My shot of the Kimmel Center for the Adorama photo contest took one of the 3rd place prizes!
http://contest.adorama.com/entries/36329
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Posts Tagged ‘Adorama’
Mendel Mendlowits, founder of Adorama has passed away
15
Apr
 |
| Photo by Joe McNally, used with permission. |
Mendel Mendlowits, the charismatic founder of camera retail giant Adorama, passed away on the morning of April 8, 2020 at the age of 76. The company he founded in the 1970s announced the news yesterday on its blog.
‘If you ever had the honor of speaking with Mendel Mendlowits for any more than five minutes, you weren’t likely to forget him. His piercing, curious eyes stayed riveted on you throughout the conversation. His insatiable curiosity could turn a quick “hello” into an hour-long discussion. It was this curiosity, and his unstoppable drive to do what others thought could not be done, that made Mendel Mendlowits such an influential figure in the photography industry for more than 40 years,’ reads the tribute.
Mendlowits was born in 1943 and is a Holocaust survivor, along with his sister, who hid him away in a bunker at the Bergen-Belsen concentration camp. Once the Allied forces liberated them in 1945, him and his sister, along with their father, moved to the United States and settled in Williamsburg, New York.
At 17, he started working for his family’s business. His experience at Brooklyn-based Mazel, a wholesaler of film, batteries, and photo-finishing equipment would inspire him to open his very first Adorma storefront on the 34th Street in Manhattan. Adorama is derived from the Hebrew word ‘ador,’ a tree used to fortify the borders of ancient Israel. He also created a word starting with ‘A’ so it would be listed towards the top of aggregated business indexes.
Mendlowits immersed himself in the photography community starting in the 70s. He sought to understand every aspect of the craft. Through his connections, he became adept at finding the best products and deals – often advertising them in the top publications of the day such as Shutterbug and Modern Photography. His ability to diversify aspects of his business, combined with his acumen, helped Adorama become a household name that competes directly with other major retailers including Amazon and B&H Photo to this day.
‘If you ever had the honor of speaking with Mendel Mendlowits for any more than five minutes, you weren’t likely to forget him. His piercing, curious eyes stayed riveted on you throughout the conversation.’
In 2014, Mendlowits handed the business over to his son Eugene who will continue its legacy alongside CEO Michael Amkreutz. ‘The entire Mendlowits family, as well as the Adorama family, will continue to honor him and his memory. As we mourn this great loss, our gratitude for Mr. Mendlowits grows. We recognize, during this especially uncertain time, how a strong foundation can uphold an organization.
We thank the entire community for the outpouring of love and condolences, and we will honor Mendel and his legacy by continuing to dedicate ourselves to Adorama and its very bright future,’ concludes the announcement.
Articles: Digital Photography Review (dpreview.com)
Online photo retailer Adorama launches redesigned website and logo
05
Oct
 |
New York-based photography and electronic equipment retailer Adorama has redesigned its website and brought with it an updated logo.
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The website redesign was done ‘with a focus on content, a reorganized catalog, and more, all to improve the shopping experience for our customers,’ according to a statement given to PetaPixel via an Adorama spokesperson.
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The new website features a streamlined navigation menu, a more prominent featured slider, a ‘Top Picks This Week’ section and an icon-based ‘Featured Categories’ section for displaying different sections of the online store. The updated UI extends elsewhere on the website to create a cohesive experience.
As for the logo, Adorama eschewed the sharp edges of its older logo in exchange for a rounded sans-serif that looks a little reminiscent of Google’s updated Android branding. Along with the updated logo is the tagline ‘Equip Your Creativity,’ a change from the previous tagline ‘More than a camera store.’
Articles: Digital Photography Review (dpreview.com)
Adorama releases non-TTL Flashpoint XPLOR 600 Pro HSS studio flash head
16
Jan
 |
Adorama has announced the availability of a new studio flash head from its own Flashpoint range. Designed for photographers who don’t want TTL control, the XPLOR 600 Pro HSS offers 600WS of power with wireless triggering.
With the standard reflector fitted the head has a guide number of 87m / 285ft @ ISO 100. Users can expect 360 full power bursts from a single charge of the head’s 2.6Ah lithium ion battery pack. An optional AC adapter is available, but even when powered by the battery recycle-times are between 0.01 and 0.9 seconds. The head uses a 2.4GHz wireless system making the XPLOR 600 Pro HHS compatible with the Godox X radio triggers, which are available for all the main camera brands.
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Wireless control works across 32 channels and x-compatible flashes can be separated into five groups. Two optical slave modes are offered, with all settings dealt with on the large side-mounted LCD panel. The HSS in the name refers to the head’s ability to sync with shutter speeds of up to 1/8000sec, and the output can be varied across 9 stops to 1/256th in 25 steps. A battery and charger are included in the kit, along with a standard reflector in the Bowens S mount.
The head is the non-TTL version of the XPLOR 600 Pro TTL, and is priced $ 749 against the $ 899 charged for the TTL model. It is also a version of the Godox AD600 Pro head that has TTL. For more information see the Adorama website.
Articles: Digital Photography Review (dpreview.com)
ONA teams up with Tutes, Adorama to release new capsule camera bag collection
24
Oct
 |
Camera bag manufacturer ONA has partnered with Adorama and Bronx-based photographer Jose “Tutes” Tutiven to create a pair of camera bags for a new capsule collection.
The collection consists of ONA’s most popular camera bag and backpack, the Bowery and Camps Bay, with a new green and orange colorway that ONA says was “inspired by the classic MA-1 bomber jacket, a reference to Tutes’s personal style and Bronx roots.”
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“Known for his trend-setting urban portraiture, Tutes has partnered with both ONA and Adorama since his early days as a full-time photographer,” reads ONA’s press release. “Most notably as one of the first photographers featured in Adorama TV’s popular “Through The Lens” web series.
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The bags are constructed of 1000D Cordura material and include pebbled black leather accents around the zippers and compartments. Gunmetal solid brass hardware is used throughout both bags.
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You can purchase the “ONA X Tutes” Bowery bag and Camps Bay backpack on ONA’s website for $ 179 and $ 419, respectively.
Articles: Digital Photography Review (dpreview.com)
How to Overcome Intimidation and Learn from the Experts – Adorama Inspire Conference
14
Jun
Disclaimer: Adorama is a paid partner of dPS.
As a photographer have you ever suffered from Imposter Syndrome?
Do you look at your social media feed and scroll through fabulous snaps that make your heart sink? Instead of being inspired by ethereal lighting and fantastic depth of emotion, do you find yourself intimidated and second-guessing your work?
We have all been there.
The Adorama INSPIRE Conference seeks to challenge that response. The event (more details below) places emphasis on collaboration and creativity that will allow you to learn from respected experts without feeling intimidated. Instead, you will feel invigorated. Which is why I wanted to share some of my own tips for getting the most out of attending events like Adorama INSPIRE.
Get rid of the pedestal
So how can you learn if you find looking at other photographers’ great images intimidating? If the instructors at workshops or conferences are top experts, how can you relate to them and get over your own fears?
Speaking from my own experience, the best thing I can recommend is to try and think of the teachers and instructors as equals and take them off the pedestals on which you’ve placed them. Consider the fact that once upon a time they were sitting exactly where you are now, with the same insecurities and fears. They are only human too, and the only difference is they have more experience than you do.
Ask questions and don’t be afraid to make mistakes
Don’t be afraid of asking questions. I tell my students all the time that the only stupid questions are the ones you don’t ask because then you’ll never learn. So ask away.
Image by Gavin Hoey
Try things and make mistakes as you learn – that too is normal. Take the newfound knowledge you get from any photography educator, whether it be live in-person or an online class, and apply it. Don’t expect it to all work out perfectly the first time. You need to do things a few times to “get” it. Rome wasn’t built in a day, be patient with yourself.
There are many ways to learn photography nowadays.
Read: Should you Study Photography at College or are There Better Options Now?
Image by Jose “@tutes” TUTIVEN – Storm King Art Center
Get inspired and learn
That’s why if you only attend one photography conference and festival this year, you should make it Adorama INSPIRE. Adorama INSPIRE combines guidance from top photographers and influencers from around the world with hands-on learning in a supportive community so you are able to expand and enhance your skills in a no-pressure, friendly space that is accessible to all.
NOTE: There are many workshops which are free to attend, you just have to register.
Image by Tracie Maglosky – Maternity Photography
Adorama INSPIRE runs from June 25th to July 1st, 2018 in New York City where you can attend the in-person workshops and classes, many of which are free or really low cost. Either way, you will benefit tremendously from the advice of some of the photography world’s most esteemed professionals in an environment that allows your own skills to blossom.
What you get
Use Adorama INSPIRE as a springboard for your next creative breakthrough and soak in inspiration from cinematography, music, social influence and photography in all its many shapes and forms. Fine-tune your technical skills and enjoy fresh inspiration and motivation to create your next masterwork.
Digital photographers who live in or can travel to New York City will benefit from Adorama INSPIRE’s free events, including visits to local art galleries and photo walks.
Since Adorama INSPIRE is unique in the photography conference sphere, it is well worth making a special trip to attend their conference and festival. Consider it an investment in your future career, and a way to get your creative juices newly flowing. Additionally, you will be able to check out New York City, which is vibrant and inspirational all on its own!
Image by Tamara Lackey – Children’s Portraits
You can register for any number of workshops, hands-on experimental events, and panel discussions at Adorama INSPIRE. Please note that this event is expected to be very popular, so advanced registration is strongly suggested, even for workshops or discussions that are free. We do not want you to miss out! For a full calendar of events click here.
Highlights not to miss
Image by Vanessa Joy – Wedding Workshop
Highlights that you absolutely do not want to miss include a State of the Industry panel moderated by Barry Litwin, CEO of Adorama, and the Adorama INSPIRE Expo. The Expo is particularly intriguing because you will get a glimpse into what is fresh and on the horizon in the photography community. With technology evolving at light-speed it’s important to keep apprised of all the new tools you have at your fingertips.
Adorama is a trusted source for new and exciting products. Since its inception it has evolved from a New York City camera store to one of the biggest authorities in the photography world, exploring new techniques, technologies and expanding its bandwidth to include popular YouTube channels and tutorials. As such, Adorama is in a unique position to have their finger firmly on the pulse of what is next for the industry, so their expo is well worth checking out.
Learn from industry leaders and instructors
Image by Stan Honda – Night Shooting.
Attendees will get a once-in-a-lifetime chance to join Lumix Global Ambassador Kevin Gilbert on a nighttime shoot of the epic New York City skyline. Participants will learn from the best while honing their skills in real-time and creating some memorable images.
Or join fashion photography icon Emily Soto live or through video-stream as she walks you through tips and tricks of creating the most fabulous fashion editorial; from conceptual design to how to polish your final images. Soto has been featured in several high-end magazines and is considered an unparalleled authority on the subject.
Image by Eric Pare – Light Painting
Participants can also learn how to find their unique voices as street photographers with guidance from Street Dreams Magazine’s key photographers. They will explain how they found their creative groove and mentor you on how to discover your unique perspective and visual story.
Learn from other attendees
Something else to keep in mind is the opportunity to interact and learn from other conference attendees. Even during online classes, there is often a chance to communicate with others, share images, and get feedback on your photos.
At most workshops, there are many people of various skill levels. So help those with less experience than yourself, and ask advice of those with more.
Read more tips on attending a conference here: 5 Tips to Getting the Most out of a Photography Conference
Image by Dave Black – Belmont
Sign up now
Adorama INSPIRE strives to accomplish a mission that has yet to be realized by any other photography conference or festival; intertwining valuable technical workshops, artistic inspiration and a supportive community of photographers and mentors. This week-long event will jumpstart your motivation and give you fresh tools to take your photographs to the next level.
Click here to register now.
The post How to Overcome Intimidation and Learn from the Experts – Adorama Inspire Conference appeared first on Digital Photography School.
Adorama introduces Canon RT radio controlled TTL studio head and hotshoe flash
02
Feb
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Camera store Adorama has announced that it is to introduce a new line of monoblock studio heads that are designed to work directly with Canon’s RT radio TTL flash system. The company claims that the Orlit Rovelight RT 610 TTL Wireless Monolight, with its RT system built-in, is the first of its kind. The head can also be used with all Canon and Nikon DSLRs using the Orlit TR-611C and TR-612N TTL Transceivers that have been launched alongside the head. These transceivers allow TTL control of the head even with Nikon cameras.
The Orilt Rovelight RT 610 TTL is a 600Ws head with a guide number of 201ft/61m @ ISO 100 that features modes for Canon’s ETTL and Nikon’s iTTL metering systems. It is powered by a rechargeable 6000mAh lithium ion battery pack that Adorama claims is good for 450 full-power flashes per charge. The longest recycle time will be 2.5 seconds at full power, but the head offers output settings down to 1/256th in 1/3EV steps across the nine-stop range. There is said to be a variance of only 150 K across the output range from the standard color temperature of 5500 K, and a high speed sync mode allows for shutter speeds of up to 1/8000sec. The modeling bulb is a 20W LED that has a 3200 K tungsten color balance and three brightness levels.
The head accepts Bowens S-type modifiers and has an integrated umbrella shaft slot. The flash control system can be divided into five groups, while 16 channels are provided to avoid interference with other systems in the vicinity.
The new studio head can also be controlled by or work alongside the company’s Orlit RT-600C TTL Speedlite. This new flash unit can sit in the camera’s hotshoe to act as a master or it can join a group of other RT flashes as a slave. The unit has a guide number of 160ft/48m @ ISO 100.
The new studio head, flash unit and transceivers will ship later this month but can be ordered now on the Adorama website.
- Orlit Rovelight RT 610 TTL Wireless Monolight – $ 699.95
- Orlit RT-600C TTL Speedlite – $ 169.95
- Orlit TR-611C Transceiver – $ 69.95
- TR-612N TTL Transceiver – $ 69.95
Press release
Adorama Announces Orlit, and “The First Canon RT Wireless Compatible Monolight”
Adorama, one of the world’s largest photography, video, audio, imaging and electronics retailers, has announced Orlit, the brand new line of TTL flash solutions for photographers. Available exclusively at Adorama, the line consists of the Orlit Rovelight RT 610 TTL Wireless Monolight, the first monolight to ship with the Canon RT radio system built in; the Orlit RT-600C TTL Speedlight for Canon, ideal for Canon users who want to use the unique Canon 600EX-RT wireless radio system; and the Orlit TR-611C and TR-612N TTL Transceivers, which enable shooters to achieve a more extensive and powerful lighting solution with wireless control for Orlit Canon and Nikon systems.
Optimized for exceptional, true TTL performance, the all-new Orlit flash lighting line is now available for pre-order, exclusively from Adorama, and will begin shipping in February 2017. The Orlit product line-up includes:
Orlit Rovelight RT 610 TTL Wireless Monolight: The only 600ws wireless TTL monolight that breaks the Canon RT radio barrier and also works with Nikon wireless systems. The Orlit RT610 TTL brings additional professional radio-based and infrared remote flash options to loyal Canon RT users, who can now use the Canon 600EX-RT as a master and the Orlit RT610 as the slave.
With an outstanding Guide Number of 201 (ft. at ISO 100), and manual levels from full to 1/256 power with fine 0.1 stop graduations, this monolight from Orlit boasts a bright 20 watt LED modeling lamp with a tungsten 3200K color temperature. The HSS Mode allows sync shutter speeds up to 1/8000, while Freeze Mode achieves an additional reach of 1/19000 to capture split second moments.
The Orlit Rovelight RT 610 user interface features a large, full-color LCD display, simplified menu system, and a generous power and function control dial. Future technologies and camera sync are firmware updated through the USB port.
The Orlit Rovelight RT 610 TTL Wireless Monolight is now available for preorder and retails for $ 699.95 USD.
Orlit RT-600C TTL Speedlite for Canon:
This versatile Canon RT/ETTL wireless radio-compatible speedlight, which transmits both the Canon RT radio and optical systems, can act as a master to up to five independent groups or slave unit for remote power control. A Guide Number of 160 (ft. @ ISO 100, at 200mm zoom) in combination with the compact and lightweight design of the flash makes the Orlit Speedlite a top choice for professional Canon shooters.
Using the Orlit Speedlite for Canon is a breeze, with a flash head that rotates 180 degrees in any direction and tilts over 90 degrees for any type of bounce or modifier use. The head zooms automatically or manually from 20-200mm, ensuring the necessary coverage without light spill. The Orlit RT-600C also has a holder to place color balancing gels before the flash head. Like the Orlit Rovelight, the Orlit RT 600C user interface features a clear LCD display with a simplified but extensive menu system, with future technologies incorporated via firmware updates.
The Orlit RT-600C TTL Speedlite for Canon is now available for preorder and retails for $ 169.95 USD.
Orlit TR-611C TTL Transceiver & Orlit TR-612N TTL Transceivers:
Designed for Canon and Nikon cameras, respectively, adding 980ft/300m of remote lighting freedom. Using an Orlit transceiver on the camera’s hot shoe, Canon and Nikon photographers can easily adjust the exposure for the Orlit Rovelight RT610 TTL Monolight, while the Canon TR-611C adds control to the Orlit RT600C Speedlite.
This TTL wireless flash transmitter from Orlit can trigger one or more receivers for studio flash and speedlights. Featuring direct group access, multi-group triggering, stable signal transmission, and sensitive reaction, photographers can achieve wide flexibility and control over their strobist setups. And with the Orlit TTL Transceivers, high speed synchronization is available for most Orlit camera flashes, with a max speed up to 1/8000s.
The Orlit TR-611C & TR-612N TTL Transceivers are now available for preorder and will each retail for $ 69.95 USD.
Designed with Users in Mind
The Orlit TR-611C and TR-612N Transceivers feature an efficiently designed user interface with a clear LCD display, simplified but extensive menu system, and are graced by soft menu touch control buttons for all options. Future technologies are firmware updated through the USB port.
The Future of TTL Flash is Now
Coming soon, the Orlit smartphone app seamlessly integrates the latest in wireless command into studio life. A rich array of screens give touch control to the myriad of Orlit features without going near the set, from the convenience of a smartphone.
Articles: Digital Photography Review (dpreview.com)
Adorama launches Flashpoint Ring Li-On 400ws ringflash
14
Mar
Adorama has launched a 400ws ring flash which uses a rechargeable lithium-ion battery. Part of the Flashpoint brand, it features a circular flash tube with an aperture capable of accommodating a lens barrel with a diameter of up to 3.5in/95mm. With a guide number of 82ft/25m the ring is powerful enough not only for macro work, but also headshots and full-length portraits. Read more
Articles: Digital Photography Review (dpreview.com)
Small Flash Portraits on Location with Adorama TV
04
Jan
How to light portraits with a small flash or speedlight is a common topic request from our readers here at dPS.
In this video tutorial Daniel at Adorama goes over how to use a speedlight both on-camera and off-camera to take quick and easy portraits on location. He shows tips for modifying the light, balancing with the ambient or available light in the scene, and even using a gel for color balance.
Get some great tips from this video:
Have you tried these techniques before? Had any success? Share any tips you have in the comments below.
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The post Small Flash Portraits on Location with Adorama TV by Darlene Hildebrandt appeared first on Digital Photography School.
Adorama launches exclusive Aries Blackbird X10 quadcopter
10
Dec
Adorama has announced the Aries Blackbird X10 quadcopter. The Blackbird X10 features an integrated 16MP camera with 1/2.3-inch type sensor able to record up to 1080p video at 30fps. Feature-wise the drone is decidedly mid-tier, falling between the lower-end Parrot AR.Drone 2.0 and the higher-end DJI Inspire 1 drones, for example, while retaining a moderate $ 799 price. Read more
Articles: Digital Photography Review (dpreview.com)
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