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How Limitations Can Help You Grow as a Photographer

07 Jun

142

Have you ever said to yourself, “If only I had that lens, or this camera I’d be an amazing photographer”? Or maybe you’ve thought that if only you had more time or money, your dreams of being the photographer you want to be, would finally be realized. Many times as photographers we will have limitations put on us. Sometimes we may set those limits on ourselves, and sometimes they are limits that can’t be helped. Either way, we can use those limitations to our advantage and become better photographers because of them.

Set aside those “if only” thoughts. Push away those feelings of inadequacy. Don’t let those limitations hinder your progress as a photographer. Once we have gone through some of those limitations that can help you grow, you might even decide to limit yourself on purpose sometimes, just for the challenge.

185

I don’t have an expensive camera

Do expensive cameras make a difference? Of course they do. There’s a reason some cameras cost more than others. However, the person behind the camera matters a whole lot more. If you’re looking at your favorite photographer’s work and thinking that their camera is amazing, you may be right. Their camera is possibly amazing, but the reason you love their photos isn’t because of their camera, it’s because of what they do with that camera.

If you constantly think that you can’t do what you want to because your camera isn’t fancy enough, then you’re probably right. With that kind of thinking, you’ll always be waiting for the next purchase before you even try to get better. If you can convince yourself that your camera is good enough, smart enough, and doggone it, people like it, then your photos will change with your perspective. Find out what your camera CAN do, instead of lamenting about what it can’t do. Pull out your camera’s user manual, and practice until you’ve truly worn out your camera. You might decide to get the next big thing then, or you might have fallen in love with your camera so much that you wouldn’t dream of trading it in for a newer model.

143

I don’t have the right lens

Want to know a secret? For a long time I used my kit lens, and a 50mm f/1.8 on my first camera body. That’s it. I made those lenses work for me, and I learned how to get the most out of them. Want to know another secret? Now I use a 50mm f/1.4 and 85mm f/1.4, and that’s it. Nothing else, ever. I’ve looked at other lenses, and thought about them a lot, but when it comes down to it, I really feel like I don’t want any other lenses.

I’ll often go through an entire session with only one lens on my camera body. I feel more free to concentrate on what’s going on in front of me, and capturing what I want. I’m completely comfortable and familiar with my lenses, and I know exactly what they can do. I don’t waste time switching to another lens, and risk getting dirt on my sensor. Your lens of choice may be different from mine, and that’s okay. If you are photographing other things besides portraits, you may very well need a different lens from what I have.

However, you don’t need EVERY lens. Figure out how to make the lens (es) you have work for you. Challenge yourself to work with the constraints of a 50mm prime, or even a kit lens. You might realize that you don’t need that expensive new lens after all.

1202

I don’t have ALL the equipment

It’s exciting to dream about all the photography equipment you could buy. All the different flashes, reflectors, tripods, timers, camera bags, diffusers, and straps are calling to your wallet, begging you to buy them all. Money is a real issue for me, and likely for many of you, too. If it’s not something that you are going to use on a regular basis, see if there are ways that you can work without it.

There are many DIY ideas that will stretch your creativity. You might find that you can make beautiful photos, even without all the extra equipment. Sometimes having a limit to what you are able to purchase can make your creativity grow, because creativity is free. You can use it abundantly without hurting your budget one bit. Cameras don’t care if they’re stored in a bag you’ve had for years, that is worn on the corners (at least that’s what my camera tells me).

194

I don’t have any pretty locations available nearby

Wouldn’t it be great if we always had beautiful waterfalls and trees and majestic mountains right there to photograph? Unfortunately life doesn’t work that way. I live in a place that is actually truly spectacular, but when I first moved here, I was quite underwhelmed. It’s one of those places that takes time to appreciate, and sometimes certain camera angles to hide the parts that aren’t so photogenic. Look at your surroundings with new eyes, and you might find that you actually have a lot of gorgeous views. You’ll not only be able to make some beautiful photos, but you’ll be happier with your life and surroundings.

Sometimes you might be at a location that you must shoot then and there, and there’s not much to choose from. A back deck at high noon can work in a pinch. This is where your creativity and resourcefulness can come in handy. Hone those skills, and you will find that you are never at a loss for great locations.

169

I don’t have enough training or knowledge

Every photographer has had to say this at some point, we all have to start somewhere. If you are turning down opportunities to take photos, or scared to try something new because you’re afraid you don’t know enough, you’re selling yourself short. The worst that could happen is that you could learn what not to do.

Find every opportunity to practice and learn. Don’t let a lack of knowledge stop you from trying, instead, let it motivate you to learn more. While you are in the process of learning, remember the saying, “Fake it until you make it”. If you pretend that you know what you are doing, that fake confidence can pull you through, and you’ll gain more real confidence for the future.

***However, I must insert a warning here. Don’t agree to be the sole photographer for a very important once in a lifetime event, like a wedding, if you aren’t knowledgeable and prepared enough. You’re welcome.

293

I don’t have good weather today

Suck it up and get out there. That may sound harsh, but unless the weather is going to ruin your camera, give it a try. Some of my favorite sessions have been in the wind, in light rain or snow, or in freezing temperatures. If you always seek out comfortable conditions, you won’t stretch yourself to find new ways to deal with things. You’ll miss out on some very compelling shots, because you won’t be forced to make something less than ideal work to your advantage. You might get dirty, cold, wet, hot, or sunburned. Don’t limit yourself when conditions aren’t perfect.

158

I don’t have time

Quality over quantity will help you here. Instead of thinking you have to take 1000 frames at a time, challenge yourself to capture something great in 10 frames. Instead of spending two hours on one session, see if you can get a handful of truly great images in fifteen minutes. Sometimes when we have more time, we don’t end up with more great photos, we just end up with a whole lot of mediocre photos. Use your time constraints to help you focus on capturing exactly what you want, and not wasting time with thoughtless clicking. Use the little time you have to your advantage, and make every click count. Read: 6 Tips on How to Make More Time for Photography

Summary – let’s hear from you

What limits do you think are holding you back? Could you find a way to make those limits benefit you and make you a stronger photographer? Change your perspective on your limits, and see if you can make your photography growth limitless.

How have you found limitations have helped, rather than hindered your own growth as a photographer? Have you tried any limitation exercises on purpose? If so please share your actions and results in the comments below.


Editor’s Note: This is one of a series of articles this week that are Open for Discussion. We want to get the conversation going, hear your voice and opinions, and talk about some possibly controversial topics in photography.

Give us your thoughts below on the article above on limitations and watch for more discussion topics this week.

See all the recent discussion topics here:

  • 7 Commonly Accepted Photography Beliefs Debunked
  • Is HDR dead? Some dPS Writer’s Thoughts on this Controversial Topic
  • How to Find your Personal Photographic Style
  • Why You May be Failing to Reach Your Potential as a Photographer
  • To Process or Not To Process? Let’s Discuss
  • How much do you process your images? – a dPS POLL
  • Does the Camera Matter? SLR versus Mirrorless versus Smartphone
  • Natural Light Versus Artificial Light: Which is Better?

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The post How Limitations Can Help You Grow as a Photographer by Melinda Smith appeared first on Digital Photography School.


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Never Grow Up: Man Quits Job, Builds Dream Treehouse Dwelling

13 Feb

[ By Steph in Architecture & Houses & Residential. ]

dream treehouse 12

Fed up with his fast-paced life in New York City, Foster Huntington quit his job, hopped into a Volkswagen van and traveled around the country before settling in Washington state to build his dream treehouse dwelling complete with a skate bowl and wood-fired soaking tub. The photos alone are enough to make anyone daydream about doing the same. Set against a hazy landscape just across the Columbia River from the Oregon border, two compact structures are nestled high up in the fir trees, connected by a meandering bridge.

dream treehouse

dream treehouse 2

dream treehouse 3

The 27-year-old adventurer and photographer gathered a group of friends to help him make his dream into a reality. It took them about a year to complete ‘the Cinder Cone,’ as he calls it, with one building functioning as a sleeping cabin and the other a workshop. Each measures about 200 square feet, and the sleeping cabin has bunk beds and hammocks to fit a group.

dream treehouse 4

dream treehouse 9

dream treehouse 11

The getaway feels like it’s in the middle of nowhere, but it’s close to Portland. The spacious hot tub on a deck further down the hillside keeps things cozy in cold weather, and Huntington and his guests have their own private skate park just a few steps down from the workshop. The friends involved in the building process referred to the Cinder Cone as “big-boys camp” and “Neverland.” It’s all very Portlandia, and The New York Times called it ‘Bro-topia,’ which sounds about right, but it’s hard to deny that the place is incredibly dreamy.

 

dream treehouse 13

dream treehouse 5

dream treehouse 6

dream treehouse 14

Huntington has produced both a short film and a photo book documenting the building process, and lots of photos – from the very beginning of the project to its enviable usage today – can be seen on his Instagram. 

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[ By Steph in Architecture & Houses & Residential. ]

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How to Grow As a Photographer in 2016

22 Jan

Ok, so if you’re like everyone else in the free world, you made some great resolutions this New Year. The three big ones are lose that extra weight, stop drinking so much, and become a better… person, dad, wife, or, if you’re reading this column, photographer. Well, you and I both see that cookie in our hands, and Bunco and Continue Reading

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Power Plants: Scientists Grow Conductive Wires in Living Roses

23 Nov

[ By WebUrbanist in Conceptual & Futuristic & Drawing & Digital & Technology. ]

wired rose plant

A group of Swedish scientists has developed a successful method for integrating conductive wire systems into plants, naturally soaked up from a gel into leaves and stems to create complete circuits in bionic hybrids. The implications, like the currents, run in two directions: power can be harvested from plants, but the plans can also be changed through the application of external energy.

rose robot

Botanists and mechanical engineers from the Laboratory of Organic Electronics at Linköping University added the gel at the base of test plants, which in turn hardened into flexible wires within the stems and leaves, all without damage to the organic components. They were then able to send electrical impulses through the plants, lightening and darkening flowers and leaves.

rose hybrid bionic plant

“Although many attempts have been made to augment plant function with electroactive materials, [until now] plants’ ‘circuitry’ has never been directly merged with electronics,” write the researchers in their paper Electronic Plants. “With integrated and distributed electronics in plants, one can envisage a range of applications including precision recording and regulation of physiology, energy harvesting from photosynthesis, and alternatives to genetic modification for plant optimization.”

rose hacked

A number of material combinations were tried before the effective solution was discovered. Some hardened and harmed the plants while others proved toxic or provided insufficient connectivity to be effective. The transparent organic polymer they settled on is able to fully wire a living rose, creating a bionic hybrid without compromising its natural functions.

wired rose detail

More from the abstract: “The roots, stems, leaves, and vascular circuitry of higher plants are responsible for conveying the chemical signals that regulate growth and functions. From a certain perspective, these features are analogous to the contacts, interconnections, devices, and wires of discrete and integrated electronic circuits. The four key components of a circuit have been achieved using the xylem, leaves, veins, and signals of the plant as the template and integral part of the circuit elements and functions.”

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Take this Picture of the Day Project to Practice and Help You Grow as a Photographer

26 Jun
Sunset

Sunset on Long Beach Island (NJ)

I watched the future football Hall of Fame quarterbacks practicing on the sidelines just before the Super Bowl. Although they had thrown the football perhaps millions of times before, they were practicing their throwing before the big game. They believe in the old (but true) saying, “Practice makes perfect.”

It’s important for us as photographers to continually practice our skills as well. Although we may have pressed the shutter button a million times, we need to be sure that we are always “ready for the big game”. Like the Super Bowl quarterbacks, it is important that we keep practicing our skills; whether we are professionals, aspiring professionals, or enthusiasts.

Why Practice?

Old Barney

Old Barney lighthouse in Barnegat Light, NJ

Although practice does not make perfect (we can practice doing things the wrong way), it does make our techniques more natural, and more permanent. For example, using back-button focus on my camera the first time seemed strange to me, but after practicing it over and over, it become an automatic technique that I use without even thinking about it. It’s a challenge to try turning off your brightly lit LED display on your camera once the theatre is darkened, but with practice it’s an automatic, and easy process.

Practice not only gives us a chance to make our shooting techniques more automatic, it gives us a chance to try new techniques. Practice gives us an opportunity to learn new poses, try a new lenses, or try a new post-processing technique to enhance our photographs before we use them in a client shoot. As a photographer, learning never stops; practice is a good way to try out things with no pressure or fear of failure.

Maybe I’ll Practice Tomorrow

Unless we are full time photographers or we have the luxury of having the time to shoot whenever we want, finding time to practice can be a challenge. Life is busy; there are so many things that need to be done that we are sometimes tempted to say, “Maybe I’ll practice tomorrow.” Sometime we need motivation to force us to make the effort, despite other things that may get in the way, to practice our photography techniques.

Picture of the Day

Clyde

If someone asked me what the biggest thing was that has helped me to improve my photography skills, I would have to say that it was my commitment to what I call the Picture of the Day. A little more than a year ago I started trading photographs that I took with my sister who is a photography enthusiast. Very quickly that practice spread to other family members and friends. Today, I send a new photograph to more than a hundred people every morning. The list continues to grow. But it’s not the number of people that receive the Picture of the Day that is the motivator, it’s the commitment to taking, and sending the picture, that benefits me as a photographer.

Even though my photography business focuses mainly on people (weddings, portraits and events); my Picture of the Day photos may include people, animals, architecture and landscapes. People that receive my Picture of the Day have commented that opening my morning email is like opening a box of chocolates because “you never know what you’re going to get”. Sometimes my pictures are not meant to be works of art, but rather just funny, like the shot of my dog Clyde (above), sitting by the dinner table with his sunglasses on, waiting for dinner. The zoo is always a great place to take pictures, so I make that part of my list of places to shoot.

Jaguar

Jaguar at the Elmwood Park Zoo (Norristown, PA)

Admittedly, I shoot most days, but not every day. I make time during the week to practice shooting; I am committed to take that time despite everything else. I have my camera with me most of the time, and many of my shots are unplanned. I stockpile the shots so that I always have a reserve of pictures to use for my morning emails.

How has the Picture of the Day Helped Me?

My commitment to the Picture of the Day has helped me to grow as a photographer more than anything, including the following:

Kids and Mom

Four month old lion cubs with mom (Philadelphia Zoo)

  • Knowing that I need a new picture every day motivates me to get out and shoot, even if I am not shooting the things that my business is focused on.
  • Knowing that my Picture of the Day needs to be different than all of those that I previously sent out, motivates me to try new techniques and to look at things more creatively. That has helped me to start thinking out-of-the-box and has greatly expanded my composure skills for when I am shooting weddings or portraits for clients.
  • Shooting for the Picture of the Day has given me the opportunity to try and to practice with new lenses and filters, so that when the time comes to use them in a business shoot, I am ready.
  • My Picture of the Day has enabled my business to grow, as people that receive my email every morning are reminded that I am in the photography business. I can’t think of a more effective, less costly marketing tool.
  • Lastly, shooting for my Picture of the Day has been just plain fun!!!

Make the Commitment Today

Nina and Pinta

Nina and Pinta replicas at visit to Viking Village (Barnegat Light, NJ)

If you are not just a picture snapper, but rather, serious about photography – make the commitment to start your own Picture of the Day project today. Like mine, it can start small and grow over time (I had only one person on my list initially.) I sometimes post my Picture of the Day on my personal Facebook page which adds more visibility to my work. This visibility also adds to my list of people that subscribe to my Picture of the Day.

How do you practice your photography?

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Do Visual Push-Ups Everyday to Grow as a Photographer

17 Apr

Please note that I do not know who originally coined the phrase “visual push-ups”. I have heard it used many times and find it very suitable to describe what we should all be practicing as often as possible with our camera.

There is no better time to practice your photography than here and now. Don’t wait for the best light, the exotic vacation, or a new lens. Let’s be honest, the only way you’re going to become a better photographer, is by doing visual push-ups every day, and by challenging yourself continuously for as many years as you’ll be able to carry that camera around. Give yourself assignments often and never stop learning!

©Valerie Jardin-4

One of my ongoing projects for several months was photographing beautiful smiles of strangers which resulted in a fun collection of smiles from all over the world. Here a shopkeeper in Melbourne, Australia.

Are you a hobbyist photographer?

You have the luxury of only needing to please yourself with your work. Make sure you do that. Click the shutter to move and inspire, not to impress.

Do you work for clients?

Pursuing personal projects is even more important. Remember the feeling of shooting for yourself only, without having to compromise between your vision and your client’s? However much you love being a pro photographer, you run the risk of losing the passion if you don’t take care of yourself and your creative needs.

You don’t have time to shoot everyday?

Yes you do! How much time do you spend on social media for example? Or sitting in front of the television? If you take only 15 minutes of that time and invest it in your photography daily, you will see the results. The best part is that you can do those visual push-ups at home, during your lunch break, or on the bus ride to work.

Do you think this only applies to beginning photographers?

Think again! I see so many seasoned photographers who are always shooting the same types of subjects, the same way. No matter what your skill level is, it’s always good to challenge yourself by getting out of your comfort zone to try new things.

Do you think that posting different genres will look like you can’t focus on one thing?

Wrong! On the contrary, it will prove that you are a well-rounded photographer. But, if you are trying to sell your services as a wedding shooter, your urbex images will be better posted on a separate page or gallery. Use common sense.

©Valerie Jardin-1

Anything can become a subject and give you a challenge. Try to make art with everyday objects and difficult lighting situations.

 What type of photo projects should you work on?

Anything will do, as long as you enjoy it. Remember, the point of the exercise is not to please others or get likes. It’s to please yourself, and yourself only. By all means, do share with the world and get that extra satisfaction and gratification if others like it too. But that should not be your priority.

©Valerie Jardin-5

Although I am better known for my street photography, I don’t want to limit myself to just one genre of photography, the world is too beautiful to miss other opportunities. I love photographing architectural abstracts for example.

The sky is the limit!

Photograph any ordinary objects around your house and make them look extraordinary. Read the local paper and find a story that you can document with your camera. Start a 52 week, a 365 project, or even a 100 strangers or a self portrait project but be aware of the pressure you are putting on yourself. Make sure it doesn’t become a chore which would be counter-productive to what you are trying to accomplish.

Don’t worry too much about coming home with keepers every time you go out with your camera. There will be some good days, and there will be many not-so-good days. But one thing is certain; you will learn and grown every time you go out with your camera and do those visual push-ups.

©Valerie Jardin-3

During the long winter months I visit a lot of museums and Museum-Goers has become one of my on-going series.

I always have two or three personal projects going at the same time, in different genres if possible. The point of the exercise is to explore new things and grow. Remember, that no matter what the subject or genre you choose to experiment with, you will benefit greatly from expending your creative vision.

Doing those daily visual push-ups will be the best time invested in your photography. One day you will only have five minutes to photograph an ordinary object on the window sill in the early morning light. The next day you may have an hour with your camera during your lunch break. Every minute you spend working on your craft will help you find your photographic voice and expand your creative vision.

©Valerie Jardin-2

Exercising your vision can take as little as a few seconds, and be as simple as photographing an object in your own house. This is part of my weekly self-assigned “Ordinary Objects are Beautiful” challenge.

Do yourself a favor, get off the internet and grab your camera NOW!

Please share with the dPS community which personal projects have made a real difference in your photography by adding a comment below.

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10 Recent Articles with Real-world Tips to Help You Grow as a Photographer

19 Jan

As 2015 came into play, we thought it might be a good idea to make a list of some recent educational resources to share with you. In this period of added motivation and energy the beginning of the year usually brings, take time to upgrade your photographic skills and build up some business muscle. The following 10 articles are full Continue Reading

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10 Tips to Help You Grow as an Artist in Photography

27 Oct

UmbrellasinTokyo

Over the past few days, I’ve thought about what’s helped me become a better photographer over the years. It’s a constant journey, and developing as an artist is a never ending pursuit that extends beyond owning any camera. In addition to practicing as much as possible with your camera, here are 10 tips to share that you may wish to consider while you continue on your own path in photography to help you grow as an artist.

1. Wait to look at your photos

I discovered this piece of advice over time, though a number of other photographers have suggested the same thing. Wait to look at your photographs if that’s possible. I know after a shoot you may feel anxious to go through and edit your pictures, but your anxiety and perception will often skew how you see your photos because this is at the height of your emotional attachment to your images. I’ve found that waiting a few days or better yet a couple of months to really go through a batch of photographs will be enough time to break down some of that attachment and reduce any biases you may carry.

2. Only delete the obviously bad shots

Some photographers even argue not to delete any of your shots because in the future, software developments may actually exist to fix super blurry or unfocused images. It’s your call, but if you see an image that you just don’t like, consider waiting a bit before you delete it. I’ve come across images that I marked with an X in my Lightroom, but interestingly, I’ve found that sometimes my perception of what I think is “good” changes. Photography is a learning experience as you expose yourself to other work and different styles. Down the road, you may rediscover some of your images in light of new ways you learn how to see. Besides, it’s always good to keep some of the bad shots around to really get an idea of the progress you make through the years.

3. Shoot some film

Shooting film can be more expensive, but it’s a great tool in becoming a better artist and photographer. With only a fixed number of exposures, you’re more selective of the images you shoot and the cost of developing film will keep you from shooting hit or miss style which forces you to think more. When shooting film, you’re in a different state of mind because of its limitations which challenge you to become more selective and refined before you press the shutter button.

Shootfilm

4. Study other artists’ work

You have no idea how good your stuff is until you have something to compare it to. You can shoot a ton and feel pride in your images, and as you grow, you should feel good about this progress. Studying from great artists and photographers you admire is really the best way keep you humble; but it also prevents you from falling into creative stagnation. I find this to be one of my biggest sources of inspiration, and it’s a great motivator for when you start to feel a little bored with your images.

5. Take a drawing or painting class

Years ago, before I ever even picked up a camera, I wanted to learn how to paint. I loved mixing colors and the thought of learning how to compose a scene and conveying my own impressions upon a subject interested me. So I enrolled in a class at a local art college which served as the foundational cornerstone as my development in photography. My teacher sat with us intimately every class and taught us about reading light and composition. She told us flat out at the beginning of the class that we would never see the same way again, and she was right! She taught us about negative space, composition, and all the basic concepts that artists are supposed to know, things which photographers should know too. My teacher was right and I did learn to see for the first time. If you have the time or haven’t been through art school already, consider signing up for a drawing or a painting class. It will take you a long way toward your artistic growth.

Tree

6. Don’t listen to your friends and family

I come across this advice often and it’s useful. Your friends and family are your biggest supporters, but because of this, they make it hard to get an objective, unbiased, perspective on your work. They all love your photos and they’ll even like or love all your pics on every social media site. But I’ve found that so much praise can become counterproductive or even misleading when you put too much stock into their opinions. Instead, you can join critique forums online or contact artists you admire to get them to review your work, as in my next point.

7. Ask for a portfolio review from a professional artist that you admire

This can often have an associated fee, but it’s a great way to get some professional feedback on your images. You can even seek help in sequencing the photographs in your portfolio as well. Better yet, join a workshop with a photographer you really admire and they’ll surely give you some substantial feedback.

8. Capture the essence of a place

Capturing the essence of a place in a photograph is its soul and without this connection, it’s hard to connect the story behind your images. It’s easy to get sidetracked or overwhelmed with seizing photo opportunities on a trip or when you’re traveling somewhere. But before you get too carried away with shooting, let your senses rest a little and try to feel the essence of the place and connect with it. Sometimes it takes a couple days or so to slow down and catch on to its vibe. When I went visited Sydney for the first time, I shot this photo of the ice cream truck on the beautiful day because I felt it perfectly captured both the beauty and the pace of life in the city.

Sydney

9. Fall in love with photography

Becoming a photographer can feel downright intimidating in a world full of talent. If you’re running a full-time business then it’s easy to lose sight of why you fell in love with photography in the first place. Don’t forget to continue to immerse yourself in other people’s work, indulge in the history of photography, and enjoy the art of photography for its own existential reasons.

10. Focus more on books and less on gear

It’s impossible not to appreciate the craftsmanship of a nice camera or a beautiful lens, but fixating upon having the latest and best gear won’t make your photos any better if you have a limited artistic vocabulary. Instead, invest in some inspirational photography books from a variety of different artists; look at the sequencing and learn from their styles. I feel this is even more important if you are self-taught. Learning what a good photograph looks like can’t be accomplished by just shooting alone. There’s a rich number of artistic styles you can potentially gain inspiration from. Even more important, brushing up on color theory, composition and lighting techniques will take your photographs to a whole new level. You don’t need to follow these rules all the time, but it’s important to know they exist so you can manipulate your camera and subject matter with more purpose in mind. I like the image below because it uses a simple compositional technique of aligning the foreground with the background. But without first reaching out and learning these kinds of ideas, you most likely won’t even know they exist.

Yokohamabridge

In the end, Mark Twain gives some excellent advice, “You cannot depend on your eyes if your imagination is out of focus.” I’d love to hear about your tips as well for honing your own artistic side as a photographer.

The post 10 Tips to Help You Grow as an Artist in Photography by Stephanie Huynh appeared first on Digital Photography School.


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Quick Review: Using Iconosquare to manage and grow your Instagram following

15 Oct

Instagram’s straightforward user interface is geared for posting and viewing photos, but if you’ve got an eye on growing or managing a large following, you’ll soon run into the app’s limitations. Iconosquare aims to give Instagram users basic metrics about their content and help manage large groups of followers. We tried the service out to see how it works and how useful it is. Read more

Articles: Digital Photography Review (dpreview.com)

 
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How to Grow Your Photography Business with an Email Newsletter

11 Sep
Sample From My Newsletter

Sample From My Newsletter

Ready for some controversy? Well, here it goes: One of the most useless things I see a lot of photographers doing with their time is trying to get popular on social media. There, I said it! Now, please let me explain.

There are certainly benefits of having a strong social media presence. I would be an idiot not to realize that. Just look up people like Colby Brown, Chris Burkhard, Nicole S. Young, Trey Ratcliff, Hilary Fox, etc. These people get flown around the world by large and small companies because of their social reach. The fact is, most of them either have unheard of work ethics or had some big breaks along the way to help kickstart their social media presence. And guess what…a lot of them have very successful and large newsletter (email) lists.

So, how much time do you spend every week posting your images to Facebook, Twitter, Google+, 500px, etc? For a lot of you, it’s countless hours. Do you ever feel like you’re spinning your wheels? How much of your income have you earned from doing so?

I started offering workshops through my photography business in January of 2014. I had done a couple local ones before, but never out of state. I started my (email) newsletter in January of 2013 and was fortunate enough to build it up to around 10,000 by the time I announced the first workshop.

So here’s the rundown: At the time I probably had around 40-50,000 followers on Google+, 5-6,000 on Twitter, 1-2,000 on Facebook and of course the 10,000 on my newsletter. When I announced the first workshop I was pretty nervous (stepping out like that and going for something I hadn’t done before on this scale). To my absolute surprise, the workshop sold out in less than 17 hours!

Here’s the crazy part; every single person that purchased a spot on my workshop came from my newsletter. I ran the workshop with my buddy Mike and he didn’t even have a chance to announce the workshop to his followers before it sold out! Not a single spot sold from my social media following, which outnumbered my newsletter numbers almost six-fold.

You can find plenty of stats out there that say newsletter subscribers convert into sales at a rate of around 250% more than social media. In my case it’s much much higher.

Where to Start

Freddie_winkAs Lao Tzu said so eloquently, “A journey of a thousand miles begins with a single step”. I highly suggest making that first step by heading over to MailChimp (note from dPS use this link to get a $ 30 credit when you sign up, disclaimer: yes we get a credit also) and getting your first newsletter set up. Their account is 100% free up to your first 2,000 subscribers, which is quite insane if you ask me! That’s a LOT of free subscribers! After you exceed that 2,000 mark you will have to start paying. In fact, my newsletter is currently pushing well past the $ 160/month mark. That’s fine though, because it forces me to make sure I send out a newsletter on a regular basis to make sure I’m not throwing that money away. And trust me, that $ 160 monthly fee is well taken covered.

MailChimp is, at least in my opinion, the absolute best newsletter engine out there. The design is fantastic, it’s easy and intuitive to use, and they recently updating their pricing methods which is saving me a ton of money. That isn’t an affiliate link to their website either, I just truly believe they are the best.

How to Make Your Newsletter Successful

This section is a bit difficult to address considering it’s a bit personal, but I’ll do my best. My experience has been that simply being open, honest, and transparent is what people want. I don’t have anything to hide, I wear my heart on my sleeve, and I think people appreciate that (at least the ones on my newsletter list do). If every newsletter you send out is selling something then you are going to start losing the trust of your subscribers. I don’t sell something through my newsletter unless I know it’s going to benefit my subscribers in some way. Instead of selling stuff at every chance I get, I fill my newsletters with free photo tips, free presets, updates on my life, my travels, my family, etc. I want to make sure that when they see my newsletter in their inbox, it will bring a smile to their faces.

Don’t be irresponsible with it

Another way to make your newsletter successful is by not doing anything irresponsible with it. Everything kind of black hat tactic to getting a bigger list in a faster manner, is shooting yourself in the foot. Subscribers cost you every month, so it would be really dumb to start trying to buy up lists of email addresses from folks who didn’t actually subscribe to your list. These will not be targeted subscribers, and your list’s health will reflect that. Even if the email addresses are industry specific, they won’t be people who actually wanted to be on your list.

Your subscribers are not for sale

Another thing you should never do is sell your subscriber list. You will get caught. There are plenty of people out there smart enough to use unique email address for your newsletter so they can track whether or not you sell their information (check this article out for more info).

Be cautious with affiliate sales

There were rumours going around a few years ago saying that including affiliate links in your newsletters (specifically with MailChimp) would get you banned. This ultimately was not true (here’s MailChimp’s response) but they suggest using caution with affiliate links. Some companies are very clear about doing this when people sign up for their newsletter (think Snapndeals, PhotoWhoa, PictureCorrect) but the basic premise is that when someone signs up for your newsletter, they are signing up to hear about you and potentially purchase things from you, not someone else. If this sort of thing gets abused and your list stats reflect spam, you could easily get your newsletter yanked. All that work, gone.

Give your followers a reason to subscribe

cover

I’m very, very picky about which newsletters I subscribe to. I get enough email as it is already. I also read articles on plenty of websites, and have a tons of things to do for my photography business each and every day. So if I’m going to allow a person or business into my inbox, it had better be worth it. I keep that in mind every time I send out a newsletter. I ask myself, is this worth sending out for the people receiving it? I have deleted three or four entire newsletters when the answer was no.

That being said, how do you make your newsletter worth subscribing to? Well, the best way to entice subscribers is by giving away something free. I put together an entire ebook just for my newsletter subscribers called: 10 Tips For Improving Your Photography Today, and it has consistently gotten great feedback. It’s short, to the point, and each tip is truly something useful that they can put into practice immediately if they so desire.

Another method is to use auto-responders (now called Automation inside MailChimp) to send out a multi-email campaign when someone subscribes. This could be a three part series, or three different ebooks, that get sent out at specific times after a successful subscription. For example, your first free gift could go out immediately after they subscribe. The second could go out a few days later and the third a few days after that. This gets the subscribers pumped up and happy to be part of your list. Just don’t set them up for a newsletter that is non-existent or not worth reading afterwards.

Acknowledge that your subscribers are your #1 fans, and act accordingly

When I click Like on a photographers Facebook page, I’m not really any more committed to them than I was before. I just want to keep up with them more. When I start reading their blog on a regular basis they have really struck a chord somewhere, and I am very interested in what they have to say. For me, to subscribe to their newsletter means that I am a huge fan of whatever they are doing. Be sure to remember that when you conduct your business!

My newsletter subscribers are first in line for everything. They get access to workshops before I announce them publicly. They get exclusive discounts that nobody else gets. They get random free stuff like presets and video tutorials. They get a deeper look into my personal life and what drives me. Essentially, I make sure they are taken care of because I truly, honestly, appreciate and value their time and their willingness to follow what I do.

So What Would You Use a Newsletter for?

I sell products (ebooks, presets, textures, video courses, etc.) and workshops through my newsletter. I realize not everyone does that. But if you are in business (making anywhere from 1-100% of your income through photography) then you have something to sell. Use your newsletter to primarily keep in touch with your clients and keep them updated on the happenings of your photography business. This keeps you in their sights and makes sure they don’t forget about you. Clients love connecting with the people they do business with, and a newsletter is perfect for this. From time to time you can send discounts for photo sessions or on print orders, do giveaways where you send a winner a free print, and so on.

Conclusion

I’ve been wanting to write this article for a long time now. Having a good, healthy newsletter is almost like having this huge secret that nobody else seems to be pursuing. I see so many photographers out there grinding it out on social media while their efforts could be spent so much better at getting a newsletter started.

I would be remiss if I didn’t invite you join my newsletter after writing an article about the importance of one. If you join through this link I’ll make sure you are taken care of handsomely! Not only will you get my standard free ebook and a discount code to my online store, I’ll also throw in my best selling ebook Tack Sharp as well as a set of 20 Lightroom presets – all totally FREE. On top of that, you’ll be able to read my newsletter that I work so hard on and extract some tips from how I use it.

If you really want to brighten up your inbox, be sure to also sign up for the dPS Newsletter (sign up box at the top of every article). I’ve been subscribed years and love it!

The post How to Grow Your Photography Business with an Email Newsletter by James Brandon appeared first on Digital Photography School.


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