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Posts Tagged ‘Brandalism’

Brandalism: 600 Fake Ads Call Out Climate Conference Sponsors

11 Dec

[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]

paris climate reality

In a massive coordinating guerrilla marketing campaign, 82 artists from 19 countries produced and installed 600 convincing false advertisements around Paris, all targeting major polluters and corporate backers of the COP21 Climate Conference.

paris fake adverts

paris climate bus stop

Orchestrated by Brandalism, these installations were professionally executed, placing real-looking adverts behind panes of glass at bus stops and street corners around the city. The aim: to raise awareness of corporate interests in the talks, particularly those with high fossil fuel consumption, and attempts by such companies to greenwash their behavior and appear to be on the side of sustainability.

paris climate change posters

paris we are sorry

The works came in all forms, from political cartoons to stark photographs showing the realities of climate change and impacts around the world. Some highlighted the roles of specific brands while others spoke more generally to the consequences of global pollution left unchecked.

greenwashing conference talks

From the organizers: “Amidst the French state of emergency banning all public gatherings following the terrorist attacks on 13 November in Paris, the ‘Brandalism’ project has worked with Parisians to insert unauthorised artworks across the city that aim to highlight the links between advertising, consumerism, fossil fuel dependency and climate change.”

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Brandalism: Replacing Bus Shelter Ads with Art in the UK

Over three hundred bus shelter ads across the UK have been replaced with thought-provoking works criticizing capitalist culture by 40 street artists. The …
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Postcards from the Future: London After Climate Change

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[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]

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Brandalism: Replacing Bus Shelter Ads with Art in the UK

17 Jun

[ By Steph in Art & Street Art & Graffiti. ]

Brandalism Main

Over three hundred bus shelter ads across the UK have been replaced with thought-provoking works criticizing capitalist culture by 40 street artists. The ‘Brandalism‘ posters were installed in high-traffic areas, from the busiest shopping district of London to the Leeds  Half Marathon route and even outside Scotland Yard, right under the noses of the police officers lambasted by several of the designs.

Brandalism Urban Intervention 1

Brandalism Urban Intervention 2

“The large print giveth, the small print taketh away,” reads one, while another parodies Harrod’s department store with “Horrids – trite gewgaws, trinkets & trash, the cluster bombs of consumerism.” “The market is dead, long live the market,” a third repeats.

Brandalism Urban Intervention 3

Brandalism Urban Intervention 4

The campaign is a response to the fact that the UK’s advertising industry pays just under 250 per person each year to reach the ears and eyeballs of the citizens i the hopes of selling things like “adjustable mops and leather sofas.” Plus, the industry relies on manipulation ranging from the subtle to the overt, convincing us that we won’t be happy until we make more money in order to purchase all of this stuff. It’s not about catering to our needs, it’s about creating new desires.

Brandalism Urban Interventions 7

Brandalism Urban Intervention 8

The campaign explains, “The fight against advertising is not a fight against desiring. We should want more from life not less, and we should demand it. The question is more of what? This exhibition is about trying to open up questions about the ills created by advertising, the false needs and destructive desires it attempts to distill in us, and it is about trying to reclaim some of the spaces taken from us.”

Brandalism Urban Intervention 9

Brandalism Urban Intervention 5

Brandalism even has a suggestion for anyone who isn’t a big fan of the work their artists produced: “Swapping them is easier than you’d imagine. All you need are some o the magic cabinet keys and a trusty hi-viz vest to remain hidden in plain sight. So if you don’t like what we’ve put up, check out our guide to opening the cabinets, and replace it with something you prefer. Because after all, they’re your streets.”

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Unbelievable Advert: Augmented Reality Bus Shelter Window

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Where the Fishes Sleep: Underwater Homes Shelter Wildlife

Underwater wildlife has been rendered homeless by the rapid dying off of coral habitats. An artist has re-homed those creatures by sculpting houses for them.
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[ By Steph in Art & Street Art & Graffiti. ]

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