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Posts Tagged ‘“Car’

This Lamborghini is ‘the world’s fastest purpose-built camera car’

25 Apr

A post shared by Nathan Garofalos (@nathangarofalos) on

If you like fast cars and expensive camera gear, look no further. What you see above is a Lamborghini Huracan with a $ 500,000 dollar camera gimbal attached to the front—a machine its creators have dubbed “the world’s fastest purpose-built camera car.”

Created by Incline Dynamic Outlet (IDO), a California-based company that usually specializes in aerial camera rigs, the so-called Huracam was built over the course of ‘many months.’

The frame for this elaborate setup is a $ 200,000 Lamborghini Huracan. Attached to the inside of the hood of said Huracan is a half-a-million dollar camera gimbal setup created by Gyro-Stabilized Systems (GSS) and fabricated to fit the vehicle by IDO. Inside the gimbal is a RED Helium 8K camera with the option to mount multiple lenses—a fittingly expensive camera for an unbelievably expensive camera car.

If you’re wondering how IDO was able to mount the gimbal inside the hood of the Lamborghini, it’s because the Huracan is a mid-engine vehicle. This means the massive 610-horsepower V10 engine sits towards the rear of the car, centered behind the driver and passenger seats, effectively turning the hood of the car into a trunk.

Unmodified, the Lamborghini Huracan has a zero-to-60 speed of 3.2 seconds and a top speed of more than 200 miles per hour. We don’t have the specs on how well it performs with the massive camera attached to the front, but it’s safe to say there’s a slight sacrifice in speed and acceleration.

Below is a gallery of Instagram posts showing off the Huracam in all its glory:

A post shared by The Huracam (@thehuracam) on

A post shared by The Huracam (@thehuracam) on

A post shared by The Huracam (@thehuracam) on

A post shared by The Huracam (@thehuracam) on

A post shared by The Huracam (@thehuracam) on

A post shared by ArmedBandit Media (@armedbandit) on

A post shared by Trevor Thompson (@trevorfromwherever) on

There’s no video captured with the 8K setup yet, but the first snippets shouldn’t be too far away. The team has already partnered up with Sharp Electronics for the first project with the Huracam.

Articles: Digital Photography Review (dpreview.com)

 
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World’s Largest “Car Vending Machine” Dispenses Real Bentleys & Ferraris

10 Jun

[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]

Combining architecture, advertising and technology, this car dealership lets users punch in numbers to bring their vehicle of choice down a 15-story showroom looming above in full view. The tall lit-up facade of Autobahn Motors acts as a billboard and show space, letting fans scope out a Lamborghini from a distance then take it out for a test drive on the streets below.

The design responds in part to the lack of surface real estate in this space-crunched island city-state, but it also serves as great marketing for the business. While not the first such automobile-vending tower in the world, it is the largest, and it works quickly: a user-selected vehicle can be brought down in just two minutes from the floors far above. Given land scarcity in cities, this unusual-looking typology makes a lot of sense, and could start to spring up in other places as well.

Meanwhile, for those in the United States: Carvana has smaller versions located in Austin, Texas and Nashville, Tennessee. These are less a response to density issues and more driven by marketing and novelty.

And while the towers aren’t quite as tall the effect is still pretty neat – modular platforms provide vehicles on demand from an array of sports cars, hatchbacks, minivans and trucks.

As a bonus for fans of quirky interactivity: their system operates even more like a vending machine – users are given a giant coin to insert, which lets them bring down the vehicle of their choice from the display racks above.

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[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]

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