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Review: DJI’s Air 2S is the ultimate consumer drone

17 Apr

Introduction

Arriving just one year after its predecessor, the Mavic Air 2, the Air 2S is DJI’s newest mid-range consumer drone. The new model sheds the familiar Mavic branding in favor of a shorter naming scheme, following the lead of DJI’s Mini 2 model, but receives some significant upgrades in return. Most notably, the Air 2S features a camera with a 1″-type sensor – something that was previously exclusive to DJI models costing over $ 1,500.

Whereas the Mavic Air 2 emphasized resolution over sensor size, with features like 48MP stills and 8K hyperlapse modes, the Air 2S pivots in the direction of image quality; its larger 20MP sensor easily outperforms the camera on the Mavic Air 2 and addresses one of the most frequent requests from users.

The downside is that the retail price of the Air 2S is $ 200 more than the Mavic Air 2, coming in at $ 999. The good news is that the Mavic Air 2 will continue to sell alongside the new Air 2S, so consumers can choose the option that best fits their needs – not to mention their budget.

There’s also a Fly More combo that includes two additional batteries, a charging hub, a set of three ND filters, and a shoulder bag for $ 1299. The addition of ND filters to the Fly More combo should please a lot of users as they’re a common add-on purchase.



Key Features

  • 20MP, 1″-type CMOS sensor
  • 22mm (equiv.) lens with 88º FOV and fixed F2.8 aperture
  • 5.4K/30p, 4K/60p, and 1080p/120p video
  • H.264 and H.265 recording at 150 Mbps
  • 10-bit D-Log and HDR video capture
  • Raw and JPEG image capture
  • OcuSync 3.0 (O3) image transmission (12 km range)
  • Four-way obstacle avoidance
  • APAS 4.0
  • ‘MasterShots’ cinematic capture mode
  • ‘RockSteady’ electronic image stabilization
  • 31-minute flight time
  • 595g (1.3 pounds) total weight

Compared to…

On paper, the Air 2S compares favorably to both the Mavic Air 2 as well as the more expensive Mavic 2 Pro.

DJI Air 2S Mavic Air 2 Mavic 2 Pro
Price $ 999 $ 799 $ 1599
Camera

20MP, 1″-type sensor

22mm equiv. F2.8 (fixed)

48MP, 1/2-inch sensor

24mm equiv. F2.8 (fixed)

20MP, 1″-type sensor

28mm equiv. F2.8-11

Video transmission OcuSync 3.0 (O3), 4 antennas, 12 km, 1080p OcuSync 2.0, dual antenna, 10 km, 1080p OcuSync 2.0, dual antenna, 10 km, 1080p

Video resolution 5.4K/30p, 4K/60fps 4K/60p 4K/30p
Video bit-rate 150 Mbps 120 Mbps 100 Mbps
Log video 10-bit D-Log, HDR video (10-bit) HDR video (8-bit) 10-bit D-Log, HDR video (10-bit)
APAS version (Advanced Pilot Assistance System) APAS 4.0 APAS 3.0 APAS 1.0
Obstacle avoidance Forward, Backward, Downward, Upward Forward, Backward, Downward Forward, Backward, Downward, Left, and Right
Flight time 31 minutes 34 minutes 31 minutes
Dimensions 180×97×80 mm 180x97x84 mm 214×91×84 mm
Weight 595g 570g 907g

There’s no question the improved camera alone warrants an upgrade. In fact, the Air 2S one-ups the Mavic 2 Pro in an important area. The Mavic 2 Pro could record 4K video using the full width of its sensor, but it did so using pixel binning. As a result, the best 4K footage was obtained by shooting from a native crop of the sensor, which also narrowed the camera’s field of view.

In contrast, the Air 2S captures 5.4K video using the full width of the sensor – with no pixel binning – resulting in more detailed video capture. The upgraded sensor appears to put the Air 2S on par with the prosumer Mavic 2 Pro. Or does it? Let’s take a look at what the Air 2S has to offer and determine if it’s a must-have for hobbyists and professionals alike.

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Aircraft and controller

At 180x97x80 mm folded down, the DJI Air 2S has a frame that’s almost identical to the Mavic Air 2 and can fit in the palm of your hand. What’s noticeably different is that the 2S has obstacle avoidance sensors placed on top of the drone.

The Air 2S (L) and Mavic Air 2 (R) side-by-side. The Air 2S boasts a camera with a larger 1″-type sensor plus upward obstacle avoidance sensors.

In fact, DJI has equipped the Air 2S with four-way obstacle avoidance detection and APAS 4.0 – the latest iteration of an autopilot system that automatically avoids, and will fly around, obstacles it encounters, when recording up to 4K/30p footage. There is also an auxiliary light on the bottom of the aircraft to aid in takeoff and landing during low-light situations.

The Air 2S uses the same remote as the Mavic Air 2.

DJI has opted to use the same remote that powers the Mavic Air 2 and Mini 2. It doesn’t have external antennas, and it can still be a challenge to attach a smartphone. However, it’s comfortable to hold and includes everything you need to operate, including a gimbal wheel plus buttons to instantly start and stop taking photos and video. It’s easy to switch between Cine, Normal, and Sport Modes while the Return to Home feature is instantly accessible.

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Photos and video

The camera on the Air 2S has a 20MP, 1”-type CMOS sensor, mounted on a 3-axis gimbal stabilized with the ‘RockSteady’ EIS system introduced on DJI’s FPV drone. It has a 22mm (equiv.) fixed-aperture F2.8 lens with an 88º FOV.

Until now, getting a 1″-type sensor on a DJI drone required you to purchase a much more expensive model like the Mavic 2 Pro or Phantom 4 series. So the fact that it’s now available on a model costing under $ 1,000 is notable. Where the camera on the Air 2S differs from the Mavic 2 Pro is that the Hasselblad color profile is not included.

The camera on the Air 2S uses a 1″-type CMOS sensor capable of 20MP photos and up to 5.4K/30p video.

Like its predecessor, the Air 2S is powered by the DJI Fly app. The pared down, intuitive menu showcases all the photo modes on the same screen. Single, SmartPhoto, AEB (in brackets of 3 and 5 images), and Burst mode can be easily accessed. The shutter allows up to an 8-second exposure, and together with DJI’s RockSteady EIS, make’s low-light, night time, and motion blur photos possible.

The shutter allows up to an 8-second exposure, and together with DJI’s RockSteady EIS, make’s low-light, night time, and motion blur photos possible.

SmartPhoto mode, which uses computational photography technology similar to smartphones, automatically gives you an ideal image using one of the following methods, depending on lighting conditions:

  • HDR photos: The camera automatically captures seven different exposures and combines them for greater dynamic image.
  • Hyperlight: Images taken in low-light conditions tend to be grainy and contain noise. Hyperlight takes multiple photos and merges them for a clearer image.
  • Scene recognition: This mode allows the drone to recognize five major components of a photo – sunsets, blue skies, grass, snow, and trees. It will analyze these objects and maximize tone, clarity, and colors.

DJI’s RockSteady EIS makes it possible to capture night shots with long exposure and motion blur.
ISO 200 | 6 sec | F2.8

The Air 2S allows you to record video at resolutions up to 5.4K/30p, 4K/60p, and 1080p/120p at 150Mbps with either the H.264 or H.265 codec. You can also zoom up to 4X at 4K/30p, 6X at 2.7K/30p, 4X at 2.7K/60p, 6X at 1080p/60p and 8X at 1080p/30p. That’s an upgrade from the Mavic Air 2, which maxed out at 4K/60p and 120 Mbps (which is still impressive in its own right).

This video shows an example of 5K/30p video captured on the Air 2S.

One area where the there’s a big difference between the Air 2S and Mavic Air 2 is support for HDR and Log video. The Mavic Air 2 could capture HDR video but was limited to 8-bit, and it didn’t include a Log gamma profile. In contrast, the Air 2S includes 10-bit D-Log and 10-bit HLG capture in addition to the Normal (8-bit) color profile for video. That’s a substantial upgrade for serious video shooters.

Also, as noted above, the Air 2S captures 5.4K video using the full width of its sensor, with no pixel binning, for detailed video capture. That’s a step up from the Mavic 2 Pro which could record 4K video using the full width of its sensor, but did so using pixel binning. As a result, the best 4K footage on that model was obtained by shooting from a native crop of the sensor, which also narrowed the camera’s field of view.

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The DJI Fly app and flight modes

The Air 2S uses the DJI Fly app, which was first introduced with the Mavic Mini. Unlike the DJI GO 4 app, which is more fully-featured and suitable for prosumer drones, they Fly app was created with newer pilots in mind. It’s easy to navigate and basically every photo and video setting you need is right on the same screen.

When switching out of Auto mode and into Manual, or Pro mode, in this case, the bottom-right-hand corner gives you sliders that allow you to adjust white balance, ISO, shutter speed, and choose JPG or Raw+JPG imagery. Resolution can be adjusted on the video end.

DJI’s Fly app is pared down, simple, intuitive, and easy to navigate.

Three dots on the upper-right-hand corner of the app will allow you go deeper into the main settings. This is where you can select which video color profile you’d like, whether you wish to brake in front of or bypass obstacles, which codec you prefer, and how high an altitude or far a distance you’d prefer the drone to fly.

A new feature called MasterShots has been introduced as a way for pilots to generate professional-grade footage that’s ready to share on social by simply selecting a few parameters, such as proximity and portrait or landscape orientation. DJI has equipped the Air 2S with ActiveTrack 4.0 and Point of Interest 3.0 for increased accuracy in tracking subjects during automated flights. The usual QuickShots, including Dronie, Circle, Helix, Rocket Asteroid and Boomerang are included.

This is an example of a completed MasterShots sequence, complete with title and music, that was automatically edited together using the DJI Fly app.

I tried the MasterShots feature and have mixed feelings about it. Upon launching it, a notification to ‘watch out for obstacles’ immediately appears. The drone then autonomously launches into a series of pre-programmed shots including Dronie, Rocket, and Boomerang along with some other sweeping movements. It’s best to focus on a static object versus a moving one as the Air 2S will lose track of the latter.

I paused the flight two separate times while a MasterShot was in progress because I was afraid it was going to fly into the side of a mountain I was close to, and over moving traffic in another location. Anyone wanting to test out this feature should make sure they’re at a high enough altitude that the drone won’t encounter a tree or building as the Air 2S tends to pitch down at one point during the recording.

I aborted this MasterShots sequence to avoid having the drone fly over a highway with vehicles, but it it illustrates how MasterShots runs the drone through a series of pre-programmed shots.

MasterShots was made with the casual consumer and beginning pilot in mind. Select shots are stitched into a final clip and music is automatically added in for something that can be instantly shareable on social channels from the DJI Fly app. This is not likely to be something a professional with access to Adobe Premiere Pro, Final Cut Pro, or similar software will be interested in using, but they’re also not the market DJI is targeting with this new feature. Finally, it only works in Auto mode which makes for some potentially awkward lighting switches.

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What’s it like to fly?

The first thing anyone will notice when operating the Air 2S is that the drone is incredibly quiet. It’s clear that DJI has updated the electronic speed controllers and continues to create more aerodynamic propellers for a noticeably more pleasant experience. It maneuvers well too. Unfortunately, it doesn’t hold up in moderate to high winds. In low winds, however, it’s steady. RockSteady EIS image stabilization makes low-light imagery especially easy to capture.

What impressed me most was the improved APAS 4.0, the latest version of DJI’s Advanced Pilot Assistance System, which maneuvers the drone above, below, or to the side of an obstacle. With the Mavic Air 2, I felt that APAS was a bit lacking. This version of the technology worked seamlessly. In the example below, it flew above a tree and then to the side, missing every branch. Keep in mind, this feature works on 4K/30p video and below.

This clip shows APAS 4.0, DJI’s Advanced Pilot Assistance System, in action as the drone navigates around the tree. APAS 4.0 is noticeably improved over previous versions.

Overall, everything feels vastly improved and more more reliable. Hyperlapse, especially, looks much cleaner and more stable on a 1″-type sensor coupled with RockSteady EIS. I was impressed with how easy it was to get smooth footage on a mildly windy day.

Hyperlapse sequence captured on the Air 2S.

Odds and ends

Equipped with OcuSync 3.0 (O3) transmission technology, the Air 2S can fly at a distance up to 12 km (7.45 miles) when free of obstacles or interference. Like its predecessor, it supports both 2.4GHz and 5.8GHz frequency bands. The maximum flight time clocks in at 31 minutes in ideal conditions, on par with the Mavic 2 Pro but less than the 34 minutes the Mavic Air 2 offers. It can travel up to 68.4 km/h (42.5 mph) in Sport mode.

The Air 2S supports memory cards up to 256GB and also has 8GB of onboard internal storage should you forget a card or run out of space. Equipped with ADS-B, pilots are warned when manned aircraft are nearby. One feature I appreciated was the fact that the Air 2S automatically returned to home after losing its connection, even as the remote screen remained dark.

The Air 2S Fly More combo includes a set of ND filters that help create better videos and hyperlapses. A simple twist attaches them to the camera.

I would also recommend considering the Fly More combo – particularly since it now includes ND filters, which are very helpful for shooting video and hyperlapses.

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Who’s it for?

DJI has created a top-of-the-line consumer-grade drone with the Air 2S. To have access to a camera with a 1″-type sensor that is capable of capturing 20MP imagery and video up to 5.4K/30p, for under $ 1,000, is truly remarkable. While the camera doesn’t include the vibrant Hasselblad color profile of the Mavic 2 Pro, it still produces decent color. Imagery feels cleaner and crisper compared to past models, overall.

The Mavic 2 Pro (right) is slightly larger and heavier than the Air 2S. It can fly in more turbulent conditions, and at higher altitudes, but costs significantly more as well.

With that context, what does it mean for the Mavic 2 Pro, DJI’s other foldable drone with a 1″-type sensor? Professionals shouldn’t write off the Mavic 2 Pro just yet. Slightly larger, heavier, and sturdier, it can withstand high winds like its larger peer, the Phantom 4 Pro. It also has obstacle avoidance sensors on each side making it more suitable for inspections and other high risk gigs that require maneuvering in tight or treacherous areas. Let’s not forget the adjustable aperture either.

The Air 2S would be a terrific drone for a professional to take to a wedding, for example, particularly with its quieter props. However I wouldn’t dream of taking it with me to shoot around a high rise building, where winds get stronger the higher you ascend, or to a boat race where it would be whipped around. The Air 2S is built for more casual situations.

The Air 2S would be a terrific drone for a professional to take to a wedding, for example, particularly with its quieter props.

With its fixed aperture and user-friendly features, the Air 2S is still targeted more towards everyday consumers and those who want a solid option to get into drone imaging. DJI isn’t going to cannibalize its professional and prosumer lines of drones by allowing it to operate in the same manner. MasterShots and some of the QuickShots features were created for travelers and content creators who want to capture impressive imagery and share it instantly. The Fly app has even been updated to make adding a soundtrack and subtitles easy for anyone.

Final thoughts

The release of the Air 2S is a strong indication that next Mavic Pro (or even Phantom or Inspire) will see significant bumps in features and capabilities. Also, with Remote ID finalized, DJI has a lot of incentive to start rolling out some new models that both hobbyists and professionals have been wanting for the past few years.

I tested DJI’s Fly More combo, which includes two additional batteries plus a set of ND filters, and was thrilled to be able to carry the entire set around in a bag the size of a small purse. I can imagine a professional commercial pilot wanting one of these for fun or impromptu shoots, especially now that it includes a 1″-type sensor. This really is an ideal solution for travel and on-the-go content creation.

What we like

  • 1″-type CMOS censor
  • 5.4K/30p video with 10-bit D-Log and HLG support
  • Quiet flight
  • Improved APAS 4.0 performance
  • Ability to shoot long exposures

What we don’t

  • Fixed aperture lens
  • Can be unsteady in windy conditions
  • 1080p recording in Quick and MasterShots modes

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Articles: Digital Photography Review (dpreview.com)

 
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L16 camera manufacturer Light abandons consumer imaging, turns to automotive

15 Jun

In 2015 a start-up called Light announced a product that appeared have the potential to revolutionize photography. The Light L16 was a portable camera that, according to the company, provided ‘excellent low-light performance and DSLR-like image quality’. However, now it looks like Light has abandoned the consumer imaging market altogether and is instead focusing on the automotive sector.

The L16 offered focal lengths between 35mm and 150mm, 4K video recording, and depth-mapping technology to adjust a photo’s depth of field and focus after it has been captured. Instead of a conventional camera/lens setup it used 16 separate cameras across its front and computational imaging methods the combine the data captured by all sensors into a single output image.

The Light L16

When the camera finally started shipping in July 2017, after some delays and a $ 30M funding round, the camera’s performance was underwhelming, though, resulting in lukewarm reviews and presumably lower than expected sales figures.

Instead of working on an improved follow-up model Light turned its attention to the mobile market, announcing partnerships with smartphone makers Sony and Xiaomi. Given the Light technology’s limited space requirements and ability to fit into a flat smartphone body this seemed like a logical next move.

It followed a $ 121M funding round led by the SoftBank Vision Fund that also included German camera makers Leica, and the news that Nokia was going to be the first smartphone brand to launch a Light camera-equipped device. The Nokia 9 PureView was launched in February 2019 and featured a circular penta-camera setup on its back.

Penta-camera setup on the Nokia 9 PureView

The five Zeiss-branded lenses all came with an equivalent focal length of 28mm, an F1.8 aperture and were placed in front of 12MP image sensors, three of which were monochrome and two RGB. In addition, there was a dedicated depth sensor.

Much like the L16, the 9 PureView camera could not convince the testers, though, with more conventional camera setups in the flagship phones from rivals Apple, Samsung or Huawei delivering better results across the board.

Now it looks very much like the Nokia 9 PureView was the first and last smartphone with Light camera technology as the company has told Android Authority in a statement that it is ‘no longer operating in the smartphone industry.’

On the Light website there are no traces of smartphone or consumer camera technology to be found anymore. Instead, a statement on the About page says ‘Light is a depth-sensing and perception technology company focused on providing automobiles with the ability to see like humans.’

The company is now focusing on the automotive sector.

Demand for camera technology in the automotive sector has been rising quickly and with autonomous vehicles being on the brink of mass production the potential for growth seems almost unlimited. If Light’s venture into automotive will be more successful than the company’s beginnings in consumer, imaging investors could finally see a return.

This said, despite the lack of success in the marketplace, both the Light L16 camera and Nokia 9 PureView smartphone will always be remembered as innovative imaging devices and secure their place in tech history.

Articles: Digital Photography Review (dpreview.com)

 
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2017 Buying Guide: Best consumer drones

09 Dec

Last year, the DJI Mavic Pro and the Phantom 4 Professional took top honors in our end of year buying guide. Read on to find out who it this year for beginners, consumers, prosumers, and professionals at a price tag less than $ 2,000.

Articles: Digital Photography Review (dpreview.com)

 
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Consumer Reports no longer recommends Microsoft Surface devices: too unreliable

11 Aug
Photo by Jared Brashier

Yikes. Microsoft’s Surface devices—particularly the versatile Surface Pro tablet computers—have become popular among photographers. But if you’re considering taking the plunge on the new Surface Pro, you might want to consider this news from Consumer Reports. The respected car, appliance, and gadget tester just completed a survey of over 90,000 Surface owners, and what they found forced them to remove the ‘Recommended’ label from the Microsoft devices.

According to the report on CR, the breakage rate of Surface devices is ‘significantly worse’ than competing laptops and tablets. How much worse? According to its survey, CR says 25% of Surface owners will run into issues within the first 2 years of ownership. This finding applies to Surface Pro tablets, Surface Book laptops, and standard clamshell Surface laptops.

Common problems reported by survey participants include freezing, unexpectedly shutting down, and have issues with their touchscreens.

For its part, Microsoft disputes the report, claiming their own support numbers don’t track with the CR survey. “We don’t believe these findings accurately reflect Surface owners’ true experiences or capture the performance and reliability improvements made with every Surface generation,” said the company in a statement.

To read the full report, head over to Consumer Reports.

Articles: Digital Photography Review (dpreview.com)

 
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2017 Roundup: Consumer Long Zoom Compacts

26 May

Bridge and travel zoom cameras are two of the very few categories of compact cameras to survive the smartphone. Whether it’s a travel zoom, which puts a 25X-30X zoom into your pocket, or a bridge camera which offers even more zoom, phones just can’t compete.

While there are now enthusiast-level long zoom cameras with 1″-type sensors, such as Sony’s Cyber-shot RX10 series and Panasonic FZ1000/FZ2500, there are still plenty of more budget-friendly models, though their smaller sensors don’t offer the image quality or depth-of-field control of the pricier models.

The following cameras are included in our roundup:

  • Canon PowerShot SX60 HS
  • Canon PowerShot SX730 HS
  • Nikon Coolpix P900
  • Panasonic Lumix DC-FZ80/FZ82
  • Panasonic Lumix DMC-FZ300
  • Panasonic Lumix DC-ZS70
  • Sony Cyber-shot HX90V
  • Sony Cyber-shot HX400V

Of those eight cameras, three are pocket-sized and offer 30X-40X zooms. The other five are bridge (SLR-style) cameras with focal lengths ranging from 600mm to an unbelievable 2000mm (35mm-equivalent).

And with that, let’s take a look at some consumer-level travel zoom cameras!

Articles: Digital Photography Review (dpreview.com)

 
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Throwback Thursday: Apple QuickTake cameras, pioneers of consumer digital photography

28 Dec
Apple QuickTake 100. Photo by Carl Berkeley

While Apple Inc. is known for being a pioneer in the world of computers and smartphones, it also produced some of the first consumer digital cameras. The QuickTake 100, built by Kodak and priced at $ 750, had a unique binocular-like design and captured images at a whopping 640 x 480. It wasn’t designed for a day of shooting. In fact, the internal memory filled up after just eight shots. An RS-232C port was used to transfer photos (in QuickTake or PICT format) to your Mac.

Apple QuickTake 100. Photo by Carl Berkeley

The QuickTake 100 had a fixed 50mm equivalent F2 lens, an optical viewfinder and an LCD info display on which to adjust settings. As you can see, there was no way to review photos on the camera – you needed a computer for that.

The successor to the 100 – the QuickTake 150 – came about 15 months later. This model, priced at about $ 700, looked identical to its predecessor, but offered twice the storage and support for more image formats (even PCX, for those who remember it). It included a macro conversion lens and also supported Windows PCs. Not wanting to leave original QT 100 owners out in the cold, Apple released a firmware update that essentially converted it into a QT 150.

QuickTake 200. Photo by Jared C. Benedict.

Apple and Kodak parted ways after the QuickTake 150, with 1997’s follow-up, the QuickTake 200, being built by Fujifilm. In fact, Fujifilm sold a nearly identical camera itself – the DS-7. The QuickTake 200 had a more traditional design and had a 48mm equivalent F2.2 lens. 

QuickTake 200. Photo by Jared C. Benedict.

By far the most important addition to the QT200 was a 1.8″ LCD display. Finally, there was a way to preview and review your photos without having to get out a serial cable. For those seeking an optical viewfinder, Apple included one which you could clip onto the camera. Other new features on the QuickTake 200 were a mode dial, limited aperture and focus adjustment, and a SmartMedia card slot.

While they were some of the first consumer digital cameras, the QuickTake cameras didn’t take off as the ‘big names’ got into the business. When Steve Jobs returned to Apple in 1997, the QuickTakes, along with the LaserWriter and ahead-of-its-time Newton PDA were unceremoniously killed off.

Articles: Digital Photography Review (dpreview.com)

 
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2016 Roundup: Consumer Long Zoom Compacts

12 May

Bridge and travel zoom cameras are two of the very few categories of compact cameras to survive the smartphone. Whether it’s a travel zoom, which puts a 25X-30X zoom into your pocket, or a bridge camera which offers even more zoom, phones just can’t compete. 

While there are now enthusiast-level long zoom cameras with 1″-type sensors – such as Sony’s Cyber-shot RX10 series – there are still plenty of more budget-friendly models, though their smaller sensors don’t offer the image quality or depth-of-field control of the pricier models. The one product in the group that is a bit more competitive with the enthusiast cameras is the Olympus Stylus 1s, which has a 1/1.7″ sensor, rather than the smaller, and more common (in this class) 1/2.3″.

The following cameras are included in our roundup:

  • Canon PowerShot SX60 HS
  • Canon PowerShot SX710 HS
  • Nikon Coolpix P900
  • Olympus Stylus 1s
  • Panasonic Lumix DMC-FZ300
  • Panasonic Lumix DMC-ZS60
  • Sony Cyber-shot HX90V
  • Sony Cyber-shot HX400V

Of those eight cameras, three are pocket-sized and offer 30X zooms. The other five are bridge (SLR-style) cameras with focal lengths ranging from 600mm to an unbelievable 2000mm (35mm-equivalent).

And with that, let’s take a look at some consumer-level travel zoom cameras!

Articles: Digital Photography Review (dpreview.com)

 
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Lytro CEO confirms exit from consumer photography business, focus on VR

05 Apr

In a recent blog post, Lytro CEO Jason Rosenthal has confirmed that the company is headed out of the consumer imaging business to focus instead on developing a light field virtual reality platform. Rosenthal admits that it was too risky to compete in an established consumer space (that was in decline, no less, thanks to smartphones), and determined the value-add of light field technology to VR would have greater impact. Hence, Lytro has scrapped product development in the consumer camera space.

Says Rosenthal, ‘The cold hard fact was that we were competing in an established industry where the product requirements had been firmly cemented in the minds of consumers by much larger more established companies.’ He also mentions the rise of smartphones and consumer satisfaction with image quality from them.

And ‘while consumer Light Field cameras offered a number of true technological breakthroughs such as interactive 3D pictures, radical lens specs, and the ability to focus a picture after the fact,’ the reality was that there was much more investment Lytro would’ve had to make to its cameras competitive with modern cameras in image quality. Meanwhile, VR companies and Hollywood studios were increasingly asking for light field technology in cinematic and next-gen content. ‘We had just raised $ 50MM in new capital. We didn’t have the resources to both continue building consumer products and invest in VR.’

Accordingly, in November of last year, Lytro announced Immerge, a 360° light field video capture device, just after announcing plans for layoffs as the company shifted direction toward video and VR. The pro-grade Immerge was a confirmation of this change in focus. It’s currently only a concept camera, capable of recording live action VR in what Lytro claims as ‘six degrees of freedom’ that, if we understand correctly, should allow for multiple perspectives from multiple angles of view, as well as focus and depth-of-field control after-the-fact. This is a clear benefit for VR capture, which aims to capture as much scene content as possible for the viewer to explore in a virtual environment. 

The decision to shift the company’s focus was not taken lightly. Rosenthal details the anxiety he felt before shifting the company vision, but now says ‘My middle of the night panic attacks are gone. I wake with a burning desire to go to work because I am so excited by what we are building and its potential to help shape VR.’

Have a read of Rosenthal’s full blog post here. It’s quite insightful in laying out some of the considerations Lytro has faced as a company. Some of us here are certainly disappointed that Lytro appears to be completely exiting the consumer camera space, as light field technology had a lot of potential in revolutionizing autofocus, in decoupling depth-of-field and light gathering ability, bringing depth-based image editing to the table, and in radical lens design previously thought impossible, thanks to the ability of light field data to perform certain corrections – even image stabilization – after-the-fact as opposed to optically. That said, we certainly understand the change in direction and are very excited to see what Lytro brings to VR and video.

We’ll be following closely. Let us know your thoughts in the comments below.

Articles: Digital Photography Review (dpreview.com)

 
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Have your say: Best Consumer ILC of 2014

16 Dec

Plenty of cameras were released in 2014, among them some very attractive consumer-level interchangeable lens cameras. Among the mirrorless and DSLR models in this class released in 2014 were a new Panasonic GM – the almost impossibly-small DMC-GM5, the very highly-specc’d Nikon D3300 and the awfully flashy (literally) Pentax K-S1. Click through for a reminder of what was released in this class this year, and for a chance to cast your vote for your favorite products. 

Articles: Digital Photography Review (dpreview.com)

 
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2014 Consumer DSLR Roundup

27 Nov

Despite the emergence of the mirrorless class, the market is still dominated by conventional DSLRs. Large sensors, optical viewfinders, and sizable grips make them comfortable choices for many aspiring photographers. We cover seven consumer and mid-level models in this roundup. Find out which we recommend. Read more

Articles: Digital Photography Review (dpreview.com)

 
Comments Off on 2014 Consumer DSLR Roundup

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