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Days Inn is advertising a $10k summer gig shooting sunsets around the US

03 May

Here’s an interesting opportunity for any landscape photographers who need a “summer job” in the most literal sense of the term.

Wyndham Hotels’ property Days Inn—which features a rising Sun as its logo—has posted a job add seeking a photographer to serve as its “Sun-tern” for a one-month gig this summer. The chosen photographer will capture images of the sunset in cities around the US, providing them to Days Inn for use in hotel properties, on the company’s social media accounts, and more.

Days Inn is offering a $ 10,000 stipend for the gig, paid travel expenses, Wyndham Rewards Diamond status, as well as “a glowing recommendation upon completion of the Sun-ternship from Barry Goldstein, Wyndham Hotel Group’s executive vice president and chief marketing officer.”

The company is seeking “a creative amateur photographer,” according to the Sun-ternship Web page. Applicants must be at least 21-years-old, located in the US, and have an open schedule during the project. Anyone can submit an application via email until May 20th, and all applicants should include an original outdoor photo as well as 100 words detailing “why you’re the best person for the job.”

Articles: Digital Photography Review (dpreview.com)

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Posted in Uncategorized

Digital Promoting and On-line Marketing and advertising

26 Mar

Digital advertising and marketing, the advertising of products or brand names by using a number of forms of digital media, differs from regular advertising mainly because it uses channels and strategies that allow a company to analyze marketing and advertising campaigns and understand what exactly is functioning and what just isn’t – commonly in authentic time geofencing marketing.

Computerized advertisers display such things as what on earth is currently being observed, how commonly and for to what extent, promotions transformations, what content material is effective and will not do the job, etc. When the world wide web is, maybe, the station most intently related with superior marketing, many others include distant material informing, versatile texting, portable apps, podcasts, digital bulletins, computerized Television and radio channels, and so forth.

Actually, persons make investments twice just as much vitality on the internet as they accustomed to twelve years prior. And holding in your mind that we say it a fantastic deal, just how individuals store and buy genuinely has modified, which suggests disconnected marketing is just not as powerful because it accustomed to be.

Advertising and marketing has dependably been tied in with associating with all your gathering of folks while in the proper location and with the opportune time. Today, that suggests that you have to satisfy them where these are as of now investing power: in the world-wide-web.

Electronic Advertising and marketing will also be outlined as, “any form of marketing and advertising that exists online”.

The utilization in the Net and also other innovative media and innovation to aid ‘present working day advertising’ has offered ascend into a stupefying scope of marks and language created by the 2 scholastics and specialists. It’s been identified as electronic marketing and advertising, Web advertising, e-marketing and web advertising and marketing and these possibility terms have differed via time.

In mild of the present verbal confrontation with regards to the utilization in the expression ‘computerized promoting’, we figured it’s useful to bind precisely what superior suggests by means of a definition. Do definitions come up with a big difference? We determine they are doing, given that specifically within an affiliation or involving a company and its customers we require clearness that can help the targets and workouts that assist Digital Transformation.

The which means of electronic marketing and advertising is usually formulated to explain that, advanced advertising incorporates overseeing diverse varieties of on the net organization nearness and existences, one example is, business websites, transportable programs and web-based social networking group web pages. This can be along with on the net interchanges approaches including any semblance of world wide web searcher selling; web-based social networking showcasing, world wide web dependent publicizing, e-mail advertising and association programs of action with distinctive websites. These units are used to aid the places of getting new shoppers and providing administrations to existing purchasers that assistance develop the shopper romantic relationship as a result of E-CRM and showcasing robotization. In almost any scenario, for computerized showcasing to be fruitful, there is as however a need for combination of these procedures with customary media, for example, print, Tv set and write-up workplace based mail to be a big element of multichannel advertising correspondences.

The element of electronic levels in supporting coordinated multichannel showcasing is really a significant phase some portion of advanced promoting, however is often disregarded. From various perspectives, this features that it is so imperative to independent storehouses amongst ‘digital’ and ‘traditional’ selling divisions. On the internet channels can also be found out the best way to enable the whole getting course of action from pre-deal to deal to post-deal and even more improvement of client connections.

Why electronic promoting is essential

Electronic media is pervasive towards the point that shoppers strategy knowledge each time and where ever they need to have it. Gone will be the days if the messages folks got about your things or administrations originated from you and comprised of just what you desired them to learn. Electronic media is really a on a regular basis developing wellspring of diversion, news, shopping and social conversation, and shoppers are at this time offered not simply to what your group states with reference for your image, nevertheless what the media, companions, family members, friends, and the like., are stating also. Moreover, they can likely have confidence in them than you. Individuals will need brands they could have confidence in, businesses that know them, correspondences which can be personalized and pertinent, and offers custom-made for their necessities and inclinations.

The 5Ds of electronic advertising and marketing

To comprehend the importance of digital promoting on the eventual fate of promotion in almost any business enterprise, it truly is helpful to contemplate what group of onlookers connections we’ve to grasp and oversee. Electronic advertising and marketing now is about several a larger quantity of kinds of group link than web page or e mail… It includes overseeing and saddling these ‘5Ds of Digital’ which were characterized while in the prologue to the most up-to-date refresh to my Electronic Marketing: Tactic, Organizing and Implementation e-book. The 5Ds for which we’ve to survey customer reception of when and how our business can arrange their utilization are:

1. Electronic equipment – our audiences interact with organizations employing smartphones, tablets, desktop computers, TVs and gaming products

2. Digital platforms – most interactions on these units are by means of a browser or apps within the important platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn

3. Digital media – distinctive compensated, owned and acquired communications channels for achieving and fascinating audiences which include marketing, e mail and messaging, look for engines and social networking sites

4. Electronic details – the perception businesses collect regarding their viewers profiles as well as their interactions with firms, which now demands being safeguarded by regulation for most countries

5. Digital know-how – the internet marketing know-how or martech stack that businesses use to build interactive activities from web sites and mobile apps to in-store kiosks and e-mail campaigns

The post Digital Promoting and On-line Marketing and advertising appeared first on Photonovice.

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Posted in Equipment

Online Customer Development, and Law Organization Advertising

05 Mar

It really is important to take note that lots of regulation business institutions are searching for to extend their clientele by internet promotion simply because the online world is becoming the most important medium for lawyer promoting in the latest situations. The right mix of authorized facts,legal marketing firms Lawyer biography, web page design and style and excellent customer adhere to up will assure that you simply increase the potentials of excellent online shopper growth to achieve the very best outcome. It will be ideal for attorneys to hunt the know-how of ethical customer development in order to receive the optimum consideration of this type of client.

Point out specific polices along with specialist ethical policies guidebook the working of law firm lawyers and it incorporates even client interaction predicaments, so also are adversaries, courts, likely shoppers and also the general public usually. For most situations, the moral benchmarks governing print ads, audio and video adverts, brochure and business playing cards may also implement to all types of lawyer promotion even on-line. It is as a result important for a regulation organization to stay to this kind of ethics. Apart this it has been noticed that a median American use the online to track down a legislation organization, as a result a legislation business that will be wise ample to optimize the potentials in attorney marketing ethics will obtain the very best outcome.

The key reason why with the moral code of conducted that was established up by lots of states were established since there are actually lots of unethical customer progress conditions going on and these kinds of unethical client development could consist of; Malpractices implications, authorized solutions cost forfeiture and exposure to unethical disciplinary actions amongst numerous other points. Unethical attorney promoting like unethical customer relations and enhancement may well result in the suspension or outright cancellation of your authorized web-sites which signifies your site won’t be indexed by search engines like google and yahoo and which volume to a squandered. In certain conditions in which the code of perform dictates that you get your lawful web-site down for overview and restructuring, even the absence of your respective web-site for 24 hrs may possibly adversely have an effect on your rating in search engines like yahoo and a lack of a substantial volume of prospective customers.

The post Online Customer Development, and Law Organization Advertising appeared first on Photonovice.

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Posted in Equipment

Advertising Giants: America’s Amazing Muffler Men

27 Aug

[ By Steve in Design & Graphics & Branding. ]

Before Mad Men there were Muffler Men – 20-foot tall fiberglass statues cast in the thousands to advertise roadside businesses from coast to coast.

Muffler Men are one of the most enduring forms of mid-century American commercial art though the fact that so many were made – and their near-indestructible fiberglass composition – means that a substantial number of these iconic jumbo figurines still stand (literally) today. Muffler Men like “Babe”, snapped by Flickr member Wayne Stadler in 2016, might seem to be a product of post-war optimism and economic enthusiasm but the first one didn’t actually appear until 1962… and he didn’t even carry a muffler.

Our plastic fantastic progenitor was modeled after legendary giant woodsman Paul Bunyan and instead of a car muffler he gripped a big ol’ double-edged ax. The 1960s postcard above (courtesy of Flickr member Allen) stood outside the former Lumberjack Café on Route 66 in Flagstaff, Arizona, where a second statue soon joined the first.

In 1973 the café re-opened as Granny’s Closet, a restaurant in no need of giant lumbermen. In 1992, both figures were moved to the Northern Arizona University (“Home of the Lumberjacks”) campus in Flagstaff where they guard the the J. Lawrence Walkup Skydome.

Hands Across America

The period from roughly 1955 through 1965 was the heyday of Programmatic Architecture, and Muffler Men arrived on the scene when the scene was jumpin’! At least, that’s what Steve Dashew of International Fiberglass must have been thinking when he bought out Prewitt Fiberglass in 1963. Bob Prewitt had designed the Lumberjack Café’s statue and more importantly, the moulds: the heavy lifting had already been done, so to speak. Muffler Men – the term arose from a deal with a nationwide chain of muffler shops – began springing up left, right and center. Flickr member Thomas Crenshaw snapped this snazzily-painted and uber-patriotic example in August of 2012. You wish you looked as good when you’re sixty!

Take This Job & Shovel It

More than a few Muffler men made it across the Canadian border where they were employed similarly to their Yankee brethren. The shovel-wielding roadside giant above hails from Calgary, Alberta where he was snapped by Flickr member Wayne Stadler on a frigid January 2016 day, standing in front of Calgary Tunnelling & Horizontal Augering Ltd. As with most true Muffler Men, paint and minor details such as beards, hats and whatnot may vary between figures but the hands – one upturned, the other downturned – are dead giveaways as to the figures’ origin.

Next Page – Click Below to Read More:
Advertising Giants Americas Amazing Muffler Men

[ By Steve in Design & Graphics & Branding. ]

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Posted in Creativity

Advertising vs reality: microSD memory card speed test

08 Aug

When you’re purchasing a new memory card, the card’s “read” and “write” speed is an important spec. If it’s too slow, you might pass on the card; if that number is big enough, you break out your wallet. But are those speeds accurate? In this video, Tom David Frey of Tom’s Tech Time tested 10 different microSD cards to see how the advertised speeds on the box compare to real-world performance. The results are mostly disappointing… but not surprising.

Frey tested the top-of-the-line microSD cards out there—all 4K-ready, speed class 10 and UHS class 3. And while we wish the test involved regular SD cards, CF cards or XQD cards, since those are more relevant to photographers, the difference between the cards’ read/write speed and real-world performance is still telling. Plus, drone photographers need some love too.

The cards tested include: The SanDisk Extreme PRO, Sandisk Extreme, Transcend Ultimate 633x, Samsung PRO, Sony SR-32UZ, Kingston, Panasonic, Toshiba Exceria Pro, Verbatim, and Patriot EP Series in either 16GB or 32GB sizes. Here are the contenders alongside their advertised read and write speeds:

Frey performed two tests. First, he used a USB 3.0 card reader and ran several programs to test the actual read/write speeds. Then, he took a 4.1GB video file from his hard drive and copied it to each of the cards in turn to gauge real-world write speed.

So… how did these cards perform in real life? All of them (except Panasonic, which doesn’t give read and write speeds…) advertise read speeds of 90MB/s and up, and the fastest of them claim a write speed of 90MB/s. But not a single card topped even 80MB/s read speed, and the fastest write speed reached was 78.81MB/s by the SanDisk Extreme PRO.

The good news is that some of the cards actually outperformed their advertised write speeds, but none of them were the cards claiming lightning fast 90MB/s write.

You can see all of the results for yourself at the 7:30 mark of the video.

Articles: Digital Photography Review (dpreview.com)

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Posted in Uncategorized

Lily Robotics sued over claims of false advertising

14 Jan

Yesterday Lily Robotics, the company behind the waterproof subject-tracking Lily Drone, announced that it was ceasing operation after failing to secure necessary funding, despite $ 34m worth of pre-orders. Now it looks like there’s more to that story: the company has been sued by the San Francisco district attorney’s office over claims of false advertising and unfair business practices.

After a lengthy investigation the attorney’s office alleged that the promotional video, which was used during the initial crowdfunding campaign for the Lily Drone, had not been shot with an actual prototype of the device but a “much more expensive, professional camera drone that requires two people to operate.”

“It does not matter if a company is established or if it is a startup,” District Attorney George Gascón said on Thursday. “Everyone in the market must follow the rules. By protecting consumers, we protect confidence in our system of commerce.”

On its website and in a letter to pre-order customers, Lily Robotics promised it would be issuing refunds to customers over the next 60 days but now the attorney’s office has also obtained an order from a judge requiring the company to return all the money it received from customers and not use it for other purposes. Lily had received approximately 60,000 pre-orders at between $ 499 and $ 899 each.

Articles: Digital Photography Review (dpreview.com)

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D500 owner formally accuses Nikon of false advertising

17 Jun

A disgruntled D500 owner has taken out a legal warning against Nikon advertising the camera as offering ‘integrated Wi-Fi.’ In the equivalent of a cease-and-desist order. Andreas V, from Butzbach, Germany says, that the term is misleading, given there are unusual restrictions to using the function.

In the case of the D500, you need to use a compatible Android device with Bluetooth LE and the Snapbridge app to enable Wi-Fi: a restriction that is not commonly shared by other cameras, including Nikon’s own D750 and D7200 models.

The D500 does have integrated Wi-Fi, but you can’t necessarily use it in the way you might expect.

As highlighted in our review, although the D500 does have integrated Wi-Fi, it is distinctly reluctant to make use of it, mainly relying on the low bandwidth ‘Bluetooth LE’ technology for file transfer. At present even this system is available only to users of compatible Android devices, since an iOS app will not be available until later in the year. Unlike the D7200 and D750, there’s no way to directly make use of the camera’s Wi-Fi: it can only be initiated using Bluetooth from the Snapbridge app.

Part of the customer’s complaint was that it was reasonable to assume he’d be able to use his camera in the same manner as he had his D7200, and that the labels on the box indicating compatibility with Apple devices implied the function was already available to users of such devices. He goes on to highlight that it would be possible for Nikon to offer a simpler (and more readily accessible) Wi-Fi system via a firmware update.

The story, first reported in the German magazine Digitale Fotografie, and subsequently on Nikon Rumors, has attracted mixed responses. While there have been plenty of predictable ‘he should have done his research’ comments, there have also been words of support from people who believe Nikon should have made the system’s limitations clearer (or made the Wi-Fi simpler). What do you think?

Articles: Digital Photography Review (dpreview.com)

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Yahoo and Flickr Renege on Their Paid Advertising Free Accounts

03 Jul

The New Yahoo Advertising Tool Bar on Flickr is Ugly

One of the things that I’ve liked about being able to pay Yahoo and Flickr $ 24.95 per year, is that it comes with an advertising free experience. The deal between Yahoo and Pro accounts is simple, and can be summed up in Flickr’s own words: “No ads in your browsing experience.”

While new Flickr Pro accounts are no longer available, all existing Pro accounts were given an opportunity to grandfather in their Pro accounts and continue them ad free. If users want an ad free experience now, they have to pay double the price as the old Pro account, but it’s still an option.

In the past, when paid accounts on Flickr have complained about advertisements, Flickr pointed them to a toolbar that a user likely installed: “If you are pro, we don’t show you ads on Flickr, but you may have unintentionally installed a browser toolbar, extension or add-on that is serving them.”

I’ve always respected Flickr for offering this ad-free option, it’s a refreshing departure from Facebook, where we are bombarded with ads at every turn.

Unfortunately, today Flickr has reneged on their advertising free account by forcing a new Yahoo tool bar on all Flickr users, both those with free ad supported accounts and those of us with paid ad-free versions. It’s an ugly intrusion to an otherwise beautiful new Flickr. It also advertises at me on *every* *single* *page* on Flickr — a bunch of Yahoo services that I *do* *not* *want.*

Complete with a Yahoo logo, the forced real estate takeover also offers me Home, Mail, News, Sports, Finance, Weather, Games, Groups, Answers, Flickr, omg!, Shine, Movies, Music, TV, Health, Shopping, Auto, Travels, Home.

There is no way to disable this forced tool bar. Worse it follows you as you scroll down the page. It never goes away. As of right now it is impossible to be on any page on Flickr without having these hyperlinked ads in your face.

I think these advertisements are just awful. I think they are distasteful and I think it’s unfortunate that Yahoo is so greedy that they cannot be satisfied with our simply paying them for an ad-free experience. If Yahoo cannot make enough money off of Flickr, then increase the price, or give us an option to pay more and remove this intrusive forced advertising bar.

Flickr is supposed to be an elegant, paid, ad-free, photo experience — or at least one version of it is. Forcing advertisements like this on ad-free accounts is wrong. Flickr should give all paid accounts an option to x out this ugly marketing based tool bar and make it go away.

There are few things as annoying as having a toolbar forced on you with a bunch of advertising links to things that you do not want. You can follow user reaction to this new forced tool bar in the Flickr Help Forum here.

You can and should do better than this Flickr.

Thomas Hawk Digital Connection

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Posted in Photography

Behind the scenes of the Hasselblad H5D advertising campaign

20 Mar

Photographer Henrik Sorensen has uploaded an interesting behind-the-scenes YouTube video of his recent ‘submerged fairy’ shoot for the advertising campaign for Hasselblad’s H5D digital medium format camera. Taking inspiration from Danish folklore and its royal history he opted to use a submerged castle interior as the backdrop. Click through to watch the video (via FStoppers)

News: Digital Photography Review (dpreview.com)

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Ad-Free Advertising: A Void Billboard of Nothingness

01 Jan

[ By Steph in Art & Sculpture & Craft. ]

Void Billboard Lead Pencil 1

Passing over the border between the United States and Canada near Vancouver, travelers take in this unexpected sight: an odd metal billboard advertising nothing but air. Clean air. ‘Non-Sign II‘ by Lead Pencil Studio was commissioned by the U.S. government to draw attention not to some product or service, but to the landscape.

Void Billboard Lead Pencil 2

From afar, it looks like it could be a flock of black birds, or particles of matter coming together to form the edges of a rectangle. The metal sculpture measures 30 feet high and 50 feet wide.

Void Billboard Lead Pencil 3

What is framed in that open rectangle that would normally contain an appeal to your consumerist impulses is simply sky.

Void Billboard Lead Pencil 4

Lead Pencil Studio consists of Seattle duo Annie Han and Daniel Mihalyo, whose respective backgrounds in art and architecture meet somewhere in the middle in each of their works. Says Mihalyo, “Why shouldn’t there be a whole realm of architecture that’s nonfunctional…and really just meant for experiencing space for its own sake with no practical purpose whatsoever?”