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Posts Tagged ‘Imaging’

Leica will cut 100 jobs HQ, add 40 ‘digital experts’ to push its computational imaging forward

22 Jun

German business newspaper Handelsblatt is reporting [translated to English] that, as part of a restructuring process, Leica will eliminate up to 100 jobs at the company’s headquarters and add up to 40 new ‘digital experts’ to push forward its smartphone and computational photography technology.

According to Handelsblatt, Leica’s restructuring is due to ‘profound changes in the market.’ Leica CEO, Matthias Harsch, is quoted as saying ‘We are facing the second digital revolution in the camera business,’ an obvious nod to the market’s movement away from dedicated cameras to smartphone cameras.

Leica CEO Matthias Harsch

In addition to the recent controversy surrounding the ‘Tank Man’ advertisement that caused an uproar last month, Handelsblatt also notes Leica’s partnership with Chinese smartphone manufacturer Huawei as a potential cause of worry at Leica. Huawei, who has partnered with Leica to put its camera technology in Huawei devices, is reported by Reuters to have lost its licensing of Google’s Android operating system as a part of restrictions put in place by the U.S. government amidst security concerns of Huawei devices.

Despite the uncertainty of Huawei’s future, Harsch sounds confident the partnership will remain beneficial and further states the significant role smartphone photography will play in Leica’s business going forward, saying:

‘The camera function with smartphones is a core business of our future […] After all, thanks to their smartphones, people have never photographed as much as they do today.’

An illustration of the Leica triple-camera system inside Huawei’s P30 smartphone.

Harsch also specifically notes the growing role of artificial intelligence and computational photography in digital images. Leica has been working alongside Huawei for the past four years, developing both the hardware and—arguably more importantly—the software used for mobile image capture and processing. He says ‘These experiences [developing smartphone cameras technology] can be used for the further development of our classic cameras.’

Evidence of Leica’s interest in becoming a leader in computational photography is backed by the news that it will be hiring up to 40 experts in the field, investing a ‘double-digit million amount,’ according to Handelsblatt.

Articles: Digital Photography Review (dpreview.com)

 
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Sony’s financial report shows 2% YOY growth for its ‘Imaging Products and Solutions’ division

18 May

Editor’s note: Keep in mind that each company groups different products under their respective ‘Imaging’ category, so there may be slight differences in what products and services are offered in the financial details. However, the categories are broadly similar and comparable, and we’ve done our best to account for those differences using available information.’


If you were to look at the most recent financials of Canon, Nikon and a few other camera manufacturers, it would seem the camera industry as a whole is facing a crisis. But not everyone in the imaging market is struggling, as Sony’s latest financials show.

Sony has published its latest annual financial report and inside a number of interesting details have emerged. Sony’s 2018 fiscal year (2018FY), which ended March 31, 2019, saw increased sales of 14.6 billion yen for its Imaging Products and Solutions division for a total of 670.5 billion yen. This amounts to a two percent year-over-year (YOY) growth, accounting for loss due to currency conversion.

A small snapshot from Sony’s financial report showing the sales numbers (in millions of yen). On the left are the numbers are through March 31, 2018, while numbers bolded in the center are the numbers through March 31, 2019. The numbers on the right are the difference between the two years.

While two percent might not seem impressive, Nikon’s imaging division reported a 17.9 percent decrease while Canon reported an annual decrease of 11.3 percent YOY.

Sony specifically mentions in its report (starting on page 26) that ‘[the] increase was mainly due to an improvement in the product mix reflecting a shift to high value-added models such as mirrorless single-lens cameras and the interchangeable lens lineup, partially offset by a decrease in compact digital camera unit sales reflecting a contraction of the market.’ Sony also says reductions in operating costs helped to reduce to YOY numbers.

In a year when it seems nearly every other company manufacturing cameras is showing decreasing profits YOY, it seems Sony managed to find a way to keep profits growing throughout 2018.


Update (May 17, 2019): The last paragraph in this article has been removed and rephrased to account for the discrepancies in the fiscal years between companies.

Articles: Digital Photography Review (dpreview.com)

 
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Olympus celebrates its 100th birthday with a short documentary on its imaging division

13 May

To celebrate its 100th anniversary, Olympus has shared a trio of short documentary videos showing the history and subsequent evolution of its three primary business divisions: medical, scientific solutions and imaging.

The above video, officially titled ‘Olympus 100th Anniversary Documentary: A Great Moment,’ shares not only the history of Olympus’ imaging division, but also interviews with Olympus research and development executives, camera store technicians and Pulitzer Prize-winning National Geographic photographer and Olympic visionary Jay Dickman.

Olympus has also created a dedicated website for its centennial celebration, which includes a timeline of the history of Olympus products, from the first microscope it produced to the launch of its mirrorless camera system and beyond.

Articles: Digital Photography Review (dpreview.com)

 
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Nikon reports its Imaging Business revenue dropped nearly 18% year-over-year

10 May

Nikon Corporation held its latest earnings call earlier today and has since published the full financial details for its fiscal year (FY) 2019, which ran from April 1, 2018, to March 31, 2019. Though many numbers were positive, Nikon’s Imaging Products Business segment was the glaring exception with a substantial revenue decrease of 17.9% compared to FY 2018.

The Nikon Imaging Products Business reports revenue of ¥296.1B for its most recent fiscal year, a ¥64.6B decrease year-on-year. Though sales and revenue for full-frame cameras experienced growth over the last two years, Nikon reports falling ¥8.9B short of the sales forecast for its interchangeable lens cameras and lenses.

The Imaging business segment reports a fiscal year operating profit of ¥22.6B, a year-on-year drop of ¥8.2B. In comparison, Nikon saw revenue and operating profit increases across both its Precision Equipment and Healthcare businesses, and only a slight 1% drop in revenue across its other segments.

Looking forward, Nikon plans to expand its product line over the fiscal year that will end on March 31, 2020, but expects ‘substantial revenue reduction’ during the same time period ‘due to unit sales decrease of the existing products mainly in DSLR.’ In regards to the Imaging segment’s operating profit forecast, Nikon said, ‘Further cost-effective measures shall offset the profit reduction partially.’

The numbers follow a CIPA report published last month that revealed a year-on-year decrease in the interchangeable lens camera market, which fell from 798,014 global shipments in February 2018 to 521,217 shipments in February 2019. That decrease was part of an overall downward trend that saw total global digital camera shipments fall from 1,001,398 units in January 2019 to 935,148 units in February.

Articles: Digital Photography Review (dpreview.com)

 
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Understanding Imaging Techniques: the Difference Between Retouching, Manipulating, and Optimizing Images

09 Mar

The post Understanding Imaging Techniques: the Difference Between Retouching, Manipulating, and Optimizing Images appeared first on Digital Photography School. It was authored by Herb Paynter.

Understanding Imaging Techniques

Three distinct post-production processes alter the appearance of digital photographs: Retouching, Manipulating, and Optimizing. These terms may sound similar enough to be synonymous at first glance, but they are entirely different operations. Once you understand the difference between these three processes, your image editing will take on new meaning, and your images will deliver powerful results.

Image retouching

Photo retouching is image alteration that intends to correct elements of the photograph that the photographer doesn’t want to appear in the final product. This includes removing clutter from the foreground or background and correcting the color of specific areas or items (clothing, skies, etc.). Retouching operations make full use of cloning and “healing” tools in an attempt to idealize real life. Unfortunately, most retouching becomes necessary because we don’t have (or take) the time to plan out our shots.

Our brain tends to dismiss glare from our eyes, but the camera sees it all. A slight change of elevation and a little forethought can save a lot of editing time.

Planning a shot in advance will alleviate much of these damage control measures but involves a certain amount of pre-viewing; scouting out the area and cleaning up items before the camera captures them. This includes “policing” of the area… cleaning mirrors and windows of fingerprints, dusting off surfaces, and general housekeeping chores. This also includes putting things away (or in place), previewing and arranging the lighting available and supplementing the lighting with flash units and reflectors where required, checking for reflections, etc.

Benjamin Franklin coined the phrase “an ounce of prevention is worth a pound of cure,” which pretty much sums up the cleanup chores. We also use the phrase “preventative maintenance;” fixing things before they break and need repair.

Admittedly, we don’t often have the luxury of time required to primp and polish a scene before we capture it, and retouching is our only option. However, sometimes all we need to do is evaluate the scene, move around and see the scene from another angle, or wait for the distraction to move out of the scene.

Sometimes a small reposition can lessen the amount of touchup and repair needed.

We can’t always avoid chaos, but we could limit the retouching chore with a little forethought. It takes just a fraction of a second to capture an image, but it can take minutes-to-hours to correct problems captured.

Image manipulation

Manipulation is a bit different, though it occasionally is a compounded chore with retouching. When we manipulate a photo, we truly step out of reality and into fantasyland. When we manipulate an image we override reality and get creative; moving, adding elements to a scene or changing the size and dimension. When we manipulate an image, we become a “creator” rather than simply an observer of a scene. This is quite appropriate when creating “art” from a captured image, and is ideal for illustrations but perhaps shouldn’t be used as a regular post-capture routine.

Photo-illustration is an excellent use of serious manipulation, and can be quite effective for conveying abstract concepts and illustrations.

Earlier in my career, I worked as a photoengraver in a large trade shop in Nashville Tennessee during the early days of digital image manipulation. The shop handled the pre-press chores for many national accounts and international publications. On one occasion in 1979, we were producing a cover for one of these magazines. On the cover was a picture of Egypt’s President Anwar Sadat set against one of the great pyramids. Unfortunately, the pyramid was in a position that interfered with the titles on the magazine’s cover.

While this is not the exact picture used in the magazine, you see the challenge.

The Art Director for the magazine sent instructions for us to shift the pyramid in the picture so that the titles would not interfere with it. Moving that thing was an amazing feat back then. Normal airbrushing would have left obvious evidence of visual trickery, but digital manipulation opened a whole new potential for near-perfect deception. We were amazed at the potential but a bit nervous about the moral implications of using this power.

This venture was accomplished (over a decade before Photoshop) on an editing machine called a SciTex Response, a workstation supported by a very powerful minicomputer. Nobody outside that small building knew that from Nashville, we pushed an Egyptian pyramid across the desert floor until revealed years later. Shortly thereafter, digitally altered images were prohibited from use as evidence in a court of law by the Supreme Court of the United States. Today, this level of manipulation lets you routinely alter reality and play god on a laptop, sitting on a park bench.

Manipulation is powerful stuff and should be used with serious restraint; not so much for legal reasons, but because of diminishing regard for nature and reality. Fantasyland is fun, but reality is where we live. We quite regularly mask skies and replace boring clouds with blue skies and dramatic clouds, and even sunsets – all without hesitation. We can move people around a scene and clone them with ease using popular photo editing software. Reality has become anything but reality. Photo contests prohibit photo manipulation in certain categories, though a skillful operator can cover their digital tracks and fool the general public. However, savvy judges can always tell the difference.

Typical manipulation consisting of a clouded sky to replay lost detail.

Personal recommendation: keep the tricks and photo optics to a minimum. Incorporating someone else’s pre-set formulas and interpretation into your photos usually compromises your personal artistic abilities. Don’t define your style by filtering your image through someone else’s interpretation. Be the artist, not the template. Take your images off the assembly line and deal with them individually.

Image optimization

Photo optimization is an entirely different kind of editing altogether and the one that I use in my professional career. I optimize photos for several City Magazines in South Florida. Preparing images for the printed page isn’t the same as preparing them for inkjet printing. Printing technology uses totally different inks, transfer systems, papers, and production speeds than inkjet printers. Each process requires a different distribution of tones and colors.

Since my early days in photoengraving, I’ve sought to squeeze every pixel for all the clarity and definition it can deliver. The first rule (of my personal discipline) is to perform only global tonal and color adjustments. Rarely should you have to rely on pixel editing to reveal the beauty and dynamic of a scene. Digital photography is all about light. Think of light as your paintbrush and the camera as nothing more than the canvas that your image is painted on. Learn to control light during the capture and your post-production chores will diminish significantly. Dodging, burning and other local editing should be required rarely, if at all.

Both internal contrast and color intensity (saturation) were adjusted to uncover lost detail.

Even the very best digital camera image sensors cannot discern what is “important” information within each image’s tonal range. The camera’s sensors capture an amazing range of light from the lightest and the darkest areas of an image, but all cameras lack the critical element of artistic judgment concerning the internal contrast of that light range.

If you capture your images in RAW format, all that amazing range packed into each 12-bit image (68,000,000,000 shade values between the darkest pixel and the lightest) can be interpreted, articulated, and distributed to unveil the critical detail hiding between the shadows and the highlights. I’ve edited tens of thousands of images over my career, and very few cannot reveal additional detail with just a little investigation. There are five distinct tonal zones (highlight, quarter-tones, middle-tones, three-quarter-tones, and shadows) in every image, and each can be individually pushed, pulled, and contorted to reveal the detail contained therein. While a printed image is always distilled down to 256 tones per color, this editing process lets you, the artist, decide how the image is interpreted.

Shadow (dark) tones quite easily lose their detail and print too dark if not lightened selectively by internal contrast adjustment. The Shadows slider (Camera Raw and Lightroom) was lightened.

The real artistry of editing images is not accomplished by the imagination, but rather by investigation and discernment. No amount of image embellishment can come close to the beauty that is revealed by merely uncovering reality. The reason most photos don’t show the full dynamic of natural light is that the human eye can interpret detail in a scene while the camera can only record the overall dynamic range. Only when we (photographers/editors/image-optimizers) take the time to uncover the power and beauty woven into each image can we come close to producing what our eyes and our brain’s visual cortex experience all day, every day.

Personal Challenge

Strive to extract the existing detail in your images more than you paint over and repair the initial appearance. There is usually amazing detail hiding there just below the surface. After you capture all the potential range with your camera capture (balancing your camera’s exposure between the navigational beacons of your camera’s histogram), you must then go on an expedition to explore everything that your camera has captured. Your job is to discover the detail, distribute the detail, and display that detail to the rest of us.

Happy hunting.

The post Understanding Imaging Techniques: the Difference Between Retouching, Manipulating, and Optimizing Images appeared first on Digital Photography School. It was authored by Herb Paynter.


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Skylum announces development of AirMagic drone imaging software

25 Feb

Skylum software, the company behind the Luminar and Aurora HDR applications has announced it is developing a dedicated software for enhancement of aerial images captured with drones.

The application for Windows and Mac will be called AirMagic and is AI powered “to transform photos made with a drone from great to breathtaking.” It will become available sometime in spring.

Looking at the teaser video above AitMagic is capable of detecting what drone camera an image has been captured with. It can then scan the scene for haze, skies, and presumably other image elements and artifacts, before automatically adjusting exposure, color and other parameters for an optimized end result.

It looks like AirMagic will be targeted at users who prefer automated enhancement over manual optimization but we’ll hopefully know more in the near future. No information on pricing has been released yet.

Articles: Digital Photography Review (dpreview.com)

 
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Camera accessory manufacturer Syrp acquired by Vitec Imaging Solutions

24 Jan

New Zealand-based camera gear company Syrp, which was founded in 2012 by two videographers, has been acquired by Vitec Imaging Solutions. The acquisition took place on January 23, according to Vitec, which holds an extensive brand portfolio that includes Manfrotto, JOBY, Gitzo, and more.

Syrp’s product lineup includes motion control and slider hardware for photographers and filmmakers, as well as related software for controlling the hardware. These products will become part of Vitec’s own portfolio under the acquisition, which will involve Syrp being integrated with Vitec Imaging Solutions.

As part of this integration, Vitec plans to transform Syrp’s New Zealand facility into its new Research & Development ‘center of excellence’ for motion control and mechatronic products. The Syrp brand will remain, and its products will be made available globally via Vitec’s global distribution network.

Vitec acquires Syrp, leader in sliders and motion technology, expanding innovation capabilities for future product development.

Vitec Imaging Solutions, a Division of The Vitec Group plc (“Vitec”), a globalprovider of products and solutions to the Broadcast and Photography markets, is pleased to announce that on 23 January 2019 it acquired Syrp Limited (“Syrp”),a New Zealand based slider and motion control company.

Syrp designs and develops motorised camera sliders as well as motion control hardware and software that enables independent content creators to remotely control their camera equipment, allowing for the capture and smooth tracking of shots for video, time-lapse and hyper-lapse imagery.

The acquisition of Syrp adds electronics and software features that control cameras to Vitec’s current product portfolio. Syrp will be integrated into Vitec’sImaging Solutions Division, which will commercialise the brand’s innovativeproduct offering to content creators worldwide. This will facilitate easy access to Syrp sliders and motion controls, as the perfect complements to Manfrotto andGitzo’s tripods and heads.

Founded in 2012 by two skilled videographers, Syrp has been dedicated to empowering independent filmmakers and photographers to explore new creative possibilities in dynamic photography and filmmaking. This commitment isperfectly aligned with Vitec’s purpose to provide innovative solutions for capturing and sharing exceptional content.

Syrp’s brand and products will benefit from Vitec Imaging Solutions globaldistribution network, with its highly efficient customer service, logistics, and integrated shipping capabilities. The brand will also receive the added support ofVitec’s integrated marketing campaigns and social media presence.

With the acquisition of Syrp, Vitec will expand its ability to provide customers with innovative solutions for the creation of exceptional time-lapses and hyper-lapses thus matching the growing demand for engaging digital and social media dynamic content.

Going forward, Syrp’s New Zealand facility will become Vitec’s R&D center of excellence for mechatronic and motion control products.

Articles: Digital Photography Review (dpreview.com)

 
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Sony announces new Imaging Edge mobile app, updates desktop software

17 Jan

Sony has announced the ‘Imaging Edge’ mobile application that replaces the PlayMemories Mobile app. It offers remote control capability and geolocation. Users of recent Sony cameras (RX10 IV, RX100 V(A) and VI, a7 III, a7R III and a9) will be able to transfer 4K video in addition to full-resolution images (by selecting media on-camera). a9 owners will also be able to auto-transfer 2MP images.

Transfer & Tagging add-on

A pro workflow ‘Transfer & Tagging add-on’ will be available for the a9, a7R III and a7 III. This allows metadata tags to be added to images, including voice-input for quick captioning.

In addition, a9 users will be able to use the camera’s background FTP capability to quickly transfer full-res photos automatically to the smartphone or a remote server. Users will be able to do so wirelessly via a Wi-Fi access point or via direct tethering to a mobile phone (if the phone supports it), or via wired USB connection to the mobile device. Both the Imaging Edge app and the Transfer & Tagging add-on will be available this spring.

Later this month, version 1.4 of Sony’s desktop applications will be updated. The Remote, View and Edit apps will support time-lapse movie creation along with improved usability.

A bit more info can be found on Sony’s website.

Press Release:

New Imaging Edge Software Enhances Mobile Connectivity and Expands the Creative Capabilities of Sony Cameras

Sony Announces New Imaging Edge Mobile Applications, Plus Several Updates to Existing Desktop Applications

SAN DIEGO — Jan. 15, 2019 — Sony Electronics Inc. today announced the release of new Imaging Edge™ mobile applications plus several updates to the ‘Remote,’ ‘Viewer’ and ‘Edit’ desktop applications that will bring exciting new features to all Sony imaging customers ranging from casual hobbyists to working professionals.

New Imaging Edge Mobile Applications

The newly introduced mobile application named Imaging Edge Mobile is the successor to Sony’s PlayMemories Mobile™ app and will offer instant transfer of images from camera to a connected mobile devices while shooting. Images can be transferred when utilizing the new “Auto background transfer to Smartphone” functionality, allowing users to easily share content direct from their phone to social media platforms. The mobile application also supports 4K movie transfer and remote control functionality.

For professional photographers, Sony will be releasing a new mobile application ‘Transfer & Tagging add-on’ that will support instant delivery workflow by allowing users to transfer content to their mobile devices via the camera’s FTP background transfer functionality, without distraction from their shooting. It also enables voice input for text captioning to help streamline communication and overall workflow between photographers and other team members. There is also an online function that will allow you to sync a Caption Glossary between multiple devices.

Sony’s new Imaging Edge mobile application and ‘Transfer & Tagging add-on’ will be available in March 2019.

Enhancements of ‘Remote’ ‘Viewer’ ‘Edit’ Desktop Applications

The desktop version of Sony’s Imaging Edge application will be updated as well, with workflow support of time-lapse movie creation, making it an ideal match for Sony’s newest interchangeable lens cameras with built-in interval recording. Other new features to maximize usability have been added as well, such as comparison display and collection functions, as well as a new and improved user interface.

The latest Version 1.4 of Desktop Applications ‘Remote’ ‘Viewer’ ‘Edit’ will be available later this month.

For more information on the new application updates, please visit the Imaging Edge website at https://imagingedge.sony.net.

A variety of exclusive stories and exciting new content related to all of Sony’s exciting announcements can be found at www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony ? brand. The new content will also be posted directly at the Sony Camera Channel on YouTube.

1. A successor application of PlayMemories Mobile. Existing PlayMemories Mobile users can use this by updating PlayMemories Mobile

2. Compatible with ILCE-9 with software update Ver.5.0 or later. Files are imported in 2MP size when using this function

3. Compatible with ILCE-9 with software update Ver.5.0 or later, ILCE-7RM3, ILCE-7M3, ILCE-6400, DSC-RX10M4, DSC-RX100M6, DSC-RX100M5A. Availability of video transfer and playback varies depending on smartphone in use

4. Add-on mobile application for ‘Imaging Edge Mobile’. Available countries: US/Canada/UK/France/Germany/Hong Kong/China/Australia/Japan. User registration is required to use this application. Compatible with ILCE-9 with software update Ver.5.0 or later, ILCE-7RM3, ILCE-7M3

5. Compatible with ILCE-9 with software update Ver.5.0 or later

6. The voice input of this application uses the service provided by Google. If Google services are not available, you cannot use the voice input. Please use the keyboard input

7. RAW processing adjustments by batch, adding music/texts, outputting 4K movie are also available

Articles: Digital Photography Review (dpreview.com)

 
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CP+ Olympus interview: “It’s time to enhance the imaging business”

30 Mar
Shigemi Sugimoto, Head of Olympus’s imaging business unit. Pictured at the CP+ show in Yokohama, Japan.

At last month’s CP+ show in Yokohama, we met up with Shigemi Sugimoto, Head of Olympus’s imaging business unit. During our interview, Mr. Sugimoto explained where he sees the most opportunity for Olympus, and how his company will continue to differentiate itself from the competition.

This interview (which was conducted through an interpreter) has been edited for clarity and flow.


You’re relatively new in your role as head of the imaging business unit. How will your leadership change the company?

We’ve gone through a painful period, in the past. We had to shrink the size of the business, and that was reflected in our product lineup – especially the compact cameras. But now it’s time to enhance [and grow] the imaging business and catch up in terms of market share. Part of this will be enhancing our lineup.

How long have you been with Olympus?

I joined Olympus 32 years ago, initially in the accounting department. I’ve been with the imaging division for ten years. In 1997-2002 I worked in Hong Kong, where I established our factory in China.

What was your first Olympus camera?

A compact, at first but I replaced it with a PEN E-P1.

Our first priority is what we call system mobility – not just the size of our camera bodies, but the entire system

What are your ambitions for Olympus’ range of photography products going forward?

We’re focused on the mirrorless ILC category, because we’re concentrating on portability and reliability. This is our value in the market. Our first priority is what we call system mobility – not just the size of our camera bodies, but the entire system, such as our telephoto lenses. Because of the benefit of the 2X crop factor we can provide a dramatically different solution [compared to other manufacturers].

We see the OM-D system truly as a system, including accessories and other equipment. We need to expand the capability of the entire system – not only bodies and lenses.

The 300mm F4 PRO behaves like a 600mm on full-frame, giving Olympus shooters a powerful and sharp telephoto option at a fraction of the size and weight of a ‘true’ 600mm lens.

Are you still aiming primarily at a still photography-oriented audience, when you develop new products?

Our position hasn’t changed. We’re focused on stills photography – this is our basic stance. But if we see that our customers want to take more video with our equipment, we’ll [include] video features. But our main focus is stills. Video technology is not our first priority. On the other hand, we can also provide the benefits of the OM-D system’s mobility to video users, for example our high-performance 5-axis image stabilization.

Considering the film-making audience, we’re not going to be going in the direction of large [dedicated] video cameras. Rather, [hybrid cameras], for handheld use, which can shoot high-quality video just with a single operator. That’s a benefit that [I think will be] appreciated by videographers.

We don’t have a strong line of communication with the video audience

Do you have a sense of how many of your OM-D E-M1 Mark II customers use the camera to shoot video as well as stills?

We don’t have a strong line of communication with the video audience, so we don’t have many people using that feature in our cameras. We know our cameras and lenses are capable of capturing high-quality video, and we’d like to get this message across. Olympus makes nice, multi-operation handheld cameras that can shoot good video.

Would you like to increase the number of people who use your cameras for video creation?

Yes, of course.

Advanced amateurs and professionals tend to want more robustness, and improved operability

A number of enthusiasts and some professionals have adopted the OM-D E-M1 Mark II. What are they asking for?

The demands are different depending on their level. Advanced amateurs and professionals tend to want more robustness, and improved operability. For entry-level users, they want new technology, which they can’t find in DSLRs. Olympus is a pioneer in digital photography in the camera field, and our users expect that.

The OM-D E-M1 Mark II is an uncommonly tough camera, which can take a lot of punishment. From the jungles of Thailand to the snowy mountains of British Columbia, we’ve soaked it, frozen it, and dropped it in the mud but it keeps on shooting.

Is there an engineering limit to the effectiveness of image stabilization systems?

When we introduced the OM-D E-M1 Mark II, the IBIS system in that camera represented the limit at the time. But of course the technology is still developing. After the OM-D E-M1 Mark II was announced, our engineers have tried to [push the barriers] of performance and recently they’ve come up with some solutions. So there is still room for improvement in terms of stabilization.

The next generation may be even more effective?

Yes, you can expect so.

Going forward, is there any value left for Olympus in the compact camera segment?

We are focused on the TG tough range of compact cameras, and mirrorless cameras. From a profitability point of view we’re focused on these high value products, even though the volume [of sales] is lower.

The Tough TG-5 is a class-leading waterproof camera, in a market segment that remains profitable for Olympus.

Can you tell us anything about how the Tough camera range might evolve over time?

At this point, we’re not looking to [develop] this range too aggressively. That’s based on the current situation. Of course, the market is always changing, and flexibility is really important to meet customer demands.


Editors’ note:

Mr. Sugimoto has been with Olympus for a long time, but he was only recently promoted to his current position as head of the imaging business. It’s a tough job, especially in such a competitive landscape, but during our conversation he seemed confident that Olympus can bring a unique value to the marketplace. By his own account, Olympus has gone though some difficult years, but now the time has come to invest and grow its market share.

That’s not to say that we’re expecting Olympus to suddenly start churning out cameras like they used to – it’s very clear that Mr. Sugimoto sees most value in the mirrorless ILC segment, and the high-profit Tough line of compacts. He is hoping that what he calls ‘system mobility’ will continue to attract enthusiast photographers to the OM-D and PEN lines, and all but confirmed his engineers are working on even more effective 5+ EV IBIS. DSLR and full-frame mirrorless photographers can only dream of this kind of stabilization, which is equally useful for video, as well as stills.

It’s extremely unlikely that we’ll see Olympus creating a Panasonic Lumix DC-GH5S competitor any time soon

Speaking of video, Mr. Sugimoto confirmed that it still isn’t the main priority for Olympus, but he did frame the issue partly in terms of communication. Unlike competitors like Panasonic, Olympus has never really dealt with video creators in the past. Clearly, Mr. Sugimoto believes that his company makes products that will have value to this constituency, but is concerned that up to now, Olympus hasn’t found a way of effectively communicating with them.

Products like the OM-D E-M1 Mark II with its spookily effective IBIS, and high-quality 4K video are impressively capable when it comes to video, but it’s extremely unlikely that we’ll see Olympus creating a Panasonic Lumix DC-GH5S competitor any time soon. Instead, after talking to Mr. Sugimoto we’re predicting a consolidation of Olympus’s mid-range and high-end ILC lineup and more high-end lenses. In a landscape increasingly dominated by chunky APS-C and full-frame cameras and lenses, Olympus will need to start selling the ‘system mobility’ message aggressively. New products will help, but communication is definitely part of the challenge.

Articles: Digital Photography Review (dpreview.com)

 
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Fujifilm Imaging Solutions posts excellent financial results

14 Feb

Fujifilm Holdings has posted its financial results for the first three quarters of the 2017 fiscal year, and it’s all good news for the Imaging Solutions division. The segment recorded a revenue of 297.7 billion yen (approximately $ 2.77 billion USD), a bump of 15.6% year-on-year. Imaging Solution operating income totaled 50.0 billion yen (approximately $ 465 million USD), up 76.1% over the same period during the previous year.

From the figures in its earnings presentation, it seems the bulk of the increase comes from the Photo Imaging business—read: Instax cameras—but strong sales in the Electronic Imaging business show the X-Series is starting to deliver. Quarterly revenue for Electronic Imaging is up 39%, thanks to strong sales of the X-E3, X-T20 and X100F models, and the mirrorless medium-format camera GFX 50S and corresponding lenses.

Sales also increased in the Optical Devices business, largely due to strong sales of various industrial-use lenses, used for example in vehicle cameras or projectors. And, finally, Fujifilm’s presentation also mentions the launch of the new MK series of lenses, which are designed for cinema cameras and targeted at the growing area of video creation for online purposes.

If you want to dive into more detail, you can find all the report documents, including a video of the presentation, on the Fujifilm Holdings website. But long story short: Fujifilm’s Imaging Solutions division seems to be doing very well.

Articles: Digital Photography Review (dpreview.com)

 
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