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Camera bag and accessory manufacturers Think Tank Photo and MindShift Gear have officially merged to become a single company under the Think Tank Photo brand.
Formerly sister companies, founded by overlapping parties but operated as individual entities (Think Tank Photo Inc. and MindShift Gear LLC, respectively), the two companies will now operate under the same roof with combined business operations in Santa Rosa, California. Think Tank founder, president and lead designer, Doug Murdoch, will serve as Chairman of the Board and president of the combined company.
Despite the merger, MindShift will remain a distinct product line under the Think Tank brand, offering outdoor photography bags and accessories. As it has for more than 15 years, Think Tank Photo will continue to put out its diverse lineup of photography bags and accessories.
‘We celebrate a milestone today as we formally join two of the top brands in camera bags and photo accessories, Think Tank and MindShift,” said Doug Murdoch in the press release. ‘Combined under the Think Tank umbrella, and with MindShift’s powerful position in the outdoor photography market, we will draw on our decades of experience to push the boundaries of carrying solutions and enhance our reputation as the choice of working professionals.’
Starting today, MindShift Gear’s website will redirect to Think Tank Photo’s website, where you can find the MindShift product lineup.
Articles: Digital Photography Review (dpreview.com)