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Messages in the Sand: 12 Great Guerrilla Ads at the Beach & the River

07 Aug

[ By SA Rogers in Design & Guerilla Ads & Marketing. ]

The beach is one big billboard for companies looking to surreptitiously market their products, from Game of Thrones to Jim Beam, which would be annoying if most of these guerrilla installations weren’t so fun. Plus, some of these site-specific seaside installations are the work of mysterious anonymous artists, or organizations raising awareness for issues like sea turtle protection and skin cancer avoidance.

Game of Thrones Dragon Washed Up on a British Beach

A 40-foot-long dragon skull seemingly washed up on Charmouth Beach in Dorset, England in the spring of 2013, likely only puzzling onlookers who aren’t familiar with the HBO series Game of Thrones. Still, it’s a pretty fun example of guerrilla marketing, especially since this area is known as the ‘Jurassic Coast,’ where lots of dinosaur fossils turn up. It took three sculptors over two months to design, sculpt and paint the skull. Who could resist climbing inside?

Jim Beam Creates the World’s Largest Cooler at Bondi Beach

Jim Beam and the ESKY cooler company teamed up to temporarily transform the Bondi Icebergs Pool into the world’s largest cooler for the filming of a commercial. The cooler was filled with about half a million gallons of water, over 500 giant ice cubes and 33 supersized Jim Beam cans.

King Kong Footsteps at the Santa Monica Pier

Giant footsteps and a smashed lifeguard truck appeared to signal total chaos at the Santa Monica Pier in June 2010, signaling the opening of the new Universal Studios Hollywood theme park attraction, King Kong 360 3-D. This ambient advertisement by the firm David&Goliath was a accompanied by a ‘news report’ on YouTube. Does this make anyone else miss the old King Kong ride? RIP, King Kong Encounter, which burned down in 2008.

Unexplained Giant Lego Man

A life-sized Lego Man washed up on a Florida beach with the somewhat nonsensical message ‘NO REAL THAN YOU ARE’ printed on its chest. Measuring about 8 feet tall and weighing 100 pounds, the ‘man’ was discovered on the Siesta Key beach. The Sarasota County Sheriff’s Office sent out a tongue-in-cheek press release reporting that they had taken the ‘man’ into custody, and found ‘Ego Leonard’ written on his back. Then, another one washed up in Japan. Turns out, Ego Leonard is the pseudonym of an anonymous Dutch artist, and his creations show up periodically on beaches around the world. Somebody should warn King Kong, so he doesn’t step on him.

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Messages In The Sand 12 Great Guerrilla Ads At The Beach River Banks

[ By SA Rogers in Design & Guerilla Ads & Marketing. ]

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Guerrilla Apparel: Pirate Printers Press Clothes to Painted Public Surfaces

07 May

[ By WebUrbanist in Art & Sculpture & Craft. ]

A Berlin street art collective is hitting the streets of Europe again, touring major cities to turn infrastructural patterns into (quite literal) streetwear across the continent. Each of their unique creations is tied to public art and design patterns often overlooked as we walk by (or on top of) them.

Raubdruckerin (AKA Pirate Printer) press apparel to painted street objects featuring a level of relief, soaking up the top layer to create impressions of manhole covers, vents, grates, bike lane symbols and just about anything else with some depth to it.

In German, there is some nuance to their name as well: ‘Rauber’ means both pirate and robber, while “drucken” is both press and print. Effectively, they press and steal patterns (though since their source material is quite literally in the public domain, no one so far seems to mind).

Like graffiti artists or mobile street painters with portable canvasses, their work tends to draw a crowd and has a performative aspect to it by its nature. In turn, they aim to raise awareness of overlooked and everyday design objects.

So far they have made their way through Amsterdam, Athens, Paris and Lisbon. In each location, they press cotton bags and apparel to street surfaces coated in eco-friendly ink, then wash up behind themselves to leave no trace.

[ By WebUrbanist in Art & Sculpture & Craft. ]

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Guerrilla Guidance: DIY Street Signs Make Urban Life More Interesting

21 Jan

[ By SA Rogers in Art & Street Art & Graffiti. ]

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You’re hurrying along the sidewalk on the way to work, running late and not in the greatest mood, when you see a sign in the adjacent field that simply reads “PLEASE WAIT HERE, YOUR FUTURE SELF WILL MEET YOU SHORTLY.” How does that affect your day? Little moments like these can bring some much-needed levity to the world around us, especially in dark times.

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Impeccably produced, often enticing you to push a button or take a card, these guerrilla installations look pretty legit until you stop to read what they say. They’re easy to miss, if you’re hustling too quickly and tuning out your surroundings – but if you take a moment to notice them, they might just make you smile.

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Artist Michael Pederson (aka Miguel Marquez Outside) creates these little interventions and puts them up all over his home city. Sometimes they’re site-specific, referring to things that can be found in the local environment, like a hole in the curb or a sidewalk that ends abruptly.

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The personal space cards would actually be pretty handy, and who wouldn’t be tempted by a time travel pay phone? Check out more of Pederson’s work at his tumblr and Instagram.

[ By SA Rogers in Art & Street Art & Graffiti. ]

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Occupy Urban Spaces: 10 Guerrilla Modifications to City Infrastructure

30 Nov

[ By SA Rogers in Architecture & Cities & Urbanism. ]

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Nobody knows the needs of a city better than the residents who navigate it each day, so who better to edit, adapt and upgrade urban spaces to make them cooler and more useful? Urban ‘hacktivism’ takes underutilized architecture and infrastructure, from street signs to empty subway stations, and subverts it for a new purpose. Whether installed guerrilla-style or with the blessing of city officials, these projects make the city a more fun and comfortable place to hang out.

Arche de la Defense Occupation by Parasitic Guerrilla Architecture

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What if citizens took the lack of affordable and accessible housing in cities into their own hands, and simply created their own residences wherever they saw fit? ‘Pocket of Active Resistance’ envisions how this would manifest in Paris, as guerrilla housing takes over monuments like the Arche de la Defense. Architect Stéphane Malka presents a modular housing system stuck right into the interior walls of la Defense, connected by scaffolding and catwalks.

Alleyway Squat Housing by WEAK!

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The firm ‘WEAK!’ encourages the organic growth of illegal structures on all sorts of city surfaces, including rooftops, disused fields and abandoned skyscrapers, reflecting “the citizen’s right to express himself through architecture.” Among the projects they’ve brought to life throughout Taiwan is this elevated alleyway dwelling made primarily of scaffolding, which creates a new two-level residence while leaving room on the ground for pedestrians to pass through.

Parasite 2.0 Colony in Venice

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Young Italian collective Parasite 2.0 took over a series of disused spaces throughout Italy as part of a 2013 urban occupation project, including the fort of the Sant’Andrea island in the Venetian lagoon. Stretching polyethylene through the frame of an abandoned building like a web, they created an amorphous series of rooms with built-in hammocks.

Cascade Project by Edge Design Institute

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A staircase in Hong Kong that took up lots of space yet saw very little foot traffic temporarily became the setting for a vibrant geometric mesh sculpture with built-in seating and planters, creating a miniature park right in the middle of The Centrium. ‘The Cascade Project’ by Edge Design Institute features a living canopy of Bauhinia trees and other plants, giving the staircase an alternate and ultimately more useful purpose.

Art & Culture Center Beneath a Railway in Japan

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While this project was completed with the blessing of the city of Yokohama, it’s a pretty cool example of how underutilized urban spaces can be taken over and transformed for the benefit of all residents. Situated on a once-obsolete and uneasily quiet street, right beneath a railway track, the new arts center includes a gallery, cafe and studio.

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Occupy Urban Spaces 10 Guerrilla Modifications To City Infrastructure

[ By SA Rogers in Architecture & Cities & Urbanism. ]

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Guerrilla Grafting: Public Trees Spliced to Bear Edible Fruit

23 Oct

[ By WebUrbanist in Art & Installation & Sound. ]

guerilla fruit tree

A subversive urban agricultural group in San Francisco is turning ornamental trees into fruit-producing surprises for the local population but while technically breaking the law. A simple incision allows industrious grafters to add living branches to the mix; these scions heal in place then effectively become part of the existing tree.

guerilla branch grafts

A fresher form of guerilla gardening, traditionally carried out through seed bombs and other surreptitious planting techniques, this approach makes existing plants yield free produce.

A flowering apple tree in Oakland, Calif. with two successful grafts from an apple tree which bears fruit.

Founded by Tara Hui, Guerrilla Grafters leaves subtle hints in the form color-coded tape behind to mark their work, eschewing maps to avoid detection.

guerilla grafters group photo

While the city has over 10,000 apple, plum, pear and other fruit trees (and 100,000 public trees in total), these are intentionally rendered sterile to avoid making a public mess or attracting animals. The existence of these species makes guerrilla grafting interventions all the more difficult to spot, since they are simply added to extant greenery and take time to bear fruit.

guerilla gardening sf

The group’s novel form of civil disobedience begins to address issues of food scarcity and accessibility, and raise edible fruits as well as questions about whether it makes sense to strip decorative and shade-providing plants of another essential function they can just as easily provide.

guerilla grafting instruction manual

Their website also provides tips on ideal species combinations and grafting strategies, including the instruction manual shown above. The Guerrilla Grafters “graft fruit bearing branches onto non-fruit bearing, ornamental fruit trees. Over time, delicious, nutritious fruit is made available to urban residents through these grafts. We aim to prove that a culture of care can be cultivated from the ground up. We aim to turn city streets into food forests, and unravel civilization one branch at a time.”

[ By WebUrbanist in Art & Installation & Sound. ]

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Guerrilla Grammarians Fix Street Graffiti Spelling & Punctuation

02 Aug

[ By WebUrbanist in Art & Street Art & Graffiti. ]

street art signed stamp

Calculated correctors, this team of vigilante street art fixers patrols for grammatical mistakes then regroups to decide on edits before hitting the streets of Quito, Ecuador, to deploy them.

street art grammar nazis

Known as Acción Ortográfica Quito, the group consists of a trio who share a strange set of common interests including street art copy editing. Like rogue professors, they use red to highlight their changes or suggestions, but their good intentions do not render their actions legal, hence their strictly maintained anonymity.

street art emphasis added

“There’s a big difference in saying: ‘No quiero verte’ (I don’t want to see you) and ‘No, quiero verte’ (No, I want to see you),” notes one of the members in an interview with COLORS, “Many times, someone does not realize how a comma or an oversight can completely change the meaning of a sentence. It can change your life.”

fixing street art spelling

The task can be daunting – their first fix had thirteen errors in two lines of text. Whether serious or silly, they suggest “it’s a public service and a moral obligation. We’re against spelling vandalism and we won’t break nor give up until we see a society free of spelling mistakes.”

street art spelling fix

Above, the phrase: “If in your kisses I met the essence of life, then not kissing you would be the worst sin I could commit,” for which these graffiti activists turned the verb into conditional, added and deleted commas, turned ellipsis into full stop and capital letter into lower case.

grammar graffiti correct fix

The group is also broadening its scope and mandate over time; they are aiming to add a hotline where people can phone in mistakes they spot and have begun correcting grammar on Twitter posts as well. When time permits, they also leave their name stenciled at the scene in red, like a grader signing their work for students.

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Meanwhile, a similarly unconventional yet equally geeky German street artist is out to fix tags, turning them into tag clouds – it would seem this group is not alone in its quest to clean up yet preserve the essential meaning of everyday graffiti.

[ By WebUrbanist in Art & Street Art & Graffiti. ]

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Guerrilla Signage: Designer Fixes Street Parking Sign Stacks

05 Nov

[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]

signage evolution deciphering

Anyone who has parked in a major metropolitan area has seen something like this: a vertical array of signs that provide a confusing (sometimes even self-contradictory) instructions about when you can park based on time of day or year, type of permit and other conditions.

crazy sign stack

sign hack test run

Nikki Sylianteng, having gotten one too many parking tickets, decided to do something about the problem, developing, refining and ultimately deploying a solution on the streets to get actual feedback.

signage process analysis

parking schedule test

Titled To Park or Not to Park, this ongoing project started as an independent and informal attempt to see if there were better options out there but has since progressed to a council motion in Los Angeles to test such signs in a more official capacity.

street sign test copies

street sign send out

For additional feedback, Nikki has sent copies of the modified signage to people in other parts of California and Minnesota to see how they fare in different cities and settings.

sign schedule progression

signage section process

Combining various signs into one, the time is presented along the y-axis and the date on the x-axis. Green bars indicate acceptable times to park and red bars are used to indicate otherwise. Sometimes additional complexity needs to be addressed when permits come into play or the school year is factored in the mix (not always corresponding just to days of the week).

sign stack analysis

From the project’s creator: “My strategy was to visualize the blocks of time when parking is allowed and not allowed. Everything else was kept the same, the colors, the form. My intention was to show how a small but thoughtful change can make a big difference by save drivers a lot of time, stress, and money. I tried to stay mindful of the constraints that a large organization like the Department of Transportation might face for this seemingly small change.”

[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]

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Urban Subversion: 13 Radical Examples of Guerrilla Housing

09 Oct

[ By Steph in Architecture & Cities & Urbanism. ]

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Vacant lots, billboards, rooftops and even dumpsters are hacked into inhabitable spaces in these examples of often-illegal guerrilla housing. All manner of urban surfaces can be subverted into safe, dry shelters, often taking examples in gray areas of local laws or flying under the radar simply because they blend so well into the city environment.

Billboard Housing

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Belgian artist and hacktivist Karl Philips focuses on “themes such as gaps in legal, economic and social systems, the omnipresence of advertisement, unrestrained capitalism and consumerism, etc” so it’s no surprise that he decided to turn a billboard into an illegal parasite apartment. Invisible from the street, the apartment consists of a simple wooden platform and a clear plastic enclosure. Another more capitalism-friendly project in Mexico City attached a 170-square-foot house onto the back of a billboard as a residence for artists, who hand-painted the billboard for paper company Scribe.

Inflatable Parasite Housing

Attach a specially-crafted plastic shelter to an air vent on a building and you’ve got an instant inflatable shelter for the homeless. Michael Rakowitz creates these ‘paraSITE shelters‘, which narrowly fit the legal definitions of temporary structures due to their size, on a budget of less than five dollars each.

Dumpster Housing

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Artist Gregory Kloehn turned an ordinary dumpster into a pop-up shelter with a working kitchen and toilet, storage and sleeping areas as well as a modular rooftop deck, outdoor shower, flower beds and even a bar. It took six months to modify the Brooklyn-based house, in which Kloehn actually lives part-time. Perhaps the ultimate in urban camouflage, the dumpster looks no different from any other trash container when it’s all closed up.

Shopping Cart House

guerrilla housing camper cart

It may not be spacious, but artist Kevin Cyr’s pop-up camper cart takes advantage of ubiquitous shopping carts to offer a dry, portable place to sleep. When not in use, the whole thing folds down into an inconspicuous wooden box that fits within the cart.

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Urban Subversion 13 Radical Examples Of Guerrilla Housing

[ By Steph in Architecture & Cities & Urbanism. ]

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Guerrilla Moss Graffiti: 8-Step DIY Guide to Green Wall Art

30 Sep

[ By WebUrbanist in Art & Street Art & Graffiti. ]

moss graffit artwork examples

Seed bombs and shotgun shell sprouts are not the only weapons in a guerrilla war for urban gardens and green street art – moss is a great material that can be rapidly adapted and deployed to make statements on city surfaces as well.

moss wall art making

Indeed, using mosses allows artists to go above and beyond the ground, shifting from horizontal to vertical spans for a different look and added visibility. And, as it turns out, creating moss wall art is not as difficult as you might guess – do-it-yourself directions are shown in detail below.

moss art recipe process

First, you have to gather some moss, naturally, which you can then mix with water-retention gardening gel and some buttermilk then blend together for a few minutes to form a gelatinous substance.

moss graffiti guide steps

Shift your creation into a portable container then select and paint it onto a surface of choice – if the area will not be exposed to moisture, you may want to come back by and spray on some water from time to time.

anna garforth grow moss

Remember, too, that there are many ways to take this process further and create additional kinds of green artwork, mossy or otherwise.

moss graffiti removal subtraction

Meanwhile, if you find a surface already mossed over thanks to time and nature, selectively erasing sections of growth can be a fun form of expression as well.

[ By WebUrbanist in Art & Street Art & Graffiti. ]

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Guerrilla Kindness: Add-Ons Make Cities more Convenient

21 Aug

[ By Steph in Design & Fixtures & Interiors. ]

Hacktion 1

Three designers sneak around Paris, quickly installing brightly-colored machine-fabricated objects onto public chairs, phones, vending machines and other urban surfaces to make them more convenient to city residents. They call it ‘Fabrique-Hacktion,’ taking extra steps beyond what city officials are willing to fund with tax dollars to create a more comfortable and welcoming place to live.

Hacktion 2

Hacktion 3

Little slides shoot coins out of the receptacles in vending machines to make them easier to retrieve. Coat hooks hang helpfully from rock walls near bus stops. Tension bands hold newspapers against the wall of the subway, offering them to each new rider in turn.

Hacktion 5 Hacktion 4

Highly recognizable in bright shades of orange, blue and green, these thoughtful conveniences even go so far as hand-crank phone chargers and reflectors on top of the red and green lights of metro ticketing machines so users can tell from far away which machines are working and which aren’t.

Hacktion 6

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Beyond just installing these items themselves, the designers offer up an explanatory video, manual and all construction plans and files for download on their website so anyone can take the project to their own city.

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Posts Tagged ‘Guerrilla’

Messages in the Sand: 12 Great Guerrilla Ads at the Beach & the River

Game of Thrones Dragon Washed Up on a British Beach

Jim Beam Creates the World’s Largest Cooler at Bondi Beach

King Kong Footsteps at the Santa Monica Pier

Unexplained Giant Lego Man

Next Page – Click Below to Read More:
Messages In The Sand 12 Great Guerrilla Ads At The Beach River Banks

Guerrilla Apparel: Pirate Printers Press Clothes to Painted Public Surfaces

Guerrilla Guidance: DIY Street Signs Make Urban Life More Interesting

Occupy Urban Spaces: 10 Guerrilla Modifications to City Infrastructure

Arche de la Defense Occupation by Parasitic Guerrilla Architecture

Alleyway Squat Housing by WEAK!

Parasite 2.0 Colony in Venice

Cascade Project by Edge Design Institute

Art & Culture Center Beneath a Railway in Japan

Next Page – Click Below to Read More:
Occupy Urban Spaces 10 Guerrilla Modifications To City Infrastructure

Guerrilla Grafting: Public Trees Spliced to Bear Edible Fruit

Guerrilla Grammarians Fix Street Graffiti Spelling & Punctuation

Guerrilla Signage: Designer Fixes Street Parking Sign Stacks

Urban Subversion: 13 Radical Examples of Guerrilla Housing

Billboard Housing

Inflatable Parasite Housing

Dumpster Housing

Shopping Cart House

Next Page – Click Below to Read More:
Urban Subversion 13 Radical Examples Of Guerrilla Housing

Guerrilla Moss Graffiti: 8-Step DIY Guide to Green Wall Art

Guerrilla Kindness: Add-Ons Make Cities more Convenient

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Posts Tagged ‘Guerrilla’

Game of Thrones Dragon Washed Up on a British Beach

Jim Beam Creates the World’s Largest Cooler at Bondi Beach

King Kong Footsteps at the Santa Monica Pier

Unexplained Giant Lego Man

Next Page – Click Below to Read More: Messages In The Sand 12 Great Guerrilla Ads At The Beach River Banks

Arche de la Defense Occupation by Parasitic Guerrilla Architecture

Alleyway Squat Housing by WEAK!

Parasite 2.0 Colony in Venice

Cascade Project by Edge Design Institute

Art & Culture Center Beneath a Railway in Japan

Next Page – Click Below to Read More: Occupy Urban Spaces 10 Guerrilla Modifications To City Infrastructure

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Tree of 40 Fruit: Fresh Interview with Nature’s Master Grafter

Tree of 40 Fruit: Single Plant Grown with Dozens of Grafts

Guerrilla Upcycling: Public Furniture Made of Parisian Trash

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Senior Citizen Street Art: Young Graffiti Artists Teach Elders

Tag Clouds & More: Geek Street Artist Remakes Messy Graffiti

Social Media + Street Graffiti = Stenciled Signs of Our Times

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Social Signage: Digital Street Sign Gives Dynamic Directions

Permanent Parklets: São Paulo Turns Street Parking to Parks

WTF Is Street Art? Poster Boy Edits NYC Sign by High Line

Billboard Housing

Inflatable Parasite Housing

Dumpster Housing

Shopping Cart House

Next Page – Click Below to Read More: Urban Subversion 13 Radical Examples Of Guerrilla Housing

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Going … Up? Radical & Subversive Urban Rooftop Dwellings

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Removing Moss as Art: Reverse Graffiti Goes Subtractive

Painting the Town Green: 7 Works of Plant, Grass & Moss Art

Gratuitous Graffiti: Wild Robot Makes Random Wall Tags

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Guerrilla Art & Guerrilla Advertising: What’s the Difference?

Crawling Cities: 3D-Printed Shells for Hermit Crabs

Throw a Bouquet: Guerrilla Seed Bombs & Flower Grenades

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Messages In The Sand 12 Great Guerrilla Ads At The Beach River Banks

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Occupy Urban Spaces 10 Guerrilla Modifications To City Infrastructure

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Urban Subversion 13 Radical Examples Of Guerrilla Housing