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Posts Tagged ‘Feline’

Cats, Not Ads: Feline Photos Take Over London Tube System

15 Sep

[ By SA Rogers in Design & Guerilla Ads & Marketing. ]

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The same ad spaces that shouted about insurance and laundry detergent last week now contain nothing but fluffy cats, as an art collective uses the internet’s number-one obsession to temporarily transform the London Tube system. The Citizens Advertising Takeover Service (CATS) is the result of a Kickstarter campaign by brand-new collective Glimpse aiming to “create a rip in the space time continuum.”

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The group raised enough money to buy all of the ad spaces in the Clapham Common station – a total of 68 – for a two-week period, and the new posters feature cats from the Battersea Dogs and Cats Home and the Cats Protection charity. The organizers are careful to note that they’re not against advertising per se, but rather hope that the project will “inspire people to think differently about the world and realize they have the power to change it.”

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

But the broader point – and appeal – of CATS is the citizen takeover of public spaces, with everyday people getting to decide what they want to look at as they navigate their cities. Wouldn’t you rather be surrounded by what essentially functions as an ad for animal rescue services than dozens of posters pushing a bunch of junk corporations want you to purchase?

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“Back in February we asked ourselves to ‘imagine a world where friends and experiences were more valuable than stuff you can buy,’” says Glimpse founder James Turner in a post on Medium. “The team began thinking about crowdfunding to replace Tube adverts with something else. Beautiful forests? Time spent with family? Hmmm. We wanted this to become famous, so we needed something the internet would love. Frame it that way and the answer’s obvious. Cats.”

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

“We’ve been on the news in China, and one of our backers is flying in from America to see his cat in one of the final posters. This project has uncorked a kind of energy that I haven’t experienced before. When you talk about CATS, eyes light up and new ideas start to flow. We don’t know exactly how Glimpse is going to work, but we want to carry this energy with us as we grow up.”

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[ By SA Rogers in Design & Guerilla Ads & Marketing. ]

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Feline Good: 15 Modern Cat Perches, Houses & Scratchers

07 Jan

[ By Steph in Design & Products & Packaging. ]

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We don’t own our cats, they own us – and these fun feline furniture designs celebrate their rightful places in our homes. That is, sneering down at us from elevated perches on the walls and ceiling, as is befitting of their status. From modern cat beds that look right at home beside Arne Jacobsen chairs and modular cardboard box play sets to entire custom habitats built into their humans’ houses, these cool cat-centric products go way beyond what you’ll find at your local pet store.

All-Seeing Cats: Ceiling-Mounted Feline Playgrounds
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Our feline overlords can literally look down upon us from their elevated perches in this series of wall- and ceiling-mounted cat furniture by Goldtatze. German company Goldtatze designs modular elements that can be combined in various ways to create unique feline playgrounds with bridges, hammocks, scratching posts, beds and little covered houses with holes so they can stay hidden while silently judging you from above.

4 Sculptural Modern Cat Houses by Architecture
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A group of architects teamed up to produce sculptural modern cat furniture for the Giving Shelter fundraiser, which donated its proceeds to the non-profit, cat-focused organization FixNation. The same attention to detail that you’d see in a human house was applied to these structures , many of which combine cat comfort with functionality for their human owners.

Meyou Cat Cocoons
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For everyone who’s ever lamented the gaudy cat bed selection at a local pet store, there’s Meyou, a line of modern minimalist cat furniture by Parisian designer Aude Sanchez. These cocoon-like beds feature spherical, replaceable inserts that allow cats to scratch the temptingly nubbly surface to their hearts’ content.

Cat Study House: A Tent for Cats
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Give your kitty (or small dog) her very own tent with Cat Study House, a portable yet sturdy little shelter made from canvas, a bamboo framework and joints made of copper and acrylic. It’s lightweight, washable and features a little porthole at the top so your pets can keep an eye on you.

Next Page – Click Below to Read More:
Feline Good 15 Modern Cat Perches Houses Scratchers

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[ By Steph in Design & Products & Packaging. ]

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