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Olympus’s new E-M10 IV has a selfie-friendly screen and 20MP sensor

05 Aug

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Olympus has introduced the fourth generation of its entry-level OM-D mirrorless camera: the E-M10 Mark IV. While it gains a new 20MP sensor and TruePic VIII processor, the main changes compared to its predecessor relate to taking selfies. The camera’s flip-down display and on-screen buttons make taking photos of yourself incredibly easy.

Olympus has also updated the camera’s continuous autofocus system (to keep it from wandering onto other subjects) and has given it much-needed support for USB charging.

The rest of the features on the E-M10 IV are mostly unchanged. It still has built-in 5-axis image stabilization, an OLED electronic viewfinder, a host of scene modes and Art Filters, and 4K/30p video capture.

The E-M10 Mark IV will be available in your choice of black or silver. It will be priced at $ 699 for the body and $ 799 when bundled with the compact 14-42mm F3.5-5.6 EZ lens. From now until November 1st, buyers in the US and Canada will get a camera bag, extra battery and a 32GB memory card included at no charge.

Press release

THE OLYMPUS OM-D® E-M10 MARK IV

Capture Important Moments with Advanced Features in this Compact, Interchangeable Lens Camera Body

Center Valley, PA, August 4, 2020 – Olympus introduces the OM-D E-M10 Mark IV, a compact, lightweight interchangeable, Micro Four Thirds® camera body designed for the beginner, yet packed with versatile features common in mid-level camera products—offering ease-of-use and incredible portability in a classic body design that is lighter than ever before. For a limited time (through November 1, 2020), purchase a new OM-D E-M10 Mark IV and receive a free starter kit, consisting of an Olympus camera bag, extra BLS-50 battery and 32GB SD card (starter kit valued at $ 99.99).

The award-winning Olympus OM-D series has a reputation for delivering flawless, professional-quality images and video to photographers of all levels, and the E-M10 Mark IV does not disappoint. This entry-point mirrorless camera is designed to allow the user to grow with it; its powerful image sensor and image-processing engine are packed with technology to deliver a wealth of versatile shooting features; perfect for the enthusiastic beginner photographer, who values quality, yet demands results. This model also features a high-definition electronic viewfinder for optimal quality while shooting in bright outdoor or backlit conditions, and an improved grip with a secure hold for superb ergonomics and comfortable control. The compact, lightweight design is equipped with in-body 5-axis image stabilization[i] featuring up to 4.5 shutter speed steps[ii] of compensation , and a new 20 Megapixel Live MOS sensor. Combined, the two

deliver high-quality photos and videos with minimal blur in any scene, including night photography and telephoto shooting.

Bring It Everywhere

The Olympus OM-D E-M10 Mark IV is lighter than any previous model, at approximately 0.85 pounds. Even when paired with the M.Zuiko® Digital ED 14-42mm F3.5-5.6 EZ lens, the kit is just over a pound (approximately 1.05 pounds), about the size of a standard bottle of water[iii], making it incredibly portable. A deep grip provides an ergonomic, comfortable and secure feel. Easy USB charging enables in-camera charging, using a power bank – convenient when on the go. This body is also wireless radio wave external flash compatible.

Perfect Photos – Every Time

Capture blur-free photos even in dark locations, thanks to improved in-body 5-axis image stabilization, providing 4.5 shutter speed steps of compensation. Expect consistent in-focus subjects with improved autofocus tracking precision. The Olympus OM-D E-M10 Mark IV uses the same moving subject detection algorithm available in the high-end OM-D E-M1X. Using Face/Eye Detection autofocus, a feature recently introduced on the OM-D E-M1 Mark III, the OM-D E-M10 Mark IV captures beautiful portraits with more accurate face detection and tracking, even when viewing the face from the side or when partially hidden. The OM-D E-M10 Mark IV has the same 20M image sensor and high-performance TruePic VIII image processing engine available on Olympus high-end models, and now available on the E-M10 Mark IV. Never miss a fast action shot with its maximum 15 frames-per-second high-speed sequential shooting.

A first for the OM-D series, this model is equipped with a flip-down LCD monitor and dedicated selfie mode, making it easy and fun to take high-quality selfies using one hand. The camera supports high-angle and low-angle shooting, so photos and videos turn out exactly as imagined. Additionally, the OM-D E-M10 Mark IV features a high-definition electronic viewfinder, making it easier than ever to shoot in direct sunlight and in other situations where it might be difficult to view the LCD monitor.

Unleash Creative Potential.

The Olympus OM-D E-M10 Mark IV allows users to choose from 28 Scene Modes, ranging anywhere from Portrait to Fireworks, and Sport to Macro, with many other options in between, allowing optimization of settings for the best results in virtually any scenario. 16 Art Filters, such as Vintage, Soft Focus and Instant Film offer the user the creative expression of their choice. Enjoy advanced techniques easily with Advanced Photo (AP) mode — an easy-to-navigate menu walks the user through features, such as High Dynamic Range (HDR), Live Composite, Live Time, Multiple Exposure and Focus Bracketing. Record beautiful 4K hand-held video even while walking, thanks to the powerful 5-axis image stabilization. Extract and save still images from the 4K videos. 4K video can be recorded without switching to video mode. Silent mode mutes shutter sounds during shooting, which is convenient for locations where sounds are not appropriate such as during recitals, concerts or weddings.

Expandable System Grows with the User

Olympus offers wide selection of Olympus M.Zuiko interchangeable lenses, from compact zoom lenses to single–focal-length lenses in a wide variety of focal lengths to meet the needs of any photographer. Choose the lens that best suits the subject. Traveling to a national park? Capture amazing wide landscapes with the M.Zuiko Digital 17mm f1.8 lens. Or get perfect shots of a new puppy with beautiful bokeh using an M.Zuiko Digital 45mm f1.8 lens. As the user’s photography skills and interests develop, this system is the perfect tool to grow with them. Wanting to explore macro photography, the M.Zuiko Digital ED 30mm f3.5 macro lens will be perfect.

Share and Post with Ease

Built-in Wi-Fi® easily and intuitively pairs with a smart device for remote shooting, wireless uploading and fast sharing. The Olympus OM-D E-M10 Mark IV supports an always-on connection using Bluetooth , allowing the user the ability to play back or import images, even when the camera is not in hand. This built-in, stable connection antenna is the same one used in the OM-D high-end models. With Wi-Fi and Bluetooth® built into the camera body, the dedicated smartphone app Olympus OI.Share® can be used to easily and instantly import recorded photos and videos to a smartphone or for posting on social media. The Camera “How To” guide is also available in the app for learning shooting methods and techniques on the go.

Pricing, Configurations Availability & Specifications

Olympus OM-D E-M10 Mark IV Body (Silver/Black); $ 699.99 (U.S.)/$ 999.99 (CAD)
Olympus OM-D E-M10 Mark IV EZ Kit Body (Silver/Black) and M.Zuiko Digital ED 14-42mm F3.5- 5.6 EZ[iv] lens; $ 799.99 (U.S.)/$ 1,049.99 (CAD)

The Olympus OM-D E-M10 Mark IV will be available for pre-order at participating local authorized retailers, or at www.getolympus.com, and will begin shipping on September 25, 2020. For detailed product specifications visit https://www.getolympus.com/digitalcameras/omd/e-m10-mark-iv.html .

Take advantage of a special launch offer by purchasing a new OM-D E-M10 Mark IV before November 1, 2020; receive an Olympus starter kit, including an Olympus camera bag, extra BLS- 50 battery and 32GB SD card (starter kit valued at $ 99.99).

i) Compared with the previous model Olympus OM-D E-M10 Mark III

ii) M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ at a focal distance of f=42mm (35mm equivalent: f=84mm), conforms to CIPA standards, when corrected on 2 axes (yaw and pitch)

iii) Approx. 476 g when paired with M.Zuiko Digital ED 14-42mm F3.5-5.6 EZ (CIPA standard compliant, including bundled battery and memory card, no eyecup)

iv) The silver camera bodies come with a silver lens, and the black camera body comes with a black lens.

Olympus OM-D E-M10 IV specifications

Price
MSRP $ 699 (body only), $ 799 (w/14-42mm lens)
Body type
Body type SLR-style mirrorless
Body material Composite, metal
Sensor
Max resolution 5184 x 3888
Image ratio w:h 1:1, 4:3, 3:2, 16:9
Effective pixels 20 megapixels
Sensor photo detectors 22 megapixels
Sensor size Four Thirds (17.4 x 13 mm)
Sensor type CMOS
Processor TruePic VIII
Color space sRGB, Adobe RGB
Color filter array Primary color filter
Image
ISO Auto, 200-25600 (expands to 100-25600)
Boosted ISO (minimum) 100
Boosted ISO (maximum) 25600
White balance presets 6
Custom white balance Yes (4 slots)
Image stabilization Sensor-shift
CIPA image stabilization rating 4.5 stop(s)
Uncompressed format RAW
JPEG quality levels Super fine, fine, normal
File format
  • JPEG
  • Raw (Olympus ORF, 12-bit lossless)
Optics & Focus
Autofocus
  • Contrast Detect (sensor)
  • Multi-area
  • Center
  • Selective single-point
  • Tracking
  • Single
  • Continuous
  • Touch
  • Face Detection
  • Live View
Autofocus assist lamp Yes
Manual focus Yes
Number of focus points 121
Lens mount Micro Four Thirds
Focal length multiplier 2×
Screen / viewfinder
Articulated LCD Tilting
Screen size 3
Screen dots 1,040,000
Touch screen Yes
Screen type TFT LCD
Live view Yes
Viewfinder type Electronic
Viewfinder coverage 100%
Viewfinder magnification 0.62× (0.31× 35mm equiv.)
Viewfinder resolution 2,360,000
Photography features
Minimum shutter speed 60 sec
Maximum shutter speed 1/4000 sec
Exposure modes
  • Program
  • Aperture priority
  • Shutter priority
  • Manual
Scene modes
  • Portrait
  • e-Portrait
  • Landscape + Portrait
  • Night + Portrait
  • Children
  • Night scene
  • Sport
  • Hand-held Starlight
  • Fireworks
  • Light trails
  • Sports
  • Panning
  • Landscape
  • Sunset
  • Beach & Snow
  • Backlight HDR
  • Candlelight
  • Silent
  • Macro
  • Nature Macro
  • Documents
  • Multi Focus Shot
Built-in flash Yes
Flash range 7.20 m (at ISO 200)
External flash Yes (via hot shoe)
Flash modes Redeye, fill-in, off, redeye slow-sync (1st-curtain), slow sync (1st-curtain), slow sync (2nd-curtain), manual
Flash X sync speed 1/250 sec
Drive modes
  • Single
  • Single anti-shock
  • Silent
  • Sequential high
  • Silent sequential high
  • Sequential low
  • Anti-shock sequential low
  • Silent sequential low
  • 12 sec self-timer
  • 2 sec self-timer
  • Custom self-timer (regular/anti-shock)
Continuous drive 15.0 fps
Self-timer Yes (2 or 12 sec, custom)
Metering modes
  • Multi
  • Center-weighted
  • Highlight-weighted
  • Spot
Exposure compensation ±5 (at 1/3 EV steps)
AE Bracketing ±5 (3, 5 frames at 2/3 EV, 1 EV steps)
WB Bracketing No
Videography features
Format MPEG-4, H.264
Modes
  • 3840 x 2160 @ 30p / 102 Mbps, MOV, H.264, Linear PCM
  • 3840 x 2160 @ 25p / 102 Mbps, MOV, H.264, Linear PCM
  • 3840 x 2160 @ 24p / 102 Mbps, MOV, H.264, Linear PCM
  • 1920 x 1080 @ 60p / 52 Mbps, MOV, H.264, Linear PCM
  • 1920 x 1080 @ 50p / 52 Mbps, MOV, H.264, Linear PCM
  • 1920 x 1080 @ 30p / 52 Mbps, MOV, H.264, Linear PCM
  • 1920 x 1080 @ 25p / 52 Mbps, MOV, H.264, Linear PCM
  • 1920 x 1080 @ 24p / 52 Mbps, MOV, H.264, Linear PCM
Microphone Stereo
Speaker Mono
Storage
Storage types SD/SDHC/SDXC (UHS-II supported)
Connectivity
USB USB 2.0 (480 Mbit/sec)
USB charging Yes
HDMI Yes (micro HDMI)
Microphone port No
Headphone port No
Wireless Built-In
Wireless notes 802.11b/g/n + Bluetooth
Remote control Yes (via smartphone)
Physical
Environmentally sealed No
Battery Built-in
Battery description BLS-50 lithium-ion battery & USB charger
Battery Life (CIPA) 360
Weight (inc. batteries) 383 g (0.84 lb / 13.51 oz)
Dimensions 122 x 84 x 49 mm (4.8 x 3.31 x 1.93)
Other features
Orientation sensor Yes
Timelapse recording Yes
GPS None

Articles: Digital Photography Review (dpreview.com)

 
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