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Posts Tagged ‘creation.’

How to Elevate Your Photography Portfolio With Video Collage Creation in SmartSHOW 3D

05 Mar

When it comes to photography software, the most common names that come up are Adobe Lightroom, which is often used to work with RAW images, and Adobe Photoshop, which is often used to perform retouching tasks like smoothing out skin, removing blemishes, and fixing exposure. While these programs are fantastic for the editing process, photographers tend to be left to Continue Reading

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Skylum announces creation of ‘Skylum AI’ artificial intelligence lab

24 May

Skylum Software, formerly known as MacPhun and the developers of the Luminar photo editing application, today announced the creation of a research and development division dedicated to artificial intelligence in imaging. The division is called the Skylum AI Lab, and it is a collaboration between Skylum and its sister company, Photolemur, makers of an AI-powered image editor.

The team at Skylum AI Lab, which will be headed by former Let’s Enchance CEO Alex Savsunenko, is already working on a number of new AI solutions. These include artificial intelligence- and machine learning-powered image upscaling, tagging and segmentation, as well as automated image enhancement systems.

As Skylum CEO Alex Tsepko explains:

By using AI-based technologies in our products, our customers save time vs. manual editing, and can often get better results. Our neural networks are being trained on millions of images taken by cameras from Fujifilm, Sony, Olympus, Nikon, Canon and many others, which means outstanding results for all photographers, regardless of what style they shoot and what gear they are using.

There is clearly a lot of buzz around artificial intelligence in imaging lately, and the possibilities do seem endless. It’s still early days, but with most major smartphone manufacturers implementing AI-powered functions in their smartphone cameras, it only makes sense to push the technology on the desktop and other platforms as well.

Whether it’s improved auto-tagging or lossless upscaling of images, we’re looking forward to the ideas and solutions coming out of Skylum AI lab in the future.

Press Release

Skylum Software doubles down on Artificial Intelligence by creating new Skylum AI Lab and joining forces with leading AI-based image editor, Photolemur

Skylum also hires Alex Savsunenko, former CEO of Let’s Enhance, to lead AI-based photo technologies to the next level.

May 22, 2018 — Bellevue, WA — Today, Skylum Software announced the formation of a new research and development division dedicated to the advancement of artificial intelligence technologies in image processing. The Skylum AI Lab leverages the company’s prior work developing smart filters in its award-winning Luminar software, as well as technology from its “sister company” Photolemur, which was founded in 2016 by Dima Sytnik and Alex Tsepko, co-founder and CEO of Skylum respectively.

“Clearly, AI can simplify our lives. By using AI-based technologies in our products, our customers save time vs. manual editing, and can often get better results,” said Alex Tsepko, CEO at Skylum. “Our neural networks are being trained on millions of images taken by cameras from Fujifilm, Sony, Olympus, Nikon, Canon and many others, which means outstanding results for all photographers, regardless of what style they shoot and what gear they are using.”

To spearhead the new Skylum AI Lab, the company has hired Alex Savsunenko, former CEO of Let’s Enhance, a leader in machine learning for visual content. Savsunenko will manage all research and development for technologies based on artificial intelligence, machine learning, and neural networks. Promising results will ultimately be implemented in Skylum products and solutions for image and video enhancement, with the aim to help users make their workflow faster, smarter and more efficient.

Currently, the Skylum AI Lab is testing over a dozen of new solutions, including:

  • Image upscaling:uses deep convolutional neural networks to improve low-resolution images and scale them up for superior viewing and printing.
  • Tagging: generates tags that describe the image and its objects based on image recognition.
  • Segmentation: smart recognition of image areas that can be automatically enhanced using different filters and corrections based on the type of object.
  • Automatic enhancement: applies smart image corrections to photos based on a variety of issues

To further reinforce its AI prowess, Skylum has also joined forces with Photolemur, creator of the world’s first fully automatic photo enhancement solution. Photolemur app has been sold for several years, with hundreds of thousands of customers worldwide. It enhances images utilizing artificial intelligence without the need to use any manual controls. Development will continue on Photolemur, with the next evolution of the app likely to be a cloud solution that helps high-volume users enhance images as batch process.

About Skylum Software

Skylum Software (formerly Macphun) is a Washington-based photo software developer with the mission to make complex photo editing simple and user-friendly. Thanks to its innovative approach and high-end proprietary technologies, Skylum products have won dozens of various awards, including “Best of the Year” awards by Apple for six straight years. Luminar was honored with the “Best Imaging Software 2017” award by TIPA and “Best Software Plugin” in October 2017 by the Lucie Technical Awards. Aurora HDR was selected as the “Best Mac App of 2017” by Apple.

To learn more about Skylum, please visit http://skylum.com/.

Articles: Digital Photography Review (dpreview.com)

 
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Intel unveils Core i9 laptop CPU, promises ‘ultimate’ content creation experience

04 Apr

Intel just revealed its 8th Generation laptop CPUs, and sitting at the top of the heap is a behemoth. Behold the Core i9-8950HK, a chip the company is calling “the highest-performance laptop processor Intel has ever built.” Equipped with 6 cores/12 threads, this unlocked chip boasts single-core Turbo Boost speeds of up to 4.8 GHz and promises “the ultimate content creation experience.”

Of course, that’s just marketing speak, which is why Intel came to this press release armed with some benchmarks. According to the company, the 8th Generation Core i9-8950HK can edit 4K video up to 59 percent faster than a machine sporting the 7th Generation Core i7 with same discrete graphics (in Adobe Premiere Pro).

It’s also 29 percent faster in general performance, and 41 percent faster for gaming.

Of course, you don’t have to go all the way up to the Core i9 to get great photo and video editing performance out of your laptop. All of the 8th Gen Intel Core mobile processors revealed today pack some punch, with 6 cores and 12 threads available in both the 2.6GHz Core i7-8750H and 2.2GHz Core i7-8850H. According to Dell, these deliver 68 percent faster photo editing compared to a 3-year-old system.

This 8th Gen Core i9 CPU has already made an appearance in the Dell and MSI laptops revealed this week, and more high-performance and gaming laptops will surely follow suit. To learn more about the new 8th generation mobile chips, check out the full press release below or check out this product overview presentation.

Press Release

Intel Core i9 Processor Comes to Mobile: The Best Gaming and Creation Laptop Processor Intel Has Ever Built

Today at a global event in Beijing, Intel unveiled the first ever Intel® Core™ i9 processor for laptops. Part of the new lineup of high-performance mobile products unveiled, the powerful 8th Gen Intel Core i9 processor is the highest-performance laptop processor Intel has ever built to deliver the best gaming and content creation experience on the go.

Building on the arrival of the new Intel Core i9 processor for mobile, Intel also announced a new Intel Core platform extension that brings together the benefits of 8th Gen Intel Core processors with Intel® Optane™ memory, rounded out its family of high-performance desktop CPUs and chipsets that deliver modern standby and ambient computing capabilities, and shared new details on the 8th Gen Intel® Core™ vPro™ platform.

Delivering the ultimate gaming and content creation experience

The new 8th Gen Intel Core i9, i7 and i5 processors for laptops are based on the Coffee Lake platform and leverage the 14nm++ process technology enabling them to deliver up to 41 percent more frames per second in gameplay1 or edit 4K video up to 59 percent faster than the previous generation with same discrete graphics.2

At the top of the stack, the 8th Gen Intel Core i9-8950HK processor is optimized to push the limits of performance. It is the first mobile Intel processor with six cores and 12 threads. It comes fully unlocked and features the new Intel Thermal Velocity Boost (TVB), which opportunistically and automatically increases clock frequency up to 200 MHz if the processor temperature is low enough and turbo power budget is available. This translates to a turbo frequency of up to 4.8 GHz.

As the PC gaming industry rapidly grows, Intel has seen increasing demand for incredibly fast laptops that can provide desktop-like performance for an immersive and responsive experience, including the ability to stream and record without compromising gameplay while still enabling portability.

But, performance goes beyond gaming. Thanks to the rapid pace of technology innovation, the industry has broadened the access to all types of content and how people create it. It has radically redefined what creativity means, and as content has become richer and more immersive, the level of performance needed to both consume and create that content has also increased. This 8th Gen Intel Core processor family provides a powerful mobile platform for creators. In addition, the new highest-performance 8th Gen Intel Core mobile processors’ single- and multi-threaded performance allows users to enjoy the smoothest and highest-quality mobile VR and new Windows* Mixed Reality Ultra experiences.

The highest-performance 8th Gen Intel Core mobile processor family also adds a new Intel® 300 Series Chipset, which adds integrated Gigabit Wi-Fi for a blazing-fast connection that is capable of being up to 2 times faster than standard 2×2 802.11AC 80 MHz (867 Mbps).3

Intel Optane memory: now on 8th Gen Intel Core mobile and desktop platforms

Intel Optane memory is a smart and adaptable system accelerator for desktop and mobile platforms, increasing the performance and responsiveness of SATA-based storage technology without compromising storage capacity.

Now, Intel Optane memory is available across both 8th Gen Intel Core mobile and desktop platforms. Additionally, Intel has released a new Data Drive Acceleration feature that delivers a boost to a large secondary HDD data drive. This powerful combination provides up to 4.7 times the game loading4 and 1.7 times faster media loading.5 See more on Data Drive Acceleration.

Consumers will also begin to see a new platform extension with Intel Core i5+, i7+ and i9+ badges on select systems, starting with today’s high-performance 8th Gen Intel Core mobile processors and desktop processors. This indicates they are purchasing a device that has the combination of Intel Core performance with the acceleration of Intel Optane memory.


1As measured by Total War: WARHAMMER II Workload comparing 8th Gen Intel® Core™ i9-8950HK vs. 8th Gen Intel® Core™ i7-7820HK

2As measured by Adobe Premiere Pro Video Editing Workload comparing 8th Gen Intel® Core™ i9-8950HK vs. 8thGen Intel® Core™ i7-7820HK

3802.11ac 2×2 160 MHz enables 1733 Mbps maximum theoretical data rates, 2x faster than standard 802.11ac 2×2 80 MHz (867 Mbps) and nearly 12x faster than baseline 1×1 BGN (150 Mbps) Wi-Fi as documented in IEEE 802.11 wireless standard specifications, and requires the use of similarly configured 802.11ac wireless network routers or better. To achieve Gigabit wireless speeds, the network requires a wireless router/access point that supports 160 MHz channels.

4As measured by Game Level Load Workload comparing 8th Gen Intel® Core™ i7+ 8750H (32GB Intel® Optane™ memory module) + 256GB PCIe SSD + 1TB HDD vs. 8th Gen Intel® Core™ i7-8750H + 256GB PCIe SSD + 1TB HDD

Articles: Digital Photography Review (dpreview.com)

 
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Don’t Fear Photo Post-Processing – Shooting is Only the First Part of the Image Creation Process

14 Sep

You have just bought your new bright shiny camera and you are sure that it is just the thing that will help you create better images. You’re shooting JPG with the camera’s automatic program modes, but you’re not getting the results you wanted. You keep upgrading your cameras thinking that will do the trick, only to find that the quality of your imagery isn’t getting any better. What’s going on?

Lightroom Banner - Don’t Fear Photo Editing - Shooting is Only the First Part of the Image Creation Process

You may be missing an important part of digital photography, post-processing, with a state of the art processing program like Adobe Lightroom or Photoshop.

Before and after

Iceland Light Before - Don’t Fear Photo Editing - Shooting is Only the First Part of the Image Creation Process

This image of a lighthouse in Iceland was taken on a bright yet overcast day. In a matter of moments with the help of Lightroom, it became a favorite.

Iceland Light After - Don’t Fear Photo Editing - Shooting is Only the First Part of the Image Creation Process

The role of post-processing in photography is not new

There are several integral parts to digital photography. The technical and creative aspect of using your camera, and the technical and creative application of post-processing your images. Each part is equally important and when all the pieces are put together, that’s when the magic starts to happen.

Unfortunately, many people are still thinking about the days of film when you took it to a lab and the post-processing was done for you. You never had to think twice about how the image was processed. Did you ever notice that different labs gave you different results? That’s because of their level of post-processing.

Now it’s time for you to understand the importance of post-processing if you are going to create better imagery. It will take some time and some dedication to learn, but it will improve your photography by ten-fold.

The first step – shooting with post-processing in mind

First of all, start shooting in RAW format and stop letting the camera make the decisions for you. When you shoot JPG format, it will automatically process your images in camera, even though you may even not be aware of it.

Have you ever taken a JPG and a RAW image and compared the two photographs? The JPG may appear bright and saturated and the RAW file looks flat. That’s because the JPG has been processed by the camera and the RAW file is an unprocessed digital negative.


That RAW file is ready for you to make your own creative adjustments and apply your photographic vision in Lightroom or Photoshop. Only then can you start to recreate that scene you saw when you first took the image.

What kind of post-processing decisions will the camera make for your JPGs? Depending on your camera, it can automatically increase saturation, sharpness, and contrast, but it will also compress your image. There are settings in your camera where you can make blanket adjustments for every JPG (Picture Styles), however, the camera is still making the decisions for you. That gives you zero creative control.

Raw format gives you control

RAW files contain more information and will allow you to have a wider range of tones (called dynamic range) to work with when you bring your images into Lightroom or Photoshop. When shooting in the JPEG format, image information is compressed and lost forever. In a RAW file, no information is compressed and you’re able to produce higher quality images while correcting problem areas that would be unrecoverable if shot in the JPEG format.

The Histogram

Once you start shooting in RAW, it’s very important to be conscious of the histogram. You can bring up the histogram on your Live View shooting screen or after you have taken the shot in your image review screen. Check your camera’s manual for the location of the histogram.

Note: If you shoot with a mirrorless camera you may be able to see the histogram on the screen before you shoot. Check your settings this is very handy.

Why is the histogram important for your photographic success?

If used correctly while shooting, the histogram will give you the information you need to know to bring up the shadows or bring down the highlights and pop out exposure and detail in an image.

The histogram shows you the brightness of a scene and it can be measured as you are shooting, or after you have captured the image. When look at the histogram and see the bulk of the graph pushing towards the right, this means you have an image that may be overexposed (or a really light toned subject).

Overexposed - Don’t Fear Photo Post-Processing - Shooting is Only the First Part of the Image Creation Process

If the data is mostly on the left of the graph, it’s an image that might be underexposed.

Underexposed - Don’t Fear Photo Post-Processing - Shooting is Only the First Part of the Image Creation Process

If the graph spikes on either the left or right “wall” of the histogram, that means that “clipping” has occurred. Clipping happens when you have areas in your photo with no information as a result of over or underexposure. When an area has no information, it is either pure white or pure black which is often referred to “blown out”.

Generally, it is undesirable to have large areas of your image that have highlights or shadows clipping. See the image below. The red areas show highlight clipping, and the blue areas show shadow clipping.

Clipping - Don’t Fear Photo Post-Processing - Shooting is Only the First Part of the Image Creation Process

Because of the limited dynamic range of a camera’s sensor, the area registering as clipped usually leaves the image with no information in the shadows or highlights. A spike touching the left edge of the histogram means that there is shadow clipping. A spike touching the right edge of the histogram means that there are highlights clipping.

What is possible with post-processing?

Many photographers have frustrating results with their images because they don’t embrace digital editing and post-processing. They are doing everything right when they shoot and are good at composition. They know how to expose correctly for the scene, but don’t know where to go with the image once they get home.

For example, maybe they are in a high contrast area and have taken an image with the histogram in mind. Then they open the image on-screen and throw it out because it looks over or underexposed. They don’t know what the post-processing possibilities are even though they may have a viable image. This is where they are missing a large part of the potential in their digital photography post-processing.

Here’s a great example. This image was taken in the Eastern Sierra in California.

Alabama Hills Before - Don’t Fear Photo Post-Processing - Shooting is Only the First Part of the Image Creation Process

It is obvious that the shadows are way underexposed and it creates an interesting silhouette. But, if you look at the histogram, you can see there is space on the left side of the graph which represents the shadows. This means there is more information there, and a good possibility of bringing up the shadows to create a whole different image.

Here is the result after brightening shadows in Lightroom. This adjustment took just seconds and creates a whole new scene.

Alabama Hills After - Don’t Fear Photo Post-Processing - Shooting is Only the First Part of the Image Creation Process

Start with Lightroom

Almost every image needs post-processing. Some people think that’s “cheating”. It’s not, it’s all part of the digital artistic process.

With post-processing, you can create the image you saw when you photographed the scene. Your eyes have the capability of seeing a wider range of light and color than your camera does, so the images need help in post-processing to duplicate the full range of light and shadows. The problem with a lot of beginners, is they tend to oversaturate or over-sharpen an image. So this talent comes with time and practice, practice, practice.


Once you have mastered the basics, there is a lot more you will be able to do with your digital post-processing that will add drama and interest to your photos. The above image of Bridal Veil Falls in Yosemite looks rather flat in the RAW version (left). Once you add saturation, sharpening, and a vignette to the whole picture it starts to pop. Then you can enhance the brightest areas by “painting with light”, and it now becomes a much more interesting image.

Start your post-processing journey with a full featured program like Adobe Lightroom. It is the standard in the industry for professionals, but it is also user-friendly for beginners and helps with both post-processing and image organization. Just be sure that your computer has enough memory and RAM to run these full featured programs. Check the requirements at adobe.com.

Check out our guide to LR:  The dPS Ultimate Guide to Getting Started in Lightroom for Beginners

Nothing is more satisfying than when you have a catalog of 30,000 images and you’re able to find your favorites in literally seconds by entering a few keywords and star ratings. Take some time to set it up, add a class or two, and you’ll be up and running!

Conclusion

Photo editing or post-processing is an integral part of the digital photography puzzle. Don’t think that you can skip this part and come away with satisfying images. It’s just as important to learn photo editing as it is to learn the basic functions of your camera. Only then, will you be able to bring that intentional photographic vision into post-processing and create great images

How are you going to start your post-processing journey? Is shooting in RAW and learning Lightroom in your future? Please share your thoughts with me on this subject.

The post Don’t Fear Photo Post-Processing – Shooting is Only the First Part of the Image Creation Process by Holly Higbee-Jansen appeared first on Digital Photography School.


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Google Photos update encourages sharing, adds photo book creation

18 May

Google’s I/O conference today included some information about updates for the company’s photo organization app. Google Photos will use machine learning to analyze who’s in your photos and automatically suggest photos to share. Suggestions will appear in the sharing tab on the Photos apps for Android, iOS and web ‘in the coming weeks.’ You’ll also be able to set up shared libraries to automatically send photos to designated people – with the ability to share everything, or just photos of certain people, for example.

Google also announced it will allow you to create photo books from your Photos library, streamlined by a largely automated photo selection process. They’ll be available to US users only at launch, and will start at $ 10 for a softcover book and $ 20 for hardcover.

Articles: Digital Photography Review (dpreview.com)

 
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Google adds auto image rotation, GIF creation to Photos app

13 Oct

Google has added four new features enhancing its Photos app for iOS and Android.

The first two features are similar in that they highlight photos related to specific people. A ‘Rediscover your memories’ feature will dig up old pictures of people who have appeared in more recent images. A ‘Recent highlights’ option will bring up a ‘card’ showing the best photos of a subject you’ve taken pictures of recently, such as a baby.

Perhaps a more useful feature is the ability to rotate images to the correct orientation, as illustrated above.

Finally, the Photos app can analyze videos you’ve taken to find ‘action’ and then turn it into an animated GIF.

Google blog via Droid Life

Articles: Digital Photography Review (dpreview.com)

 
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Concept To Creation: Editorial Versus Campaign

18 Jul

Editorial vs. Campaign

 

 

Hey FashionPhotographyBlog.com readers.

 

Thanks for joining us on our “Concept to Creation” series where we walk you through the process of taking an idea into an image. If you were here with us last time, we investigated examples of how working fashion photographers in the industry turn their inspirations into a concepts.

 

Concept – crucial to binding your images together. You’ll find that any high end magazine only published editorials that has a concept holding the story together so today we are going discuss the difference between editorial and campaign images and how these can affect the concept for your shoots.

 

There’s a bit of a formula to it all. A set of rules that can, and are, broken.. But for the most part hold true to all editorials and campaigns you see.

 

 

Campaigns

 

Typical, successful campaigns do a few things. Obviously, they showcase the clothing. If you can’t see the clothing, you’re not getting paid. In fashion, clothing is king. It comes before all else.

 

You’ll notice that campaigns shot on location tend to stick to one area. If you’re on a sofa in a house- you’re on that sofa, in that house, for all of the images. A lot of campaign images tend to look the same. That’s a job well done! It’s this repetition that makes you remember “Oh, the girl on the blue couch with a million men is that Brian Atwood campaign.” So every time you see a girl on a blue couch with a million men, what do you think? That’s right! Subconsciously you recall Brian Atwood’s name!

 

 

Brian Atwood’s Fall 2012 Campaign by Mert & Marcus:

 

Notice all the images have the same general perspective, are in the same place, and are essentially the same image (with variations).

brian-atwood-fall-2012-campaign-by-mert-and-marcusbrian-atwood-fall-2012-campaign-by-mert-and-marcusbrian-atwood-fall-2012-campaign-by-mert-and-marcus

 

Louis Vuitton Spring 2012 by Steven Meisel

Notice a pattern?louis-vuitton-2012-by-steven-meisellouis-vuitton-2012-by-steven-meisel

EDITORIALS

 

With an editorial, you have more freedom! You’re not glued to one location, you can play with lighting (it should be relatively consistent but doesn’t necessarily have to be exactly the same in every shot), you can play with angles, etc.

 

As long as all the images are tied together via concept, have some fun with it. Editorials do showcase clothing however you can be a bit more liberal and artistic with how it’s shown. And one day, if you have enough power in the fashion world like Steven Meisel or Steven Klein, you can sometimes get away with having the dress you’re supposed to feature laying on the floor or hardly showing. (This only applies to the big players in the fashion photography industry.. don’t get any ideas!)

 

 

Steven Klein for Interview Magazine

 

Observe that there is a definite concept. However, unlike a campaign, there is more variation between the shots.

steven-klein-for-interview-magazinesteven-klein-for-interview-magazinesteven-klein-for-interview-magazinesteven-klein-for-interview-magazine 

Tim Walker (& Tim Burton!) for Harper’s Bazaar

 

tim-walker-and-tim-burton-for-harpers-bazaartim-walker-and-tim-burton-for-harpers-bazaartim-walker-and-tim-burton-for-harpers-bazaartim-walker-and-tim-burton-for-harpers-bazaar

I hope you all enjoyed discovering the difference between editorial and campaign images. It’s definitely something you want to keep in mind when you’re translating your inspirations into concepts. With a better understanding of the concept to creation process, you’ll be able to turn your shoot ideas into reality.

As always, if you have any questions, feel free to shoot over an email!

 

Alana

 

 

IMAGE SOURCE:

Feature image & images 1-3: Mert & Marcus for Brian Atwood’s Fall 2012 Campaign

Images 4 & 5: Steven Meisel for Louis Vuitton Spring 2012 by Steven Meisel

Images 6-9: Steven Klein for Interview Magazine

Images 10-13: Tim Walker (& Tim Burton!) for Harper’s Bazaar


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Concept To Creation: Editorial Versus Campaign

17 Jul

Editorial vs. Campaign

 

 

Hey FashionPhotographyBlog.com readers.

 

Thanks for joining us on our “Concept to Creation” series where we walk you through the process of taking an idea into an image. If you were here with us last time, we investigated examples of how working fashion photographers in the industry turn their inspirations into a concepts.

 

Concept – crucial to binding your images together. You’ll find that any high end magazine only published editorials that has a concept holding the story together so today we are going discuss the difference between editorial and campaign images and how these can affect the concept for your shoots.

 

There’s a bit of a formula to it all. A set of rules that can, and are, broken.. But for the most part hold true to all editorials and campaigns you see.

 

 

Campaigns

 

Typical, successful campaigns do a few things. Obviously, they showcase the clothing. If you can’t see the clothing, you’re not getting paid. In fashion, clothing is king. It comes before all else.

 

You’ll notice that campaigns shot on location tend to stick to one area. If you’re on a sofa in a house- you’re on that sofa, in that house, for all of the images. A lot of campaign images tend to look the same. That’s a job well done! It’s this repetition that makes you remember “Oh, the girl on the blue couch with a million men is that Brian Atwood campaign.” So every time you see a girl on a blue couch with a million men, what do you think? That’s right! Subconsciously you recall Brian Atwood’s name!

 

 

Brian Atwood’s Fall 2012 Campaign by Mert & Marcus:

 

Notice all the images have the same general perspective, are in the same place, and are essentially the same image (with variations).

brian-atwood-fall-2012-campaign-by-mert-and-marcusbrian-atwood-fall-2012-campaign-by-mert-and-marcusbrian-atwood-fall-2012-campaign-by-mert-and-marcus

 

Louis Vuitton Spring 2012 by Steven Meisel

Notice a pattern?louis-vuitton-2012-by-steven-meisellouis-vuitton-2012-by-steven-meisel

EDITORIALS

 

With an editorial, you have more freedom! You’re not glued to one location, you can play with lighting (it should be relatively consistent but doesn’t necessarily have to be exactly the same in every shot), you can play with angles, etc.

 

As long as all the images are tied together via concept, have some fun with it. Editorials do showcase clothing however you can be a bit more liberal and artistic with how it’s shown. And one day, if you have enough power in the fashion world like Steven Meisel or Steven Klein, you can sometimes get away with having the dress you’re supposed to feature laying on the floor or hardly showing. (This only applies to the big players in the fashion photography industry.. don’t get any ideas!)

 

 

Steven Klein for Interview Magazine

 

Observe that there is a definite concept. However, unlike a campaign, there is more variation between the shots.

steven-klein-for-interview-magazinesteven-klein-for-interview-magazinesteven-klein-for-interview-magazinesteven-klein-for-interview-magazine 

Tim Walker (& Tim Burton!) for Harper’s Bazaar

 

tim-walker-and-tim-burton-for-harpers-bazaartim-walker-and-tim-burton-for-harpers-bazaartim-walker-and-tim-burton-for-harpers-bazaartim-walker-and-tim-burton-for-harpers-bazaar

I hope you all enjoyed discovering the difference between editorial and campaign images. It’s definitely something you want to keep in mind when you’re translating your inspirations into concepts. With a better understanding of the concept to creation process, you’ll be able to turn your shoot ideas into reality.

As always, if you have any questions, feel free to shoot over an email!

 

Alana

 

 

IMAGE SOURCE:

Feature image & images 1-3: Mert & Marcus for Brian Atwood’s Fall 2012 Campaign

Images 4 & 5: Steven Meisel for Louis Vuitton Spring 2012 by Steven Meisel

Images 6-9: Steven Klein for Interview Magazine

Images 10-13: Tim Walker (& Tim Burton!) for Harper’s Bazaar


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Concept To Creation: Finding Inspiration

17 Jul

Hey FashionPhotographyBlog.com readers.

 

This time around, we’re going to look at something a bit more conceptual. I can give advice and guide you, but ultimately it’s your job to really dig in and put it all together. That being said.. This post we’re going to briefly explore “Concept to Creation.” How to take an idea and turn it into an editorial or, if you’re lucky enough, an advertising campaign. Granted this post (hell- this whole blog) is geared more toward fashion photography, but the same principles apply for all walks of photography.

 

One of the biggest things I didn’t understand when first starting out was what an editorial really is. Sure, it’s a “story.” It’s a group of images that go together. Easy enough. So what was I doing wrong that I couldn’t get any of my “stories” published? They were good pictures but I lacked concept and intrigue.

 

When planning a shoot, there is no precise way to tell you how to get from initial inspiration to final image. However, we can look at developing an idea and the unwritten rules behind the images we see.

 

 

Inspiration

 

Let’s start at the beginning. First off, find some inspiration.

 

Many people ask where to find inspiration. There’s no right or wrong answer. For some people it’s reading a book, watching a movie or going to a museum. For others it’s found walking around town or listening to new music. Everyone gets inspired differently. The hardest part is finding out how you’re inspired and taking it from there. Are you stimulated visually? Auditorily?

 

The best piece of advice I could give you is to NOT look at fashion photographers work when trying to get inspired. Sounds silly, I know. Look at fashion photographers work all the time! Knock yourself out. But when it comes to initially conceiving an idea and you’re looking at the work of other fashion photographers, you’ll run into a few problems.

 

1) You’re most likely going to steal a bit of their idea/image subconsciously

2) If you’re looking at the work of masters such as Guy Bourdin or Steven Meisel, you’ll drive yourself mad! There is no way your work can stack up against these guys.

 

Let your ideas come organically. Bounce ideas off friends. Watch a movie. Go to the Met. (Can’t get to NYC? No sweat! The Met has their collections catalogued online, so does the MoMA

 

Browsing online and see something you like? Create an inspiration folder on your desktop to keep images for later reference.

 

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Francis Bacon’s work often focuses on how the face distorts as one screams. I used this as inspiration for some personal images I shot.

 

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Image I shot studying how the face can be manipulated through distortion and lighting. As you can see, Bacon’s work was a big inspiration for this set of images.

 

Stayed tuned because we will be diving a little further into turning inspiration into concept next time.

Until then –

 

Alana

 

 

IMAGE SOURCE:

 

Image 1: Francis Bacon

Image 2: Alana Tyler Slutsky


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Concept To Creation: Turn Inspiration Into Concept

17 Jul

 

Turning Inspiration Into A Concept

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Hey FashionPhotographyBlog.com readers.

 

Thanks for joining us on our Concept to Creation series where we walk you through the process of taking an idea into an image. If you were with us last time, we talked about talked about how to find inspiration for your shoots. On today’s we’re going to jump into discussing how to turn your inspiration into a concept.

 

Now, this right here is the most important step. You have an idea, great. How do you turn that idea into a set of images? Can it be turned into a picture narrative/story? Now that you have your base idea, it’s time to do some research! Doing an editorial based on the color red? What does the color red evoke? How have people pulled off red editorials in the past? While researching, plan your shoot. Is it in studio? Is it on location? One model or two? Blonde, brunette or redhead? Take this laundry list of ideas and findings and start turning it into a picture in your head.

 

For some people, it helps to sketch things out. For others, it helps to collage. I tend to collect images while I sit on an idea and then go straight into creating a moodboard.

 

Look at an editorial or a campaign, you’ll see that there is one main thing that binds all the images together – a concept. When flipping through the pages of a magazine, you can determine when one story ends and another beings purely based on the concept behind the images. You won’t find an editorial that consists of different girls wearing different types of clothing in locations that aren’t relevant to each other. That’s just not how it works.

 

A concept is what will bind your story together. And the way in which you handle it shows a bit of your voice. A concept goes further than “my model is wearing red in all the images”. That’s purely a way of styling the model. Put some imagination into it.

 

Hope you all enjoyed this dive into the thought process behind translating an inspiration into a concept. To help explain the points raised in this post further, the next article I’m posting, we’ll dive a little further by showing you some examples of how working fashion editorial photographers pull their inspiration and translating them into concepts.

 

Until then –

Alana

 

 

IMAGE SOURCE:

Feature image & image 1: Miles Aldridge for Vogue Italia


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