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Posts Tagged ‘Logos’

Adobe updates logos, branding for easier navigation and consistency across platforms

01 Jun

Software manufacturer Adobe is rolling out new logos and icons for many of its applications in a bid to make them easier to identify and to make their appearance more uniform across all the platforms on which they are used. The changes are slight in the main, and may not be noticeable unless you go looking, but the company hopes they will help users find the applications they are looking for.

The most dramatic change will be the Creative Cloud logo which will switch from its current red and white design to a white emblem on a rainbow background. The two-letter initials on the Photoshop and Lightroom logos will remain, but the pale text will become darker and the borders will be removed. Getting rid of the colored borders and making all the corners rounded will ensure the logos look the same wherever they are used. The forthcoming Photoshop Camera application will use three letters, adding an uppercase C to the Ps of the Photoshop logo.

The Adobe logo will also get a make-over that includes a slight shift in the tone of red used to make it a little warmer and more ‘contemporary,’ according to the company. Adobe dives further into the branding changes on its Adobe Blog.

Articles: Digital Photography Review (dpreview.com)

 
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Logos for Photography Business: 5 Trends to Use

25 Jul

A well-designed logo is a must-have tool for any photographer and studio wants to be seen on the market. According to many analysts, a logo plays an important role in entrepreneur’s success. Especially, if it’s a part of a brand identity. Use the following trends and ideas to create a powerful logo for your photography business and grab the attention Continue Reading

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Logos for Photography Business: 5 Trends to Use

30 May

A well-designed logo is a must-have tool for any photographer and studio wants to be seen on the market. According to many analysts, a logo plays an important role in entrepreneur’s success. Especially, if it’s a part of a brand identity. Use the following trends and ideas to create a powerful logo for your photography business and grab the attention Continue Reading

The post Logos for Photography Business: 5 Trends to Use appeared first on Photodoto.


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Taking Names: Famous Logos Without Their Brand Names

24 Aug

[ By Delana in Design & Graphics & Branding. ]

coke logo

All around the world, people are inundated daily with advertisements hawking everything from soda to furniture to vacations. We’re so used to seeing the ads and logos almost everywhere that we can identify the logos without even seeing them in context. That is the message that artist Dorothy sends with her series “You Took My Name.”

kodak logo

mastercard logo

In the series, the artist removes the company names from well-known logos. It challenges viewers to recognize and identify the brands even when the company names are missing.

burger king logo

heineken logo

Another goal of the series is to change our perspective on logo art. These symbols are the result of hours of work and research, and they can be seen as works of art in their own right.

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[ By Delana in Design & Graphics & Branding. ]

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Brand Re-Versioning: Trading Logos with the Competition

27 Apr

[ By WebUrbanist in Design & Graphics & Branding. ]

coke pepsi logo swap

Our brains recognize brands before we even get to the text … but what happens when that second of the process process yields the reverse of what we expect?

logo trade branding identities

In this series of experimental logo swaps by Graham Smith, our expectations are subverted right at the point of recognition – Coke replaces Pepsi, UPS becomes FedEx and so forth in realms ranging from fast food to digital technology.

logo brand swap designs

The result is a kind of temporary cognitive dissonance, and poignant reminder of just how much we rely on visual cues – from shape and layout to color and typography – to interpret input and apprehend iconic designs.

logo exchange visual exercise

Some of the trades work relatively seamlessly – a surprise number actually work visually – you could almost believer that Twitter, Facebook and Google could simply have gone a different direction with their designs.

logo swap tech brands

But given our own familiarity biases when viewing them, it is hard to say in some cases, too. Either way, it is clear that our experience and associations play a major part in the power of branding.Thanks to our partners, you can find ties online to suit every preference and budget, from budget to top-of-the-range super stylish models.

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[ By WebUrbanist in Design & Graphics & Branding. ]

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Sleek Internet Logos Echo Metal-Etched Japanese Cameras

19 Feb

[ By WebUrbanist in Design & Graphics & Branding. ]

camera style logos

There is something simply elegant about type-embossed metal – in part the association with classic high-end manual cameras. This logo series takes that typology and applies it to a series of contemporary companies.

camera japanese vintage metal

Antrepo was inspired by brands like Canon, Nikon, Pentax and Minolta, greatly impressed by how simple (effectively logo-free) lettering made a bold and compelling statement in each case.

camera inspired internet logos

From the firm: “Canon AE-1, Nikon FTn, Ashai Pentax ESII, Minolta XG-1 – these cameras are some of the Japanese 35mm SLR cameras from the vintage ’70s and ’80s, the “Made in Japan” era, when Japan set the global standard of producing quality.”

camera metallic etched logos

In these remakes (featuring Facebook, Twitter, Instagram, Pinterest, Google, YouTube and more) some of the typographic styles and logo figures are still present, but in every case there is something breath-taking about the simplification to a monochrome, black-on-steel look. Not to mention: this also follows the existing apparent trend toward re-simplifying logos throughout online industries.

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[ By WebUrbanist in Design & Graphics & Branding. ]

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Sleek Internet Logos Echo Metal-Etched Japanese Cameras

18 Feb

[ By WebUrbanist in Design & Graphics & Branding. ]

camera style logos

There is something simply elegant about type-embossed metal – in part the association with classic high-end manual cameras. This logo series takes that typology and applies it to a series of contemporary companies.

camera japanese vintage metal

Antrepo was inspired by brands like Canon, Nikon, Pentax and Minolta, greatly impressed by how simple (effectively logo-free) lettering made a bold and compelling statement in each case.

camera inspired internet logos

From the firm: “Canon AE-1, Nikon FTn, Ashai Pentax ESII, Minolta XG-1 – these cameras are some of the Japanese 35mm SLR cameras from the vintage ’70s and ’80s, the “Made in Japan” era, when Japan set the global standard of producing quality.”

camera metallic etched logos

In these remakes (featuring Facebook, Twitter, Instagram, Pinterest, Google, YouTube and more) some of the typographic styles and logo figures are still present, but in every case there is something breath-taking about the simplification to a monochrome, black-on-steel look. Not to mention: this also follows the existing apparent trend toward re-simplifying logos throughout online industries.

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[ By WebUrbanist in Design & Graphics & Branding. ]

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