Lensrentals has announced it’s shipped its one millionth order, an incredible feat that took just 13 years to achieve after Lensrentals founder, Roger Cicala, decided to rent out gear to sustain his photography hobby.
To celebrate the occasion, Lensrentals shared the above video, an accompanying blog post and shared a 45-minute podcast episode (Apple Podcasts, Spotify, Google Podcasts, YouTube) that goes into the history of the company and the work it took to hit the monumental milestone.
If you can find the time, be sure to read, watch and listen to the history of Lensrentals to see how Roger and his team have crafted an incredible success story in an industry that continues to struggle. And, of course, from all of us here at DPReview, congratulations to Roger and team for the monumental achievement. We look forward to many more humor-riddled teardowns.
Articles: Digital Photography Review (dpreview.com)