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Posts Tagged ‘discontinuing’

Apple confirms it’s discontinuing its iMac Pro lineup

07 Mar

Apple has confirmed it will be discontinuing its iMac Pro lineup.

On Friday, March 5, Mac Rumors noticed Apple had added a ‘while supplies last’ notice to its iMac Pro product page and removed all optional upgrade options. In the past, Apple has done this in advance of a product or product line is being discontinued.

Mac Rumors then published a follow-up article yesterday, March 6, to say it’s since confirmed with Apple the iMac Pro lineup will no longer be available once the current supply runs out. Mac Rumors didn’t specifically quote the Apple representative it spoke with, but did have the following to say regarding the rationale for this discontinuation:

‘Apple says the latest 27-inch iMac introduced in August is the preferred choice for the vast majority of pro iMac users, and said customers who need even more performance and expandability can choose the Mac Pro.’

The 27″ iMac Pro was first released back in December 2017 and was meant to be a more powerful version of Apple’s longstanding iMac line. Since its release, the iMac Pro line has been a popular choice for creative professionals, due to its all-in-one design that matched impressive specifications with a high-quality display. The last iMac update was introduced in August 2020 and featured a 5K display, with up to a 10-core 10th-generation Intel Core i9 processor, up to 8TB of storage, up to an AMD Radeon Pro 5700 XT GPU and the option to upgrade to a 10 Gigabit Ethernet port.

Going forward, it sounds as though users will have the option to go with Apple’s standard iMac lineup or upgrade to the more powerful and modular Mac Pro if the iMac options don’t cut it. Apple is expected to announce new iMacs — and potentially a new Mac Pro — powered by its own chipsets after dropping Intel and releasing its M1-powered Mac Mini, MacBook Air and 13” MacBook Pro computers back in November.

Articles: Digital Photography Review (dpreview.com)

 
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DJI restocks its Phantom 4 Pro V2.0 drone, nearly a year after discontinuing it

14 Jan

The Phantom boasts an iconic, instantly recognizable design that marked DJI’s foray into the consumer drone business back at the start of 2013. Since then, the product line has been upgraded 4 times. The DJI Phantom 4 series became especially popular with the commercial drone operator sector when the Pro line was introduced in November 2016. The camera has a 1″ 20MP CMOS sensor plus 4K/60p video, along with 5 directional obstacle sensing and 4 directional obstacle avoidance – amongst other upgrades.

The Phantom 4 Pro V2.0 was introduced in May 2018. There isn’t much difference from the previous model in the Phantom 4 series except for the addition of an OcuSync transmission system and low-noise propellers. When all versions of the Phantom 4 series were sold out, some for over half a year at the time, the company made an unfortunate announcement. ‘Due to a shortage of parts from a supplier, DJI is unable to manufacture more Phantom 4 Pro V2.0 drones until further notice. We apologize for any inconvenience this might cause and recommend our customers explore DJI’s Mavic series drones as an alternative solution to serve their needs,’ read an official statement from DJI last April.

In a statement to DPReview regarding the re-launch, Patrick Santucci of DJI said:

‘DJI is excited to announce that the Phantom 4 Pro V2.0 will again be available for purchase on January 6, 2020. This popular and versatile drone had been temporarily out of stock because of a shortage of parts from a supplier. DJI sets high standards for the extremely advanced components in our products, which require advanced lead time and technical precision to manufacture. We apologize for any inconvenience this may have caused our customers, and we thank them for their patience as we ensure the Phantom 4 Pro V2.0 will continue to meet their high expectations.’

Much of DJI’s efforts over the past 18+ months have been focused on the Mavic series – from the Mavic 2 line to the sub-250-gram Mini. A Mavic 3 is rumored to be released in the coming months. This is why it came as a shock that DJI announced the return of its Phantom 4 Pro V2.0 drone earlier this week. Some enthusiasts have taken to the drone forums to predict a forthcoming Phantom 5 successor, despite rumors being all but dismissed at the same time the V2.0 was initially discontinued.

Articles: Digital Photography Review (dpreview.com)

 
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