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Posts Tagged ‘hopes’

DJI hopes to take on GoPro with its new Osmo Action camera

15 May

DJI has taken a detour from drones and gimbals to release the Osmo Action, a robust action camera designed to compete directly with GoPro’s Hero lineup.

The compact, ruggedized action camera features the same 1/2.3-inch sensor found inside the Osmo Pocket and captures 12-megapixel Raw stills, as well as 4K HDR video. In front of the sensor is a three-element F2.8 glass lens with a 145 degree field-of-view.

As noted in our hands-on, the Osmo Action features DJI’s electronic image stabilization (EIS) technology it refers to as RockSteady, an tongue-in-cheek nod to GoPro’s HyperSmooth EIS technology. It’s worth noting though that DJI estimates an 18-22% crop factor when using RockSteady. DJI has also included a de-warp function to minimize the exaggerated perspective of the wide-angle lens.

One, er two, of the stand-out features of the Osmo Action are its dual displays. In addition to the 2.25in rear touchscreen that’s used to navigate the menu and compose shots, DJI has also added a 1.4in front-facing screen so you know what you’re getting in the shot when snapping a selfie.

Being an action camera, it shouldn’t come as any surprise the Osmo Action is designed to take a beating and keep on working; it’s dustproof, shockproof up to 1.5m (5ft) and waterproof down to 11m (36ft) as is. If more protection or underwater capabilities are required, DJI is also offering an external housing.

The device itself features three buttons: a power button, a record button and a dedicated button DJI calls the Quick Switch (QS) button. The QS button makes it easy to transition between shooting modes, flip what screen is active and change settings, even with gloves on. If the Quick Switch button doesn’t fit the bill, the camera can also be turned on and start recording with your voice thanks to integrated voice control.

On the photo front, the Osmo Action can capture 12MP Raw (DNG) or JPEG images in 16:9 or 4:3 ratios. It features an ISO sensitivity range of 100-3200 and shutter speeds between 120 seconds and 1/8000th of a second. In burst mode, the Osmo Action can capture shots at three, five or seven fps, and the self-timer mode can be set for three or ten second intervals.

When it comes to video, the Osmo Action can capture 4K/60p video at 100Mbps and 4K HDR video at up to 30 fps. For high frame rate video, the Osmo Action can capture up to 240 fps if the resolution is dropped down to 1080p.

The Osmo Action has built-in Bluetooth and Wi-Fi so it can be paired with Android and iOS devices via DJI’s Mimo mobile app. When connected, you can compose shots, change settings, capture images and instantly transfer content on the fly.

Media is stored on microSD/SDXC/SDHC cards up to 256GB. The battery, which DJI says can be fully charged via the onboard USB-C port in 88 minutes, can last 116 minutes when recording at 1080/30p or 91 minutes when recording 4K/30p with RockSteady enabled.

The DJI Osmo Action is currently available to pre-order at Adorama and B&H for $ 349. It comes with a camera frame, a flat adhesive mount, a curved adhesive mount, a quick-release base, the battery, a battery case, a locking screen and a USB-C cable. Additional accessories are also available.

Articles: Digital Photography Review (dpreview.com)

 
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Would you delete all your Instagram photos to fly free for a year? JetBlue hopes so

06 Mar

Budget American airline JetBlue has announced a new promotional contest called ‘All You Can’ that offers Instagrammers the chance the win free flights for a year. The catch? To enter the contest, users must delete (or archive) every image from their Instagram account.

Once they have removed all the images from their account, Instagram users must upload an image from JetBlue that features the ‘#AllYouCanJetSweetstakes’ hashtag and the caption ‘All You Can’ in order to enter the contest. The Instagram account must be publicly visible so that JetBlue can confirm the eligibility.

It’s unclear why JetBlue requires the images to be removed as part of its contest, but it does reassure people who enter the contest that they will be able to ‘post pics from everywhere we fly,’ assuming they are one of the contest’s three winners.

Users who enter the contest must keep their Instagram profiles clear — with the exception of JetBlue’s All You Can image — until March 8, 2019, at 11:59PM ET to remain eligible. Participants can find (and optionally customize) the contest’s hashtag image here.

Articles: Digital Photography Review (dpreview.com)

 
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Hopes of Kodachrome relaunch put on ice

27 Jan
Photo by pittaya via Flickr. Used under CC license

Hold your horses, all you would-be Egglestons: Kodachrome probably isn’t about to make a comeback. In all the excitement about the re-launch of Ektachrome, the Chief Marketing Officer of Eastman Kodak said that the company was going to look into bringing back the iconic filmstock.

The problem was, it was the wrong Kodak. Now, in an interview with TIME.com, a senior representative from Kodak Alaris, the UK-based company that owns the Kodak stills film division, says it’s unlikely, given the need for specialist processing.

Dennis Olbrich, president of the imaging, paper, photo chemicals and film division at Kodak Alaris is quoted as saying ‘I would love for it to be Kodachrome, obviously. But it’s a very difficult proposition to get that whole infrastructure back in place.’

He did stress that the company was still interested in re-launching older filmstocks, though. ‘We’re already starting to evaluate what other films we could bring back and whether it would make sense to do it,’ he said.

Kodak Alaris acquired the stills film division as part of a settlement with Kodak’s UK pension scheme, during its restructuring under the US’s Chapter 11 bankruptcy protection process. US-based Eastman Kodak manufactures the film on the UK company’s behalf and still sells cine film and filmstocks for the movie industry.

Articles: Digital Photography Review (dpreview.com)

 
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RIM hopes to reboot smartphone lineup with BlackBerry 10 OS

30 Jan

bb10.jpeg

After many leaks, former smartphone leader Research in Motion has officially launched a new photo-feature-heavy operating system and two new devices, the Z10 and Q10. RIM, which will now use the name BlackBerry, has been losing market share to iOS and Android for several years, and these new releases are regarded by many as the Canadian company’s last chance to make BlackBerry relevant again. The sleek flagship Z10 features a 4.2-inch 720p touchscreen, an 8MP camera and is powered by a 1.5 GHz dual-core processor. Click through for more information on connect.dpreview.com.

News: Digital Photography Review (dpreview.com)

 
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