticeable crop when shooting 4K and, as with stills, the camera may hunt to find focus if your subject has moved.

The camera’s compact size (especially when combined with the retractable power zoom lens) means you can get good quality images wherever you go

ISO 200 | 1/200 sec | F8 | Olympus 14-42mm F3.5-5.6 EZ @ 42mm equiv.
Photo by Jeff Keller

Overall, the Olympus E-PL10 is a fine tool for everyday photo and video shooting. Is it the one we’d recommend to friends and family? Probably not. The Canon EOS M200 offers a more advanced autofocus system that’s responsive and reliable, and has a very good interface for beginners. The Fujifilm X-A7 shouldn’t be overlooked, either, as its large screen gives you a smartphone-like experience though, like the Olympus, the simple interface won’t necessarily teach you how to be a better photographer.

Sample gallery

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Scoring

Olympus PEN E-PL10
Category: Entry Level Interchangeable Lens Camera / DSLR
Build quality
Ergonomics & handling
Features
Metering & focus accuracy
Image quality (raw)
Image quality (jpeg)
Low light / high ISO performance
Viewfinder / screen rating
Performance
Movie / video mode
Connectivity
Value
PoorExcellent
Conclusion
The Olympus PEN E-PL10 is a compact, entry-level camera that's good at many things. It offers some beginner-friendly tools, though they don't lend themselves to growth as a photographer. Both photo and image quality are good, and the camera is responsive, but it doesn't do as much to stand out amongst its peers.

Good for
Beginners who want to stick with automatic controls and take casual video clips.

Not so good for
Beginners looking to grow into more experienced photographers. Those who want to charge the battery on the go.
77%
Overall score

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Articles: Digital Photography Review (dpreview.com)

 
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