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Under a current test, some potential Adobe customers are no longer presented with the company’s $ 9.99 per month individual Photography plan, which includes access to Lightroom, Lightroom Classic, Photoshop, and 20GB of cloud storage. These customers now only have the option to subscribe to the more expensive $ 19.99 per month Photography plan, which includes 1TB, rather than 20GB, of cloud storage.
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| A screenshot captured on the Adobe Creative Cloud website on May 2, 2019. |
The change has only appeared for some customers, and as noted by PetaPixel, it’s possible to subscribe to the cheaper plan by directly contacting Adobe’s customer support. At this time, Adobe has only offered confirmation that it is conducting ‘a number of tests’ on its website, which may include displaying certain plan options to only some customers.
Though Adobe is remaining somewhat quiet about the change, the test hints at a potential future price hike for the Photography plan — namely the elimination of the cheaper, lower-storage option. Customers who want to lock in the lower rate (for now, at least) retain the option of purchasing a one-year Photography plan subscription for $ 120, though they may have to contact support to get that rate.
As with any test, it’s possible Adobe will scrap the change and keep its existing $ 9.99 per month option, but based on simple math, if even a little over half of customers don’t leave because of the change it’s still worth it for Adobe to bump up the price to $ 20 per month.
DPReview has contacted Adobe for an official comment. We will update this article when we hear back.
Articles: Digital Photography Review (dpreview.com)