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Posts Tagged ‘Increase’

Adobe Creative Cloud prices will increase April 16th, Photography Plan will stay the same

13 Mar

Yesterday, a few of our staffers received an email from Adobe warning them that, in a little over a month, the price of their Adobe Creative Cloud subscriptions would increase on their next renewal date. The email read:

Dear *subscriber*

The price of Creative Cloud will increase on April 16, 2018. However, your price will not change until your next renewal date. Please note that this is the first time in over five years that we’ve raised the base price of Creative Cloud.

The price of Adobe Creative Cloud All Apps will change to US$ 52.99/month on your renewal date of *insert date here*. A reminder email will be sent to you as your renewal date gets closer.

It seems these prices changes were initially announced in October at Adobe MAX, but the email still came as news to us. So when we received the notice, we reached out to Adobe to confirm and to ask if the Creative Cloud Photography plan pricing would also increase.

Here’s what we got back:

As announced in October 2017 at Adobe MAX, for the first time since the introduction of Creative Cloud five years ago, a modest adjustment in commercial pricing will take effect for customers in the United States, Canada and Mexico on April 16, 2018 or at existing customers’ next contract renewal. Beginning April 16, new subscribers will benefit from the current pricing and can lock in a year subscription at no additional charge. Prices will vary by plans—for example, Creative Cloud for Individuals All App annual plans will experience a 6% increase to $ 52.99 per month from $ 49.99 per month. These pricing updates do not impact our Student/Education, Creative Cloud Photography, XD or Acrobat CC plans.

For more pricing details visit: https://theblog.adobe.com/adobe-updates-creative-cloud-pricing/

So, the good news for photographers is that the Creative Cloud Photography plan price is not changing. You will still pay $ 10/month for Photoshop CC, Lightroom Classic CC, and Lightroom CC with 20GB of cloud storage, or $ 20/month to increase that cloud storage quota to 1TB. But if you’re on an All App or Single App plans, you’re going to see a price hike.

In addition to the Individual All App plan increasing in price to $ 53/month (previously $ 50), Creative Cloud for Individual Single App plans will now cost $ 21/month (previously $ 20), and Creative Cloud for Teams All App plans will now cost $ 80/month (up from $ 70).

For more info on this price increase, you can read the original announcement post here.

Articles: Digital Photography Review (dpreview.com)

 
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Sony interview: ‘Our focus is to increase the overall market’

18 Apr

On a recent trip to Thailand to visit Sony’s Chonburi factory, where all Sony ILC cameras and lenses are assembled, our tech editor Rishi Sanyal had the honor of sitting down with Kenji Tanaka, who is head of interchangeable lens cameras globally. Also joining the discussion was Daisuke Goh, product manager at Sony, and Matt Parnell, senior marketing communications manager at Sony.

Kenji Tanaka, Senior General Manager, Business Unit 1, Digital Imaging Group, Imaging Products and Solutions Sector. Photo: Rishi Sanyal

We discussed a number of topics, ranging from Sony’s intent to stimulate the market overall as opposed to segmenting it or supplanting any one manufacturer, to future sensor developments we can expect, to the role of computational photography and the internet in future cameras. It was an impressively open and honest discussion, and we thank everyone involved for the opportunity.

Please note that this interview has been edited for clarity and flow.


Thank you so much for this opportunity, Tanaka-san. Your recent market share data is quite impressive. What do you see as your widest user base, and what is your biggest target group?

Kenji Tanaka: Our biggest focus is to increase the [existing] market, not to segment it. The overall market is decreasing, and it’s been a challenge to increase the market, overall. We believe we can do so by targeting professionals and enthusiasts.

‘Our biggest focus is to increase the market, not segment it.’

Amongst professionals and enthusiasts, who do you feel you still need to attract to your products?

KT: There are many types of professionals. Our target for the a7R II are landscape and portrait shooters. The a7S II has been adopted by many professional videographers. Right now we are already reaching these professionals successfully. But as of last year (2016), our products have gained significant capability in terms of speed. Therefore, we would like to target sports shooters and photojournalists by continually improving the speed, performance and usability of our products.

What about wedding and events shooters?

KT: Yes, these professionals have been adopting our products as well, and they’ve particularly appreciated Eye AF and the resolution of our products. However, they require more durability. We are actively working to address their needs.

Matt Parnell: In particular, one piece of feedback we frequently get from all of our wedding photographers is that the low light performance of our products has changed the way they can shoot events.

KT: And wedding videographers particularly in Asian countries have invested in our products.

Technologies like Eye AF depend upon close integration between the imaging sensor, processing pipeline and AF algorithms programmed into the camera. Sony’s close integration between the image sensor and camera divisions allow for quick iteration on such technologies. As photographers, we win: the compositional freedom Eye AF-C affords me for (unpredictable) newborn photography is unparalleled. Even with the pocketable RX100 V. Photo: Rishi Sanyal

Which camera do your users gravitate toward in particular for autofocus capability?

KT: Professionals largely use the a7R II for autofocus ability. a7S II for video.

The form factor of an a7S II and FS7 are very different. Do you see a convergence of these products and, if not, how will you target these user bases separately?

MP: We see many professionals and documentarians that use both the FS7 and a7S II to complement one another. A and B cameras, for example.

Daisuke Goh: But they are very different in terms of ergonomics and features, with Raw recording and high-frame rate being core technologies of the FS7. Those who need these gradually step up to the FS7, often from the a7S II.

You’ve stated your intention to re-stimulate this declining market via innovation. How do you think your competitors should do the same?

KT: I can’t comment on other companies, but I can explain our position. The most important thing is the image sensor. As you know well, every camera function is related to the image sensor. For example, the AF sensor and exposure sensor are all based off the image sensor. So the image sensor is key, and we develop it in-house. This means we can customize our future products with more intention [by having our camera and sensor development teams working together]. This is a differentiator compared to our competitors.

‘Every camera function is related to the image sensor… [which] we develop in-house. This means we can customize our future products with more intention.’

Speaking of sensors, are you interested in lowering ISO sensitivities? Particularly by increasing full-well capacities of pixels to increase dynamic range and achievable signal:noise ratios (a la Nikon D810)? I think many landscape and current medium format shooters would be interested in this.

KT: Both high and low ISO sensitivities are important. In case of low sensitivities, we are working on increasing saturation capacities, or well depth, of pixels. In case of high sensitivities, pixel size matters.

The future is certainly bright for Sony, and photography in general. One thing I’d love to see is extended (lower) base ISO dynamic range via higher saturation capacities of pixels, a la the Nikon D810 at ISO 64. While this a7R II certainly did the job perfectly well capturing this high dynamic range scene on my recent trip to Iceland, a lower base ISO that would have allowed me to give the sensor even more exposure before clipping the highlights to the left, yielding an even cleaner image. Technically speaking, an image with higher overall signal:noise ratio – the reason people love medium format images. It’s great to hear that Sony’s sensor division is fully aware of this need for lower, not just higher, sensitivities. Photo: Rishi Sanyal

But your a7R II, which has very similar low light stills performance to the a7S II, suggests otherwise. Could you elaborate?

KT: Think about 8K video. To get that sort of resolution on a sensor, you need larger sensors, otherwise pixel sizes are too small. To get 8K from a micro four thirds sensor, for example, the sizes of the pixels have to be very small, around 2.3 microns. I think larger sensors are important to maintain image quality as we go to higher resolution video and stills.

Right, it’s more sensor size that is key.

KT: Yes, this is why we choose to concentrate on full-frame.

Is 8K video something you’re already working on?

KT: We can’t comment on future product plans; however, we can confirm that we are paying close attention to all trends in the video marketplace, including 8K.

And you already have products that are sampling 6K: the a6500 oversamples its 4K footage by 2.4-fold yielding extremely crisp footage. Meanwhile we have some professional videographers intent on using high-end pro- 6K and 8K products to get oversampled 4K; yet you offer it in a consumer product. I find that interesting.

KT: Yes, we already have 6K sampling.

Are you also focusing on global shutter?

KT: Yes, that is one technique to remove rolling shutter artifacts. However, there are other choices to remove this artifact, like a mechanical shutter.

Increasingly we’re seeing computational approaches to get better imaging performance from limited hardware.1 When do you feel computational technologies attempting to simulate the effects of larger sensors and optics will truly challenge more traditional approaches?

KT: These approaches work in some occasions, but it’s hard to realize for all scenarios. And a lot of the computational products I’ve seen so far need very large, fixed F-number primes [Editor’s note: presumably to compensate for smaller sensor sizes].

Are you trying to build in any computational approaches into your current cameras today?

KT: No. But speaking of light field, of course we are studying it. But not at a production level.

Do you think that as megapixel counts get higher and higher, it would make sense to devote some of those pixels to light field?

KT: There’s currently too much of a resolution cost. You need to devote at least a 5×5 pixel array just for one output pixel.

Do you benchmark against competitor products when developing your own products?

KT: Of course. We benchmark against the best product for any use-case. We learn from other companies. We must, because we are still beginners. The challengers.

Daisuke Goh, Manager, Product Planning & Business Management, Digital Imaging. Goh-san was product planner on the a7R II, and is pictured here looking out upon the Gulf of Thailand at moonrise during a recent trip to Sony’s Chonburi factory. To say the least, talking directly to these brilliant engineers was a unique opportunity to relay our, and our readers’, feedback for future iterations of Sony products. Photo: Rishi Sanyal

The convenience of the smartphone is a challenge to cameras. I’ll often see friends pick up their smartphone2 instead of the ILC sitting in front of them to snap a photo of their child. What is Sony doing to help the parent, the hobbyist get assets off the camera and into a library accessible from all devices?

KT: We have apps like PlayMemories to make things easier for smartphone users. In the future, we cannot avoid making this process even easier via better integration with internet/cloud services. This is a big topic of discussion and something we are investing in. One issue with direct communication from camera to internet services is that regulation, not technical, issues make this difficult. Everyone already has a smartphone, so we want to use the smartphone.

One thing Sony can’t be blamed for is a lack of caring when it comes to quality. From Betamax to Blu-Ray to LCOS displays, how do you maintain a culture of insistence on quality and innovation across such a large company?

KT: For me, Sony’s founders are incredibly important. They are no longer alive, but the founders’ spirits and will are alive and well.

DG: Have you had a chance to read the founders’ spirits? It’s written. It basically says: ‘Always have a playful mind, and do something that others don’t do.’ This is basically in our blood.

‘Always have a playful mind, and do something that others don’t do.’ This is basically in our blood.

That’s a great philosophy. Thank you for your time!

KT, DG, MP: Thank you!


Editor’s Note:

We nab every opportunity we can get to sit down with engineers at camera companies, and are particularly honored when we get a chance to speak with executives like Tanaka-san, who is head of Interchangeable lens (ILC) products globally, and Daisuke Goh, who was product planner on arguably one of the most exciting cameras we’ve seen in recent times: the a7R II.

Recent data over a two month span show Sony to have pulled ahead from #3 to #2 in full-frame ILC market share, based on revenue. Sony stresses this was no easy task, in particular given the shortages it recently experienced in delivering one of its most popular – and most revenue-generating thanks to its price – products due to the earthquake: the a7R II. It was interesting to hear Sony’s response to this (for them) exciting news: Tanaka-san stressed that the overall goal of Sony Digital Imaging products is to grow the (now declining) market, not segment it or pull ahead at the cost of its competitors. Sony believes it can do so through innovation, which should spur the expansion of the hobbyist segment. By offering imaging experiences and quality far above and beyond what is capable with smartphones, Sony hopes to rekindle interest in cameras and dedicated imaging products.

Given their focus on quality, it’s not surprising that Sony is pouring so much effort into their full frame products. It was only a little over 3 years ago that Sony launched the world’s first full frame mirrorless system, just a short year after launching the world’s first full frame camcorder (NEX-VG900). Since then, Sony has seen a remarkable adoption rate: they claim they are #1 in 4K camcorder sales, and hold over 80% of the mirrorless market share in North America. The largest adoption of full frame products has been in China and the US, and Sony’s projections estimate an additional growth of 30% in the full frame market. While some may argue that is optimistic, Sony cites the general market increase with the release of the Alpha 7R II, showing that innovation drives growth.

And Sony is particularly innovating in the image sensor sector, where they claim they are investing more than most. It’s interesting to note that the smartphone industry – the very one threatening dedicated imaging products – itself helps Sony, since Sony is a major supplier of smartphone camera sensors. So when it comes to image sensors, Sony’s return on investment is multi-fold: technologies like 3-layer stacked CMOS for smartphone cameras that allow 4x faster readout speeds than conventional chips for minimal rolling shutter and 1000 fps video capture will not only make our smartphones better, but will also trickle into ILC products and allow Sony to re-invest resulting earnings in even more exciting sensor technologies. It’s not just Sony that benefits from this – like smartphone manufacturers, other camera manufacturers also benefit from Sony sensor advances. What Sony has to offer though, as stressed by Tanaka-san, is the ability to work closely with the sensor team to develop better products and features around the strengths of those sensor developments. Autofocus and subject recognition improvements, for example.

Technologies like incredibly intelligent AF in 4K video with no hunting, or 24 fps Raw stills capture to nail the decisive moment (shown above), not only help professionals and enthusiasts, but arguably kindle the inner spark of us all to capture the memorable moments of our lives. Sony believes that focusing on innovation will bring more people back into photography and videography.

Sony’s approach certainly appears sound: exciting technologies offering new imaging experiences spark the curiosity of not only enthusiasts and hobbyists, but professionals looking to differentiate their work as well. And many others as well: documenting the fleeting moments of our lives is arguably a very human interest. Devices that allow us to do so more easily, more readily, and in higher quality are certain to appeal even to the amateur mother or father capturing the irreplaceable moments of their little ones’ lives. With the iteration we’ve seen in Sony ILCs and premium compacts in just the last 3 years, it’s no surprise that Sony aims to be the #1 premium imaging company. And we will all benefit from its relentless drive.


Footnotes:

1Lytro for example. More recent approaches include the Light L16, which combines lenses of multiple focal lengths to achieve high-res imagery and a large zoom range. The Google Pixel smartphone uses multi-imaging techniques to get impressive image quality out of a small sensor. iPhone 7 uses two lenses to create a depth map to simulate shallow depth-of-field. Computational approaches of recent are seriously challenging traditional cameras for general users that aren’t too too attentive to the outcome.

2Largely because of the ease of backup, curation, and sharing to services like Google/Apple Photos and Facebook.

Articles: Digital Photography Review (dpreview.com)

 
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Sony image sensor sales increase, camera and Xperia sales drop

04 Feb

Sony has announced its financial results for Q4 2016 and the numbers show that the Japanese company’s image sensor division has performed well. Within the semiconductors segment, image sensor sales have increased by 40% year-on-year which is largely due to significantly increased sales of image sensors for mobile devices.

Digital camera sales have slightly decreased from 1.8 to 1.6 billion units, resulting in a 9.6% revenue decrease. On the plus side, the company has noted a continued improvement in terms of product mix, with a shift to high value-add models.

Sony upped its forecast for the financial year but the new figures would still mean a 34% fall in sales volume and a 17% fall in sales by value, compared with 2015.

Things don’t look quite as good in the phone division. The company shipped a total of 5.1 million Xperia phones in the quarter, which is down by around 33% year-on-year. Total mobile revenue for the quarter was ¥249bn ($ 2.2bn). Sony blames lower than expected sales in Europe for the decrease. The forecast for the fiscal year, which ends in March, was also lowered from 17 million to 15 million units.

You can find all of the details at Sony’s investor relations site.

Articles: Digital Photography Review (dpreview.com)

 
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Demand for CMOS image sensors projected to increase

22 Jan

According to industry publication DigiTimes, we should expect demand for CMOS image sensors, particularly high-end units, to increase in the short and medium term. This is mainly due to the increased popularity of dual-camera modules in high-end smartphones, such as the Apple iPhone 7 Plus, LG G5 or Huawei P9, and growing demand for imaging applications in the automotive and security industries. 

Approximately 70% of all available sensors currently go into mobile devices which remains the largest application. With dual-cameras slowly but surely becoming standard even on lower-end devices the demand from this sector is expected to grow further.

Demand from those sectors is putting more pressure on already tight CMOS sensor supplies. Of course, that is good news for those camera manufacturers that are also in the sensor business and increased demand should mean more research and development and therefore better products in the long run.

(Photo: ‘Image Sensor’ by Bengt Nyman / Wikimedia Commons. Used under CC license)

Articles: Digital Photography Review (dpreview.com)

 
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Analog revival? Increase in film sales spurs Kodak to bring back Ektachrome

06 Jan
A box of Ektachrome. Photo via Wikimedia commons

The list of discontinued film stocks is lengthy and after Kodak pulled the plug on our beloved Kodachrome, it seemed like any film could be next on the chopping block. But perhaps those dark days are behind us because today Kodak announced the company will be bringing back a different film stock: Ektachrome.

Discontinued in 2012, Kodak’s decision to raise it from the dead is directly related to a recent increase in demand for analog film. Yep, you read that right. So does this mean that film photography is about to start down a similar path of revival as we’ve seen from vinyl records, which are currently selling at a 25 year high? We sure wouldn’t mind.

From the Kodak announcement:

“Sales of professional photographic films have been steadily rising over the last few years, with professionals and enthusiasts rediscovering the artistic control offered by manual processes and the creative satisfaction of a physical end product. The reintroduction of one of the most iconic films is supported by the growing popularity of analog photography and a resurgence in shooting film. Resurgence in the popularity of analog photography has created demand for new and old film products alike.”

Ektachrome is a color reversal film and was first developed in the 1940’s. Used for decades by National Geographic photographers, it’s been long favored it due to its fine grain and excellent color reproduction.

So come the end of 2017, you’ll once again be able to pick up a 35mm roll of it. And you’ve likely got a bearded, glasses-wearing hipster with a turntable to thank for that.

What do you think of the prospect of an analog revival? Let us know in the comments.

Kodak Brings Back a Classic with EKTACHROME Film

Las Vegas, NV, Thursday, January 05, 2017 —

To the delight of film enthusiasts across the globe, Eastman Kodak Company today announced plans to bring back one of its most iconic film stocks. Over the next 12 months, Kodak will be working to reformulate and manufacture KODAK EKTACHROME Film for both motion picture and still photography applications. Initial availability is expected in the fourth quarter of 2017.

KODAK EKTACHROME Film has a distinctive look that was the choice for generations of cinematographers before it was discontinued in 2012. The film is known for its extremely fine grain, clean colors, great tones and contrasts.

“It is such a privilege to reintroduce KODAK EKTRACHROME Film to the cinematography community,” said Steven Overman, Kodak’s chief marketing officer and president of the Consumer and Film Division. “We are seeing a broad resurgence of excitement about capturing images on film. Kodak is committed to continuing to manufacture film as an irreplaceable medium for image creators to capture their artistic vision. We are proud to help bring back this classic.”

Kodak will produce EKTACHROME at its film factory in Rochester, N.Y., and will market and distribute the Super 8 motion picture film version of EKTACHROME Film directly.

Kodak Alaris, an independent company since 2013, also plans to offer a still format KODAK PROFESSIONAL EKTACHROME Film for photographers in 135-36x format. KODAK PROFESSIONAL EKTACHROME Film is a color positive film, also known as “reversal,” “slide,” or “transparency” film. Unlike all of the other KODAK PROFESSIONAL Films available today, which are color negative films, EKTACHROME generates a positive image that can be viewed or projected once it is exposed and processed. This makes it ideal for high-resolution projection or presentations. It is also well suited for scanning and printing onto a range of professional-grade photographic media. Availability is expected in the fourth quarter of 2017.

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm says photographic paper prices will increase starting in October

25 Aug

Fujifilm has announced an upcoming price increase that will be applied to photographic papers starting this October. The company says it expects the price increase will be ‘of at least [a] double digital percent,’ though a specific percentage has not been provided at this time. The price change will be implemented across the globe.

The company cites a decrease in demand for photographic papers as the cause, saying that while it has made changes to its production to deal with a ‘rising expense ratio,’ it expects that demand will continue to decrease in the future, necessitating a price increase.

Via: Fujifilm

Articles: Digital Photography Review (dpreview.com)

 
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5 Steps to Increase the Sharpness of Your Photographs

13 May

Image001

Here are five steps you can take which help to increase the sharpness of your photographs:

1) Keep your lenses, filters, and camera sensor clean

Somewhat of an obvious point, but a very important one nonetheless. If your lenses and/or filters have dust or debris on them, however small and unnoticeable to the naked eye, it can create ugly soft spots on your photograph. There have been countless times I was in such a hurry to go shoot, I didn’t check the glass to see if it needed a good cleaning. This especially holds true if the lens I am using has been sitting on my shelf for a while, collecting dust. Even if the lens has been wrapped up in a pouch with a cap on top, it can still accumulate dust on the outer element.

Quick side issue: This is why it’s a good idea to keep a protective filter over your lenses when they are resting on a shelf, or when you are traveling. Along with the front lens cap, a protective filter helps to keep dust off the lens glass. If you get scuff marks or dirt on a cheap protective filter, who cares? But if you scuff up the outer element on the lens, it’s costly to fix.

Back on point: It can be very frustrating to think you’ve got yourself a good shot, only to upload the images to your computer and see ugly spots scattered all over the image. You can use the Dust and Scratches Filter in Photoshop, use the healing brush, and/or clone away only so much before the smudges become a real time-consuming burden.

This is easily avoidable if you make it a routine to clean your glass before heading out to shoot.

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2) Shoot at the lowest possible ISO

The higher the ISO, the more noise you introduce into the image.

Sometimes you absolutely have no choice but to shoot at a higher ISO. For example, if you are in a poorly lit gym shooting your kid’s basketball game, you are going to need a relatively high ISO to freeze the action, even with a fast lens. Newer cameras mitigate this issue somewhat, because they are able shoot at higher ISOs without a significant amount of noise.

Additionally, if you are only going to be displaying low resolution photographs on Facebook or elsewhere on the internet, or printing small 5X7 pictures, you can get away with some noise in the photo. But, if you are going to be creating larger prints, or will be showcasing the images on the internet at a high resolution, you want your images tack-sharp, and lower ISOs undoubtedly help. There are all kinds of software programs which can help reduce noise in a photograph, but the more noise you are correcting, the softer the image will become.

This segues nicely into the next step because, if you lower ISO, your shutter speed will slow down (assuming aperture is constant). One way to shoot tack-sharp photographs at slow shutter speeds is to use a sturdy tripod.

Image003

3) Use a sturdy, well-grounded tripod

On a tripod, you can shoot at any shutter speed and the camera and lens will (ideally) stay motionless. This assumes your camera is firmly fastened to the tripod head, and the tripod’s foundation is well anchored and balanced on the ground. Don’t take that for granted – just because you’re on a tripod doesn’t mean everything will stay locked in place. Make sure your tripod feet are solidly on the ground before setting up the camera (I usually press down relatively hard on the tripod to make sure the ground won’t give way…this is especially important on loose ground like mud, wet rocks, or sand).

Then, once your composition is set, make sure your tripod head is locked in position. Additionally, If your tripod has a hook beneath the centre column, hang something with a little bit of weight on it to further lock down the tripod (I usually hang my backpack on the center hook). Even a gentle gust of wind, or the vibration from a nearby car passing by, can introduce minor camera movement into a tripod setup, so you want that setup locked down as tightly as possible.

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4) Mind your shutter speed

If you are going to hand-hold the camera, it is customary to choose a shutter speed that is at least as fast as the reciprocal of the focal length you are using. For example, if you are shooting with a 50mm lens, then you will want your shutter speed to be at least 1/50th, or faster, to get acceptable sharpness. Any slower and you risk motion blur. If you are shooting with a 500mm telephoto, then you want at least 1/500th or faster, and so on. The one caveat to this formula is if your camera or lens has some sort of additional stabilization, like Nikon’s Vibration Reduction (VR – called Image Stabilization or IS on other cameras). This will allow you to shoot at slower shutter speeds, usually by several stops, without introducing significant motion blur.

Image005

5) Lock-up the mirror before firing away

When you are looking through the viewfinder in a DSLR, what you see is the light which passes through the lens, but you don’t actually see it until it bounces off a couple of mirrors. The light of the scene enters through the lens, bounces off of a mirror that sits at an angle directly in front of the shutter/sensor, then it travels through a pentaprism or penta-mirror, before it finally reaches the viewfinder.

So, in order for the exposure to be taken, the mirror in front of the sensor has to flip up, then the shutter opens to allow light to hit the sensor. If the mirror flips up at the same time the shutter opens, there is the potential for very slight movement of the camera due to vibrations caused by the mirror flipping up.

Most modern DSLRs give you the option of locking the mirror up well before the exposure is taken. The Nikon D810, for example, gives you the option of locking up the mirror anywhere between one and three seconds before the shutter opens (Nikon calls it Exposure Delay Mode). I always choose three seconds, unless there’s a need to shoot quicker. That makes sure the camera is nice and still before the shutter opens and the exposure is taken.

Note: if you’re using a mirrorless camera you don’t have to worry about this step!

This is also helpful if you forgot to bring along a remote shutter. Pressing the camera’s shutter release almost always causes slight movement in the camera. But, if the camera waits a couple of seconds after the mirror flips up, it gives the setup time to become completely still again.

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Do you have any additional tips or tricks to increase sharpnes in your images? Please share in the comments below.

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The post 5 Steps to Increase the Sharpness of Your Photographs by Jeb Buchman appeared first on Digital Photography School.


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The Not So Decisive Moment – How to Increase Your Chances of Getting the Best Shot

02 Mar

To a certain extent Henri Cartier-Bresson has a lot to answer for. Yes, he’s certainly one of the photography greats, and his work has inspired countless photographers, but his book “ The Decisive Moment ” and the meaning of its title, is frequently misunderstood by many, and has created a whole raft of confusion.

Many photographers have made the assumption that Cartier-Bresson was referring to a sort of magic moment, where the photographer manages to instinctively see a perfectly formed image in a fraction of a second, bring the camera up to their eye, and take the image in its perfect form, before moving on. Interestingly, the French version of the book is called “Images on the Run”, which seems to almost suggest the opposite. This couldn’t be further from the truth, and a study of his contact sheets tells a rather different story.

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I’ve been photographing weddings professionally in a photo journalistic style, for well over 10 years. When I started out, I too thought that capturing these types of images was simply about looking and reacting. However, I soon learned that by taking control and being proactive, rather than reactive, I could significantly increase my chances of getting the shot.

There really isn’t a magic formula, and is possible to stack the odds in your favour, to greatly improve your chances of getting the image. Sometimes it really is luck and good reactions, but more often than not, the techniques outlined below will produce more consistent and predictable results.

Set up your camera

On a very practical level, it’s vital that you have the right camera, and that it’s set up correctly. It must be quick, with virtually no shutter lag at all. You’ll also need to get used to timing your shutter actuations. This can be done with practice, by repeatedly photographing moving objects, such as passing cars or bikes, until you’ve completely gotten the feel of the timing, and speed of the shutter release. This is vital, as the coordination between your eye, the shutter release, and the camera needs to be instinctive, to achieve the split second timing that’s needed.

You might find that shooting with a prime lens is faster as well. Using a zoom will inevitably waste precious seconds zooming in and out, it’s often quicker to just move. You might also find that the focus on a prime lenses is a bit quicker, and that you compose better with a prime attached to the camera, rather than a zoom.

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As far as camera settings are concerned, again, it’s all about anticipation. Set up the camera, wait, and shoot. Often this will mean using a number of auto controls – have a go at using auto ISO, auto white balance (to be corrected from the RAW files in Lightroom) and generally shoot in aperture priority mode. For this type of photography, the moment is far more important than your choice of depth of field, and even having the camera on full programme mode is okay. It’s all about emotion and expression, timing and anticipation, and the fewer distractions you have to achieve this goal, the better. If you are a manual shooter, then setting the exposure in advance is critical.

Finally, it’s also worth mentioning, that having a camera that writes to the memory card reasonably quickly, is important too. You’ll likely need to fire off several shots relatively rapidly, and waiting for the camera to write the card is a pain. Often buying faster, high quality cards is the answer, maybe changing the camera to record slightly smaller jpegs might work – again the priority is timing, speed, and anticipation for this type of photography. If you need to sacrifice using massive file sizes, to gain the speed you need, then so be it.

003

Pre-planning and envisioning

Think about where the type of pictures you want are likely to happen. It’s hopeless to randomly go out looking for photographs, you really have to put yourself in the best situation, at the best time, to increase your chances of getting the pictures you’re after. If you are a street photographer for example, then you’ll probably want to head out in the middle of the day, maybe on a weekend, when the streets are more likely to be filled with people. There will be many more interactions, and your chances of success are higher. It all begins with deciding exactly what type of pictures you want, and where the most likely place are that you will get them.

Once you are in place, also pre-visualizing the types of shots you want, will give you focus and purpose. If you’re photographing at an outdoor market for example, how about setting yourself the task of photographing human connections, maybe as people are chatting, handing over money or goods, etc? Or how about looking for interesting juxtapositions between shop window displays, and people standing or passing in front of them? This may all sound rather prescriptive but, by setting yourself some parameters, you’ll get your creative juices going, focus your attention, and increase your chances of success. There’s nothing worse than not knowing what you want, randomly taking pictures, waiting for something to happen.

004

Set the scene

It’s important to look for the elements in the image that you can actually control. For example, finding some nice light, a great background, or a place where an image will work well compositionally. Having set the stage, it’s then simply a case of waiting for something to happen on the stage, to complete the picture. This is so much better than looking for something to happen in hunting mode, where you are trying to react to things all over, and have no control over any of the photographic elements. The chances of getting a strong image with the former method, are significantly higher. It might take longer, and you may shoot fewer frames, but the overall quality of the end result will be better.

Work at the image

Looking at his contact sheets, Cartier-Bresson always took several exposures of the same scene or moment. He very rarely got the shot in one take, and it’s a great relief to realize that he worked the scene. This means that you need to take a number of frames, in fairly quick succession – not on continuous (burst) shooting mode, but close enough together to record subtly different expressions, juxtapositions of people in the frame, and changes of angle and composition. You should aim to keep moving – try the shot a little to the left, then the right, maybe a step forward or back, or a little higher or lower. Photography should keep you fit, and you should always be moving. You can then go through the different frames once they are downloaded, and select the strongest image.

005

Being unobtrusive and body language

Generally people will be aware that you’re taking pictures. I don’t think that it’s a particularly good approach to stalk your subject from behind a huge 400mm lens, it’s much better to use something smaller and less intrusive, to be closer to the subject and more involved in what’s going on. You can even interact with people as you’re taking pictures, which makes you much less threatening, and consequently people will behave in a much more natural and relaxed way in front of you and your camera.

Being non-threatening can be as simple as smiling, looking relaxed, keeping your body language open and friendly, and just being respectful of people’s personal space. Yes, you’re an observer, but you have to observe from a position of being emotionally and physically involved. You’ll gain much more acceptance from your subjects, and the pictures will be more authentic and natural. That’s not to say that your presence should influence the scene in any way, it’s just that you have to be accepted, to be able to photograph people behaving naturally. If your subjects insist on fake posing, and smiling for the camera, you need to work harder.

A great way of making this work is to move in and out of the scene really quickly – essentially this means waiting for a scene to unfold a little distance from you. As the moment is about to happen, walk towards the scene, camera ready to go. Very quickly, shoot as you are close to the action, then continue to walk out of the scene. If you combine this with unobtrusive body language, you can remain essentially invisible.

006

Eye contact

Human eye contact is a powerful communication which you can use to your advantage. I think that people can almost sense when they are being watched, and avoiding eye contact (in a non-threatening way) can be a powerful technique. If you want to photograph a group of people, it’s amazing how close you can get to them, if you seem to be diverting your attention to something else. It’s then often possible to get the shot without disturbing them, as they feel as though your interest is elsewhere. We also naturally have an inclination to look at our subject as we take the camera down from our eye, so try to avoid doing that. You’ll be much less intrusive and conspicuous to your subject, particularly if you seem to be focussing your attention on some other subject away from them.

Insert Image 007 MISSING??

Anticipation

This means simply imagining what could happen next, you need to become an expert in human behaviour, and be ready for what you think is about to happen. Often, with a bit of practice, you’ll be right, and you’ll have prepared yourself to get the shot.

As an example, part of my job as a wedding photographer, is to take pictures of people laughing and enjoying themselves. Good expressions are vital, and getting the timing right is the key. I listen for people telling an amusing tale, that will inevitably end in laughter. It’s no good waiting until they are laughing to bring the camera to my eye and take the shot – I need to be ready beforehand, and choose my moment. It’s also worth saying that often there will be laughter at the original joke, then someone will but in with secondary after joke, creating even more hilarity, which often makes an even better image than the first one – so be patient and wait.

The same principal can be applied to all sorts of situations – imagine what is going to happen next, prepare for it, and photograph it, if and when it happens. Often something else will happen, so you also need to be prepared to be flexible. Make sure that when you get what you were expecting, that something else even better doesn’t happen and you miss it.

008

No chimping

The moment is often after when you think it’s going to be – just as you are checking your screen. This is what I call the chimping effect. Many, many times I’ve taken an image, had a quick look down at the screen on the back of the camera, only to realize that I have just missed something better. Don’t look at the screen. Keep your camera ready, and always wait – even if you think you’ve got the shot.

Similarly, you will often miss great shots, just at the point when you are tired and have given up. You need to keep going and going – I know that the longer I shoot, the more high quality images I will get. I also know that by having a complete break for five minutes or so every hour, I am able to keep quick and alert for longer. However it’s weird the number of times that I have just given up on a scene, that something suddenly interesting happens.

009

When it looks like there’s nothing to photograph – think again

Very rarely is there not a photograph to be taken somewhere – it comes down to the photographer’s skill in making images. This is particularly hard with transient, and moving subjects like people. But, people do constantly interact, do things, and move around. It might be that you can’t get the exact image you have in mind, but try to think more laterally, and look for something completely different. In a situation like this it becomes a case of mind over matter, work at keeping your creative thinking fresh and flexible, and you will find an image somewhere.

Practically speaking, changing lenses, moving position, or trying a new technique can spark some creative thought. However, very often it’s just a case of looking and waiting… then looking and waiting some more. There are always images to be had, often they are small fleeting moments, but they are always there.

010

It’s behind you

This isn’t a joke. Weirdly, and frequently, I’ll be looking for an image in front of me, not having much luck, then realize that I should have been looking the other way. Often just turning right around, will present a completely new range of photographic possibilities. Sometimes the picture really is just behind you – you only need to turn around and look.

Primary and secondary subjects making the moment

Try to make a photograph by adding another element in the frame, i.e. having a primary and secondary subject. It could be that both subjects make an okay picture on their own, but if they are combined into one image, they become much stronger. If the image explores a relationship between the two subjects it’s even better. Maybe one offers a commentary on the other, or there is an echoing of shape or gesture.

011

Waiting, waiting and waiting

I’ve mentioned being patient several times, and the amount of time spent looking and waiting for success in this type of photography is phenomenal. Never give up – just wait, poised for action. Linger a little longer, just outside your comfort zone you might well find that there are a number of great images to be had.

As with anything, practice is the one thing that will really make a difference, and this can be both photographic practice, as well as observational practice. Try to develop skills in reading people, anticipating moments in your everyday life, and practice your observational skills. Combine this with the other techniques above, and you will soon find that you are able to make some of these seemingly magic moment images happen. You will have become proactive in your photography, rather than reactive, and your success rate will be considerably higher.

You Decide

So I urge you to give these tips a try, and see if you can come away with better candid images. Please share your thoughts and experiences in the comments below.

 

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CP+ Canon interview: ‘important to increase development speed’

02 Mar
Mr. Go Tokura, Group Executive ICP Group 2, Image Communications Products Operations, Canon Inc. Pictured at the CP+ show in Yokohama Japan, 2016. 

As well as reporting on the newest gear, we use the opportunity of visiting the CP+ show in Japan to sit down and talk to senior executives from the major camera and lens manufacturers. This year, we were fortunate enough to spend some time with Mr Go Tokura of Canon. 


Canon has had a big year with the launch of the enthusiast-focused EOS 80D and the professional EOS-1D X Mark II. Can you summarize your strategies for catering to these two different market segments?

With regard to the 1D X Mark II, this is an Olympics year.  In years when the Olympic Games are held, one of our objectives is to launch a flagship model within our DSLR lineup to try to capture the professional user market. So this is a big objective in terms of strategy.

As for the 80D, we have entry-level DSLR models under the Rebel brand and the 80D is the level just above – designed to ensure that users can maximize its features in the best way possible. That’s in terms of price, operability, usability and that sort of thing. In recent years the entry-level market segment has been weakening, but the level above that, where we’re targeting advanced amateur users, is becoming an increased focus. The 70D is doing well and is quite popular among our users, and for that reason we expect a lot of interest in the 80D.

Some of our readers were disappointed that the 80D does not include 4K video. Why did you decide not to include this feature?

As you know, in our DSLR lineup we incorporate both video functions and traditional stills DSLR functions. Among our DSLR users we’re still seeing a strong emphasis on the stills photography function. 

We’re promoting our DSLRs as providing both stills and video features – the best of both worlds, you might say. However with regard to the 80D, the main emphasis was to maximise the stills side of the camera. Then, with the aim of increasing the user base, we add movie features to this established stills shooting feature set.

The EOS 80D offers an easy-to-use video feature set, and its new 18-135mm kit lens is compatible with Canon’s new inexpensive Power Zoom unit for convenient handling in video mode. But it’s not 4K-capable, and as yet, no camera in Canon’s sub-pro DSLR lineup is, either.

Do you think there is space in the enthusiast DSLR market for a more capable video camera? Which maybe does offer 4K?

We are considering this and we recognize that this is a feature which might be in demand in the future.

Do you think that Dual Pixel AF will ever be equal to conventional phase-detection DSLR focus, and if so, when will this happen?

It’s very difficult to predict timing, of course, but we want to make Dual Pixel AF surpass conventional phase-detection in terms of performance. 

Dual Pixel AF is a technology which has huge potential for mirrorless cameras. A lot of our readers are still very hopeful for future Canon enthusiast mirrorless models. Is there anything that you would like to say to them?

Obviously I can’t be particularly concrete when talking about our future product planning, but this is something that we are looking at. Something that is under consideration. There are some features, such as AF, which have not yet caught up with DSLRs, so given the current state of affairs it would be a little unrealistic to say that we will suddenly start offering a professional mirrorless camera. There’s still a performance gap that needs to be addressed. 

If we assume that at some point in the future Canon will create an enthusiast or professional mirrorless camera, what are your benchmarks?

This is just my personal opinion. In my view there are two key features that have to be addressed. The first is autofocus, particularly tracking of moving subjects. The other is the viewfinder. The electronic viewfinder would have to offer a certain standard. If those two functions were to match the performance of EOS DSLR camera performance, we might make the switch.

Tremendous progress has been made in electronic systems.  However in terms of AF, pro-level AF functions, and the range of shooting situations that professional photographers can respond to, there’s still a gap between DSLRs and mirrorless systems.

The Canon EOS M3 is Canon’s most convincing mirrorless camera to date, but it isn’t the model that a lot of Canon users have been hoping for. According to Mr Takura, autofocus and electronic viewfinder performance has to improve before Canon will consider launching an enthusiast-focused mirrorless product. 

When I spoke to Mr Maeda last year he told me that he was focused on increasing the speed of product development at Canon. Have you seen a change?

I can’t give any concrete details here but this is a goal that we’re working to achieve. 

The reason I ask is that it seems that compared to the past, the entry-level ILC market seems to be moving rather slowly right now, whereas in terms of development speed, the enthusiast and semi-pro ILC market is moving quite quickly. 

Yes, I agree. For this reason, it’s becoming increasingly important that we do increase development speed.  That’s why it’s considered a very important objective that we’re continuing to address.

What is your strategy for growth in this changed market? What do you need to do to differentiate?

One of the differences between us and our competition is the EF lens lineup. We have a very broad base of EF lens users and we don’t want to do anything that would sacrifice their loyalty, so it’s a very high priority for us to satisfy their needs and meet their demands. 

With regard to the overall market, maybe there’s a lack of vigor and it could be viewed as shrinking. Looking at the compact camera market, the bottom end is dropping considerably and the competition is smartphones. Smartphones offer a very easy, convenient way of taking photos. However in the high-end compact segment, at the high end there are cameras that offer functions and performance that smartphones cannot compete with and here we’re seeing growth. So in the compact market, offering features that smartphones cannot compete with is a way of differentiating and invigorating the market. 

You mentioned loyalty. How important is it to you to continue to update older models via firmware even perhaps after end of life?

Of course we’d like to provide every level of support we can, even to users of older models. Should an opportunity arise we’ll obviously offer firmware updates so that they can get the most out of the models that they have purchased. However a lot of the performance depends on the hardware itself. There is only so much you can get out of older or out of date hardware. There are new devices incorporated in newer models which make possible improved performance, so there’s a kind of tradeoff. Unless newer hardware is introduced, sometimes it’s not possible to get the performance.

One of the areas where we’ve been pleased to see improvement from Canon is in sensors. What are your priorities in terms of sensor development in the future?

Increasing resolution and increasing sensitivity are ongoing objectives and that’s not going to change, but on top of that, as I’ve mentioned there’s an emphasis on merging stills and movie functions. So two priorities for future sensors are lower power consumption and increasing processing speed. 

The Canon EOS-1D X Mark II is a significant, albeit iterative upgrade to the 1D X. We should expect new flagship models in Olympic years, says Mr Tokura. 

As you develop semi-professional lines like the EOS 5D and 1D-series, where are you most focused in terms of improvement?

When we look at a model that we want to upgrade, we don’t take a single item of specification and choose to work on that and not other aspects. We try to improve all features to the same degree. The EOS 5DS however was an exception. Resolution was increased markedly, off the charts compared to anything we had done before. But that’s the exception. Usually we won’t try to boost any one feature over and above the rest of the feature set.

Our approach when it becomes time to launch the next generation of the EOS-1D X or the 5D, is that we try to raise performance across the board as best we can.

Editor’s note:

I last spoke to Mr Tokura in 2014, and although Canon has been pretty busy in the two years since then, when it comes to the big picture it might appear that not much seems to have really changed. The company still lacks a convincing mirrorless camera, as competitors like Sony continue to set a faster and faster pace of technological development at the semi-pro end of the ILC market.

But at least we have a clear sense of what it would take for Canon to make a ‘switch’ to mirrorless. Although Mr Takura acknowledges that the technology has advanced a lot, he still sees autofocus and the experience of using an electronic viewfinder as being the two key areas where mirrorless cameras lag behind DSLRs. Whether you agree with him or not, the implicit promise that Canon intends to improve Dual Pixel AF to the point where it rivals the best professional DSLR autofocus systems should be very exciting. 

Canon is big enough that it doesn’t need to worry too much about being left behind quite yet (Mr Takura’s point about Canon EF users is a good one – there are more than 100 million EF lenses out there, something that Sony certainly cannot boast) but I do sense a shift, of sorts, in my conversations with Canon representatives in recent months. Mr Maeda, who in conversations with us has stressed the importance of speeding up product development, is moving up inside the company. More than ever, his influence is, I think, being felt quite keenly by the managers that report to him. When I asked Mr Takura whether increasing development speed was still a priority, he answered with a knowing smile. It’s very clear that yes – it most definitely is. 

Articles: Digital Photography Review (dpreview.com)

 
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How to make an image HD in Photoshop Cs5 (Increase Quality)

03 Nov

enjOy 😉
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Take a photo taken in daytime and transform it into a nighttime photo with appropriate lighting and textured background
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