40000 « 360Photography

RSS

Posts Tagged ‘40000’

Video: How Tony and Chelsea Northrup won $40,000 in image theft lawsuit

25 May

Well-known photography educators Tony and Chelsea Northrup have published a new video that details the saga of a stolen photograph, and the eventual $ 40,000 settlement they received as a result of going after the offending party.

The image, a portrait of Chelsea originally taken for a book cover, was used by an Australian company to promote a smartphone selfie case with built-in LEDs. According to the duo, they became aware of the unauthorized usage in 2016 after someone who recognized the image alerted them. Tony sent the company an email requesting information, he explains in the video, but instead received a letter from a lawyer hired by the company.

The lawyer’s letter claimed that a graphic designer hired by the company to design the product packaging had acquired the image “from a website” and used it as a stock image without the company’s knowledge. As the Northrups note, a high-resolution version of the image is the first result on Google when searching for “ring light portrait.”

The company, via the lawyer’s letter, had stated that it would recall all of the products with that packaging and cease use of material containing the image. However, Tony explains that the duo continued to receive images from followers showing the cases—complete with the pilfered portrait—being sold in Australian and New Zealand stores.

That ultimately set in motion a long legal tussle that involved hiring an Australian attorney willing to deal with an international copyright case. The duo explain everything that went into this process and the eventual $ 40,000 in settlement payments that resulted, with Tony estimating the company spent around $ 60k total when including fees.

Articles: Digital Photography Review (dpreview.com)

Comments Off

Posted in Uncategorized

Kodak says over 40,000 investors are interested in its cryptocurrency

01 Feb

In a statement released today, Kodak said more than 40,000 potential investors are interested in the company’s recently announced KODAKCoin Initial Coin Offering (ICO). The cryptocurrency was introduced in early January alongside the company’s new KODAKOne blockchain-based image rights platform for photographers.

Of course, it’s not really Kodak’s cryptocurrency, just cryptocurrency with the Kodak name attached, but you can read about all that below before moving on.

Kodak didn’t get into cryptocurrency and bitcoin mining, “Kodak” did

Ready to move on? Okay.

The company explains that it is beginning an “accredited investor” phase for KODAKCoin that will verify the status of the investors who have expressed interest in Kodak’s cryptocurrency. This won’t be a rapid process, though, and Kodak expects the verification phase to take several weeks.

The company explains that an accredited investor status is dependent on the potential investor’s income, requiring an individual or couple to have a net worth greater than $ 1 million or requiring a minimum 2-year history of income exceeding $ 200k a year ($ 300k for couples). The ICO will also be available to “select non-US persons.”

In short: if you thought (or hoped) this whole Kodak Cryptocurrency thing was just a marketing stunt to help juice the stock and get people talking, it doesn’t look that way.

Articles: Digital Photography Review (dpreview.com)

Comments Off

Posted in Uncategorized

16 Cap Redesigns Give 2nd Lives to 40,000 Used Cola Bottles

06 Jun

[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]

coke bottle cap reuse

Aimed at promoting the creative reuse of plastic bottles, Coca-Cola has launched a project to give away caps that convert discarded drink containers to fun and practical alternative functions.

These so-called Second Lives adapters can turn waste vessels into everything from bubble blowers and squirt guns to night lights, shampoo dispensers, pencil sharpeners, paintbrushes and water-filled weights.

coke cap guerrilla marketing

The plan, hatched by Ogilvy & Mather China, is to distribute these caps for free in Thailand, Indonesia and Vietnam, with the company encouraging people to take off the Coke labels to avoid confusion. The larger idea is to inspire alternative uses for old plastic bottles, getting people to think outside of the box about what is disposable and what could, in fact, have some sort of second life waiting within it.

coke cap alternative examples

“We are always looking for better solutions to reduce the use of plastic and increase recycling around the world,” said Leonardo O’Grady, ASEAN Director Integrated Marketing Communications, Coca-Cola. “The variety of our ‘2nd Lives’ caps shows that there are many creative ways to re-use plastic simply and practically, and also supports our global sustainability program.”

second lives cola project

The project was piloted in Ho Chi Minh City, Vietnam in March, with an expected 40,000 bottle caps to be gifted throughout the country this year. The campaign is set to launch in Thailand and Indonesia at a later date. Still, it is worth wondering whether adding more plastic to the world is worthwhile. As neat as some of these designs are, will they ultimately reduce waste or contribute to it?