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Technology analyst firm TechInsights has started its teardown of Apple’s latest flagship smartphone, the iPhone 11 Pro Max which features a triple-camera setup, including an ultra-wide angle and 2x tele lens.
The analysis of the camera components is still in progress (check back to the TechInsights website for updates) but the team has already been able to compile a cost estimate for all component groups used in the device. At $ 73.50 the camera and imaging components add the biggest chunk to the overall bill, highlighting how important the camera is these days on smartphones.
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| Apple iPhone 11 Pro Max (512GB) cost analysis (source: TechInsights) |
Only the applications processor ($ 64), display (66.50) and non-electronic components, such as the housing ($ 61) come close. The overall bill is $ 490.50 which, at a $ 1449 retail price for the torn down 512GB model, should leave a sizeable profit margin for Apple, even after adding overhead expenses into the calculation.
Incidentally the cost of the iPhone 11 Pro Max camera components is only $ 0.50 more than what UBS found for the Samsung Galaxy S10 5G. For the full iPhone 11 Pro Max teardown head over to the TechInsights website.
Articles: Digital Photography Review (dpreview.com)