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Tips For Making Someone Comfortable in Front of the Camera

04 Sep

The post Tips For Making Someone Comfortable in Front of the Camera appeared first on Digital Photography School. It was authored by Kevin Landwer-Johan.

For many photographers, making someone comfortable in front of the camera is a huge challenge. It’s often so difficult that they shy away from photographing people altogether. Or they only photograph people candidly with a long lens.

Much has been written about camera control, composition, and other aspects of photography. These things require no relationship skills.

But when you photograph people, making your subject comfortable is often essential.

Woman holding chilli pepper as a prop for making someone comfortable
© Kevin Landwer-Johan Nikon D700 | 105mm | 1/320s | f/3.2 | ISO 400

When a person does not like having their photo taken, it shows in their expression. Your camera captures this. That’s why you need to help your subject overcome their anxiety about being photographed (which is particularly difficult for shy photographers).

Here are fifteen tips for making someone comfortable in front of your camera.

Tip #1: Provide instructions before the photo session

Prepare your subject before the photo shoot. Talk about what they will wear. Suggest the best time of day.

Take into account the timing. Will they be needing to rush away to another appointment? Having plenty of time is helpful.

Woman with Northern Thai Sausage
© Kevin Landwer-Johan Nikon D700 | 105mm | 1/10s| f/4.5 | ISO 100

Tip #2: Prepare ideas for what you want to do

Turning up to a portrait session with no ideas is not a good way of making someone comfortable. Talk with your subject prior to the photo session and share some of your ideas.

Talk with them about what they want. Tell them your ideas for the portrait session, and ask if they have anything specific in mind.

Be positive, even if you don’t like what they are suggesting. If you follow through with their suggestions, it will help them feel included. They’ll then be more likely to relax and enjoy themselves.

Woman cutting a man's moustache making someone comfortable
© Kevin Landwer-Johan Nikon D800 | 105mm | 1/200s | f/14 | ISO 640

Tip #3: Choose a good location where your subject will be comfortable

You may use a certain location because you love it. But your subject may not like it at all. Check with them first.

There’s no point picking a place to photograph that will make your subject uncomfortable.

Often, it’s best to find somewhere away from where other people will be. If your subject is uncomfortable being photographed, they will not want to do the session in a location where others can see the process.

Ballet Dancing young woman - making someone comfortable
© Kevin Landwer-Johan Nikon D700 | 105mm | 1/160s | f/2.5 | ISO 500

Tip #4: Be early to your photo session

Arrive at the location of your photo session plenty of time before your subject does. Scope out the location. How is the lighting? What will be in the background? Figure out the best combination of these things and some places to position the person you’re photographing.

This may not seem relevant to making someone comfortable, but it is. The more you can sort out these issues in advance, the more you’ll be able to give your attention to your subject when they arrive.

Close up of woman with an elephant - making someone comfortable
© Kevin Landwer-Johan Nikon D800 | 35mm |1/2500s | f/2 | ISO 640

Tip #5: Have your gear set up and ready

Make sure your camera equipment is set and ready to use. Are your camera batteries charged? Do you have enough space on your cards? Will you need to use your flash or a reflector?

Know what exposure mode you’ll use. Set up your camera as much as possible before the person you’re photographing even arrives.

Having your gear set and ready to use allows you to concentrate more on your subject and on other aspects of photography. Making someone comfortable requires you to pay more attention to the subject than to your camera.

Hmong Amputee sitting outside his home
© Kevin Landwer-Johan Nikon D700 | 35mm | 1/125 | f/4.5 | ISO 800

Tip #6: Take time to connect with your subject

Be there for your subject and let them know it. Don’t rush in and start taking photos immediately. Spending time having a conversation will help them relax and build confidence in you.

Focus the conversation on them and keep it positive. Don’t discuss how difficult it was to find parking, and don’t discuss politics. These topics are not uplifting and will not help make someone comfortable.

Show you are interested in who they are. Asking people questions shows you care about your subject and will help build their confidence.

Woman with a melting ice creammaking someone comfortable
© Kevin Landwer-Johan Nikon D800 | 105mm | 1/200s | f/9 | ISO 100

Tip #7: Coach your subject

Explain to your subject that when they’re stressed, this will show in the photographs. You know they need to relax and why, but they may not know this. You need to take some time to explain it to them.

People often don’t look the same way in a photograph as they do in the mirror. Even if they’re stressed and see their reflection in a mirror, it’s different than the way they will look when being photographed if they are not relaxed. They will not like what they see in the photos. It’s vital that you overcome this, and explaining your reasons will often help matters.

If you get the sense that a person is uncomfortable being photographed, talk to them about it before the photo session. Then remind them again before you start taking photos. Give them time to think about what you’ve said and continue your conversation. It’s almost like giving someone a mental massage to help their mind relax.

Looking down at a woman on the sidewalk
© Kevin Landwer-Johan Nikon D700 | 50mm | 1/10s | f/11 | ISO 100

Tip #8: Remind your subject how good they look

Frequently commenting on how good a person looks will help them have confidence and feel more relaxed. Be careful to be genuine. Notice moments when your subject is more open and carefree. These are the times to compliment them as you are taking their photographs.

Tell them how happy you are with the photos you are taking. Talk to them about their smile and how good their hair looks. Mention positive aspects about the clothing they have chosen. Talk about how nice they look in a certain pose.

Don’t overdo the compliments or you’ll start to sound fake. Keep it balanced and be gentle but honest if something doesn’t look right.

Mad Scientist Rubber Gloves
© Kevin Landwer-Johan Nikon D800 | 35mm | 1/125s | f/9 | ISO 100

Tip #9: Fix hair and clothing

You can almost always find some aspect of a person’s hair or clothing that needs a little tweaking. Even when you can’t see anything out of place, tweak anyway!

Paying attention to these details and putting them right does two things. It’ll make your photos better, and it will help make your subject comfortable. They will feel good that you’re paying attention to them and you’re focused on making them look good.

Woman taking a photo with her phone - making someone comfortable
© Kevin Landwer-Johan Nikon D800 | 105mm | 1/125s | f/2.8 | ISO 500

Tip #10: Start with a long(ish) lens

Put a little distance between your camera and your subject. Getting too close may not be comfortable for them. Using a 105mm or 135mm lens will provide a convenient distance.

Don’t use a monster of a lens. This can be intimidating. It’s one reason I am not a fan of 70-200mm f/2.8 zooms; they are so bulky and can be off-putting.

A little further into the photo session, you can consider coming in closer with a 50mm or 35mm lens. The person you’re photographing will need to feel good about you being this close. If they are comfortable at closer distances, your photos will be more intimate than ones taken with a long lens.

Senior Akha Man portrait on a black background - making someone comfortable
© Kevin Landwer-Johan Nikon D700 | 135mm | 1/125s | f/4.5 | ISO 320

Tip #11: Show your subject the photos you’re taking

The monitor on the back of a digital camera is a great tool for making someone comfortable. When you show them how good they’re looking, it’ll build their confidence.

This young woman was surprisingly uncomfortable when I came to photograph her and some of her friends. She was part of a drama group, and I’d observed her confidence on stage in front of a crowd. But the self-assurance was missing when she was in front of my camera for the first time. Once I’d taken a few good photos, I showed them to her. She was impressed, so she immediately relaxed and enjoyed the photo session greatly.

Asian Woman Jumping - making someone comfortable
© Kevin Landwer-Johan Nikon D700 | 35mm | 1/400s | f/5 | ISO 400

Tip #12: Slow down

Take time to do what you do well. Don’t be in a rush. Work carefully. Check your camera settings. Review your photos and make changes when you need to. Don’t work so fast you miss when you are making mistakes (because they will happen).

Plan for the photo session to last more time than you think it will. If you have extra time at the end, buy the person you’re photographing a coffee. This might be another opportunity for a few more nice pictures of them.

Close up portrait of a man
© Kevin Landwer-Johan Nikon D800 | 35mm | 1/100s | f/4 | ISO 100

Tip #13: Provide some form of distraction

Use props or another person to help draw attention away from yourself and your camera. When someone is nervous about being photographed, it can help when they are distracted. They are more likely to look relaxed and natural when they are not paying attention to your camera.

When photographing a bride at a wedding, I’d often get the groom to stand just behind me and have him talk to his bride. There’s no way I’d get the same look from a bride as when she’s looking at her groom.

For this photo, I asked the subject to pretend to talk on her phone, as I thought this might help. It worked very well. Later she told me that she had actually called a friend and was talking to her, so she was totally distracted.

Asian Businesswoman Phone Call
© Kevin Landwer-Johan Nikon D700 | 105mm | 1/640s | f/2.5 | ISO 200

Tip #14: Genuinely have fun!

Have a nice manner and be positive; this will help you inject some fun into the photo session. When people are happy and relaxed, you’ll certainly get better photos of them.

Come up with some things that you can talk about or funny stories you can tell. Try to laugh together when things don’t go exactly as planned. If you have a positive attitude, this will rub off on the person you are photographing.

Two Thai girls in the studio
© Kevin Landwer-Johan Nikon D800 | 50mm | 1/125s | f/9 | ISO 200

Tip #15: Be confident and your subject will be confident in return

Confidence in what you are doing is vital. Don’t be brash and boastful. Don’t bamboozle people with your photography knowledge or with how good your camera is. Just use your camera with certainty. If you are stressed and nervous yourself, the person you are photographing will feel uncomfortable.

Being quietly confident in what you’re doing, even if you’re a shy photographer, will help your subjects relax. Your mood and attitude will be reflected back to you by the people you are photographing.

Woman and Elephants
© Kevin Landwer-Johan Nikon D700 | 105mm | 1/100s | f/11 | ISO 400

Conclusion

Making someone comfortable is as important as getting your camera settings correct. So often I see portraits of people where it’s obvious they were not relaxed. As a photographer, it’s your mission to ensure the person you’re taking pictures of looks good. Much of this depends on how relaxed and confident the subject feels.

And I am not satisfied with the portraits I take unless my subject is, too.

Let me know in the comments below which of these tips you find the most helpful. Please also share other techniques you use for making someone comfortable when you are photographing them.

The post Tips For Making Someone Comfortable in Front of the Camera appeared first on Digital Photography School. It was authored by Kevin Landwer-Johan.


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4 Tips for Helping People Feel Comfortable During Their Portrait Session

10 Sep

Sooner or later, almost everyone has to sit alone in front of a camera for a grad portrait or professional headshot. It is almost always an uncomfortable experience for portrait clients. But it’s easy to forget this as photographers.

When I great people for their portraits they often confess things like, “I’m terrible with photos,” “I feel sick,” or “I hate my face.”

Perhaps because I’m so empathetic, I’ve developed a knack for making the most nervous and hopeless people shockingly excited about their photos.

In this article, I’ll show you how I do it so that you can make even your most uncomfortable portrait clients happy with their experience.

Black and white head shots - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

I am personally drawn to black and white portraits.

1. Simple Light Setup

Since everyday life already throws you a heavy load of distractions and difficulties, I always encourage photographers to keep their projects as simple (but meaningful) as possible.

No matter how you choose to light your portrait subject, I recommend you do it as simply as possible. The point is to put all your focus on the person you’re photographing, not on equipment.

I either use natural light (a window and a reflector), or a one light setup inspired by Zack Arias.

Window Light

The benefit to natural light is that there are no flashes of light or large umbrellas to make the person feel as though they are at a high-pressure professional photo session. Your subject’s imagination is filled with the photo shoots they’ve seen on TV and you should relieve that pressure for them.

Natural light studio setup - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

This is my natural light setup.

Window light portrait - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

This is a portrait taken with that window light studio setup.

Using natural light and a silent shutter with a mirrorless camera allows the photography part to be as invisible as possible.

One Speedlight

My one light setup includes a speedlight with a 60-inch umbrella and a reflector.

One Light Setup - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

This is my one light setup. It’s one speedlight with a 60-inch umbrella.

One light portrait - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

This photo was taken with that one light setup.

Once set up, you should forget about your gear (the window, speedlight, and the camera) and focus 100% on your subject.

2. How to Focus

This isn’t about your camera, but focusing on your subject in order to make the best portraits possible.

If you are at all self-conscious as a photographer, it is absolutely critical that you do not focus on yourself.

Perhaps you’re nervous because of a lack of confidence, or because you’re worried they’ll hate their photos. Forget all that and just focus on your subject.

Small talk

“A portrait is not made in the camera but on either side of it.” — Edward Steichen

Female head shot - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

You can use small talk to distract the subject from their own nervousness and self-consciousness in front of the camera. Talk about their business, their kids, or the last trip they went on. Anything that will distract them from being camera shy.

Warm up

Feel free to warm up with some “test shots,” even if you don’t really need them. Have your subject sit in front of the camera for a few shots where you’re doing nothing but “testing the light.”

Direct them a little bit, but nothing too serious. I sometimes transition into the real photos by saying something funny like, “Okay the light is perfect, now let me see a cheesy smile.” It can often lead to some laughter and the first candid photo.

Female headshot, laughing - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

Candid portraits are the most joyful part of a portrait session for me. You don’t have to be a comedian to make people laugh. Just connect over something in your life and laughter will eventually flow.

Male headshot with suit. 4 Tips for Helping People Feel Comfortable During Their Portrait Session

I’ll often try to match the expression with the clothes my subject is wearing. I think a softer expression is more suitable for formal wear. But I’ll try everything at the moment and decide what looks best later.

Candid portraits

“There is one thing the photograph must contain, the humanity of the moment.” — Robert Frank

Yes, even a professional headshot session should include some informal candid photos. Candids are real, and even if you’re after a posed photo, candids are the path to discovering who they are when their guard is down.

Female headshot laughing - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

When people can laugh together there begins to be a comfortable connection.

Female headshot - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

We often laugh because of the tension created by a joke. But even real-life discomfort or tension can lead to the eventual release through laughter.

3. Finding Soul

“Look and think before opening the shutter. The heart and mind are the true lens of the camera.” — Yousuf Karsh

I don’t care whether I’m photographing real estate agents, future lawyers, high school grads, or “mompreneurs.” I treat everybody like an executive, valedictorian, or royalty during their portrait session.

We’re all much deeper than our occupation, even though it may be a deep expression of who we are. Fill your sessions with lightheartedness and true human connection. When you look through your photos later, you should be able to see the moment that your subject finally became relaxed.

Once relaxed, you’ll find the “real” person that was trapped below the surface of fake smiles and self-consciousness.

It may take you 10 minutes or more to get there, but it is the point in the session that you can move through your creative vision with your subject. You can show them how to squinch (Peter Hurley’s famous technique with the eyes), strike more advanced poses, or move in for close-ups.

Female headshot - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

Once I know I have made the portrait that the subject needs, I move on and try other things. I love this very soft expression and the way that her hair creates a frame around her. This won’t likely appear on her business card, but I think it’s a wonderful portrait.

4. Completely Candid

“It’s one thing to make a picture of what a person looks like, it’s another thing to make a portrait of who they are.” — Paul Caponigro

Being inspired by photojournalism and the idea of capturing truly raw, candid, spontaneous photos, I decided to try a portrait session with no posing. All there would be was conversation and pictures.

Here are some of the results, which I love.

Close up female headshot - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

This photo is all about the eyes, and whatever is going through her mind makes me want to laugh!

Female soft light headshot - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

A completely candid photo portrait session means taking a lot of photos. Some of them looked posed, but it was a matter of quickly noticing something that looked right and capturing it before the moment passed.

Window light headshot - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

I used a window as a natural light source. There were moments of silence during our conversation when she just looked out the window. Those were wonderful chances.

Portrait of a mother and her son - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

Leave room for surprises in your portrait sessions. You may find yourself thinking, “Did this client dare to bring their kids to a portrait session?” True, they’ll tear your studio to pieces and distract her from her professional portrait session. But along with a little chaos comes life and surprisingly human moments. In the middle of it all, her son came up to be nursed. Maybe this is what Robert Frank meant about the “humanity of the moment.”

Mother hugging son portrait - 4 Tips for Helping People Feel Comfortable During Their Portrait Session

The portrait session was supposed to have been for her. But who she is on her own isn’t who she is completely. We’re all much deeper than ourselves and are who we are partly because of the people around us.

Portrait of a mom nursing her baby. 4 Tips for Helping People Feel Comfortable During Their Portrait Session

Perhaps you know your subject has reached their maximum level of comfort when they can nurse their baby even while the camera is still clicking. I’m thrilled to photograph people one on one and make portraits that they’ll use as authors or business people. But I’m even more thrilled when those portraits become intensely human moments.

 Get Comfy

The next time you greet a nervous portrait client, remember that the experience has been hyped up in their mind. Distract them from their discomfort with small talk, warm them up with “no pressure” test photos, and make laughter a part of your session.

Include the candid photos when you deliver their photos. Even if they don’t use them for business purposes, they may be the photos they (and you) love most.

I’d love to hear what else you do to help people get comfortable in front of your camera. Let me know in the comments below.

The post 4 Tips for Helping People Feel Comfortable During Their Portrait Session appeared first on Digital Photography School.


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Cold Yet Comfortable: 13 Surprisingly Inviting Concrete Home Interiors

06 Apr

[ By SA Rogers in Architecture & Houses & Residential. ]

brisago 4

It may be cold to the touch, but concrete doesn’t have to make a home feel uncomfortable and unwelcoming, even when it makes up most of the surfaces throughout the interiors. In fact, concrete proves to be surprisingly versatile – polished to a mirror finish, molded with wood or given a rocky, irregular texture for visual interest – and setting it off with timber, glass, greenery and natural light strikes just the right balance.

Courtyard House by NOA Architecture

noa concrete house

noa concrete house 2

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noa concrete house 4

This stunning intergenerational house by NOA Architecture is programmed “as an inhabited landscape contained within a modernist slab,” with a single glass-wrapped layer between a floor and roof plane, so the concrete floors, walls and other surfaces are offset with views straight out onto the lush green landscape of Aurora, Oregon. The best part is that oculus-style atrium in the center of the living room.

Pitch House by Iñaqui Carnicero

pitch house 2

pitch house 3

pitch house 4

The dramatic ‘Pitch House’ of Madrid by Iñaqui Carnicero uses textured concrete to transition visually into its sloped, rocky surroundings. Using wood as formwork for concrete, and leaving the resulting textural imprint behind, lends a richness that the material usually doesn’t have. Glazed walls reflecting a crystal-clear swimming pool on the terrace don’t hurt, either.

Casa Dem by Wespi de Meuron Romeo Architetti

concrete wespi 1

concrete wespi 2

casa dem

casa dem 3

From street level, this blocky concrete house doesn’t look like much, but its beauty is hidden on the other side of the slope. Casa Dem by Wespi de Meuron Romeo Architects was made with several different types of concrete, including smooth, minimalist textures and rougher, more gravelly textures for an unexpected and beautiful contrast. The house is defined by its many square- and rectangle-shaped cutouts, from the smaller ones on the facade to the openings for windows and doors.

Low-Cost Modernist House by Terra e Tuma Arquitetos

vila matilde

vila matilde 2

vila matilde 4

vila matilde 5

Cement blocks are more commonly associated with prisons than residential architecture, and when you hear that they’ve been used to create a remarkably low-cost home, your expectations might be low. But Terra e Tuma Arquitetos pulled off quite a feat with Vila Matilde, an ultra-affordable modernist home in Brazil. Despite these cheap and typically ‘cold’ materials, the space feels comfortable and homey, with special thanks to plenty of natural light and a clever design incorporating a plant-filled courtyard.

Casa Brutale Cliffside Concept

casa brutale i

casa brutale ii

casa brutale iii

casa brutale iv

On the other side of the spectrum is Casa Brutale, a residence so luxurious and dramatic it seems like it could never be real. But this modern villain’s lair cut directly into a cliffside by OPA is actually under construction, with most of the interior spaces tucked beneath a glass-bottomed swimming pool for lots of watery reflections.

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Cold Yet Comfortable 13 Surprisingly Inviting Concrete Home Interiors

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Extreme(ly Comfortable) Camping: 13 Rugged Off-Road Trailers

28 Feb

[ By SA Rogers in Technology & Vehicles & Mods. ]

camper trailer main

If the standard camping trailer just isn’t extreme enough for you, maybe a compact ‘bug out trailer’ with monster wheels, a full kitchen and a pop-up roof tent will satisfy your survivalist impulses. Designed for adventurous off-roading types, these trailers are designed to facilitate max comfort no matter how far out into the wilderness you may wander.

Schutt Xventure

xventure

xventure 2

xventure 3

From the same company building trailer platforms for the armed forces comes the ‘Xventure,’ a severe-duty trailer packed with military-grade gear. It’s got an all-aluminum weldless construction, electric brakes, a removable tailgate offering a heavy-duty work surface and a large front utility cabinet holding jerry cans, tools, lighting equipment and more.

Turtleback Weekender

turtleback weekender

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Made in Phoenix, Arizona, the Turtleback Weekender is a lightweight aluminum trailer with marine-grade electrical components, Lockable exterior compartments, cargo rack, kitchen, shower and more. It has a small frame to fit standard family vehicles, so you don’t need a huge beefy truck to transport it. Use the roof rack to carry items like kayaks, and as an elevated tent platform.

Tigermoth Trailer

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This compact trailer is a workhorse, taking you off-grid in comfort while weighing just 900 pounds so it can be towed just about anywhere. The Tigermoth camping trailer boasts a side-hatch entrance, built-in LED lights, running water, power outlets, USB ports, a mounted toolbox, roof racks, cargo decks in the front and the back, and optional solar panels.

Moab Fort by Bivouac Camping Trailer

bivouac 1

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moab

“Designed to go beyond pavement where camp sites are declared, not rented,” the Moab Fort by Bivouac Camping Trailer makes off-grid exploration more comfortable without requiring a huge, bulky setup. It’s a small utility trailer packed with cargo space for bikes, canoes, tents, propane tanks and any other gear you want to bring along. Various parts extend outward, like tables and sun shades.

OPUS Self-Inflating Camper Trailer

opus trailer 1

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The inside of this camper trailer is surprisingly swanky given its low profile, and unlike traditional pop-up camper trailers, the OPUS self-inflates within 90 seconds into a well-ventilated multi-room space. The full setup includes a kitchen with a stove, sink and refrigerator and a seating area that converts into a bed.

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Extremely Comfortable Camping 13 Rugged Off Road Trailers

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How to Educate Your Clients to Make Them Comfortable and Get Stellar Shots

14 Mar

We’ll never forget the look on one of our earliest client’s faces when she arrived at her photoshoot. She stepped out of her car and saw our smiling faces waiting, cameras in hand, ready to take her photo. Abject terror is an understatement. We spent half of the shoot calming her down, soothing her nerves, and making her feel right at home with the camera. Meaning we had half has much time to get the stellar images we were being paid to get.

Her deer-in-the-headlights expression has stuck with us as a constant reminder, that no matter how comfortable we are as photogs BEHIND the camera, most of our subjects in FRONT of the lens are not used to being there. We think of her every time a new client books with us, because the fault was entirely ours for not properly educating her before her shoot.

client-education

An educated client is a confident one. The onus is on you as the photographer to over-educate the client before their shoot: it doesn’t just create happier, more comfortable photo subjects, it helps you create the images you’re both dreaming of. Our goal is to always become stronger in educating our client at each stage of their shoot. We divide client interaction into four distinct categories, each with its own ideal outcome:

#1 Pre-client phase

This phase is when a future client knows about you, but isn’t necessarily in the market to hire you right away. This is the time to develop an indirect relationship with them, and begin the education process before they ever hit send on your contact page.

Your brand is spread out across multiple locations: everything from Instagram, to your interactions with guests at weddings, is announcing who you are, and what you’re about. One of our biggest goals with clients, is for them to be confident that they can trust us to be really solid humans. Being a genuinely good person, is an increasingly valuable commodity in this complex world of endless information. So, when we first started out, we set the simple plan of introducing ourselves to future clients, with every piece of media we created, no matter how subtle.

client-education-2

We knew we had zeroed in on our voice when we began getting email after email saying things like, “I feel like I know you so well already!” or, “We’ve never met, but I just think you’d be so fun to have at our wedding.” BINGO, this was our goal!

Creating a client who trusts you, begins way before you think it does. It doesn’t only hinge on email conversations, or some copy on your website. People research: your personality, brand, likes and dislikes, are attached to every piece of information you put out there, whether it’s a Facebook post or an interaction with a wedding guest.

If you mention something in a blog post that you absolutely love shooting, whether it’s a location, style, or piece of inspiration, people hear that. We casually mentioned that we love having dogs come with on engagement shoots, and suddenly our next three bookings all brought their pups, as we jaunted around town taking their photo.

client-education-5

This also works in reverse—without getting negative, if there’s something you despise during shoots (for example, we cannot abide jumping shots or fake smiles directly at the camera), talk about the opposite so people subconsciously gravitate away from it. Keep your brand consistent and true to yourself, and your future clients will begin developing trust in you, and understand what you’re all about before they ever contact you.

Education Goal: Let the world get to know your personality and trustworthiness, and in the process, subtly educate people on what you want.

#3 New client, pre-shoot phase

Woohoo! You’ve got a new client who just booked a shoot, and now they’re sitting around twiddling their thumbs while they wait for the shoot date. What are you going to do with them in the interim?

client-education-3

This time frame is solid gold, if you use it well. We realized early on that we could save ourselves a ton of time, and repetitive emails, if we just listened a little more closely to what clients were asking us, and beat them to the punch. The most common questions we get before a shoot are:

  • What should I wear?
  • Where should we go?
  • Do you even KNOW how stupid I look in photos? Wait, this isn’t a question, really. I’m telling you I’m the most awkward human on the planet.

Since we can confidently predict that a client will email us with those questions (and a few more that are more or less consistent depending on the shoot style), we head them off at the pass, and send out a handy little info packet as soon as they put the deposit down on the shoot. In this fun little PDF, we cover clothing options (including How to Put Together an Outfit 101, How to Coordinate with your Lovah, and so on), recommend locations in their area (or lead them to come up with their own ideas by suggesting types of locations that you prefer shooting in), and tell them in no uncertain terms that even Naomi Campbell thinks she’s awkward (probably not a true fact) and that we have our tried and true methods of making anyone look good. At this point, an educated client is a confident client, and confidence is the #1 thing you want when they walk in the door to the shoot.

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Education Goal: Have the client prance into the shoot feeling like they brought the right clothes, look bomb as can be, are in capable hands, and won’t seem like a nob on camera.

#3 Current client – shoot day phase

The day has finally arrived, the batteries are charged, the lights are on, the client is taking their first foray into being a model. What’s the best part about being the photographer? You are the one in full control of the mood, atmosphere, and pace of the shoot. Ah, the sweet smell of owning your territory. There’s nothing better, or more important on a shoot.

Okay, so you’re also at the mercy of the person in front of your lens, but the goal for the shoot is to create an ongoing verbal education, so your client is equipped to work with you in creating images together. Every photographer is a unique snowflake, and you’ll have their own methods and style for how you arrange and conduct yourself during a shoot. But the only way to tackle this, is to keep it real by continuing the extension of your brand, that you’ve been putting out there all along.

client education (3 of 1)

Our personal strategy, honed through shooting each other through long stints of travel (and never wanting a client to look like a deer in the headlights again), is to talk a ton. Keeping the atmosphere light is what suits us best and makes our clients happiest, but that’s not necessarily the best fit for all photographers. We just watched a documentary on Richard Avedon and couldn’t stop laughing because he was SO DARN SERIOUS all the time—talking about dead dogs, and the end of life with his clients, and otherwise basically being silent! His whole methodology gave us cold sweats, but it was completely true to who he was, and more importantly, obviously produced master-level work. We have complete and utter respect for him, because he practiced his craft in the precise manner that got him the results he was looking for, and was truest to his own brand (even if he wouldn’t have described it as such). Be the same way: cultivate your own methods of shooting and own them.

Education Goal: Make the person in front of the camera think like Beyonce. Or a dead dog, depending on what kind of shot you’re going for.

#4 Archived client – post-shoot phase

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The shoot is over… now what?

Post-shoot is the time when it’s easiest to drop-off in terms of client education. The normal routine is to send the images their way, drop them a little thank you note, and move on with your life. But this is such a great time to step your game up, and help yourself out in the process!

Depending on how you deliver images, sending along a detailed explanation of next steps is a lovely last touch. Explain to your clients how to download, share, and order prints—the things that seem so simple to us, when we deal with them all day long, are surprisingly complex for the first-time print orderer or mother-in-law trying to download a set. We strictly use an online gallery for deliveries, but many photographers are still sticking with a thumb drive or other physical delivery systems. Whatever you choose, make it user friendly and simple, and explain it in detail!

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At this point, your client is riding the high of seeing their own images come to life, after so much thought and effort went into them. May we humbly suggest taking advantage of this energy by asking for what you want! In most cases, we are thrilled if a client is happy and recommends us to their friends. At some point, we realized, “Why are we just sitting around hoping that will happen? Why don’t we ask them for help with referrals?”

The key here is to provide excellent service throughout the customer experience, and help educate them towards an experience that benefits not only them, but your business in the long term. Be specific about what you’d like them to do; ask them to like your Facebook page, follow you on Instagram, or tell their friends about their experience with you. This isn’t opportunistic or tacky when it’s done right, and most importantly, when you’ve gone above and beyond in customer service, most people are MORE than happy to pass your name along!

Lastly, sending a thank you note or gift, depending on the client, is a classy little touch that we absolutely adore doing. We look forward to the end of each wedding season, when we sit on our living room floor surrounded by individually-chosen prints and gift boxes and handwritten notes to each of our couples and send a bunch of love out into the world.

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Education Goal: deliver an excellent product and encourage the client to rave about you to their friends.

At the end of the day, the relationships we create through photography never fail to blow us away with their depth and compassion, and educating a client throughout their experience with us makes all the difference. This is a work in progress, and we’re always looking for ways to improve our game, so we’d love to hear your strategies in the comments.

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8 Tips to Help Make People Comfortable for Their Portrait Session

04 Feb

Portrait photography is an incredibly complex subject to master. You have to worry about a variety of technical matters, including your lighting, location, time with subject, color temperatures, and your composition. In many situations you will be moving around an environment quickly and changing your lighting on the fly. It is a lot to pay attention to, and coordinate at the same time.

Business Portrait Session

On top of all of this, you must figure out how to make, and keep, your subject comfortable throughout the entire session. No matter how much is going right or wrong, or what is going through your head, your primary attention must always be on your subject.

Keeping the subject comfortable and natural is an art form in itself. Obviously, it’s not always possible. Some subjects will be impossible to get through to no matter what, but most of them will rise to the occasion if you can foster the right environment. There are many different ways that portrait sessions can vary, but here is how I like to approach photographing my portrait subjects.

1. Assess the subject’s personality

Each subject will have a different relationship with the camera. Some will have done this before, and will be all business. Some will be extroverted and will love the attention. Some will be uncomfortable at first, but will open up easily after a little time together.

Business Portrait Session

The toughest group are subjects that come in incredibly uncomfortable and stiff, to them you are worse than the dentist. Seriously, there are many people that would much rather go to the dentist than to be photographed by you. These subjects will be the toughest to work with because they, “know I look terrible in front of the camera.” They know this because they know how uncomfortable they get, but they only get uncomfortable because they know they photograph badly. This is a catch 22 that you will have to scratch and claw your way out of, so to speak.

Is your subject extroverted or introverted? Do they like to joke and talk, or are they more reserved. Are they in the middle of a busy day, or do they seem more relaxed. Do they give you a stiff smile? These are all cues that you can pick up on, to help you figure out the best way to get through to them. The better you can understand your subjects, the better you will be able to get them to enjoy working with you, and to eventually feel comfortable with you and the camera.

2. Talk with your subject before the session

Whenever possible, when you first meet your subject, introduce yourself first. Ask them how their day is going to get them talking, then tell them about what you will be doing together. Many subjects will have no idea what to do, or what is about to happen, and will become stiff, nervous, and awkward.

Business Portrait Session

Explain how the session will go, and what you would like them to do. Maybe tell them that you are looking for natural images, casual smiles, and comfortable poses. Let them know that you will tell them what to do over the course of the session, but also mention that if they have ideas that they should bring them up. Is there a way that they feel comfortable standing? Tell them to speak up. Do they want to try something? Tell them to speak up. The best shoots are ones that turn into a collaboration between the photographer and the subject.

3. Help them pose, then change it often

Tell the subject that you will do some posing but that you also want them to stand in a way that is comfortable for them. You can have your subjects play a part in the posing (a few will be bad at this, but most will be good). Ask them, “How would you naturally stand or lean here?” Give them a couple suggestions of what to do by demonstrating a pose. If necessary, put a few example images on your phone or tablet to show them. Keep them moving. Ask them to slightly change their pose every few shots. This will keep them fluid and comfortable, instead of stiff and standing still.

The hands are just as important as the body pose, if not more so. If the subject’s hands feel comfortable, there is a good chance the rest of them will fall into place. Some subjects can get very stiff with the hands if you don’t give them direction. Do you want the hands in front of them, in their pockets, or crossed arms? I usually start by giving these suggestions, and asking them to place their hands in a way that they would normally stand. This often yields a very comfortable pose. Then when I have exhausted that, I will ask them to cross their arms to break them into another comfortable pose, then go from there.

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Changing the pose at the right times is a very important tool. The second your subject starts to look uncomfortable, get them to do something different. Change their hands or their stance. Move them to another location. Every time you break the stiffness is another chance for them to reset themselves into a comfortable pose.

4. Tell them what they are doing right

If your subject is doing something right, tell them! Give them positive reinforcement. Never tell them they look awkward, or they will freeze up even more. I constantly say some variation of, “This looks great” or a more specific compliment. The positivity just keeps things flowing and going in the right direction.

If you like someone’s smile, let them know that. They will instantly feel good, and it will help them recreate that look when you need it. For a few people, when you say something like that, it will kill their natural smile. Pay attention for these people, and obviously stop saying that to them, but for many this will help them recreate that look constantly as you need it. You can say, “Give me that smile from before.” Then if they have trouble doing it, plead and beg them for it in a funny way so they feel comfortable again.

Business Portrait Session

You can tell subjects not to do specific things, but be careful with how you do that as it can kill your momentum. Instead of saying, “Your hands don’t look right,” say, “I think your hands might be a little better this way.” Even your constructive comments can be made in a positive way.

5. Have conversational topics and jokes prepared

Ask lots of questions of the subjects that do not seem to be in a rush. For the ones that need to run out of there, you can only do so much. Even for these people, I will ask a couple simple questions at the beginning, such as, “Are you from New York” or “How has your day been.” Just these alone will give them a chance to talk, and you can go from there. For most people who are not in a rush, I will go a lot further and try to hone in on a topic that of of interested to them. I find that a good conversation over the course of a session, can make the whole session much more comfortable. The more you get them talking, the more they can break out of their shell. At the very least, they will like you.

Business Portrait Session

You do not need to write knock-knock jokes, but think of some funny things ahead of time to talk about, or to use in situations where you are desperate. When a subject begins a session by telling me how much they hate being photographed, I try to say something like, “Well you’re going to hate me then.” A dentist joke will work as well. I then comfortably tell them that they are in good hands, and not to worry. A quick and funny comeback for something like this will make them feel like you are prepared.

Sometimes when I need a smile, I will tell a subject to give me their most uncomfortable smile. This is only in certain moments though. I will never, ever tell the subject directly that they look uncomfortable. That is a road you do not want to go down, but I will make a joke about a stiff smile before they start trying to smile to make a point, and to make it a little humorous.

Have them smile with their whole body. Show them the difference between a smile just with their mouth, and then one with their entire face and body. There’s a big difference between the two, and framing it in this way can explain to them what they should be doing. The shutter click is such a finite moment that it helps if they think of the session as one long video where they are moving into their smiles, and not just turning them on suddenly.

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Often you will have to make slight tweaks to the way a subject is posing. Having a subject put their chin up slightly can be a very good way of getting rid of a double chin, but it also ruins the spontaneity of the moment. The same thing goes when posing people in a chair. Sometimes, the most flattering way to sit is the most awkward. When I have to do any of this, after I will say something like, “Now look natural.” Just the idea of how stiff they are once you do these poses, mixed with that comment, has the frequent effect of relaxing them and bringing out a smile, even with their chin up.

Besides that, I will have conversational topics that I try to bring up on the fly when needed, such as current events, sports, or random stories that I can think of.

6. Use the strengths of your personality to your advantage

Business Portrait Session

Are you an extrovert that can charm and joke with anyone? Then you should have an easier time getting your subjects to laugh and open up, but at the same time you will need to be careful not to overdo it. By talking too much, and commanding the attention in the session, you risk stopping the subject from having their own personality show through. All your images can end up looking the same, as they are the expressions of your subjects laughing at your jokes or comments. If this is naturally you, make yourself ask questions, and stop and listen a little bit more. Making them laugh is fantastic, but it is also different from creating an environment where they feel comfortable enough to open up to you.

Are you an introvert who gets uncomfortable trying to joke and talk with subjects that you have just met for the first time? This can actually be an advantage when you play your cards right, but this is a situation where gaining experience working with people is necessary. In this case, your advantage is your ability to listen and react. Ask your subjects questions, then play off what they say. Pay more attention to their emotions. Get them talking about interesting things that they are passionate about; have them open up that way.

Business Portrait Session

Still be confident and explain what you are doing, but play a more reactive role. Watch videos of other portrait photographers, both the talkative and the quieter ones, and pay attention to what they say to help you improve. Work on funny things to say that you will have in your pocket when you need them, as this will be your initial disadvantage. You will need to work more at first to be good at all of this, but after enough experience, the advantages can swing back in your favor due to your adept listening ability.

7. Don’t show them the images while you are shooting

Sometimes subjects will insist on seeing the images, and you will have no choice, but I always try to get out of having to show the subject the images until the end. I will often say that we can look at the images after, as a way to put them off. Having the subject look at a photo of themselves, especially if they seem self-conscious, can ruin their ability to feel comfortable later on in the session. In addition, two out of 10 shots are usually good anyway and the other eight will never see the light of day. But if they are looking at the back of that camera they will sure as heck see those eight!

Business Portrait Session

For the most uncomfortable subjects, often there is no chance that the photos at the very beginning will be that good. You are just going through the motions as you are trying to make them comfortable over the course of the session. There are not that many situations where the subject seeing the photo is better, unless the subject seems very comfortable from the start.

8. Know that you can’t win them all

You will probably lose a few. You can only do the best with what your subject gives you. Portrait photography can be stressful so always keep that in mind. You can only work with what the subject is able to give you. Do your best for all your subjecs and push and spend more time with the ones that are having trouble, but let’s be frank, some subjects are just better that others.


fastflash_bookStrikingThePose2If you want to learn more about portrait posing and working with people, pick up one of the dPS ebooks by Gina Milicia Portraits: Striking the Pose (left) or her brand new one called: Fast Flash for Portrait Perfection (right).

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How to Help Your Clients Feel Comfortable In Front of Your Camera

09 May

Introduction

This article is an excerpt from the newly released and critically acclaimed Natural Light Couples Photography Workshop by SLR Lounge. This 8 hour workshop on DVD has been designed from the ground up to teach photographers how to create professional portraiture using just a camera, reflector and their creative eye. Master planning, posing, lighting, shooting and post producing beautiful natural light portraiture in this gold standard workshop. Learn more by clicking on any of the links above, or at the end of this article.

Article Overview

If you have ever shot portraiture, then you probably know how difficult it can be to get your subjects to be comfortable when in front of the camera. Probably one of the biggest challenges in creating a great portrait is getting your subject to emote the types of expressions that you want for your imagery. It is a challenge that every portrait photographers will face virtually on every single shoot, which is why it is such a large area of focus in our workshop.

We have found that the majority of people have a hard time in front of your camera for two primary reasons. If you can address and resolve these two issues, then you will immediately find an improvement in the emotion you are capturing within your subjects and images.

So, let’s jump in and discuss these two issues and how we can resolve them.

Reason 1. Clients Lack Basic Posing Experience

Professional actors and models are comfortable with being in front of a camera because for the most part they know how to act/pose in front of a camera. But, let’s be honest, as portrait photographers, the majority of our clients are going to be people that aren’t professional actors and models.

Instead you will generally have clients with little or no experience at all in front of a camera. Due to this lack of experience, your subjects are naturally going to be nervous because they do not know how to pose or what looks good in front of a camera.

The beginning of every shoot for our studio, Lin & Jirsa Photography, starts the exact same way. We start each portrait session by teaching our clients several simple posing techniques. We refer to our posing system as “Foundation Posing Framework” and we teach it extensively on the Natural Light Couples Photography Workshop and all the images that we will be showing here are from the workshop.

Now, when we instruct clients, we are avoiding a lot of the details and technical explanations. What we are doing, is simply giving them a foundation of what to do in general when posing. This Foundation Posing Framework creates a simple and common set of posing vocabulary making it incredibly simple to communicate poses to your subjects.

When starting the instruction, I ask my clients, “Have you ever wondered why celebrities always look good when they pose on the red carpet? It’s cause they know the posing basics! Do these things, and all your friends will wonder why you guys are so photogenic in every photo you take.”

Before teaching them the basics, I generally will take a quick photo of them. Once they have learned the basics, I take another portrait simply with the intent of showing them how big of a difference the posing tips made, and how great they look in the photo. Virtually every time my clients see that first great looking shot, they immediately and visibly relax. They now know that look great, and that they can rely on you, as the professional, for posing instruction. At this point, I remind them that I will be helping pose them throughout the shoot, so they don’t need to feel like they have to remember everything they just learned.

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Now this entire process only takes about 10 minutes. You will not only start capturing better photos and expressions from the start of your shoot, you will also find that about half way through a portrait session, your clients will start doing all the posing on their own! All you have to do is use keywords from the Foundation Posing Framework and say, “V-up and look at each other” and boom, they do it all by themselves!

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Reason 2. Your Clients Don’t Know You Yet

The second reason reason why your clients will feel awkward during the photo shoot is really common sense. It is simply because they are not comfortable with you yet. Hence, they will be more reserved with their emotions, (especially if they have just barely met you for the first time!) making it difficult to capture natural and genuine expressions.

The bottom line is that you will have to connect with your clients in a personal way, as quickly as possible, and have more than just a surface level “photographer-subject” relationship.

On the Natural Light Couples Photography Workshop, we show a lot of the interaction that I have with Ryan and Jackie. Ryan and Jackie are our actual clients, and this is my first time shooting them. So you can literally watch me build up this relationship during the shoot as I joke around and have fun with them.

Since each photographer has their own personality and shooting style, they will connect with their clients differently. I tend to joke around a lot with my clients, self-deprecate, poke fun, tell stories, etc. Anything I can to help them feel like I am their friend, not just their photographer.

Interestingly enough, I find that if I focus on the guy, making sure he is having a good time, the girl is quick to relax as well. This is because in general, we have found that guys generally are not into taking photos. Instead, the guy is going along with it essentially as a “favor” and the girl is constantly worrying about whether he is bored, having fun, acting natural, etc. So, once the guy is having a good time, the girl stops worrying about him and relaxes as well.

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When Working with Solo Subjects Repeat Everything Above

The same rules still apply when shooting a subject solo, whether it is for portraiture, editorial or fashion. Prior to the photo shoot, we talk about everything except for photography with the client. Instead, get to know your client and just have a good time. This conversation before the shoot helps to break the ice and will make your client feel comfortable during the shoot since your client will look at you as more of a friend, a real person, and less as a photographer.

Once you start the shoot, remember to still coach your subject and show them some shots taken at the very beginning of the shoot. Seeing great photos of themselves right at the start of the shoot will again help them to realize they already look great, so they can relax and have a good time.  

If they point out something that they don’t like in your initial photos, you can keep that in mind throughout the rest of the shoot and maybe show them images again here and there to make sure they are happy with the photos.

Conclusion & Learn More!

If you are interested in learning more, join us on the Natural Light Couples Photography Workshop. This 8 hour workshop on DVD teaches photographers how to create professional portraiture using just a camera, reflector and their creative eye. We cover how to:

1. Plan and prepare a moodboard with clients
2. Pose and instruct clients using the Foundation Posing Framework
3. Modify and perfect the scene’s natural lighting with a simple reflector
4. Work through 5 different scenes and locations utilizing different set props and activities
5. Compose and shoot consistent, creative imagery
6. Post produce a professional final product

Learn more by Clicking Here.

Post originally from: Digital Photography Tips.

Check out our more Photography Tips at Photography Tips for Beginners, Portrait Photography Tips and Wedding Photography Tips.

How to Help Your Clients Feel Comfortable In Front of Your Camera


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